Simple Tech for Coaches: How to Start Your Coaching Business, Set Up Your Tech, and Launch Without Overwhelm

Curtis Satterfield, PhD. Practical Tech and Business Setup Help for New Coaches
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Welcome to the Simple Tech for Coaches Podcast, the show that’s all about how to set up your coaching business, build your foundation, create a professional online presence, and start coaching clients without getting lost in tech confusion. I’m your host, Curtis Satterfield, PhD. I’ve spent over twenty years helping people feel confident with technology, and after working with new coaches for years, I see the same roadblocks come up again and again. Confusing software. Overthinking. Starting things in the wrong order. Feeling overwhelmed before you ever get your first client. My mission is to take that stress off your plate and show you how to get your business up and running with simple steps you can actually follow. In my under-20-minute episodes, I get straight to the problem and show you how to fix it without wasting your time or making things more complicated than they need to be. You’ll learn the same clear and practical strategies I teach inside my courses. That includes how to choose the right domain, set up a professional email, build your first website, organize your tools, and avoid the mistakes that keep most new coaches stuck. Whenever it makes sense, I’ll link helpful resources and quick guides in the show notes so you can take action right away. Starting an online coaching business can feel overwhelming. There are a lot of decisions to make, and it can feel like everyone else has it figured out except you. This podcast does not ignore that. Instead, it walks you through the messy and confusing parts step by step so you never feel like you’re doing it alone. My goal is simple. I want to help you build a professional coaching business you’re proud of. One that feels solid, looks credible, and gives you the confidence to start working with clients sooner rather than later. From domains to websites, from messaging basics to client onboarding, from choosing the right tools to building momentum, we will cover it all. If that sounds like the support you need on your coaching journey, take a moment to follow or subscribe to the show. It’s an easy way to support the podcast and make sure you never miss an episode. Until next time, keep moving forward, keep showing up, and remember: you don’t need to know everything to start coaching. You just need the next step.

Episodes

  1. 12/03/2025

    Why New Coaches Get Stuck on Tech Setup (And How to Fix It)

    Send us a text If you've been tweaking your website, researching email platforms, or putting off tech decisions because nothing feels quite right, perfectionism is probably the real problem. You're not being thorough. You're hiding behind research. And it's costing you time, momentum, and clients. In this episode, I'll show you how perfectionism disguises itself as preparation when you're setting up your coaching business tech - and what to do instead so you can finally launch. You'll learn: Why perfectionism is the biggest tech problem for new coachesHow perfectionism shows up in tech decisions (website tweaking, email platform research, payment processor paralysis)The real cost of waiting for perfect tech (time, money, mental energy, and momentum)Why "done beats perfect" matters even more with technologyHow to stop perfecting and start coachingI spent 7 years on my PhD because I couldn't stop trying to make it perfect. I see new coaches doing the exact same thing with their tech setup - waiting for everything to feel ready before they launch. But here's the truth: perfect tech with no clients doesn't build a business. Good enough tech with actual clients does. I'm Dr. Curtis Satterfield, creator of Simple Tech for Coaches. I help new coaches set up their businesses without tech overwhelm so they can focus on coaching instead of troubleshooting software.

    5 min

  2. 11/30/2025

    How to Accept Payments as a New Coach: The Simplest Setup

    Send us a text Struggling with how to accept payments as a new coach? You're not alone. Most new coaches get stuck researching Stripe vs Square vs payment gateways when there's a much simpler solution. In this episode, I break down the easiest payment setup for new coaches - one that's trusted, simple to use, and scales with your business. No complicated integrations. No merchant accounts. No tech overwhelm. You'll learn: Why most new coaches overthink payment processingThe three things your payment system actually needs to doThe simple payment processor that works for coaching (from your first client to $45K months)How to set up recurring payments for ongoing coaching clientsWhy you don't need sophisticated payment tools when you're starting outOne of my clients used this exact setup for five years - processing payments for private coaching, group programs, and even a virtual summit that generated $45,000 in a single month. Same system. No upgrades needed. If you're ready to stop researching and start accepting payments, this episode will show you exactly what to do. I'm Dr. Curtis Satterfield, creator of Simple Tech for Coaches. I help new coaches set up their businesses without tech overwhelm so they can focus on coaching instead of troubleshooting software.

    4 min

  3. 11/26/2025

    The Only 3 Things You Need to Start Coaching Clients (No Website Required)

    Send us a text You're three months into building your coaching business and you haven't coached a single person yet. You've been too busy getting ready. In this episode, I break down the only 3 things you actually need to start coaching clients and getting paid; not to market yourself or scale to 50 clients, but just to coach someone and get paid for it. Most new coaches spend months researching website builders, comparing scheduling software, choosing color schemes, and setting up tools they don't need yet. Meanwhile, they're not coaching anyone. And after months of setup with no clients and no income, they start wondering if coaching is even worth it. I'll show you exactly what you need (hint: it costs less than $10 a month), why you don't need a website or scheduling software for your first clients, and how to get those first clients from your network using a simple referral strategy. If you've been stuck in setup mode, this episode will save you months of frustration and hundreds of dollars on tools you don't need yet. What You'll Learn: The only 3 things you need to coach your first client (and what they cost)Why your first clients don't care if you have a websiteHow to get paid without complicated payment systemsA simple referral strategy to land your first coaching clientsWhy coaching now actually helps your marketing laterReady to stop setting up and start coaching? Listen now.

    7 min

  4. 11/23/2025

    You Don't Need a Website to Get Your First Coaching Client (Do This Instead)

    Send us a text Most new coaches waste months building a perfect website before they ever talk to a single client and it's the exact thing holding them back from launching their business. In this episode, you'll learn: Why a full website keeps new coaches stuck in "setup mode" instead of coachingThe only two things you actually need: a professional foundation and one simple pageHow to build a one-page website in a weekend (not months) using templatesWhy Mailerlite beats traditional website builders for new coaches (and saves you money)What content actually converts on a one-page site versus overwhelming visitors with navigationHow one coach went from four months of website paralysis to booking her first client in one weekA coach I worked with spent four months drowning in website overwhelm; six half-finished pages, constant tweaking, never feeling ready. We stripped it down to one page. She finished it in a weekend and signed her first client a week later. The truth is: clients don't hire you because of your website. They hire you because of the connection you create. And you don't need a full website to start doing that. Follow Simple Tech for Coaches to stop letting website perfectionism hold your business hostage.

    7 min

  5. 11/19/2025

    How to Find Your Coaching Niche: The 9-Second Clarity Test

    Send us a text There's a nine-second test every potential client gives you—and if you're failing it, no amount of perfect tech setup will help you get clients. In this episode, you'll learn: Why coaches with perfect websites and email sequences still get no responsesThe difference between generic messaging that sounds good and specific messaging that convertsHow to tell if your content is passing or failing the 9-second clarity testWhy talking to "everyone" means connecting with no oneThe power of niching down and why it expands opportunities instead of limiting themHow clarity in your message makes every tool in your business work betterAfter running multiple online businesses and achieving double industry-average email open rates, I learned that a clear message with basic tech will outperform a vague message with perfect tech every single time. Follow Simple Tech for Coaches for more practical help building a coaching business that actually attracts the right clients.

    8 min

  6. 11/16/2025

    Building Confidence as a New Coach: What Running 100 Miles Taught Me

    Send us a text If you think other coaches are miles ahead of you, you're probably skipping the one thing that would close that gap fast, and it has nothing to do with your tech setup or marketing strategy. In this episode, you'll learn: Why comparing yourself to established coaches keeps you stuck at the starting lineThe power of focusing on your next immediate step instead of the entire journeyHow consistency builds confidence faster than waiting until you feel "ready"Why you need pacers (mentors, community, support) to finish the raceHow every coach who seems miles ahead was exactly where you are at some pointWhen I ran my first 100-mile race, I wasn't sure I'd finish. Most runners had been training their entire lives. I kept comparing myself to them, until I learned that confidence doesn't come from feeling ready. It comes from showing up consistently and stacking small wins, one step at a time. The same principle applies to building your coaching business. You don't need a perfect setup to start. You need to focus on your next milestone, find your support system, and keep moving forward even when it's hard. Follow Simple Tech for Coaches for more guidance on building momentum in your coaching business without getting overwhelmed.

    5 min

  7. TRAILER

    Trailer: Welcome to Simple Tech for Coaches

    Send us a text Welcome to the Simple Tech for Coaches Podcast. This short trailer will give you a clear sense of what the show is about and how it can help you build your coaching business with confidence. If you are a new or aspiring coach who feels overwhelmed by technology or unsure where to start, you are in the right place. Each episode breaks things down into simple, manageable steps so you always know what to do next. The goal is to help you look professional, stay focused, and move forward without tech stress. You will hear practical guidance, clear explanations, and real support as you set up the systems and foundation your coaching business needs. If you want to start your coaching business without confusion or frustration, follow the show and begin your journey with Simple Tech for Coaches. Progress happens one step at a time.

    1 min

  8. 11/14/2025

    The #1 Domain Name Mistake New Coaches Make (And How to Avoid It)

    Send us a text Choosing the right domain name seems simple, until you realize the mistake that costs new coaches hundreds of dollars and weeks of rebranding. In this episode, you'll learn: Why generic coaching domain names backfire within 6 monthsThe one domain strategy that works no matter how your niche evolvesHow to avoid the expensive rebranding trap most new coaches fall intoWhy a clever, creative domain often causes more problems than it solvesA coach I worked with thought she had the perfect domain; creative, clever, totally unique to her brand. It set her back weeks and cost her hundreds of dollars to fix. All because she thought a clever domain was more important than a simple one. The truth: Your domain is permanent until you're willing to rebrand. And rebranding is expensive; not just in money, but in time, momentum, and the headache of explaining to everyone why you changed. Follow Simple Tech for Coaches to avoid the mistakes that keep new coaches stuck in setup mode.

    5 min

  9. 11/14/2025

    Why New Coaches Need Professional Email (Not Gmail)

    Send us a text Your email address sends a message to potential clients before you ever get on a call with them and a Gmail address might be costing you clients without you realizing it. In this episode, you'll learn: The credibility hierarchy of email addresses and where coaches actually lose clientsWhy waiting to upgrade your email "once you have clients" backfiresThe exact cost to set up a professional email (it's less than $9/month)How a professional email instantly positions you as credible—even on day oneWhy switching from Gmail later creates awkward momentum lossThe first business I helped launch over 20 years ago, now a $45 million company, almost didn't get off the ground because of this exact issue. Twenty years later, new coaches are still making the same mistake. Follow Simple Tech for Coaches for more step-by-step guidance on building a coaching business that looks credible from day one.

    5 min

  10. 11/14/2025

    What to Do First When Starting Your Coaching Business (Not Your Website)

    Send us a text Most new coaches waste months and hundreds of dollars doing things in the wrong order; building Instagram, creating websites, designing logos, then having to redo everything because they skipped the foundation. In this episode, you'll learn: Why building your website or social media first sets you up for expensive rebranding laterThe one thing you need in place before anything else (hint: it's not what you think)How starting with your professional foundation saves you money, time, and credibilityThe exact order successful coaches use to build their business without backtrackingWhy your domain and email come before your website, content, or marketingAfter watching coaches struggle with this pattern for years, I can spot it immediately: they're not doing the wrong things, they're just doing them backwards. And six months later, they're starting over.  Follow Simple Tech for Coaches so you don't spend your first few months building in the wrong order.

    4 min

Trailer

About

Welcome to the Simple Tech for Coaches Podcast, the show that’s all about how to set up your coaching business, build your foundation, create a professional online presence, and start coaching clients without getting lost in tech confusion. I’m your host, Curtis Satterfield, PhD. I’ve spent over twenty years helping people feel confident with technology, and after working with new coaches for years, I see the same roadblocks come up again and again. Confusing software. Overthinking. Starting things in the wrong order. Feeling overwhelmed before you ever get your first client. My mission is to take that stress off your plate and show you how to get your business up and running with simple steps you can actually follow. In my under-20-minute episodes, I get straight to the problem and show you how to fix it without wasting your time or making things more complicated than they need to be. You’ll learn the same clear and practical strategies I teach inside my courses. That includes how to choose the right domain, set up a professional email, build your first website, organize your tools, and avoid the mistakes that keep most new coaches stuck. Whenever it makes sense, I’ll link helpful resources and quick guides in the show notes so you can take action right away. Starting an online coaching business can feel overwhelming. There are a lot of decisions to make, and it can feel like everyone else has it figured out except you. This podcast does not ignore that. Instead, it walks you through the messy and confusing parts step by step so you never feel like you’re doing it alone. My goal is simple. I want to help you build a professional coaching business you’re proud of. One that feels solid, looks credible, and gives you the confidence to start working with clients sooner rather than later. From domains to websites, from messaging basics to client onboarding, from choosing the right tools to building momentum, we will cover it all. If that sounds like the support you need on your coaching journey, take a moment to follow or subscribe to the show. It’s an easy way to support the podcast and make sure you never miss an episode. Until next time, keep moving forward, keep showing up, and remember: you don’t need to know everything to start coaching. You just need the next step.

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