Talk with Linda Reed-Enever

Linda Reed-Enever
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  • Entrepreneurship
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Talk is home to talk on Marketing, PR, Social Media and sharing your message with the PR and Marketing go to girl Linda Reed-Enever. With her enthusiasm for new experiences and love of finding new things Linda was destined to grow to be either a professional Geo-Cacher, or become the inspiring leader in Communications that she is today and in Talk she shares her tips with you via 5 Minute Marketing Ideas and Ask Linda where you ask her your marketing questions and she answers them. As well as tips and updates on all things marketing

  1. 1d ago

    Lessons You Can Learn from Past Promotions

    Every time you promote something in your business, you learn something. The trouble is, most of us are already onto the next thing before we stop long enough to work out what those lessons actually were. It doesn't have to be a huge launch either. A workshop, new service, event, webinar, seasonal offer or simply a month where you made a concerted effort to bring in more bookings can tell you a lot about your marketing. In this episode of the Talk podcast, we're looking at how to review those past promotions so the next one starts with what you already know, rather than starting from scratch. Lessons you can learn from past… Did the Promotion Actually Work? Sales and bookings matter, but they aren't the whole story. You might have sold out but had to work ridiculously hard to do it, or perhaps sales were lower than expected while enquiries were higher than ever. Look beyond the final number and ask what actually happened. Did everyone buy in the final few days? Were people interested but the timing didn't suit? Did you attract plenty of attention but lose people before they converted? Those details give you something useful to work with next time. Look at What Got People Interested Go back through the emails, posts, videos, networking, referrals and conversations around the promotion. What actually got a response? Sometimes the beautifully designed sales graphic isn't the hero at all. It might be the story you told, the video you recorded or a phrase people kept repeating back to you. Equally, if something you spent hours creating did absolutely nothing, that's useful information too. It isn't personal. It's data you can learn from. Did You Give the Promotion Enough Time? Small business owners are particularly good at deciding to run something next week and then wondering why eight people haven't immediately rearranged their lives to book. Your audience has calendars, commitments, bills, kids and plenty of other things competing for their attention. They often need time to discover the offer, think about it, see it again, work out whether it fits and then act. When reviewing a promotion, look at whether you genuinely gave it enough room to work. Did You Talk About It Enough? You have lived and breathed the promotion. You wrote the page, created the graphics, sent the emails, and probably talked about it with your team and over dinner. Your audience hasn't. Don't measure how much you promoted something by how tired you became of hearing about it. Look at how many genuine opportunities your audience had to see it, understand it and take action. Quite often, when we actually count them, there were far fewer than we imagined. Listen to the Questions People Asked The questions you answered during a promotion are marketing material for next time. If several people asked whether something was suitable for them, what was included, how it worked or what they needed to bring, make a note of it. Those questions can become additions to your sales page, emails, social posts, FAQs or videos. Your audience is quite literally telling you what information they need before they can make a decision. Find the Friction If people showed interest but didn't take the next step, have a look at the experience from their side. Could they find the price? Did the button actually work? Was the next step obvious? Were there too many choices? Did you ask them to complete an enormous form just to ask a simple question? You've already done the work to get someone interested. Don't accidentally make it difficult for them once they arrive. Was It Worth the Effort? A campaign can make money and still be something you don't want to repeat in exactly the same way. Consider the time, cost and energy involved. Were you creating everything at the last minute? Answering messages at all hours? Using ten different systems to make the promotion work? Business takes work, but there may be things you can prepare earlier, template or automate so the next campaign works better without creating unnecessary work for you. Don't Throw Away What Worked You don't get bonus points for creating every marketing campaign from scratch. Keep the emails that performed well. Save the images that connected. Record the questions people asked. Keep the wording that resonated and note the processes that made things easier. Over time, this is one of the ways marketing becomes easier. You build on what you have already learnt instead of repeatedly returning to a blank page. Your Challenge After your next promotion, give yourself 10 to 15 minutes to write down: What worked and what didn't? What surprised me? What did customers ask? What would I start earlier next time? What would I use again? What could I make easier? Not every promotion will be your best one. Sometimes the timing will be wrong, the message won't quite land, or you'll discover your customers wanted something different from what you expected. But a promotion isn't wasted when you learn from it. Before you rush into the next campaign, go back and review the last one. Your past promotions have already given you a head start. Use it. Highlights 00:00 Why Reviews Matter 01:13 Did It Work 02:05 What Sparked Interest 03:29 Timing And Frequency 05:32 Questions To Capture 06:21 Where People Got Stuck 07:40 Was It Worth It 08:37 Reuse What Worked 09:18 Quick Review Checklist 09:56 Final Takeaways

  2. 1d ago ·  Bonus

    You Might Also Like: The Oprah Podcast

    Introducing Why Is America Different Than Every Other Country When It Comes to Guns? from The Oprah Podcast. Follow the show: The Oprah Podcast BUY THE BOOK!  The American Way of Killing by Malcolm Gladwell ⁠https://amzn.to/4jvQMuE⁠  Malcolm Gladwell - one of America’s foremost thought leaders - examines our country’s obsession with guns and the devastating toll gun violence has taken on our communities. In his new book, The American Way of Killing: The Invention of an Epidemic, Malcolm challenges some of our most deeply held beliefs about American gun violence: what we’re missing about the root cause of most violence, how modern medicine is obscuring the reality of the problem, why the answer might be more police—not less—and how we’ve lost sight of the historical context surrounding the Second Amendment. Oprah and Malcolm speak with a Chicago based E.R. doctor who lost 15 close friends and family members to gun violence. He teaches students as young as fourth grade how to treat a gunshot wound. This episode also offers some common sense solutions to a seemingly intractable problem. 00:00:00 - Welcome Malcolm Gladwell, author of “The American Way of Killing” 00:04:20 - European vs. American police 00:08:50 - Stats around more police 00:09:50 - Malcolm’s experience with guns 00:13:30 - Welcome Dr. Pratt 00:16:33 - Talking to kids about gun violence 00:19:15 - Changing gun violence 00:21:00 - Treating gun shot wounds 00:25:13 - The 2nd amendment 00:29:00 - Crime vs. violence 00:33:45 - Instrumental vs. expressive violence 00:40:00 - Are we learning from our mistakes? 00:43:00 - The gun problem is not unsolvable Follow Oprah Winfrey on Social: ⁠https://www.instagram.com/oprahpodcast/⁠⁠ https://www.facebook.com/oprahwinfrey/ DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

    You Might Also Like: The Oprah Podcast

  3. Oct 1

    Setting Boundaries While Staying Visible

    There can be this strange pressure in business that staying visible means always being available. Always replying, always posting, always saying yes to the coffee meeting, message, collaboration or quick question. But visibility and availability are two very different things. You can have content working while you're offline, a website answering questions, emails going out and podcasts introducing people to your ideas. Good boundaries actually make your visibility more sustainable because you can show up when you want to, rather than feeling like you always have to be there. Visibility Is Not Availability Your audience can see you, learn from you and engage with your ideas without having unlimited access to you personally. Availability is whether you answer the DM at 9 pm, take the unscheduled call or squeeze someone into an already full week. It's very easy to blur those lines, especially when every platform comes with another inbox and another notification. But you don't have to treat every platform as a customer service channel. Decide where enquiries, bookings, support and conversations belong, then make those pathways easy for people to follow. Teach People How to Work With You There's no point setting boundaries and then getting frustrated because nobody knows they exist. If someone wants to work with you, give them the booking link. If they need account support, send them to the team. If their question belongs in your membership Q&A, show them where to ask it. You're not shutting people out. You're helping them get what they need in the right place. And once those pathways are clear, remember that not everything needs an immediate response. A notification is not automatically an emergency, and a Sunday afternoon DM does not suddenly become your Sunday afternoon job. Build Visibility That Works Without You Your job as a business owner isn't to be online all the time. It's to create visibility that doesn't depend on you being there. A blog can answer a question while you're with a client, a podcast can introduce someone to your thinking while you're having dinner, and an email sequence can point someone towards a useful resource while you're out for the day. This is also why your website and email list are such important assets. They can explain your services, take bookings, deliver resources and help people take the next step without needing to message you first. Create When You Have the Headspace Marketing doesn't need to creep into every moment of your week. Batch a few videos, write a group of posts, schedule your emails and use the One-to-Eight Multiplier to take one useful idea across several formats. Create when you have the energy and headspace for it, time block that work and then let your content do its job. You don't need to be constantly creating or watching your phone for your marketing to be working. Boundaries Apply to Opportunities Too The more visible you become, the more opportunities can appear. Podcast interviews, networking events, collaborations, coffee meetings, speaking opportunities and those familiar "Can I pick your brain?" requests. You know the ones. More opportunities don't mean every opportunity needs a yes. Ask yourself: Does this support where I'm going, or is it simply something I can do? And remember, boundaries don't need to be dramatic. Sometimes they're wonderfully boring: these are my booking hours, I answer emails during business hours, this is what's included, and this meeting finishes at 11. Key Takeaway Being visible does not require unlimited access to you. The goal is to create a business where people can find you, understand what you do, learn from you and take the next step while you still have enough space to actually do the work. Your challenge: Look back over the last week and ask yourself, where did people have more access to me than I actually wanted them to have? Maybe it was your DMs, meetings running over, emails late at night or saying yes when you didn't really have the space. Pick one boundary to tighten this week. Just one. You don't need to rebuild your whole business at once. Resources to Support Your Marketing Journey The Marketing Tree Method Explore how to build a sustainable marketing ecosystem where your content and marketing assets work together. https://www.enevergroup.com.au/product/the-marketing-tree-method/ Book a 1:1 Strategy Call Need help creating a marketing approach that works around you and your business? Book a strategy call with me. https://www.enevergroup.com.au/booking-linda/ Highlights 00:00 Staying Visible Without Always Being Available 01:00 Visibility vs Availability 02:20 Decide Where People Can Access You 03:10 Teach People How to Work With You 04:00 Not Everything Needs an Immediate Response 04:45 Build Visibility That Works Without You 05:30 Batch and Repurpose Your Content 06:00 Boundaries Apply to Opportunities Too 06:40 Why Boundaries Can Be Boring 07:10 Choose One Boundary to Tighten

  4. Sep 24

    Marketing Strategies for the Quiet Watchers

    Have you ever published something, looked at the engagement and thought, "Well, clearly nobody cared about that"? There are hardly any comments, not many likes and maybe one share from your business bestie. But not everyone who is paying attention will show you they're paying attention. Some people are quiet watchers. They read your posts, watch your videos, open your emails and listen to your podcast for months, sometimes years, without engaging. Then one day they contact you and say, "I've been following you for ages." They weren't hiding. They were watching. In this episode of the Talk Podcast, I'm exploring what quiet watchers are looking for and why silence doesn't necessarily mean your marketing isn't working. Why People Watch Quietly There are lots of reasons people consume content without engaging. Some are naturally private, and others are busy listening while driving, watching while making dinner or reading between meetings. Others are quietly working out whether you're the right person for them. They're looking at your advice, how you communicate and how consistently you show up. And some simply aren't ready yet. They're staying connected until the timing is right for them. Silence Doesn't Mean Disinterest Likes and comments are useful signals, but they're not the whole marketing picture. Someone might never comment on your videos but remember something you taught six months later. They might never share a post publicly but recommend you privately to a friend, or read every email without replying. Buying decisions are rarely the result of one perfect post. They're built through repeated moments of familiarity and trust. Quiet Watchers Notice Consistency Quiet watchers aren't only looking at one piece of content. They're noticing your patterns over time. They're looking at whether you continue to show up, whether your core message stays consistent, whether your advice makes sense and whether your actions match what you say. Your content is also giving them a preview of what it might be like to work with you, particularly when what you offer requires trust, expertise or a meaningful investment. Familiarity Builds Trust Consistent visibility helps people become familiar with you and your ideas. That doesn't mean you need to post constantly. It means finding a pattern that works for you and continuing to show up. A useful video today might not generate an enquiry today, but it could make you the person someone remembers when they need help next month. We're not only marketing to the people ready to buy now. We're building recognition with the people who may need us later. What Do Quiet Watchers Need? Your content needs to help quiet watchers understand three things: What you know: Share your expertise, teach something useful and show people how you think. Who you help: Be specific about the people you work with and the problems you solve. What to do next: Make it easy to find your service, book, download, join or contact you. A quiet watcher may never ask publicly how to work with you, so don't make them hunt for the answer. Give Them Low-Pressure Next Steps Not every call to action needs to ask someone to book a call or buy immediately. You can invite people to save the post, watch another video, read an article, listen to another episode, download a resource or join your email list. These smaller steps allow quiet watchers to move closer to your business at their own pace without feeling like we're proposing marriage on the first date. Measure More Than Likes and Comments When you're reviewing your marketing, look beyond public engagement. Pay attention to website visits, Google Search data, email opens, video watch time, downloads and enquiries. And listen to what people tell you when they finally contact you. If someone says, "I've been watching your videos for months", that's useful marketing information. Your content was working even if you couldn't see it in the comments. Keep Repeating Your Important Ideas Don't stop talking about something useful simply because you feel like you've already said it. Most of your audience hasn't seen everything you create, and sometimes people need to hear an idea again when they're ready for it. Take that useful idea and turn it into a video, blog, email, podcast or shorter social posts. Repetition helps your quiet watchers understand your message and build trust over time. Your Quiet Watcher Challenge Here's my challenge for you this week. Find one piece of content you thought didn't work because it didn't receive much visible engagement. Then ask yourself: Did it create any other signals? Look at website visits, watch time, email activity, downloads or enquiries. Have customers mentioned the idea elsewhere? Think about conversations, emails and enquiries. Is the idea still useful? Low engagement doesn't automatically mean a bad idea. How could you share it again? Try another format or approach and give people another opportunity to find it. Then keep showing up. A quiet post doesn't always mean an empty post. Sometimes quiet means someone is watching, learning and deciding whether you're the right person to help them take the next step. My Resources to Support Your Marketing The Marketing Tree Method Build a marketing ecosystem with different ways for your audience to discover you, learn from you and build trust over time. https://enevergroup.com.au/product/the-marketing-tree-method/ Book a Discovery Call with Me If you're showing up consistently but wondering whether your marketing is actually connecting, book a conversation with me and let's look at what your marketing is telling you. https://enevergroup.com.au/booking-linda/ Highlights 00:00 Meet the Quiet Watchers 01:00 Why People Watch Without Engaging 02:00 What Quiet Watchers Are Looking For 03:00 Silence Doesn't Mean Disinterest 04:00 Quiet Watchers Notice Consistency 05:00 Familiarity Builds Trust 06:00 What Quiet Watchers Need 07:00 Low-Pressure Next Steps 08:00 Measure Beyond Likes and Comments 09:00 Keep Repeating Your Important Ideas 10:00 Quiet Doesn't Mean Empty

  5. Sep 17

    Rule of One: Focused Content Clarity

    Ideas are definitely my superpower, which means when I start creating one piece of content, I very rarely have just one idea. One idea leads to another. Then I remember a story, which sparks a podcast topic, a blog, an email, a video and possibly even an entire workshop. Before I know it, one perfectly good piece of content is trying to carry seven ideas, speak to three audiences and take people in five different directions. This is where the Rule of One becomes incredibly useful. The Rule of One doesn't mean you can only have one idea. That would never work in my world. It means giving each piece of content one clear job: one person you're speaking to, one main idea you want them to understand, one purpose and one useful next step. Start With One Person Most businesses don't have just one type of customer. You might work with people at different stages, offer several services or help clients with different challenges. That's fine across your wider marketing, but one piece of content doesn't need to speak to everyone at once. A business owner looking for their first customers is having a very different day from an established business owner struggling with inconsistent enquiries. When you choose one person and their current situation, you can get specific about the questions, frustrations and examples that matter to them. Other people can still benefit from the content, but the person you're creating it for is far more likely to recognise themselves in it. Give Your Content One Main Idea This is where those of us who love ideas sometimes need to rein ourselves in. A podcast about making time for marketing can quickly turn into content planning, batching, automation, delegation, email marketing, AI and choosing platforms. They're all useful ideas, but they don't all need to be taught at once. Choose one main idea and explore it properly. When another idea pops up, write it down and turn it into another piece of content. You're not throwing good ideas away. You're giving each one enough space to be useful. Give Your Content One Job Before you create something, decide what you want it to do. Is it there to: Teach something? Answer a common question? Tell a story? Clear up a misconception? Help someone understand a problem? Invite someone to take a next step? This is particularly useful when you're creating a campaign. Instead of one enormous email trying to explain everything about an upcoming workshop, spread those jobs across your marketing. Your podcast might explore the problem, your blog can teach something useful, an email can share the story behind the workshop, and a video can answer a common question. Each piece has one job, while together they create a much stronger campaign. Choose One Next Step Once someone has read, watched or listened to your content, what would you like them to do next? It doesn't always need to be a sale. You might want them to read another article, try something in their business, download a resource, register for an event, book a conversation or send you a question. Where we make things complicated is when we ask people to do everything at once. Read the blog. Download the guide. Listen to the podcast. Follow us everywhere. Book a call. Register for the event. Tell three friends. That's a lot. Give people one clear doorway and make the next step relevant to the content they've just consumed. One Idea Can Create More Content The Rule of One doesn't mean creating less content. It can actually help you get much more from your ideas. That podcast trying to cover seven topics could become seven pieces of content. The side story that doesn't quite fit your email could become another email. The extra question could become tomorrow's video. Instead of squeezing everything into one piece, capture those extra ideas in your content bank and give yourself more content to explore later. Your Rule of One Challenge Here's my challenge for you this week. Choose one piece of content you're planning to create, or something you've already started, and put it through the Rule of One. Ask yourself: Who is the one person I'm creating this for? What is the one main idea I want them to understand? What is the one job this content needs to do? What is the one next step I want them to take? Then create the content and keep somewhere nearby to capture all the other ideas that appear along the way. The Rule of One isn't about having fewer ideas. It's about giving each idea enough space to do its job. My Resources to Support Your Content The Marketing Tree Method The Rule of One helps each piece of content do its job, while your wider marketing ecosystem brings those pieces together. The Marketing Tree Method helps you build and nurture those different parts of your marketing. https://enevergroup.com.au/product/the-marketing-tree-method/ Book a Discovery Call with Me If you have plenty of ideas but need help turning them into focused content and marketing activities that work together, book a conversation with me. https://enevergroup.com.au/booking-linda/ Highlights 00:00 When One Idea Becomes Seven 01:00 Introducing the Rule of One 02:00 Create for One Person 03:00 Why Specific Content Connects 05:00 Give Your Content One Main Idea 06:00 Turn Side Ideas Into More Content 07:00 Give Each Piece One Job 08:00 Using the Rule of One in Campaigns 09:00 Choose One Next Step 10:00 Give Your Audience One Clear Doorway

  6. Sep 10

    Does Your Marketing Still Feel Fun?

    When was the last time you genuinely had fun with your marketing? Not when you finished the to-do list, scheduled the posts or finally sent the email that had been sitting in drafts. I mean the kind of fun where an idea pops into your head, and you cannot wait to try it. Marketing ought to carry a sense of playfulness, a space to experiment, connect with others, test fresh formats, exchange ideas, and express your genuine personality. Yet, so often along the journey, the entire process turns surprisingly serious. We create the plan, establish the routine, choose the platforms, look at the numbers and focus so heavily on being consistent that we start tick, tick, ticking our way through marketing instead of enjoying the creative part of it. In this episode of the Talk Podcast, I'm asking a question I've also been asking myself: does your marketing still feel fun? You Are Allowed to Enjoy Your Marketing Having fun with your marketing does not make it less strategic. It does not mean everything needs to be silly, loud or packed with jokes either. It means bringing some curiosity, creativity and personality into what you create. When you are enjoying an idea, there is more energy in your voice, your stories are more natural and people can feel the difference. Think about recording a video because you have something you cannot wait to share, compared with recording one because the calendar says a video must go out on Thursday. I'm a marketer, so I know the Thursday video still needs to happen, but those are two very different energies to bring to the camera. Stop Making Everything a Production One of the quickest ways to remove the fun is to turn every small idea into a major production. Suddenly it needs a script, professional lighting, three camera angles, captions, music and the perfectly constructed call to action. By the time you have organised all of that, you are exhausted, the energy has gone and you may have talked yourself out of sharing the idea altogether. Not every piece of marketing needs to become a campaign. Sometimes it can simply be useful, interesting or entertaining in the moment. Change How You Create It When your content starts feeling stale, the subject matter itself might not be to blame. More often, it is the rigid routine you use to produce it. Switching your environment or medium can often unlock inspiration far better than trying to force a draft. Try writing in a café, dictating your thoughts into a voice note, or capturing a quick video update while parked before an appointment. You can also give a glimpse behind the scenes or bring your team together to brainstorm.  At Enever Group, we rely on this collaborative approach. A single spark from one team member prompts an example from another and a title suggestion from a third, quickly evolving into a complete podcast topic. This responsive, shared energy makes content creation far more enjoyable than staring blankly at an unpopulated calendar. The Ideas Are Already in Your Business Your business is producing marketing ideas every day through the questions people ask, the conversations you have, the mistakes you see, the wins you celebrate and the stories happening behind the scenes. You could share: Three questions customers asked you this week A misconception in your industry Something you wish clients understood before working with you A lesson from something that did not go to plan A tool or shortcut that makes life easier A story that explains why you work the way you do You do not have to invent another clever topic from nowhere. Notice what the people around your business are already talking about. Experiment Without Signing a Lifelong Contract  You can try a live video without promising to go live every Tuesday for the rest of your life. You can create a short series and finish it when the topic is complete. You can test a playful subject line, invite someone onto the podcast or try an idea that does not work. That is allowed. Try it and watch what happens. If people respond, explore it further. If they do not, adjust it or move on. Marketing is not a lifelong contract with every idea you try. Bring Your Audience Into It Marketing becomes much more interesting when it stops being a broadcast and starts becoming a conversation. Ask people what they think. Let them vote. Run a poll. If you are creating a workshop or resource, show them what you are considering and ask what would be useful. There are real people on the other side of your content. Talk with them, not simply at them. Bring Back What You Miss Think back to a time when marketing felt more enjoyable. What were you doing differently? Maybe you were interviewing people, running live sessions, sharing more personal stories, taking more photos or recording spontaneous videos. I'm doing this in my own marketing right now. I'm looking at bringing back more conversations, inviting people onto the podcast, sharing some of the failed and messy moments behind the scenes and finding room for live content again. Our marketing will naturally evolve as our businesses grow, but we do not have to optimise all the enjoyable bits out of it. Try One Thing Choose one thing that would make your marketing more enjoyable to create again and do it. Bring back something you used to enjoy, shelve an activity that makes you sigh and is not producing results, test an idea or invite your audience into the process. You do not need to rebuild your whole strategy. Give yourself permission to throw a little spaghetti at the wall, see what sticks, and bring some of that creative energy back. Tools and Resources Mentioned  Wispr Flow I use Wispr Flow to talk through ideas when I do not feel like sitting down to write. It has helped me enjoy writing for myself again. https://snip.ly/wisprflow  The Marketing Tree Method Use The Marketing Tree Method to build a connected marketing ecosystem while choosing the activities that work for you and your business. https://enevergroup.com.au/product/the-marketing-tree-method/  Work With Me If your marketing has become a long list of things you think you "should" be doing, book a session with me and let's look at what is working, what is not and where you can simplify. https://enevergroup.com.au/booking-linda/ Highlights 00:00 When did marketing stop being fun? 02:00 You are allowed to enjoy your marketing 03:00 Stop making everything a production 04:00 Change how and where you create 06:00 Find ideas inside your business 07:00 Give yourself permission to experiment 08:00 Invite your audience into the fun 09:00 Revisit what you used to enjoy

  7. Sep 3

    Is Your Marketing Routine Actually Working?

    As business owners, we hear a lot about the importance of creating a marketing routine. Make time for your marketing, plan the content, send the email, share the posts and keep showing up. Consistency matters, but completing the routine does not automatically mean the routine is working. You can publish three social posts every week, send an email every fortnight and record a podcast every month, but if you are not stopping to look at what those activities are producing, marketing can become another collection of tasks you tick off because they are on the list. In this episode of the Talk Podcast, I'm looking at how to review your routine through consistency, engagement, leads and sales, so you can see what is helping your business move forward and what might need adjusting. Create a Rhythm You Can Maintain Consistency does not mean you need to post every day or constantly create something new. You need a rhythm that fits your business and can continue when client work gets busy. For one business, that might be an anchor piece of content each fortnight, a weekly email and several social posts created from that central idea. For another, it could be a monthly podcast, fortnightly emails and regular conversations inside groups or communities. There is no prize for having the busiest marketing schedule. Your routine needs to support your business without taking over your business. Compare What You Planned With What You Did Start by looking at your output. What did you intend to create, and what did you actually complete? Your Marketing Planner gives you somewhere to capture your campaigns, content, offers and activities. You can look back and see whether the podcast was recorded, the emails were sent, and the campaign was promoted. But do not stop at saying, "Yes, I completed my marketing." That is only the first part of the review. Now we need to look at what happened as a result. Look Beyond the Likes Engagement tells us whether people are noticing and connecting with our ideas, but it is not limited to likes and comments. Someone might reply to an email, share an article, visit your website, register for an event or ask a question. A podcast listener may never comment, but when they enquire, they tell you they feel as though they already know you. When you review engagement, ask: Are people responding, asking questions or starting conversations? Are they sharing or mentioning what you have created? Are they visiting your website, joining your list or attending something? Are they moving closer to your business? Marketing is a conversation. A healthy routine includes making time to engage with people, not simply publishing and disappearing. Connect the Routine to Leads and Sales We also need to look at what is happening inside the business. How many leads and general enquiries came in? What sales did the business make? Are those numbers growing, staying steady or beginning to slow? You do not need to make this overly complicated or attribute every sale to one post. Marketing rarely works that way. Someone may find you through Google, read an article, follow you on LinkedIn, listen to your podcast and book a call three months later. There is not always one magical piece of content that created the sale. Different parts of your Marketing Tree work together to build familiarity, demonstrate your expertise and help the next step feel right. What Are the Results Telling You? Looking at consistency, engagement, leads and sales together helps you spot useful patterns: Consistent marketing, healthy engagement and leads coming in suggest the routine is supporting the business Content is going out, but leads have slowed, so the message, offer, visibility or next step may need reviewing Engagement is strong, but sales are not following, so people may not understand what you offer or how to work with you Leads and sales are coming in, but the routine is exhausting, so the marketing may be producing results without being sustainable This is also where the art of the subtle mention matters. Talk about your products, services and memberships within your content so people can see how to take the next step. Use the Planner and Progress Trees Together Your Marketing Planner shows you what you intended to do. Your Marketing Progress Trees help you track what happened as a result. You can create trees for engagement, leads and enquiries, sales or marketing output, then colour them in as progress happens. It makes the results visual and gives you a much better view than looking at your completed task list alone. Give the routine enough time to show you a pattern. One quiet post does not mean the idea was wrong, just as one post with lots of likes does not automatically mean it contributed to the business. Try This With Your Marketing Look back over the past month and identify: One marketing activity you completed consistently One activity that created engagement or conversation One activity that contributed to a lead, enquiry or sale One part of the routine you could simplify, adjust or stop Then use what you discover to shape next month's routine. The goal is not to add more marketing to your list. It is to create a routine that is realistic, repeatable and connected to the outcomes you want your business to achieve. Tools and Resources Mentioned The Marketing Tree Method See how the different parts of your marketing work together to build visibility, familiarity, trust and opportunities. https://enevergroup.com.au/product/the-marketing-tree-method/  Marketing Progress Trees Make tracking visual by creating trees for your engagement, leads, enquiries, sales or marketing activity. https://academy.enevergroup.com.au/courses/progress-colouring-tracking-trees-tracking-growth-in-business  Marketing Planner Plan your campaigns, content, offers and activities, then look back at what you completed and what happened as a result. https://enevergroup.com.au/product/marketing-planner/  Highlights 00:00 Is your marketing routine actually working? 01:00 Consistency versus simply creating content 02:00 Create a marketing rhythm you can maintain 03:00 Compare what you planned with what you did 04:00 Look beyond likes when measuring engagement 06:00 Connect marketing with leads and sales 07:00 Read the patterns in your results 08:00 Use the Marketing Planner and Progress Trees 10:00 Give your marketing routine time to work 11:00 Review and adjust your routine

  8. Aug 27

    How Your Audience Signals True Thought Leadership

    Thought leadership isn't reserved for keynote speakers, published authors, or people with a large number of social media followers; in reality, it is much simpler than that. Thought leadership is what happens when people begin to trust the way you think.  Someone might initially discover your business because of a specific product or service, but they stay engaged because your ideas empower them to make better decisions. Any business owner, whether you are a plumber, florist, accountant, dog trainer, or physiotherapist, can demonstrate thought leadership by educating their market and helping customers see their challenges with absolute clarity. In this episode of the Talk podcast, I'm unpacking how to track the real, human signals of thought leadership. While campaign sales and website clicks are easy to measure, true thought leadership begins working long before the sale takes place.  So let's explore the markers and ways that you will know that your thought leadership is working within your marketing: Your Audience Starts Asking Better Questions Right on track with our thought leadership content. Our prospective clients, the inquiries we have, arrive with an understanding of the problem because we've already explained it.  The inquiry shifts: Instead of asking surface-level questions like "How much does this cost?", educated prospects ask informed questions like "Will this specific option fit the way my household operates?" How this shows up: Thought Leadership shows up here, in the questions people ask in emails, discovery calls, and appointments to see if their understanding has evolved compared to six months ago. People Repeat Your Words and Ideas Back to You This is a great moment in time in thought leadership, and you'll start to hear it. You'll see that little cheeky smile come across your face.  Because when clients repeat your framework or advice back to you, it means your message didn't just reach them, but it resonated and changed their behaviour. Impact in Action: Whether a client says, "We took extra time on planning because we remembered your tip about build changes," or "I checked the stitching quality because of your video," these moments prove your ideas are actively guiding decisions. Track the Off-Screen Wins: These signals happen on sales calls, at the counter, or in direct messages. While they don't show up in standard analytics, they are gold-standard proof that your content is working. Your Sales Conversations Become Effortless Thought leadership prepares clients before the sale ever happens. This is where people are referring to you. They are commenting on your content. They are engaging before they're even ready or know that they're ready to buy.  And that means that because your audience has consumed your content beforehand, they arrive with realistic expectations and a clear understanding of your methodology. You Attract the "Right-Fit" Clients and Clear Referrals This is where you begin to know your thought leadership is working. When you're attracting more right-fit clients, you know your thought leadership is working. We are filtering people out because we attract clients who are sharing our values, and we're not finding those people who are looking for the cheap or the quick fix unless we deliver that and get specific word-of-mouth referrals here.   Instead of a vague referral ("I know someone who does accounting"), your referrals become hyper-specific ("You should call this accountant because they explain cash flow in plain English"), carrying instant trust. Thought Leadership should be delivered Across Your Team Leadership isn't just a nice visual to appear on social media about how great your business is; it should flow through your entire business.  Great thought leaders empower their staff and their team to create great thought leadership experiences too!  This alignment not only builds trust but also turns every interaction into a reinforcement of your expertise, making your brand feel reliable, professional, and uniquely valuable at every stage of the customer journey. Thought leadership isn't about sounding clever, posting controversial hot takes for attention, or trying to be the loudest voice in the room. It is about helping people think more clearly and delivering the solution to a problem. When you consistently share useful ideas, you change how people think, act, and buy. Here's my thought leadership challenge for you to try this week: Choose one core idea or piece of advice that you regularly share in your business. Look through your recent touchpoints and find: One question a client asked that showed they understood your message. One comment, email, or message where someone quoted your advice or methodology back to you. One example where that idea influenced a sale, referral, or client decision. Highlights 00:00 What Thought Leadership Means 00:48 Everyday Business Examples 01:56 How to Spot Early Signals 02:21 Measure Better Questions 04:08 People Repeat Your Ideas 06:01 Easier Sales Conversations 07:57 Attracting Better Fit Clients 09:22 Clearer Referrals 10:39 Conversations Beyond Likes 12:00 Teamwide Message Clarity My Resources to Support Your Journey The Marketing Tree Method Grab a copy of my book to learn how to turn your core authority ideas into a deep-rooted marketing ecosystem. https://enevergroup.com.au/product/the-marketing-tree-method/  Discovery Call with Me Ready to clarify your point of difference and map out your thought leadership strategy? Book a 1:1 strategy session with me. https://enevergroup.com.au/booking-linda/

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About

Talk is home to talk on Marketing, PR, Social Media and sharing your message with the PR and Marketing go to girl Linda Reed-Enever. With her enthusiasm for new experiences and love of finding new things Linda was destined to grow to be either a professional Geo-Cacher, or become the inspiring leader in Communications that she is today and in Talk she shares her tips with you via 5 Minute Marketing Ideas and Ask Linda where you ask her your marketing questions and she answers them. As well as tips and updates on all things marketing

Information

  • Creator
    Linda Reed-Enever
  • Years Active
    2025 - 2026
  • Episodes
    165
  • Rating
    Clean
  • Copyright
    © All rights reserved.
  • Show Website
    Talk with Linda Reed-Enever