Strategic Motion

Troy Trussell
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  • Marketing
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In today's marketing landscape, you can't just throw content out there and hope it works. You need a plan. You need purpose. You need strategy. And video? It's no longer optional. It's one of the most powerful tools businesses have to communicate clearly, build trust, and drive real results. But only if it's done intentionally. Strategic Motion is about helping you move forward, through real stories of business owners who are using video the right way, and through practical, smart strategies that you can apply to your own marketing. Whether you're a small business, a growing brand, or a marketer trying to stand out, this podcast is here to help you create content that actually works.

  1. Oct 26

    Why Print Still Works for Local Businesses | Tammi Joseph with Stroll Magazine

    Can a neighborhood magazine help your business stand out in a digital world? Tammi Joseph of Stroll Magazine joins Troy Trussell on Strategic Motion to talk about building local relationships through neighborhood stories, consistent advertising, community events, and video. Tammi shares how she connects residents and businesses in Wichita's Reflection Ridge, Fossil Rim, and Northridge Lakes neighborhoods—and why staying familiar matters long before someone needs your services. We also discuss how sponsor spotlight videos and social media complement print to give local businesses more opportunities to be seen. In this episode: • Why neighborhood magazines still have a place in marketing • Building brand recognition through consistency • Connecting business owners with residents at local events • Combining print advertising with short promotional videos • Favorite movies, from Saving Private Ryan to classic comedies Learn more about Tammi and Stroll: https://www.strollmag.com/locations/reflection-ridge-fossil-rim-ks/ Subscribe to Strategic Motion for conversations about business, video marketing, and the movies we love. Produced by Trussell Media.

  2. Oct 26 ·  Bonus

    You Might Enjoy: On Purpose with Jay Shetty

    Introducing Vinh Giang: How to Communicate So People Actually Listen to You from On Purpose with Jay Shetty. Follow the show: On Purpose with Jay Shetty Communication expert Vinh Giang joins Jay to share practical tools from his first book, Before We Forget How to Connect, to help you become a more confident communicator and build deeper, more meaningful connections. Vinh explains how to become a better listener, avoid common communication mistakes, and speak so people actually pay attention. From sounding confident when you're nervous to speaking up in meetings, navigating difficult conversations, and making a great first impression, Vinh shares simple techniques to help you communicate more effectively and connect with people in every area of your life. With Love and Gratitude, Jay Shetty Instagram Teen Accounts: Built-in protections for teens. JAY'S DAILY WISDOM DELIVERED STRAIGHT TO YOUR INBOX Join 900,000+ readers discovering how small daily shifts create big life change with my free newsletter. Subscribe here: https://news.jayshetty.me/subscribe Check out our Apple subscription to unlock bonus content of On Purpose! https://lnk.to/JayShettyPodcast What We Discuss: 00:00 Introduction 00:25 Before We Forget How To Connect 01:52 The High-Low Buffalo Icebreaker 02:45 Sharing Personal Highs 05:15 Sharing Personal Lows 11:40 Sharing Personal Buffalos 13:40 Escaping Small Talk 16:10 Overcoming Self-Judgment 17:58 Sharing Wins Without Sounding Arrogant 19:50 Communication Beyond The Script 20:40 Gen Z's Communication Struggles 23:20 Last Word, Last Letter Game 27:20 The Four Modalities Of Listening 29:50 The Three Follow-Up Questions Rule 35:50 How Do You Make A Great First Impression? 40:10 Reading the Room, Not Formulas 44:10 Finding Your Unique Voice 49:00 Life As A Book: New Chapters 50:40 Building Executive Presence 53:20 Fix Your Resting Blank Face 58:30 Filming Yourself For Self-Awareness 01:02:20 When Your Mind Goes Blank 01:06:10 The Power Of The Pause 01:09:30 How Can You Sound Confident When You’re Nervous? 01:14:40 From Texting Chemistry to Real-Life Connection 01:18:40 How to Communicate Better During Arguments 01:20:20 Learning to Speak Up In Meetings 01:25:45 How to Join a Conversation Without Feeling Awkward 01:28:20 Leaving A Conversation Gracefully 01:31:4 Embracing Vulnerability Episode Resources: Book | https://vinhgiang.com/before-we-forget-how-to-connect Website | https://vinhgiang.com/ YouTube | https://youtube.com/@askvinh Facebook | https://www.facebook.com/share/1CCPX1ChrP/?mibextid=wwXIfr LinkedIn | https://www.linkedin.com/in/vinhgiang Learn more about your ad choices. Visit podcastchoices.com/adchoices DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

    You Might Enjoy: On Purpose with Jay Shetty

  3. Sep 16

    A 10 Year Old's Take on Recent Box Office Hit Spiderman Brand New Day

    This episode of Strategic Motion is a little different. I sat down with my 10 year old son, Judah, for a conversation about one of our favorite things to talk about, movies. We also talk about his favorite shows. Duck Dynasty, The Chosen and Stranger Things. Quite the contrast. It is a fun conversation with another one of my favorite guests I have ever had on the show. If you love movies, Spiderman, or just hearing a 10 year old give his completely unfiltered movie opinions, this one is for you. 🎬 Subscribe so you don't miss Episodes packed with real stories, actionable strategies, and a dose of film talk every week! If you want help creating intentional, results-driven content for your business, visit trusslemedia.com and connect with me! https://trussellmedia.com/ Listen Apple: https://podcasts.apple.com/us/podcast/strategic-motion/id1853660142 Listen Spotify: https://open.spotify.com/show/2Fl5MyjBCk1aZ4yKyLiE7t?si=a66b388a91484f14 Watch Ep. 1: https://youtu.be/wc_-aL0plhg

    A 10 Year Old's Take on Recent Box Office Hit Spiderman Brand New Day

  4. Sep 8

    From Early Computers to Entrepreneurship with JD Zluticky

    JD Zluticky, owner of Essential IT Services, joins Troy to share how experimenting with early computers and serving in the Navy eventually led him to build his own IT company. They discuss what outsourced IT support really looks like, security cameras, facial recognition, digital privacy, and how technology continues to reshape our everyday lives. J.D. also explains why storytelling is such a powerful teaching tool and shares the lasting impact movies like Braveheart, The Patriot, and The Martian have had on him. It's a conversation about technology, entrepreneurship, storytelling, and a few unforgettable movies along the way. If you are into filmmaking, video production, creative business, cameras, or just talking about great movies, this episode is for you. Subscribe to Strategic Motion for more conversations about video, marketing, business, filmmaking, and movies. If you want help creating intentional, results-driven content for your business, visit trusslemedia.com and connect with me! https://trussellmedia.com/ 🎬 Subscribe so you don't miss Episodes packed with real stories, actionable strategies, and a dose of film talk every week! Listen Apple: https://podcasts.apple.com/us/podcast/strategic-motion/id1853660142 Listen Spotify: https://open.spotify.com/show/2Fl5MyjBCk1aZ4yKyLiE7t?si=a66b388a91484f14 Watch Ep. 1: https://youtu.be/wc_-aL0plhg

  5. Aug 25

    Kurt Wheeler on the Coen Brothers | Filmmaking, Storytelling and Business

    On this episode of Strategic Motion, I sit down with Kurt Wheeler, owner of KXW Productions in Kansas City, to talk about video production, filmmaking, running a creative business, and of course, movies. Kurt shares how his background in music, photography, radio, and digital marketing eventually led him into video production and the launch of KXW Productions. He also talks about making the jump into full time self employment, building recurring client relationships, shooting corporate video and weddings, and figuring out what it really takes to grow a production company. We also get into cameras, Sony vs. Canon, whether 8K actually matters, how much camera technology has changed, and why great editing and storytelling still matter more than having the newest gear. Then we get to one of my favorite parts of Strategic Motion, movies. Kurt names The Big Lebowski as his favorite film and talks about why he loves the Coen Brothers, including Fargo and No Country for Old Men. We get into their writing, strange characters, unconventional storytelling, cinematography, and why Kurt believes great writing is ultimately what makes a movie a classic. We also wander into Dune, Christopher Nolan, Inception, Tenet, practical effects, Tarantino, modern three hour movies, and plenty more. If you are into filmmaking, video production, creative business, cameras, or just talking about great movies, this episode is for you. Subscribe to Strategic Motion for more conversations about video, marketing, business, filmmaking, and movies. If you want help creating intentional, results-driven content for your business, visit trusslemedia.com and connect with me! https://trussellmedia.com/ 🎬 Subscribe so you don't miss Episodes packed with real stories, actionable strategies, and a dose of film talk every week! Listen Apple: https://podcasts.apple.com/us/podcast/strategic-motion/id1853660142 Listen Spotify: https://open.spotify.com/show/2Fl5MyjBCk1aZ4yKyLiE7t?si=a66b388a91484f14 Watch Ep. 1: https://youtu.be/wc_-aL0plhg

  6. Aug 21

    How to Train Your Dragon Review with a 7 Year Old

    This episode of Strategic Motion is a little different. I sat down with my 7 year old son, Finley, for a conversation about one of our favorite things to talk about, movies. Finley is a huge How to Train Your Dragon fan, so we get into his favorite movie in the series, Hiccup, Toothless, the Light Fury, the big battles, the live action movie, and what he thinks real dragons would actually look like. We also talk a little Lego Movie, future podcast plans, and the important question of whether Hollywood somehow found real dragons for the new movie. It is a fun conversation with one of my favorite guests I have ever had on the show. If you love movies, dragons, or just hearing a 7 year old give his completely unfiltered movie opinions, this one is for you. 🎬 Subscribe so you don't miss Episodes packed with real stories, actionable strategies, and a dose of film talk every week! If you want help creating intentional, results-driven content for your business, visit trusslemedia.com and connect with me! https://trussellmedia.com/ Listen Apple: https://podcasts.apple.com/us/podcast/strategic-motion/id1853660142 Listen Spotify: https://open.spotify.com/show/2Fl5MyjBCk1aZ4yKyLiE7t?si=a66b388a91484f14 Watch Ep. 1: https://youtu.be/wc_-aL0plhg

  7. Jul 7

    Dystopian Movie Discussion with Brandon McLey

    On this episode of Strategic Motion, Troy sits down with Brandon McLee to talk about the world of commercial lighting, how lighting impacts the look and value of a building, and why upgraded LED lighting can help businesses save money long term. They also talk about how photo, video, and drone footage can help showcase completed lighting projects, especially outdoor lighting that really comes alive at night. Then the conversation shifts into movie time, with a deep dive into dystopian films, future technology, AI, flying cars, drones, and classics like Terminator 2, The Matrix, RoboCop, Demolition Man, Blade Runner, 12 Monkeys, Minority Report, and more. Titan Lighting Brandon McLey brandon@titanlighting.co https://titanlighting.co/ It's a mix of business, marketing, construction, lighting, technology, and a whole lot of movie talk. Subscribe to Strategic Motion for conversations about video marketing, business, content creation, and the stories behind the people building things in Wichita and beyond. If you want help creating intentional, results-driven content for your business, visit trusslemedia.com and connect with me! https://trussellmedia.com/ 🎬 Subscribe so you don't miss Episodes packed with real stories, actionable strategies, and a dose of film talk every week! Listen Apple: https://podcasts.apple.com/us/podcast/strategic-motion/id1853660142 Listen Spotify: https://open.spotify.com/show/2Fl5MyjBCk1aZ4yKyLiE7t?si=a66b388a91484f14 Watch Ep. 1: https://youtu.be/wc_-aL0plhg

  8. Apr 2

    How The Passion of the Christ Brings the Crucifixion Story to Life

    Welcome to Strategic Motion, the podcast where we dive deep into the power of using video and storytelling with intentionality to drive meaningful results. In this special episode, host Troy reflects on a pivotal moment from 2004, a theater experience watching Mel Gibson's "The Passion of the Christ." As Troy Trussell recounts, the film brought the crucifixion story to life in a way that challenged, moved, and inspired its viewers. This episode, recorded on Maundy Thursday, explores the origins and meaning of the day as well as the profound impact that seeing the story of Jesus portrayed visually can have, not just on faith, but on how we communicate important truths. Through personal reflections and insights, Troy Trussell invites listeners to consider the role of video not only as art but as a tool for clarity, trust, and transformation, or in exploring the deeper stories that shape us. Join us as we take a strategic look at storytelling and faith.

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About

In today's marketing landscape, you can't just throw content out there and hope it works. You need a plan. You need purpose. You need strategy. And video? It's no longer optional. It's one of the most powerful tools businesses have to communicate clearly, build trust, and drive real results. But only if it's done intentionally. Strategic Motion is about helping you move forward, through real stories of business owners who are using video the right way, and through practical, smart strategies that you can apply to your own marketing. Whether you're a small business, a growing brand, or a marketer trying to stand out, this podcast is here to help you create content that actually works.

Information

  • Creator
    Troy Trussell
  • Years Active
    2025 - 2026
  • Episodes
    17
  • Rating
    Explicit
  • Copyright
    © 2025
  • Show Website
    Strategic Motion