Strategic Motion

Troy Trussell
  • 0.0 (0)
  • Marketing
  • Updated Weekly

In today's marketing landscape, you can't just throw content out there and hope it works. You need a plan. You need purpose. You need strategy. And video? It's no longer optional. It's one of the most powerful tools businesses have to communicate clearly, build trust, and drive real results. But only if it's done intentionally. Strategic Motion is about helping you move forward, through real stories of business owners who are using video the right way, and through practical, smart strategies that you can apply to your own marketing. Whether you're a small business, a growing brand, or a marketer trying to stand out, this podcast is here to help you create content that actually works.

  1. 3d ago

    A 10 Year Old's Take on Recent Box Office Hit Spiderman Brand New Day

    This episode of Strategic Motion is a little different. I sat down with my 10 year old son, Judah, for a conversation about one of our favorite things to talk about, movies. We also talk about his favorite shows. Duck Dynasty, The Chosen and Stranger Things. Quite the contrast. It is a fun conversation with another one of my favorite guests I have ever had on the show. If you love movies, Spiderman, or just hearing a 10 year old give his completely unfiltered movie opinions, this one is for you. 🎬 Subscribe so you don't miss Episodes packed with real stories, actionable strategies, and a dose of film talk every week! If you want help creating intentional, results-driven content for your business, visit trusslemedia.com and connect with me! https://trussellmedia.com/ Listen Apple: https://podcasts.apple.com/us/podcast/strategic-motion/id1853660142 Listen Spotify: https://open.spotify.com/show/2Fl5MyjBCk1aZ4yKyLiE7t?si=a66b388a91484f14 Watch Ep. 1: https://youtu.be/wc_-aL0plhg

    A 10 Year Old's Take on Recent Box Office Hit Spiderman Brand New Day

  2. Sep 8

    From Early Computers to Entrepreneurship with JD Zluticky

    JD Zluticky, owner of Essential IT Services, joins Troy to share how experimenting with early computers and serving in the Navy eventually led him to build his own IT company. They discuss what outsourced IT support really looks like, security cameras, facial recognition, digital privacy, and how technology continues to reshape our everyday lives. J.D. also explains why storytelling is such a powerful teaching tool and shares the lasting impact movies like Braveheart, The Patriot, and The Martian have had on him. It's a conversation about technology, entrepreneurship, storytelling, and a few unforgettable movies along the way. If you are into filmmaking, video production, creative business, cameras, or just talking about great movies, this episode is for you. Subscribe to Strategic Motion for more conversations about video, marketing, business, filmmaking, and movies. If you want help creating intentional, results-driven content for your business, visit trusslemedia.com and connect with me! https://trussellmedia.com/ 🎬 Subscribe so you don't miss Episodes packed with real stories, actionable strategies, and a dose of film talk every week! Listen Apple: https://podcasts.apple.com/us/podcast/strategic-motion/id1853660142 Listen Spotify: https://open.spotify.com/show/2Fl5MyjBCk1aZ4yKyLiE7t?si=a66b388a91484f14 Watch Ep. 1: https://youtu.be/wc_-aL0plhg

  3. Aug 25

    Kurt Wheeler on the Coen Brothers | Filmmaking, Storytelling and Business

    On this episode of Strategic Motion, I sit down with Kurt Wheeler, owner of KXW Productions in Kansas City, to talk about video production, filmmaking, running a creative business, and of course, movies. Kurt shares how his background in music, photography, radio, and digital marketing eventually led him into video production and the launch of KXW Productions. He also talks about making the jump into full time self employment, building recurring client relationships, shooting corporate video and weddings, and figuring out what it really takes to grow a production company. We also get into cameras, Sony vs. Canon, whether 8K actually matters, how much camera technology has changed, and why great editing and storytelling still matter more than having the newest gear. Then we get to one of my favorite parts of Strategic Motion, movies. Kurt names The Big Lebowski as his favorite film and talks about why he loves the Coen Brothers, including Fargo and No Country for Old Men. We get into their writing, strange characters, unconventional storytelling, cinematography, and why Kurt believes great writing is ultimately what makes a movie a classic. We also wander into Dune, Christopher Nolan, Inception, Tenet, practical effects, Tarantino, modern three hour movies, and plenty more. If you are into filmmaking, video production, creative business, cameras, or just talking about great movies, this episode is for you. Subscribe to Strategic Motion for more conversations about video, marketing, business, filmmaking, and movies. If you want help creating intentional, results-driven content for your business, visit trusslemedia.com and connect with me! https://trussellmedia.com/ 🎬 Subscribe so you don't miss Episodes packed with real stories, actionable strategies, and a dose of film talk every week! Listen Apple: https://podcasts.apple.com/us/podcast/strategic-motion/id1853660142 Listen Spotify: https://open.spotify.com/show/2Fl5MyjBCk1aZ4yKyLiE7t?si=a66b388a91484f14 Watch Ep. 1: https://youtu.be/wc_-aL0plhg

  4. Aug 21

    How to Train Your Dragon Review with a 7 Year Old

    This episode of Strategic Motion is a little different. I sat down with my 7 year old son, Finley, for a conversation about one of our favorite things to talk about, movies. Finley is a huge How to Train Your Dragon fan, so we get into his favorite movie in the series, Hiccup, Toothless, the Light Fury, the big battles, the live action movie, and what he thinks real dragons would actually look like. We also talk a little Lego Movie, future podcast plans, and the important question of whether Hollywood somehow found real dragons for the new movie. It is a fun conversation with one of my favorite guests I have ever had on the show. If you love movies, dragons, or just hearing a 7 year old give his completely unfiltered movie opinions, this one is for you. 🎬 Subscribe so you don't miss Episodes packed with real stories, actionable strategies, and a dose of film talk every week! If you want help creating intentional, results-driven content for your business, visit trusslemedia.com and connect with me! https://trussellmedia.com/ Listen Apple: https://podcasts.apple.com/us/podcast/strategic-motion/id1853660142 Listen Spotify: https://open.spotify.com/show/2Fl5MyjBCk1aZ4yKyLiE7t?si=a66b388a91484f14 Watch Ep. 1: https://youtu.be/wc_-aL0plhg

  5. Jul 7

    Dystopian Movie Discussion with Brandon McLey

    On this episode of Strategic Motion, Troy sits down with Brandon McLee to talk about the world of commercial lighting, how lighting impacts the look and value of a building, and why upgraded LED lighting can help businesses save money long term. They also talk about how photo, video, and drone footage can help showcase completed lighting projects, especially outdoor lighting that really comes alive at night. Then the conversation shifts into movie time, with a deep dive into dystopian films, future technology, AI, flying cars, drones, and classics like Terminator 2, The Matrix, RoboCop, Demolition Man, Blade Runner, 12 Monkeys, Minority Report, and more. Titan Lighting Brandon McLey brandon@titanlighting.co https://titanlighting.co/ It's a mix of business, marketing, construction, lighting, technology, and a whole lot of movie talk. Subscribe to Strategic Motion for conversations about video marketing, business, content creation, and the stories behind the people building things in Wichita and beyond. If you want help creating intentional, results-driven content for your business, visit trusslemedia.com and connect with me! https://trussellmedia.com/ 🎬 Subscribe so you don't miss Episodes packed with real stories, actionable strategies, and a dose of film talk every week! Listen Apple: https://podcasts.apple.com/us/podcast/strategic-motion/id1853660142 Listen Spotify: https://open.spotify.com/show/2Fl5MyjBCk1aZ4yKyLiE7t?si=a66b388a91484f14 Watch Ep. 1: https://youtu.be/wc_-aL0plhg

  6. Apr 2

    How The Passion of the Christ Brings the Crucifixion Story to Life

    Welcome to Strategic Motion, the podcast where we dive deep into the power of using video and storytelling with intentionality to drive meaningful results. In this special episode, host Troy reflects on a pivotal moment from 2004, a theater experience watching Mel Gibson's "The Passion of the Christ." As Troy Trussell recounts, the film brought the crucifixion story to life in a way that challenged, moved, and inspired its viewers. This episode, recorded on Maundy Thursday, explores the origins and meaning of the day as well as the profound impact that seeing the story of Jesus portrayed visually can have, not just on faith, but on how we communicate important truths. Through personal reflections and insights, Troy Trussell invites listeners to consider the role of video not only as art but as a tool for clarity, trust, and transformation, or in exploring the deeper stories that shape us. Join us as we take a strategic look at storytelling and faith.

  7. Jan 13

    Unlocking Killer Growth in Digital Marketing with Guest Samuel McVay

    Welcome back to the Strategic Motion Podcast! In this episode, host Troy Trussell welcomes Samuel McVay of Killer Growth for a lively and insightful conversation on all things video, marketing, and business growth. From uncovering the real challenges businesses face with digital marketing agencies to discussing what actually drives results (hint: it's more than just getting thousands of random website visits), Samuel McVay shares practical strategies and hard-earned lessons from his years helping companies grow online. Together, they explore how video plays a crucial role in building trust and brand awareness, why a great website is still essential despite the rise of social platforms, and how streaming ads and new tech like AI are reshaping the marketing landscape. They also touch on content marketing and where your dollars could be being wasted. Whether you're curious about optimizing your digital marketing small business, interested in the metrics that matter, or just want to hear which movies inspire creative marketers, this episode is packed with real talk, actionable advice, and plenty of personality. 🎬 Subscribe so you don't miss Episodes packed with real stories, actionable strategies, and a dose of film talk every week! CHAPTERS: 00:00 "Strategic ROI Partner for Growth" 05:36 "Prioritize Strategy Over Content Creation" 06:23 "Budget Drives Marketing Strategy" 11:39 "Owning vs. Relying on Platforms" 13:48 "Blogs: Relevance and Niche Value" 16:58 Exploring Local Stream Ads 20:42 "Expanding Successful Ad Campaigns" 24:07 "Creative Ads: Testing What Works" 28:47 "Streamlining Concepts with Quick Testing" 30:42 "AI Ethics in Content Creation" 35:28 "Overcoming Fear in Marketing" 37:12 "Freelancers: Honest Marketing Approach" 40:18 "Premeditated Marketing for Success" 45:29 "Emotional Impact in Action Movies" 45:52 "Sharing Nostalgic Stories"

  8. 12/30/2025

    Why Podcasting Still Builds Trust and Authority in 2026

    Welcome to another episode of the Strategic Motion Podcast! In this conversation, Troy Trussell dives into why podcasts remain a powerful tool for building authority, relationships, and long-term ROI, even as attention and trust become harder to earn in the increasingly crowded digital landscape. Sharing stories from his own early adventures in podcasting, Troy explores what sets podcasts apart from fleeting social media trends, and why consistency and strategy are key to standing out. You'll hear practical insights on treating your podcast as a true business asset, not just a hobby, and leveraging it as the cornerstone of your marketing efforts. Whether you're thinking about launching your first show, wondering about equipment, or concerned the market's too saturated, this episode offers advice on starting simple, staying consistent, and repurposing your content for maximum impact. Plus, stick around for a quick film talk where Troy Trussell discusses the movie "Ready Player One," its reflection on gaming and culture, and what it can teach us about where digital media might be headed. If you care about trust, clarity, and moving your marketing forward with intention, you won't want to miss this episode! 🎬 Subscribe so you don't miss Episodes packed with real stories, actionable strategies, and a dose of film talk every week! Watch Ep. 1: https://youtu.be/wc_-aL0plhg CHAPTERS: 00:00 "Origins of the Troy and Travis Show" 03:48 "Why Podcasts Succeed or Fail" 08:31 "Podcasting: Start Simple, Stay Consistent" 10:34 "Who Should Start Podcasting?" 15:18 Gaming as Modern Youth Workforce

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About

In today's marketing landscape, you can't just throw content out there and hope it works. You need a plan. You need purpose. You need strategy. And video? It's no longer optional. It's one of the most powerful tools businesses have to communicate clearly, build trust, and drive real results. But only if it's done intentionally. Strategic Motion is about helping you move forward, through real stories of business owners who are using video the right way, and through practical, smart strategies that you can apply to your own marketing. Whether you're a small business, a growing brand, or a marketer trying to stand out, this podcast is here to help you create content that actually works.

Information

  • Creator
    Troy Trussell
  • Years Active
    2025 - 2026
  • Episodes
    15
  • Rating
    Clean
  • Copyright
    © 2025
  • Show Website
    Strategic Motion