Gimbal Podcast

Gimbal Podcast

A podcast from YTJobs about the Creator Economy

  1. 1d ago

    Expert Strategist Explains The New Way to Go Viral on YouTube

    Safwaan Mohammed, one of the world's leading YouTube strategists for founders, entrepreneurs, and thought leaders, gives a behind-the-scenes look at how high-growth creators build YouTube channels that drive real business results. In this episode of The Gimbal Podcast, Safwaan shares the biggest lessons he learned from working with top creators, how he built his own company, and the strategies that helped him work with clients like Daniel Priestley, Chris Donnelly, and Ryan Deiss. He also dives into landing your first client, proven video formulas, rethinking outlier theory, the future of social media in 2026, and the best CTA strategies for converting viewers into customers. Safwaan wraps with a creator to watch and actionable insights for anyone looking to grow on YouTube. Timecodes: 00:00 - Intro 0:29 - Biggest Lessons From Ali 1:59 - Building a New Company 5:57 - Landing Your First Client 9:33 - Strong Video Formulas 12:26 - Remixing Outlier Theory 22:04 - Social Media in 2026 25:38 - Best CTA Strategies 27:15 - Creator To Watch Today 28:21 - Outro Connect with our Guest: Follow Safwaan Mohammed on Instagram: https://www.instagram.com/saffalino/ Follow Safwaan Mohammed on LinkedIn: https://www.linkedin.com/in/safmohammed/ Subscribe to Safwaan Mohammed on YouTube: https://www.youtube.com/@Safwaan Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on LinkedIn: https://www.linkedin.com/in/olina-cavedoni Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Subscribe to our Blog: https://gimbalblog.com/ Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925 Discover the Best AI Tools Featured on Gimbal: https://marketplace.gimbalblog.com/

    Expert Strategist Explains The New Way to Go Viral on YouTube
  2. 6d ago

    How a 17 Year Old Landed a $150K Job Producing Content

    Jay Yang, Author of You Can Just Do Things and former Written Media Strategist for Alex and Leila Hormozi and Head of Content for Noah Kagan, gives a behind-the-scenes look at what it takes to build content that drives both attention and business results. In this episode of The Gimbal Podcast, Jay shares his cold-email approach, what it was like being Head of Content, and how to create the perfect pitch deck that opens doors. He also dives into the difference between good and great employees, why he left Acquisition.com, how to consistently land clients, the future opportunities in the creator economy, and why hiring with empathy leads to stronger teams. Timecodes: 00:00 - Intro 0:22 - The Cold-Email Approach 1:31 - Being Head of Content 4:49 - The Perfect Pitch Deck 11:42 - Good vs Bad Employee 15:02 - Leaving Acquisition.com 18:30 - How To Get Clients 23:38 - Future Opportunities 27:24 - Hiring With Empathy 29:48 - Outro Connect with our Guest: Follow Jay Yang on Instagram: https://www.instagram.com/jayyanginspires/ Follow Jay Yang on LinkedIn: https://www.linkedin.com/in/jayyanginspires/ Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on LinkedIn: https://www.linkedin.com/in/olina-cavedoni Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

    How a 17 Year Old Landed a $150K Job Producing Content
  3. Jul 2

    How AndyCooks Became the Biggest Cooking Channel

    Caleb Dawkins, Producer for @AndyCooks, gives a behind-the-scenes look at what it takes to produce content for one of YouTube’s fastest-growing food creators. In this episode of The Gimbal Podcast, Caleb shares how the team stays consistent in a competitive space, his blueprint for growing on social media, and the journey that led him to becoming a YouTube producer. He also dives into problem-solving under pressure, the hardest videos to produce, balancing retention with storytelling, and the systems behind creating content that keeps viewers coming back. Caleb wraps with a creator to watch and practical lessons for anyone building a career in YouTube. Timecodes: 00:00 - Intro 0:27 - Dealing With Competition 1:38 - How To Be Consistent? 2:46 - Social Media Blueprint 9:45 - Becoming a YT Producer 11:46 - Problem Solving 13:01 - Hardest Video To Make? 17:04 - Retention vs Story 22:43 - Creator To Watch 24:05 - Outro Connect with our Guest: Follow Caleb Dawkins on Instagram: https://www.instagram.com/cdawki/ Follow Caleb Dawkins on LinkedIn: https://www.linkedin.com/in/caleb-dawkins-90b3671bb/ Subscribe to Andy Cooks on YouTube: https://www.youtube.com/@andy_cooks Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on LinkedIn: https://www.linkedin.com/in/olina-cavedoni Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

    How AndyCooks Became the Biggest Cooking Channel
  4. Jun 25

    How This Mega Channel Keeps Going Viral on YouTube

    Kristina Thorman, CEO of @HomeRenoVisionDIY, gives a behind-the-scenes look at how one of YouTube’s most successful DIY channels has grown into a thriving media business. In this episode of The Gimbal Podcast, Kristina shares the channel’s top revenue streams, what her day-to-day responsibilities as CEO look like, and the challenges of scaling a creator-led company while maintaining consistent growth. She also dives into hiring family members, overcoming obstacles, producing videos that reach millions of viewers, and whether creators should revisit proven ideas. Kristina wraps with her social media strategy for 2026, a creator to watch, and lessons from building a business around content that delivers lasting value. Timecodes: 00:00 - Intro 0:31 - Top Revenue Streams 5:10 - Hire Family Members? 8:56 - Day to Day as CEO 14:09 - Overcoming Obstacles 15:46 - Producing 1M+ View Videos 18:16 - Should You Repeat Ideas? 21:12 - Social Strategy in 2026 24:15 - Creator You Should Watch 25:00 - Outro Connect with our Guest: Follow Kristina Thorman on Instagram: https://www.instagram.com/kristinathorman_/ Follow Kristina Thorman on LinkedIn: https://www.linkedin.com/in/kristina-thorman-673bb6369/ Follow Home RenoVision DIY on Instagram: https://www.instagram.com/homerenovisiondiy/ Subscribe to Home RenoVision DIY on YouTube: https://www.youtube.com/@HomeRenoVisionDIY Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on LinkedIn: https://www.linkedin.com/in/olina-cavedoni Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

    How This Mega Channel Keeps Going Viral on YouTube
  5. Jun 18

    YouTube Data Expert Explains What the Algorithm Wants

    Marcus Jones, one of the most respected and widely followed YouTube strategists in the industry, gives a behind-the-scenes look at how the platform is evolving and what creators need to understand to stay ahead. In this episode of The Gimbal Podcast, Marcus shares insights into audience psychology, the biggest changes happening on YouTube, and how creators can think strategically about publishing across multiple platforms. He also dives into the state of outlier theory in 2026, whether original content is becoming less important, the growing impact of AI on the creator economy, and practical ways to improve audience retention. Marcus wraps with a creator worth watching and his perspective on where YouTube is headed next. Timecodes: 00:00 - Intro 0:18 - Audience Psychology 1:44 - Changes On YouTube 4:10 - Posting Across Platforms 8:35 - Outlier Theory in 2026 12:51 - Is Original Content Dead? 16:24 - The Threat of Al 24:51 - How to Improve Retention 26:31 - A Creator Worth Watching 27:25 - Outro Connect with our Guest: Follow Marcus Jones on Instagram: https://www.instagram.com/marcusradicejones/ Follow Marcus Jones on LinkedIn: https://www.linkedin.com/in/marcus-jones-7486b9105/ Subscribe to Marcus Jones on YouTube: https://www.youtube.com/@Marcus-Jones Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on LinkedIn: https://www.linkedin.com/in/olina-cavedoni Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

    YouTube Data Expert Explains What the Algorithm Wants
  6. Jun 11

    Ex-YouTube Employee Explains the Algorithm

    Nastia Debowska, Content Strategist and former YouTube Partner Manager, gives a behind-the-scenes look at how YouTube's biggest channels and brands grow on the platform. In this episode of The Gimbal Podcast, Nastia shares her experience working directly with top creators at YouTube, why videos flop, and how the algorithm actually works behind the scenes. She also dives into repurposing content, the different types of subscribers every creator should understand, when to use A/B testing, and how creators can take advantage of YouTube’s newest features. Nastia wraps with her thoughts on the future of YouTube and the strategies creators need to stay ahead. Timecodes: 00:00 - Intro 0:39 - Why Videos Flop 4:24 - The Algorithm, Explained 7:58 - Why Repurpose Content? 11:10 - Types of Subscribers 13:45 - When to A/B Test? 14:56 - Being a YT Partner Manager 19:02 - Using YT's New Features 21:44 - The Future of YouTube 27:40 - Outro Connect with our Guest: Follow Nastia Debowska on Instagram: https://www.instagram.com/nastia_debowska/ Follow Nastia Debowska on LinkedIn: https://www.linkedin.com/in/anastazjadebowska/ Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on LinkedIn: https://www.linkedin.com/in/olina-cavedoni Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

    Ex-YouTube Employee Explains the Algorithm
  7. Jun 5

    Inside the Mind of a Senior Podcast Producer

    Benjamin Hancock, Senior Producer at 7xContent and former producer of Modern Wisdom and Man Alive, gives a behind-the-scenes look at what it takes to build podcasts that stand out in an increasingly crowded media landscape. In this episode of The Gimbal Podcast, Ben shares why ideas matter most, how formats shape audience engagement, and the unfair advantages that helped him build a career producing some of the most respected shows in the industry. He also dives into his experience working on Modern Wisdom, crucial podcasting lessons, the principles behind long-term success, whether clips still matter for growth, and how to build a branded podcast that attracts and retains an audience. Ben wraps with a creator on his radar and insights for anyone looking to level up their content. Timecodes: 00:00 - Intro 0:21 - Why Ideas Matter Most 2:08 - Formats Are Key 5:25 - Ben's Unfair Advantages 7:39 - Working on Modern Wisdom 10:36 - Crucial Podcasting Lessons 12:25 - How to Achieve Success 19:00 - Do Clips Matter? 23:08 - Growing a Branded Podcast 28:47 - Creator On Your Radar 30:10 - Outro Connect with our Guest: Follow Ben Hancock on Instagram: https://www.instagram.com/benhancock98/ Follow Ben Hancock on LinkedIn: https://www.linkedin.com/in/benjamingaryhancock/ Follow 7xContent on Instagram: https://www.instagram.com/7xcontent/ Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on LinkedIn: https://www.linkedin.com/in/olina-cavedoni Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

    Inside the Mind of a Senior Podcast Producer
  8. May 28

    1of10 Founder Explains How to Properly Use 1of10

    Richard Do, CEO and Founder of 1of10, gives a behind-the-scenes look at how some of YouTube’s best creators approach ideation, packaging, and building videos designed to stand out. In this episode of The Gimbal Podcast, Richard shares his best ideation strategies, what makes a strong video idea, and why 1of10 has become a trusted resource for creators looking to improve their content. He also dives into planning videos in advance, the insights behind his viral reports, whether creators should launch second channels, automating parts of the creative process, and the current state of YouTube. Richard wraps with creators on his radar and lessons for anyone looking to grow faster on the platform. Timecodes: 00:00 - Intro 0:30 - Best Ideation Strategies 2:00 - What Makes a Good Idea? 4:34 - Why 1of10 is Different? 9:29 - Planning Videos in Advance 10:36 - Richard's Viral Report 13:37 - Create a 2nd Channel? 18:18 - Automating the Process 20:36 - The State of YouTube 22:26 - Creator On Your Radar 23:03 - Outro Connect with our Guest: Follow Richard Do on LinkedIn: https://www.linkedin.com/in/richard-1of10/ Follow 1of10 on LinkedIn: https://www.linkedin.com/in/richard-1of10/ Follow 1of10 on Instagram: https://www.instagram.com/1of10media/ Subscribe to 1of10 on YouTube: https://www.youtube.com/@1of10pod Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on LinkedIn: https://www.linkedin.com/in/olina-cavedoni Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

    1of10 Founder Explains How to Properly Use 1of10

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A podcast from YTJobs about the Creator Economy

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