The Growth Question

Craig Shoemaker
  • 5.0 (1)
  • ENTREPRENEURSHIP

Live coaching with real entrepreneurs, and you get to witness the breakthroughs in real time. The Growth Question is where entrepreneurs get answers to the questions holding them back. Hosted by Jon Brosio & Craig Shoemaker, the show blends two formats: Breakdowns: Real-time coaching sessions with entrepreneurs who have an audience, an offer, and a specific growth challenge. These sessions unpack what’s not working, diagnose what matters, and outline actionable next steps. Interviews: In-depth conversations with accomplished creators, authors, and operators. No hollow tactics. No empty inspiration. Just hard-won lessons and frameworks that shorten your path to growth. Most shows either talk about business or interview people who do business. The Growth Question shows you what growth looks like as it happens, helping you move from scattered ideas to a focused plans without the frustration of building alone. Real problems. Real coaching. Real breakthroughs.

Episodes

  1. FEB 9

    Do this BEFORE you scale (ft. Tessa Davis)

    ➡️ Learn to grow faster: https://tgq.tools/signup How do you scale a high-touch coaching program without burning out your coaches or diluting results? In this breakdown, Jon an Craig explore how a fast-growing medical interview preparation business navigates coach capacity, student expectations, and sustainable systems. Together they work with Tessa Davis to explore how to bring structure to an inherently unpredictable environment. The goal? Not more growth, but instead a model that remains human, effective, and sustainable for the long term.

    41 min

  2. JAN 9

    The mindset to get new customers (ft. Meredith Arlinghaus)

    What if the real growth problem isn’t persuasion at all? In this interview with Meredith Arlinghaus, Craig Shoemaker Jon Brosio work to help untangle a dilemma that Meredith didn't see coming. As the conversation unfolds confidence and client fit start to collide. Watch as Craig quietly flips the frame, questioning why we often default to “convincing” prospects instead of understanding what already moved them to act. A simple post-mortem question reveals more than most funnels ever do, and it exposes why so much messaging attracts the wrong people. Jon adds a tactical layer, pointing out why most buyers are already decided long before a call and how subtle framing shifts change who leans in versus who opts out. Together, they connect ICP clarity, messaging discipline, and a counterintuitive growth decision many founders rush into too early.

    31 min

  3. 12/11/2025

    How do I make multiple offers feel simple? (ft. Matt Holmes)

    ➡️ Learn to grow faster: https://tgq.tools/signup Author marketing expert Matt Holmes joins Craig Shoemaker and Jon Brosio to unpack this question: how can a creator scale revenue without scaling the number of one-on-one calls? This conversation dives into building a sustainable offer ecosystem, shifting from high-touch mentorship to leveraged group formats, and designing an author business that supports Matt's real life, instead of creating more overwhelm. Relevant Links - Matt Holmes’ Website: https://matthewjhomes.com - The Author Advertising Blueprint (free book): Available on his homepage Credits Editing by  @pokezach494_ ​

    40 min

  4. 11/20/2025

    The most _____ offer wins. (ft. Pedro Martins)

    ➡️ Learn to grow faster: https://tgq.tools/signup Why do some entrepreneurs with world-class offers still struggle to sell, while others with simpler ideas scale into the millions? According to Pedro Martins, the sales and positioning strategist behind names like Robin Sharma, Jay Shetty, Chris Voss, and Cody Sanchez, the answer isn’t the value of the offer. In this episode of The Growth Question, Pedro breaks down the real reason positioning is hard and the two questions every high-ticket buyer is silently asking before they say yes. This conversation will fundamentally shift how you think about marketing, messaging, and the psychology of premium sales. Pedro has generated over nine figures in sales working behind the scenes with beloved brands and global companies including Coca-Cola and Microsoft, helping them turn attention into revenue by solving one of the most expensive problems in business: being misunderstood. In this episode, you’ll learn: 🔹 Why positioning fails when it becomes about you instead of the problem you solve 🔹Why understanding your buyer’s internal narrative matters more than demographics 🔹The difference between a niche and a symptom (and why most creators pick the wrong one) 🔹 The two questions every high-ticket buyer needs answered: 🔹 How to conduct sales conversations that create inbound demand (not pressure) 🔹The real meaning of tension in messaging (and why releasing it too soon kills conversions) About Pedro 🔹Stand Out or Fade Away book https://www.amazon.com/Stand-Out-Fade-Away-Irresistible/dp/B0FRXS677K/ 🔹Website http://ppmartins.com/positioning 🔹Instagram/X: @pedroswindfalls

    46 min

  5. 11/20/2025

    A funnel fix that leads to 5-figure clients (ft. Martin Jonen)

    ➡️ Learn to grow faster: https://tgq.tools/signup In this episode of The Growth Question, we coach Martin Jonen, a German SAP software engineer, trainer, and course creator now landing high-value corporate training deals in Switzerland. Martin wants to know: 👉🏻 What proven strategies can consistently fill my courses and grow my business to 200K CHF? We dig into funnels, pricing, value positioning, relationships with decision-makers, and how a course can become a pipeline into $60K–$70K+ training contracts. If you’re a coach, consultant, or course builder selling into specialized or technical markets, this is a masterclass in moving from low-ticket course sales to high-ticket B2B engagements. In this episode, you’ll learn: 🔹 Why underpricing can quietly destroy enterprise positioning 🔹 How to turn a course into a sales asset for corporate deals 🔹 The fastest way to qualify buyers and book high-value clients 🔹 A simple funnel upgrade that boosts conversions immediately 🔹 How to use stealth marketing inside your course to support sales 🔹 Why improving developer performance is a business-level ROI argument Connect with Martin 👉 https://martinjonen.com

    35 min

  6. 11/20/2025

    He's missing just one thing... (ft. Jeff Williams)

    ➡️ Learn to grow faster: https://tgq.tools/signup What opportunity is hiding in your business that could unlock your next stage of revenue and growth? In this episode of The Growth Question, we coach guitarist and improvisation educator Jeff Williams, who teaches players how to find your voice on the guitar. Jeff has a strong YouTube presence, a powerful lead magnet ecosystem, multiple courses, and a thriving Patreon community, yet he feels conversions aren’t matching the demand. So Jeff brings his growth question: 👉 You’ve seen a lot of businesses like mine. What do you think is the biggest opportunity I might be overlooking right now? What follows is a powerful breakdown on pricing, urgency, scarcity, conversion psychology, and why many creators unintentionally train their audience to wait instead of buy. If you sell courses, run a membership, or monetize a YouTube audience, this episode will sharpen how you think about launching, selling, and structuring your offer stack. Connect with Jeff Williams 👉 https://jeffwilliamsguitar.com

    39 min
  7. Should he flip his entire business? (ft. George Blackman)

    11/20/2025

    Should he flip his entire business? (ft. George Blackman)

    ➡️ Learn to grow faster: https://tgq.tools/signup This episode of The Growth Question dives deep into that exact challenge with YouTube scriptwriting expert George Blackman who’s the creator behind one of the most respected YouTube scripting systems online. George has helped major YouTubers and brands sharpen their storytelling, boost retention, and turn casual viewers into devoted fans. But like many online educators, he’s wrestling with a big strategic shift: 👉🏻 Should his business be framed around the course that built his reputation... or the community that transforms his students’ results? Together, we break apart George’s model, revenue mix, and the fears behind potentially flipping his entire offer stack. If you sell courses, run a community, or operate any kind of education business, this conversation could reshape how you package and sell your expertise. In this episode, you’ll learn: 🔹 Why many creators feel pulled toward community-led business models 🔹 The surprising revenue breakdown of George’s course vs. community 🔹 How a system-based positioning can increase conversions and clarity 🔹 Pricing psychology and why some offers become too good a deal 🔹 How to avoid confusing your market when changing your core offer 🔹 When limiting access (not lowering price) can increase demand Connect with George Blackman 👉 https://georgeblackman.com

    46 min
  • 7 Episodes

About

Live coaching with real entrepreneurs, and you get to witness the breakthroughs in real time. The Growth Question is where entrepreneurs get answers to the questions holding them back. Hosted by Jon Brosio & Craig Shoemaker, the show blends two formats: Breakdowns: Real-time coaching sessions with entrepreneurs who have an audience, an offer, and a specific growth challenge. These sessions unpack what’s not working, diagnose what matters, and outline actionable next steps. Interviews: In-depth conversations with accomplished creators, authors, and operators. No hollow tactics. No empty inspiration. Just hard-won lessons and frameworks that shorten your path to growth. Most shows either talk about business or interview people who do business. The Growth Question shows you what growth looks like as it happens, helping you move from scattered ideas to a focused plans without the frustration of building alone. Real problems. Real coaching. Real breakthroughs.

Information

  • Creator
    Craig Shoemaker
  • Years Active
    2025 - 2026
  • Episodes
    7
  • Rating
    Clean
  • Copyright
    © 2025 Craig Shoemaker
  • Show Website
    The Growth Question