Everything Counts Podcast

Jamie Small - co hosted by George Azzi

Everything Counts is a raw, real, and unapologetic podcast about what it takes to win in life as a man. Hosted by Jamie Small — former failed rugby league player, owner or Pro Image Electrical , and founder of Those Ones — each episode dives into discipline, mindset, and personal growth. From early mornings and cold plunges to business, fatherhood, and mental resilience, Everything Counts cuts through the noise and reminds men that every rep, every bite, every moment, counts.

  1. Oct 5

    Episode 33 | Bradley Dryburgh: Write Your Own Eulogy

    Bradley Dryburgh joins Jamie Small and George Azzi at The Grey. Born with cystic fibrosis and told his life would be ruined, the Wollongong real estate agent swapped hospital stays for marathon finish lines, built a 312-episode podcast, and wrote the memoir I Wrote My Own Eulogy. He left school at 16 for TAFE personal training, then moved into real estate at 20. A move to Melbourne’s high-end market looked like the prize, until seven-day weeks and distance from family sent his lungs backwards. He came home, picked up The Alchemist, and learned the treasure was in the journey. A nine-year-old ward-mate named Krishnan, smiling through leukaemia, still shapes how he shows up. Trikafta in 2022 cleared 13 years of daily mucus in 72 hours and lifted his lung function 10 per cent. He has run marathons and a 50k on 74 to 76 per cent lung function, raised money for Cystic Fibrosis Australia, and treats health as the first cornerstone: lose it and you lose everything. They get into why a moving man eventually meets his luck, writing your own eulogy as a filter for what actually matters, parents who never let him see the fear, a nightly prayer that started at 13, the smelling salts and chilli, a spiral fracture from chasing his wife up the stairs, burnout after 18 months without a day off, and IVF on the cards with his wife. Five years from now he wants to be happier, healthier, by the beach, and a good example for the kids he hopes to have. Hosted by Jamie Small with co-host George Azzi. This episode is proudly sponsored by:Those Ones Underwear — https://www.thoseones.com.au/World Gym Macquarie Park — https://www.worldgym.com.au/gyms/macquarie-parkThe Grey — https://www.thegrey.au/ Recorded and produced at The Grey Creative Caringbah.

  2. Aug 19

    Adam Van Spanje: Newbie Machines, Peptides & the Father-Son Bond

    In this episode of Everything Counts, hosts Jamie Small and co-host George Azzi sit down with Adam Van Spanje — long-time health & fitness industry operator, peptide pioneer in Australia since 2008, and exclusive distributor of the Newbie machine (New Fit) across Australia, New Zealand, Asia, UAE and India. Adam breaks down how the Newbie’s direct-current neurological re-education technology activates stubborn muscle groups, accelerates rehab, improves sleep and is already used by NRL clubs including the West Tigers and St George Illawarra Dragons. He then takes us deep into the peptide world — the early days with Steve Dank, opening MRC Medical Rejuvenation Clinic, the shift to quality-of-life and longevity protocols, why he recommends CJC/Ipamorelin, BPC-157, GHK-Cu and TRT, the real risks of black-market product, and how his telemedicine clinic keeps everything clinical, legal and wholesale-priced. The conversation also digs into the powerful father-son relationship that has shaped Adam’s entire life and businesses, the lessons he is now passing to his own son Levi, and the daily discipline required to stay locked in as a husband, father and entrepreneur. Packed with real talk on performance, recovery, fatherhood and why everything still counts. Those Ones Underwear - https://www.thoseones.com.au/World Gym - https://www.worldgym.com.au/gyms/macquarie-parkThe Grey - https://www.thegrey.au/ Recorded and produced at The Grey Creative Caringbah

  3. Jul 19

    Jamie Small & George Azzi Unfiltered: Our Traumatic Upbringings, Rugby League Days, Fatherhood & The Everything Counts Movement

    In this special episode of Everything Counts, hosts Jamie Small and George Azzi turn the mic on each other. No guest. Just two mates being completely raw about who they are and where they came from. George opens up about being born in Lebanon during the war, arriving in Australia in 1985, growing up in Kirioui, and the strict discipline that shaped him. Jamie shares his incredibly tough journey — parents splitting, moving constantly, his mother’s schizophrenia, running away from home at 14, and the complicated relationship with his father. The boys talk rugby league (the hits, the toughness, the camaraderie), becoming fathers, and the constant battle between being the “hard” dad who builds resilience and the mum who wants to nurture. George reflects on losing his father and his own battle with cancer, while Jamie dives deep into launching Those Ones underwear — the brand built around the “Everything Counts” philosophy as a daily reminder that every choice, every habit, and every action matters. They also touch on mental health, the power of talking shit out instead of bottling it up, faith, surrounding yourself with the right people, and knowing when to draw the line with toxic family or friends. It’s honest, emotional, funny at times, and a proper look behind the curtain at the two blokes behind the mic. Recorded and produced at The Grey Creative Caringbah Sponsor Links:Those Ones Underwear - https://www.thoseones.com.au/World Gym - https://www.worldgym.com.au/gyms/macquarie-parkThe Grey - https://www.thegrey.au/

  4. Jul 12

    Lachlan 'Pipes' Piper: The Viral Run Nation Double Knockout, Losing His Dad at 18 & The Father He’s Becoming

    In this raw and powerful episode of Everything Counts, hosts Jamie Small and George Azzi welcome Lachlan “Pipes” Piper — Run Nation athlete, former rugby league player, support worker, and proud father of two. Pipes takes us behind the most viral moment in Run Nation history: the brutal double knockout that put the sport on the map, racking up hundreds of millions of views. He breaks down the hit, the concussion protocols, the rule changes it triggered, and what it really feels like to step into that arena knowing you might not walk out the same. From growing up in Katherine, Northern Territory, to moving to Sydney at 16 for a rugby league scholarship, Pipes opens up about losing his father at just 18, the emotional shutdown that followed, and the dark mental health battles he fought in silence — including the moments he almost didn’t make it through. Now a dad to his 5 and 3-year-old kids, he shares how fatherhood has changed his perspective on risk, vulnerability, and what it really means to be a man. The boys also dive into the legendary chilli challenge (with a twist), the importance of the journey over the destination, taking nothing for granted, and why discipline and showing up every day still matter most. This one hits different — honest, emotional, and a reminder that everything counts. Recorded and produced at The Grey Creative Caringbah Sponsor Links:Those Ones Underwear - https://www.thoseones.com.au/World Gym - https://www.worldgym.com.au/gyms/macquarie-parkThe Grey - https://www.thegrey.au/

    Lachlan 'Pipes' Piper: The Viral Run Nation Double Knockout, Losing His Dad at 18 & The Father He’s Becoming
  5. Jul 5

    From Rugby to 61 Gyms: John Davey on Building World Gym Australia | Everything Counts

    In this raw and inspiring episode of Everything Counts, hosts Jamie Small and George Azzi sit down with John Davey — the man who turned a single rebranded gym in Penrith into one of Australia’s largest fitness empires: World Gym Australia, now 61 clubs strong with 32 passionate franchisees. John opens up about his journey from a young rugby player in New Zealand getting smashed every weekend, to moving to Australia with nothing, door work on the Gold Coast, 12 years at Musashi working with elite athletes like the Melbourne Storm, and eventually going all-in on his dream in his late thirties. He shares the real story behind the growth — why COVID became an unexpected turning point, the heavy responsibility he felt for franchisees who could lose everything, the brutal lessons in staffing and retention, and why “boots on the ground” ownership is non-negotiable if you want a real community instead of just another gym full of strangers. The boys also dive into John’s evolved training philosophy for longevity (machines over ego lifting, listening to your body, functional finishers), his simple but powerful daily journaling system for gratitude, progress and mental clarity, and why small consistent wins beat toxic “push through everything” culture. Of course, no episode is complete without the signature physical challenge — this time featuring super-hot chili sauce and salt. Whether you’re a gym owner, entrepreneur, father, or just someone who refuses to settle, this conversation is packed with hard-earned wisdom on resilience, community, leadership and why everything counts. Those Ones Underwear - https://www.thoseones.com.au/World Gym - https://www.worldgym.com.au/gyms/macquarie-parkThe Grey - https://www.thegrey.au/ Recorded and produced at The Grey Creative Caringbah.

    From Rugby to 61 Gyms: John Davey on Building World Gym Australia | Everything Counts

About

Everything Counts is a raw, real, and unapologetic podcast about what it takes to win in life as a man. Hosted by Jamie Small — former failed rugby league player, owner or Pro Image Electrical , and founder of Those Ones — each episode dives into discipline, mindset, and personal growth. From early mornings and cold plunges to business, fatherhood, and mental resilience, Everything Counts cuts through the noise and reminds men that every rep, every bite, every moment, counts.

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