MarketingEdge Podcast

Endeavor Business Media
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Welcome to The MarketingEDGE Podcast — We track the B2B trends, decode the successful B2C tactics, and translate them into usable frameworks for your team. By focusing on Brand, Data + Tech, and real-world case studies, we equip you with the Intelligence for Turning buzz into business, eliminating the guesswork from your next campaign. Subscribe to the MarketingEdge: https://www.marketing.endeavoredge.com/subscribe

  1. 6D AGO

    Search and Sustain: What Earns the Click? Headline and Subject Line Tips for Modern Marketers

    Search and Sustain is built for marketers trying to figure out what actually earns attention today — in search, in inboxes, on LinkedIn, and now inside AI-driven platforms like ChatGPT, where apparently everyone is suddenly an SEO expert. Hosted by Seth Hastings and Erin Hallstrom, the podcast blends audience marketing, SEO/AEO, editorial strategy, and real-world marketing psychology into conversations that feel less like a lecture and more like the discussions marketers are already having behind the scenes… usually while staring at declining open rates and asking, “Wait, why did that post go viral?” Every episode breaks down the why behind clicks, engagement, visibility, and retention. The goal isn’t just to help you get traffic. It’s to help you earn attention — and keep it. Or, as Seth likes to put it: make your secret sauce sticky. Expect real examples, honest reactions, marketing debates, practical takeaways, and conversations about the strategies shaping how brands get discovered in an increasingly crowded digital world where everyone wants clicks, algorithms change weekly, and somehow we’re all still pretending we understand LinkedIn. No overcomplicated jargon. No recycled “10 tips” content written by someone who’s never opened Omeda or HubSpot. Just smart conversations about search, content, visibility, and the challenge of staying relevant when attention spans are now roughly the length of a TikTok scroll. And because this isn’t supposed to be one of those “talk at you for 20 minutes and disappear” podcasts, we want to hear from you, too. Got a headline you’d click instantly? A subject line you absolutely hated? A LinkedIn post that somehow stopped your scroll? Send it our way. We’ll probably talk about it in a future episode. Follow along, connect with us, argue with us respectfully in the comments, and help shape where Search and Sustain goes next. Because honestly, marketers are figuring this stuff out in real time together. Here is how you keep the conversation going, and stay connected: MarketingEDGE Newsletter Subscription Erin Hallstrom's LinkedIn Seth Hastings' LinkedIn Answer Seth's question about "How much is your time worth" in the poll below.

    25 min

  2. MAY 18

    The B2B Marketing Reset: AI, Customer Trust and Smarter Prioritization

    B2B marketers are being asked to do more, move faster and prove impact, all while AI, buyer expectations and internal bandwidth keep shifting. In this episode of MarketingEDGE, Abby White and Alexis Gajewski discuss the stories marketers couldn’t ignore this month and what they reveal about change fatigue, lean-team survival, customer understanding, AI-era visibility and the growing importance of trust. If your marketing team is buried in dashboards, AI experiments and “urgent” requests, this conversation is about finding the work that actually moves the business forward. Episode Resources From Change Fatigue to Change Readiness: A Human-Centered Playbook for Modern Teams in the Time of AI: https://bit.ly/4eUq110  How to Stay Afloat When You ARE the Marketing Team: https://bit.ly/4eZZbod  The Shift From Metrics to Meaning: Why Marketers Are Refocusing on Customers: https://bit.ly/4mejujb  What Digital Summit Chicago Reveals About the State of B2B Marketing in the AI Era: https://bit.ly/4v3ZeF3  The New Rules of B2B Marketing: Actionable Takeaways From Digital Summit Chicago: https://bit.ly/4eVfL8E  Subscribe to the weekly MarketingEDGE newsletter: https://www.marketing.endeavoredge.com/subscribe  Follow MarketingEDGE: LinkedIn: https://www.linkedin.com/company/marketing-edge-endeavorb2b/?viewAsMember=true  Facebook: https://www.facebook.com/profile.php?id=61581703051716  X: https://x.com/MktgEdgeB2B  Website: www.marketing.endeavoredge.com

    18 min

  3. APR 16

    Why Your Brand Should Act Like a Family

    What do famous families and your product pages have in common? Everything—if you’re thinking about SEO the right way. In this episode, we break down why your product pages shouldn’t compete with each other—and how treating your brand like a connected “family” can dramatically improve search performance. You’ll learn: What entity SEO is and why it matters How internal competition hurts rankings Why topical authority is key to visibility A simple framework to restructure your site Episode Resources  It’s a Family Affair: Why Your Brand’s Product Pages Need to Get Along https://www.marketing.endeavoredge.com/trends/article/55370295/why-your-brands-product-pages-need-to-get-along?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS260413108&o_eid=1789B5875812D4V&rdx.ident[pull]=omeda|1789B5875812D4V&oly_enc_id=1789B5875812D4V  Subscribe to the MarketingEdge https://www.marketing.endeavoredge.com/subscribe Follow the MarketingEdge LinkedIn: https://www.linkedin.com/company/marketing-edge-endeavorb2b/?viewAsMember=true  Facebook: https://www.facebook.com/profile.php?id=61581703051716  X: https://x.com/MktgEdgeB2B  Website: www.marketing.endeavoredge.com

    7 min

  4. APR 8

    Why ROI Isn’t the Top Priority Anymore

    Marketers have more data than ever—but are they focusing on the right things? In this episode of MarketingEDGE, we explore new research showing a shift away from ROI metrics and toward deeper customer understanding—and why that change could redefine what success looks like in B2B marketing. Episode Resources  The Shift From Metrics to Meaning: Why Marketers Are Refocusing on Customers https://www.marketing.endeavoredge.com/strategy/article/55368748/the-shift-from-metrics-to-meaning-why-marketers-are-refocusing-on-customers?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS260406135&o_eid=&rdx.ident[pull]=omeda|&oly_enc_id= Subscribe to the MarketingEdge https://www.marketing.endeavoredge.com/subscribe Follow the MarketingEdge LinkedIn: https://www.linkedin.com/company/marketing-edge-endeavorb2b/?viewAsMember=true  Facebook: https://www.facebook.com/profile.php?id=61581703051716  X: https://x.com/MktgEdgeB2B  Website: www.marketing.endeavoredge.com

    5 min

  5. APR 1

    What Happens When Marketing Gets Harder

    Marketing isn’t getting easier—it’s getting more complicated. In this episode of MarketingEDGE, we break down the stories marketers couldn’t ignore this month and what they reveal about shifting expectations around AI, SEO, and buyer trust. If it feels like the old playbook isn’t working the way it used to, this conversation will help you understand why—and what to rethink next. Episode Resources Breaking Up With Your AI Platform Is Hard to Do — But Sometimes You Have To: https://www.marketing.endeavoredge.com/data-and-tech/article/55361660/breaking-up-with-your-ai-platform-is-hard-to-do-but-sometimes-you-have-to   Building Trust in a Skeptical Market: Strategies for Proof-Based Marketing: https://www.marketing.endeavoredge.com/brand/article/55360797/the-rise-of-proof-based-marketing   How to Stay Afloat When You ARE the Marketing Team: https://www.marketing.endeavoredge.com/strategy/article/55363815/how-to-stay-afloat-when-you-are-the-marketing-team   Ask the SEO Help Desk: What do I do when my SEO stops working?: https://www.marketing.endeavoredge.com/trends/article/55360445/ask-the-seo-help-desk-what-do-i-do-when-my-seo-stops-working  The Decline of Trust: How Organizations Can Foster Authenticity and Community: https://www.marketing.endeavoredge.com/brand/article/55357769/the-decline-of-trust-how-organizations-can-foster-authenticity-and-community   Subscribe to the MarketingEdge https://www.marketing.endeavoredge.com/subscribe Follow the MarketingEdge LinkedIn: https://www.linkedin.com/company/marketing-edge-endeavorb2b/?viewAsMember=true  Facebook: https://www.facebook.com/profile.php?id=61581703051716  X: https://x.com/MktgEdgeB2B  Website: www.marketing.endeavoredge.com

    25 min

  6. MAR 25

    Stop Piling On: A Human-Centered Approach to AI Change

    AI adoption isn’t just a technology challenge—it’s a human one. In this episode of MarketingEDGE, we explore why change fatigue may be the real reason transformation efforts stall, and how leaders can build true change readiness by focusing on capacity, communication, and the employee experience. Episode Resources https://www.marketing.endeavoredge.com/data-and-tech/article/55365669/from-change-fatigue-to-change-readiness-a-human-centered-playbook-for-modern-teams-in-the-time-of-ai?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS260323028&o_eid=&rdx.ident[pull]=omeda|&oly_enc_id= Subscribe to the MarketingEdge https://www.marketing.endeavoredge.com/subscribe Follow the MarketingEdge LinkedIn: https://www.linkedin.com/company/marketing-edge-endeavorb2b/?viewAsMember=true  Facebook: https://www.facebook.com/profile.php?id=61581703051716  X: https://x.com/MktgEdgeB2B  Website: www.marketing.endeavoredge.com

    9 min

  7. MAR 18

    Small Marketing Teams: Building Strategy Without Burning Out

    Managing marketing alone—or with a very small team—means balancing strategy, execution, and measurement all at once. In this episode of MarketingEDGE, we explore how solo marketers can bring more structure to their work by aligning tactics with the funnel, organizing campaigns more effectively, and building systems that improve results without increasing workload. In this episode: Why structure matters for small marketing teams How aligning tactics with the funnel improves outcomes Ways solo marketers can organize campaigns more efficiently Why consistency often matters more than scale Episode Resources How to Stay Afloat When You ARE the Marketing Team https://www.marketing.endeavoredge.com/strategy/article/55363815/how-to-stay-afloat-when-you-are-the-marketing-team?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS260316036&o_eid=&rdx.ident[pull]=omeda|&oly_enc_id=  Subscribe to the MarketingEdge https://www.marketing.endeavoredge.com/subscribe Follow the MarketingEdge LinkedIn: https://www.linkedin.com/company/marketing-edge-endeavorb2b/?viewAsMember=true  Facebook: https://www.facebook.com/profile.php?id=61581703051716  X: https://x.com/MktgEdgeB2B  Website: www.marketing.endeavoredge.com

    6 min

  8. MAR 11

    Now or Never: Strategies to Upskill in AI Before It’s Too Late

    AI adoption is accelerating across marketing teams—but the biggest challenge may not be technology. It may be people. In this episode of MarketingEDGE, we explore the widening gap between organizations that are building real AI capability and those still unsure how to approach the shift. As AI tools move beyond simple assistants into more complex systems, marketing leaders are confronting a critical question: how do you prepare teams for a future that’s evolving faster than traditional training models? This episode examines how organizations are approaching AI upskilling, experimentation, and leadership alignment as they navigate one of the most significant shifts marketing has experienced in decades. Episode Resources  Bridging the AI Skills Gap: Strategies to Upskill Before It's Too Late https://www.marketing.endeavoredge.com/data-and-tech/article/55362096/bridging-the-ai-skills-gap-strategies-to-upskill-before-its-too-late?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS260309057&o_eid=&rdx.ident[pull]=omeda|&oly_enc_id=  Subscribe to the MarketingEdge https://www.marketing.endeavoredge.com/subscribe Follow the MarketingEdge LinkedIn: https://www.linkedin.com/company/marketing-edge-endeavorb2b/?viewAsMember=true  Facebook: https://www.facebook.com/profile.php?id=61581703051716  X: https://x.com/MktgEdgeB2B  Website: www.marketing.endeavoredge.com

    6 min
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About

Welcome to The MarketingEDGE Podcast — We track the B2B trends, decode the successful B2C tactics, and translate them into usable frameworks for your team. By focusing on Brand, Data + Tech, and real-world case studies, we equip you with the Intelligence for Turning buzz into business, eliminating the guesswork from your next campaign. Subscribe to the MarketingEdge: https://www.marketing.endeavoredge.com/subscribe

Information

  • Creator
    Endeavor Business Media
  • Years Active
    2025 - 2026
  • Episodes
    21
  • Rating
    Clean
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    MarketingEdge Podcast