It's B******t

Franceska Marie McCaughan
  • 5.0 (2)
  • Self-Improvement
  • Updated Weekly

It’s B******t is the podcast where bestselling author, trauma-informed strategist, and Human Design expert Franceska McCaughan calls out the beliefs, identities, and patterns keeping high-achieving women stuck, overthinking, and playing small. Every episode breaks down the lies you were taught — by family, society, the coaching industry, and your own survival patterns — and replaces them with grounded, bold, actionable truth so you can actually become the woman you know you’re meant to be. If you’re ready to: ✔️ stop overthinking and start executing ✔️ build a life and business you actually love ✔️ create boundaries that feel clean, not chaotic ✔️ heal the identity that keeps sabotaging your success ✔️ step into your million-dollar version ✔️ understand your Human Design without the fluff …you’re in the right place. Franceska gives you the unfiltered mindset resets, identity shifts, trauma-aware leadership, and real-world strategy you need to live a lifestyle you love — without the b******t. New episodes weekly.

  1. Jul 15

    EPISODE 29: Your Business Isn't Stuck. Your Voice Is.

    You're Not Invisible. You're Self-Censoring. The Real Reason Your Business Isn't Growing.    If you've ever thought... "I'm posting consistently." "I've invested in the mentorship." "I'm doing everything they tell me to do." "So why isn't my business growing?" ...this episode is for you.   Today we're talking about the real reason so many brilliant women stay stuck and it has nothing to do with strategy. It's the way you've been taught to censor yourself. You soften your opinions. You hide your accomplishments. You leave out your story. You edit the sentence you actually wanted to write.   And every time you do... ...you make yourself harder to trust.   In this episode, I'm sharing how shame, "good girl" conditioning, and your Human Design profile could be the very thing keeping you from attracting the clients you're meant to serve. I'm also sharing some of the most personal parts of my own story and why telling the truth changed my business forever. If you're ready to stop hiding and start building a business that actually sounds like you... Press play. In This Episode We Cover ✨ Why most women don't have a visibility problem, they have a self-censorship problem. ✨ How "good girl conditioning" silently follows us into entrepreneurship. ✨ Why your audience can't trust the version of you that's constantly editing herself. ✨ The hidden shadow of each Human Design Profile Line (1 through 6). ✨ Why your biggest shame often becomes your biggest authority. ✨ The reason people buy transformation, not perfection. ✨ How owning your story builds trust, authority, and consistent sales. ✨ Why Human Design gives you permission to market the way you were actually designed. Mentioned in This Episode 🔥 BAD BITCH – a live 3-day Human Design masterclass where we'll uncover: Where you're censoring yourself How your Human Design Profile naturally builds trust Your visibility strategy according to your design Your sales strategy according to your profile Your content strategy according to your authority The exact shifts needed to create your next $10K/month 📅 Live: July 28–30 🕓 4:00 PM CEST / 9:00 AM CST 🎥 Lifetime access + replays included. Ready to Stop Playing Small? Your audience doesn't need a more polished version of you. They need the version of you that's finally willing to tell the truth. If you're ready to stop suffering in silence and start building a business that sounds, feels, and sells like you, then BAD BITCH was created for exactly this. 👉 Grab your spot now before the price increases. https://www.franceskamccaughan.com/offers/xqXb2QR7/checkout   Connect with Franceska Instagram: @franceskamccaughan Website: franceskamccaughan.com

  2. Jun 28

    EPISODE 28: Why Manifestors Are Done Playing Small in 2026 (And What Comes Next)

    If you're a Manifestor, you've probably felt it: that sense of being ahead of the game, the big initiating impulse, and then the shame when the world doesn't catch up. Over time, that becomes a wound and you start second-guessing the very thing you were designed to do. In this episode I'm breaking down: What it actually feels like to be a Manifestor in a world built for other types Why so many Manifestors are in a season of healing, retreat, and recalibration right now (that's not failure by the way) Your role in the new paradigm and why it's bigger than you think What it looks like when you start trusting your initiating impulse again, from a healed place When you're ready for the next step (how this shows up in your business, how to build in alignment with your Manifestor energy, how to stop leaking power) that's what we do inside Business by Design! Click here to join: https://www.franceskamccaughan.com/offers/QFaG5oMx/checkout If you want a 2 Week 1:1 Intensive with Me where I can review your business, click here to learn more: https://www.franceskamccaughan.com/offers/XLB7q3WP/checkout

  3. Jun 26

    EPISODE 27: BTS of a 4-Fig Launch (And Why It Was My Last One Like It)

    In this episode, I'm pulling back the curtain on a live challenge launch I just wrapped and walking you through the Human Design lessons baked into every step. This one's for the projectors, the 1/3s, the splenic authorities, and honestly anyone who's ever wondered what a launch actually looks like when you're running it in alignment AND what happens when it becomes the last one of its kind. In this episode: How a splenic hit became a launch concept (and why I didn't second-guess it) What it really took behind the scenes: 50+ content pieces, 30+ emails, a month of stories The 1-line trap of giving too much info and not enough implementation time Why I added an implementation break mid-challenge and what happened Running a live launch from Romania (yes, really) and the team mishap that accidentally became a sales strategy When a launch tells you you're done and why that's not a failure Restructuring for passive income and stepping fully into my personal brand Mentioned in this episode: → Design Your Bottom Line for Sales — Build a sales strategy aligned with your Human Design profile line. https://www.franceskamccaughan.com/designyourbottomline → The De-Should Call — A 1:1 session to strip away what you think you should be doing and get clear on what's actually aligned for you.  https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout Connect with Franceska:https://www.instagram.com/franceska.mccaughan

  4. May 19

    EPISODE 26: How I Made $14k in 24 Hours Using My Human Design

    In this episode, I’m breaking down exactly HOW I used my design to create this launch. From following a splenic hit to run a birthday sale… to utilizing my Projector energy to sell through recognition, precision, and tailored offers instead of exhausting mass marketing that we've all been taught.   Most people are not struggling because they’re not "consistent enough".They’re frustrated because they’re trying to build their business disconnected from how they’re actually designed to operate and they deep down inside can feel it.....   “I don’t feel like I’m in my own way or stuck because of my thoughts and emotions. It’s more about no matter how much I’m pushing, it’s always the same amount of visibility and same amount of money per month. There must be a better way for me doing things.”   THAT is the conversation we’re having today. Inside this episode, I break down: Why most people stay stuck at the same income and visibility level despite “doing all the things” they've been taught to do in order to be successful How I followed a splenic hit to run a sale without a long ramp up Why being a Projector changed the way I launched (and it will for you too) How I utilized recognition and self-trust instead of force Why I only sent around 10 links but still made $14k The importance of tailoring offers and messaging to different people How my 1/3 profile helped build authority through lived experience, even the "failures" that you're too scared to share Why most people quit way too early during launches and then complain they aren't making more money despite "doing all the things" The real reason 80% of my sales came in the final extended hour (99% of people never get here) How my defined centers supported consistency even without immediate validation What Gift 26 has to do with sales and messaging How I embodied my Right Angle Cross of Rulership during this launch (aka your soul's mission plays a big part in your business success)   If you’ve been feeling like:“No matter how hard I push, I keep getting the same results…” …this episode is going to hit differently and you will walk away inspired for your next launch!    If you’re ready to understand how YOUR Human Design impacts: your money and why you keep hitting the same income ceiling month after month visibility and that glass ceiling you can never seem to shatter marketing so you can stop posting just for the sake of being consistent sales (so you can stop doing the icky stuff you hate like DM outreaches) decision making (feel unfuckable versus constantly second guessing yourself) leadership - it's time to step into your bad bitch era momentum because let's be real, this is where that big dick money energy lies and business growth…we all want to add $10k/mo to our bottom line …then book a De-Should Call. https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout

  5. Apr 25

    EPISODE 25: From $800 Left on My Credit Card to $7K Days: How I Used Human Design to Make This Normal

    Someone in my community asked me to share the story behind my credit card (the $800 limit left when I made the investment that changed everything) to $7,000 cash days becoming my new normal, to $100K+ cash received in a matter of months. So I'm telling it. All of it. In this episode I'm breaking down: What was actually going through my mind when I had $800 left on my AMEX and said yes anyway to a $777 x12 month investment when it "didn't make sense" How Human Design gave me the framework to stop second-guessing myself and instead believe that I knew EXACTLY what I needed to do The 5 things I would do TODAY to make $7K days your new normal (spoiler alert, it's not "lean back and receive") Why deciding it's working (before you have proof) is the first and most important shift. You have no problem with "faith" but in yourself and it's killing your sales What it means to be unapologetically your medicine (and how that changes your frequency) and why people need it more than ever I'm also inviting you into the FREE masterclass where I go even deeper into how your Human Design is either making you money or costing you $10K/month. Register free: https://www.franceskamccaughan.com/offers/vNZR2ECP/checkout   Links also mentioned: The Hotline (My $11/mo community - cancel anytime if you hate it which you won't): https://www.franceskamccaughan.com/offers/H2yPm5gF/checkout  Business by Design (My 3 month Human Design Coaching Program): https://www.franceskamccaughan.com/offers/LASH6YoF/checkout  Book a De-Should Call (waitlist is usually 30 days so don't waste time thinking about it): https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout

  6. Apr 23

    EPISODE 24: Open Centers Aren’t Your Weakness (They’re Your Edge)

    If you’ve ever looked at your Human Design and focused on everything that feels inconsistent, unclear, or “wrong”…This episode will shift that.   What We Cover Why Human Design focuses so much on “shadows” The real purpose of open (undefined) centers Why they’re called “profit centers” How your openness helps you read people The biggest mistake that keeps you stuck How to start using your open centers in business   You’re not here to fix your open centers. You’re here to see through them and that’s what makes you valuable.   Ready to Go Deeper? De-Should Call Clear the noise and get into aligned action. → Book here: https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout   Business by Design Build your business around your design. → Join here: https://www.franceskamccaughan.com/offers/LASH6YoF/checkout   Free Trainings Start here if you’re just getting into this work. → Access here: https://www.franceskamccaughan.com/offers/sYtqihdn/checkout

  7. Apr 21

    EPISODE 23: The 3 Mistakes Manifestors are Making Right Now Costing Them $10k/mo

    If you’re a Manifestor and you feel like… You have energy for five lifetimes… but no consistent flow You know you’re powerful… but your business isn’t reflecting it Every time you go to show up, it feels like you have to “put the teacher hat on”… and you instantly don’t want to This episode is going to hit. Because the problem isn’t your discipline or your consistency.We both know it’s definitely not your ambition!!   You’re just trying to run your business like a Generator and it’s costing you $10k every single month.   Inside this episode, I’m breaking down: ✔️ Why Manifestors burn out trying to be consistent (and what to do instead) ✔️ The hidden reason you feel resistance every time you go to create content ✔️ Why thinking everything has to be new, original, and innovative is slowing you down ✔️ The truth about informing (and why you’ve been overcomplicating it) ✔️ How you’re unintentionally killing your own momentum, even when you’re “doing the work”   When you’re operating out of alignment as a Manifestor: You don’t show up when the urge is there → missed momentum You force content when it’s not → no conversion You confuse your audience → no demand 👉 And that gap? That’s easily a 10K/month leak in your business. You’re not here to be consistent. You’re here to: ✔️ Initiate when it’s real ✔️ Inform without performing ✔️ Move fast when you’re activated ✔️ And stop forcing yourself to show up in ways that drain your power   If this episode called you out (in the best way), you need to be in my free masterclass: 👉 “The 3 Mistakes Costing You $10K/Month in Your Business”https://www.franceskamccaughan.com/offers/vNZR2ECP/checkout I go deeper into this and show you exactly how to shift your strategy so your business actually works with your design.   If you’re ready to stop second-guessing how you operate and build a business that feels like YOU today: 👉 Business by Design is where we do that work for the next 3 months together.https://www.franceskamccaughan.com/offers/LASH6YoF/checkout

  8. Apr 8

    EPISODE 22: Open Throat & Childhood Trauma: What’s Actually Happening

    If you’ve ever felt like you don’t know what to say… you start showing up and then disappear… or your voice changes depending on who you’re around... You might be wondering: Is this my Human Design… or is this a childhood wound? This episode will give you clarity.   What We Cover What the Throat Center actually is and why it impacts your business Defined vs Undefined (Open) Throat Why open throats feel inconsistent (and why that’s not a problem) How childhood experiences shape your relationship with being seen and heard The overlap between conditioning and trauma responses Why you feel confident one day and silent the next How this affects your visibility, content, and sales    If you have an open throat, you’re not here to be consistent and instead you’re here to respond, read the room, and express what’s needed (when the time is right). Stop trying to find your voice and instead start: trusting what wants to be said when you want to say it speaking when it’s real and not when it's forced so you can be consistent letting your expression evolve because you are living a Human Design   Ready to Apply This? Business by Design Build your business around how you’re designed to show up and sell. → Join here: https://www.franceskamccaughan.com/offers/LASH6YoF/checkout   De-Should Call Get clear on what actually matters and move forward. → Book here: https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout   The Hotline ($11/month) Access real-time support and deeper conversations. → Join here: https://www.franceskamccaughan.com/offers/H2yPm5gF/checkout   Cabo VIP Intensives Go deep on your design, patterns, and next level. → Apply here: https://www.franceskamccaughan.com/offers/xHFV2Ni9/checkout

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Ratings & Reviews

5
out of 5
2 Ratings

About

It’s B******t is the podcast where bestselling author, trauma-informed strategist, and Human Design expert Franceska McCaughan calls out the beliefs, identities, and patterns keeping high-achieving women stuck, overthinking, and playing small. Every episode breaks down the lies you were taught — by family, society, the coaching industry, and your own survival patterns — and replaces them with grounded, bold, actionable truth so you can actually become the woman you know you’re meant to be. If you’re ready to: ✔️ stop overthinking and start executing ✔️ build a life and business you actually love ✔️ create boundaries that feel clean, not chaotic ✔️ heal the identity that keeps sabotaging your success ✔️ step into your million-dollar version ✔️ understand your Human Design without the fluff …you’re in the right place. Franceska gives you the unfiltered mindset resets, identity shifts, trauma-aware leadership, and real-world strategy you need to live a lifestyle you love — without the b******t. New episodes weekly.

Information

  • Creator
    Franceska Marie McCaughan
  • Years Active
    2025 - 2026
  • Episodes
    29
  • Rating
    Explicit
  • Copyright
    © 2025 Franceska McCaughan / Goddess Millionairess. All rights reserved.
  • Show Website
    It's B******t