The High Stakes Customer

Adrian Davis

High Stakes Customer with Adrian Davis is dedicated to elevating how leaders think, speak, and act when serving their most important customers. Guided by Adrian’s mission to teach the mindset and behaviors that enable professionals to lead with empathy, clarity, and strategic discipline, the series brings forward the wisdom he has gained from more than thirty years of advising executives and strategic account teams around the world.

Episodes

  1. Sep 18

    Creating Value in High Stakes Customer Relationships with Mark Davies

    In this episode of the High Stakes Customer Podcast, Adrian Davis welcomes Mark Davies, Managing Director of Value Matters and Chair of the Association for Key Account Management, for a substantive conversation about what it really takes to create value with strategic customers. They explore why key account management is more than a sales program, how organizations can better understand what customers truly value, and why internal alignment, procurement strategy, and the ability to work across organizational silos are essential to becoming a trusted strategic partner. Mark also looks ahead at how AI is beginning to reshape customer value propositions and the future of key account management. Recorded by ROC Vox Recordin & Production, Rochester, NY www.rocvox.com

    Creating Value in High Stakes Customer Relationships with Mark Davies

  2. Jun 29

    Building Trust at Scale: Libby Souder on Strategic Customer Relationships

    What does it take to build and sustain relationships with your most important customers? In this episode of the High Stakes Customer Podcast, Adrian Davis sits down with Libby Souder, CEO of SAMA, to explore strategic account management, executive engagement, trust, and the practices that create lasting customer value. Drawing on decades of experience and a shared commitment to customer stewardship, this conversation offers practical insights for anyone responsible for cultivating high value relationships. Recorded by ROC Vox Recordin & Production, Rochester, NY www.rocvox.com

    Building Trust at Scale: Libby Souder on Strategic Customer Relationships

  3. Apr 7

    From Vendor to Thinking Partner

    High Stakes Customer Podcast Host Adrian David invited guest  Sandeep Aujla, executive coach and founder of Multilevel Leadership Consulting Inc., to explore what it means to engage leaders as true thinking partners.Drawing from her work with senior executives, Sandeep unpacks how complex decisions are actually made under pressure, where trade-offs, competing priorities, and limited capacity shape every outcome. The conversation reveals why traditional selling approaches fall short and how a coaching mindset creates space for clarity, alignment, and better decisions. Together, they examine the importance of helping leaders name the real problem, identify key influencers, and navigate internal tension to drive successful execution.This episode challenges sales professionals to move beyond performance and step into a more strategic, human-centered role that builds trust and delivers lasting impact. Recorded by ROC Vox Recordin & Production, Rochester, NY www.rocvox.com

    From Vendor to Thinking Partner

  4. Apr 7

    The Shift from Knowing to Doing

    Season II of the High Stakes Customer Podcast with Adrian Davis moves beyond principles into practice, taking listeners into real-world conversations with leaders navigating pressure, complexity, and consequence. Building on the six foundational principles established in Season I, this season explores how those ideas hold up when decisions truly matter. Each episode features practitioners who are actively shaping high-stakes relationships inside organizations where alignment is fragile and outcomes are critical. The focus shifts from knowing to doing, revealing how trust is built, sustained, or lost over time. Through these stories, listeners gain not just insight, but the discipline and perspective required to lead when the stakes are highest. Recorded by ROC Vox Recordin & Production, Rochester, NY www.rocvox.com

    The Shift from Knowing to Doing

  5. Jan 28

    Champion from the Top

    Adrian Davis emphasizes executive visibility and sponsorship. He shows how senior leaders can build feedback loops with the field, reinforce customer-centric decision-making, and embed customer success as an organizational value. Recorded by ROC Vox Recordin & Production, Rochester, NY www.rocvox.com

  6. Jan 26

    Coach for Transformation

    Managers become multipliers when they foster a culture of learning and collaboration. Adrian Davis illustrates how coaching across departments—sales, service, operations, and marketing—creates cross-functional alignment and continuous improvement. Recorded by ROC Vox Recordin & Production, Rochester, NY www.rocvox.com

  7. Jan 20

    Measure What Matters

    Adrian Davis shifts focus from lagging metrics to leading indicators, teaching leaders to measure the behaviors that drive success. By tracking engagement, insight generation, and proactive conversations, organizations evolve from reactive to predictive performance. Recorded by ROC Vox Recordin & Production, Rochester, NY www.rocvox.com

  8. 12/19/2025

    Build Disciplined Habits

    This episode moves from mindset to execution, emphasizing that reliability builds trust. Adrian reveals how consistent micro-habits elevate daily execution, replacing firefighting with strategic follow-through. Recorded by ROC Vox Recordin & Production, Rochester, NY www.rocvox.com

  9. 12/09/2025

    Lead with Empathy and Insight

    This episode moves from mindset to execution, emphasizing that reliability builds trust. Adrian reveals how consistent micro-habits elevate daily execution, replacing firefighting with strategic follow-through. Recorded by ROC Vox Recordin & Production, Rochester, NY www.rocvox.com

  10. 12/02/2025

    Make the Customer the Hero

    Using the Hero’s Journey as a metaphor, Adrian reframes customer relationships as collaborative quests. He challenges leaders to become guides who help customers overcome real-world villains—competitive threats, internal resistance, and market turbulence. Recorded by ROC Vox Recordin & Production, Rochester, NY www.rocvox.com

  11. 11/24/2025

    The Six Principles of High Stakes Customers

    Adrian Davis introduces the origins of the High Stakes Customer framework, sharing lessons from 30 years of experience managing complex, high-pressure relationships. This episode sets the foundation by exploring how the six principles emerged and why they are more relevant than ever. Recorded by ROC Vox Recordin & Production, Rochester, NY www.rocvox.com

  • 11 Episodes

About

High Stakes Customer with Adrian Davis is dedicated to elevating how leaders think, speak, and act when serving their most important customers. Guided by Adrian’s mission to teach the mindset and behaviors that enable professionals to lead with empathy, clarity, and strategic discipline, the series brings forward the wisdom he has gained from more than thirty years of advising executives and strategic account teams around the world.

Information

  • Creator
    Adrian Davis
  • Years Active
    2025 - 2026
  • Episodes
    11
  • Rating
    Clean
  • Copyright
    ©2025 Adrian Davis
  • Show Website
    The High Stakes Customer