Business & Beyond Podcast

BBB Serving Western Virginia

Step into the world where integrity meets innovation. The Business & Beyond Podcast brings you insightful conversations with business leaders, accredited business owners, marketing specialists, financial professionals, and technology experts shaping the future of Western Virginia’s economy. Hosted by BBB Serving Western Virginia, this series dives deep into the challenges and triumphs of doing business in today’s ever-changing landscape — from mastering digital marketing and navigating financial strategy to building trust and leadership that lasts. Each episode features candid discussions and success stories from some of the region’s most recognizable and influential voices, offering inspiration, practical advice, and the trusted perspective that only BBB can provide. Tune in and go beyond the business — where community, credibility, and conversation come together.

  1. Sep 30

    Empowering Workers With Knowledge | A Business & Beyond Podcast From BBB Western Virginia

    What does the future of the construction workforce look like, and what can businesses do today to build it? In this episode of Business & Beyond, BBB Serving Western Virginia President and CEO Julie Wheeler sits down with Michelle Ramaker, President of Build Smart Institute, to explore the changing construction workforce and the growing need for skilled workers across the region. Michelle shares her own journey from growing up in a construction family to building a career in the industry, and explains how Build Smart Institute is working to prepare both new and experienced workers for opportunities in the skilled trades. The conversation explores why construction is increasingly becoming a career of opportunity rather than a fallback option, the importance of hands on training and nationally recognized credentials, and how partnerships between training organizations, businesses, schools, and higher education can create stronger career pathways. Michelle also discusses what employers can do to develop their existing workforce, why mentorship and professional development matter, and how businesses can begin thinking beyond their immediate hiring needs to build their future workforce. From electrical, plumbing, HVAC, carpentry, and masonry to project management, estimating, leadership, and business skills, the episode looks at the many different paths available within the construction industry. Julie and Michelle also discuss the changing role of technology and AI in construction, why today's workers need to remain willing to learn, and how businesses can use new technology while maintaining the human oversight and experience that remain essential to the industry. Whether you're a business owner struggling to find skilled workers, someone considering a career in the trades, or simply interested in the future of the workforce, this conversation offers practical insight into the opportunities and challenges shaping construction today. Listen to the latest episode of Business & Beyond and discover why building the workforce of tomorrow starts with investing in it today. -------------------------------------------------- -------------------------------------------------- -------------------------------------------------- -------------------------------------------------- Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance. The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests. Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content.

    Empowering Workers With Knowledge | A Business & Beyond Podcast From BBB Western Virginia

  2. Sep 16

    Finding Your Brand Voice

    Is your business saying the right thing to the right audience? In the latest episode of Business & Beyond, Julie Wheeler sits down with Becky Freemal⁩, Founder of MarketExec, to explore why a strong brand voice is about much more than logos, taglines, and social media. Becky breaks down the three pillars of an effective brand voice: genuine, simple, and consistent. She also explains why businesses need to combine people and data, why trying to appeal to everyone can muddy your message, and how what happens inside your organization ultimately shapes how customers experience your brand. One of the biggest takeaways? Great marketing tactics can get people through the door, but clarity and consistency are what help build recognition and trust. Whether you are building a business, growing a team, or trying to make your brand stand out, this conversation offers plenty to think about. ---------------------------------------------------------------------------------------------------- ---------------------------------------------------------------------------------------------------- Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance. The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests. Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content.

    Finding Your Brand Voice

  3. Sep 2

    Impact Of Authentic Community Storytelling

    What happens when a passion for your community becomes a business? In the latest episode of the Business & Beyond Podcast, BBB Serving Western Virginia President and CEO Julie Wheeler sits down with Genya Kalinina and Stan Myshkovskiy, the husband and wife team behind Hello Roanoke, to explore the power of authentic community storytelling. After moving to the Roanoke Valley, Genya and Stan turned a personal hobby into a legitimate business during the uncertainty of COVID. They share how they built an audience by consistently telling the stories of the people, places, and experiences that make our region unique, while also discussing the challenges of evolving a brand, lessons learned along the way, and what it takes to remain authentic as a business grows. For business leaders, their story offers valuable lessons in consistency, brand identity, audience engagement, and building genuine connections. For anyone who calls the Roanoke Valley home, it is a behind-the-scenes look at the people helping tell the story of our community. Watch, listen, and discover why authentic storytelling can be one of the most powerful tools a business has. ---------------------------------------------------------------------------------------------------- ---------------------------------------------------------------------------------------------------- Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance. The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests. Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content. #Podcast #NewEpisode #BusinessAndBeyond #Storytelling #Influencer #RoanokeVA #SWVA

    Impact Of Authentic Community Storytelling

  4. Aug 19

    The Importance Of De-Escalation Tactics

    When it comes to workplace safety, “it won't happen to us” is not a strategy. On the latest episode of Business & Beyond, Julie Wheeler is joined by Marko Galbreath, Owner of T4Tactics in Lynchburg, for an important conversation about preparing businesses and their teams for situations they may hope never occur. Marko discusses practical de-escalation tactics, the importance of proper training for potential emergency events, and the skills employees can develop to increase awareness and recognize situations before they escalate. He also shares real-life examples of workplace violence that underscore why preparation matters. For business leaders, preparedness is about creating a workplace where employees understand how to recognize risk, respond appropriately, and know what to do when seconds matter. ------------------------------------------------- ------------------------------------------------------ ------------------------------------------------- ------------------------------------------------------ Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance. The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests. Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content.

    The Importance Of De-Escalation Tactics

  5. Aug 5

    Back To School | A Business & Beyond Multimedia Special Series Episode

    Back to school is about more than backpacks and school supplies—it's about preparing students for a healthy, safe, and successful year both inside and outside the classroom. In this special edition of the Business & Beyond Podcast, we're bringing together education, healthcare, and community leaders from across Western Virginia to share practical advice, valuable resources, and expert insights for students and families as they head into a new school year. In this episode: • Dr. Jessica Cromer, Superintendent of Floyd County Public Schools, discusses preparing students for success, building strong partnerships with families, and trends shaping today's classrooms. • Dr. Amanda Tiffany of Carilion Children's shares important health and wellness tips, from establishing healthy routines to supporting students' physical and mental well-being. • Tiffany Dennis, Major Gifts Officer with CHIP of Roanoke Valley, highlights community resources available to families and the importance of connecting parents with the support they need. • Marisa Womack, CEO of the Boys & Girls Club of the Blue Ridge, explores the impact of before and after school programs and how they help students grow academically, socially, and emotionally. Whether you're a parent, educator, caregiver, or simply invested in the future of our communities, this episode offers timely information to help students thrive throughout the school year. Subscribe to the Business & Beyond Podcast for more conversations featuring the people, organizations, and ideas shaping Western and Southwest Virginia.

    Back To School | A Business & Beyond Multimedia Special Series Episode

  6. Jul 22

    The Importance Of Supporting Community

    What does it truly mean to invest in your community? On this episode of the Business & Beyond Podcast, BBB Western Virginia President & CEO Julie Wheeler is joined once again by Allen Lawrence, General Manager of the Salem Ridge Yaks, for a conversation about the power of community involvement and the lasting impact local organizations can have beyond their core mission. Allen shares why the Salem Ridge Yaks have made community engagement a cornerstone of their organization, discussing the importance of giving back, supporting local nonprofits, partnering with hometown organizations, and creating meaningful opportunities that bring people together throughout the Roanoke Valley and beyond. Whether you're a business owner, community leader, or simply passionate about strengthening the place you call home, this episode offers valuable insight into why investing in your community is one of the most meaningful investments you can make. Watch or listen today on YouTube and all major podcast platforms. -------------------------------------------------- -------------------------------------------------- Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance. The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests. Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content.

    The Importance Of Supporting Community

  7. Jul 8

    Fraud In The Marketplace

    Fraud is evolving. Is your business prepared? In the latest episode of the Business & Beyond Podcast presented by BBB Serving Western Virginia, President and CEO Julie Wheeler is joined by Brandon Farmer, Executive Vice President and Chief Operating Officer of The Bank of the James, for an important conversation on the growing threat of fraud in today's marketplace. From check fraud and phishing scams to social engineering and cybercrime, Brandon shares practical advice to help businesses and consumers recognize warning signs, protect their financial information, and avoid becoming the next victim. Learn why employee education, layered security, and taking a moment to stop and verify before acting can make all the difference. Whether you're a business owner, manager, or consumer, this episode offers timely insights that can help you stay one step ahead of today's increasingly sophisticated scams. Watch, listen, or download the full episode today and discover how awareness and preparation are your strongest defenses against fraud. -------------------------------------------------- -------------------------------------------------- -------------------------------------------------- -------------------------------------------------- Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance. The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests. Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content.

    Fraud In The Marketplace

  8. Jun 24

    The Importance Of Internet Safety

    The internet has transformed the way we live, work, and communicate, but it has also created new risks for children, families, seniors, and businesses. In this episode of the Business & Beyond Podcast, Eddie Worth of the Safe Surfin' Foundation shares real-world stories, expert insights, and practical strategies for navigating online threats, protecting your digital footprint, and staying safe in the age of artificial intelligence. If you enjoyed this episode, be sure to like, subscribe, and share it with your colleagues, friends, and family. To stay up to date on future conversations featuring local business leaders, industry experts, and trusted voices from across Western Virginia, follow the Business & Beyond Podcast on YouTube, Spotify, Apple Podcasts, and all major podcast platforms. -------------------------------------------------- -------------------------------------------------- -------------------------------------------------- -------------------------------------------------- Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance. The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests. Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content.

    The Importance Of Internet Safety
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About

Step into the world where integrity meets innovation. The Business & Beyond Podcast brings you insightful conversations with business leaders, accredited business owners, marketing specialists, financial professionals, and technology experts shaping the future of Western Virginia’s economy. Hosted by BBB Serving Western Virginia, this series dives deep into the challenges and triumphs of doing business in today’s ever-changing landscape — from mastering digital marketing and navigating financial strategy to building trust and leadership that lasts. Each episode features candid discussions and success stories from some of the region’s most recognizable and influential voices, offering inspiration, practical advice, and the trusted perspective that only BBB can provide. Tune in and go beyond the business — where community, credibility, and conversation come together.

Information

  • Creator
    BBB Serving Western Virginia
  • Years Active
    2025 - 2026
  • Episodes
    23
  • Rating
    Clean
  • Copyright
    © 2026 BBB Serving Western Virginia. All rights reserved. A Business & Beyond Multimedia Series.
  • Show Website
    Business & Beyond Podcast