The Expert Method

Ian Gatzke
  • 5.0 (3)
  • Entrepreneurship

The Expert Method is a podcast for people who turn knowledge into transformation. Hosted by Ian Gatzke, the show features thoughtful conversations with experts, authors, coaches, consultants, and thought leaders about how they think, teach, build, and create results. Each episode goes beneath surface-level advice to uncover the methods, beliefs, hard-earned lessons, and execution realities behind work that actually helps people change, grow, and follow through. The show is designed for experts and knowledge-based founders who care about building offers, programs, and ideas that create real outcomes — not just more information.

  1. 1d ago

    Why Talent Isn’t Enough to Build a Creative Career

    Talent matters. But talent alone rarely builds a lasting creative career. In this episode of The Expert Method, Ian sits down with songwriter, publisher, and creative industry veteran Greig Watts to unpack what actually separates talented creatives from the people who turn their ability into a real career. Greig shares lessons from decades in the music business, including why creatives need to think like business owners, why relationships and momentum matter so much early on, and how saying yes to unexpected opportunities can open doors you could never plan for. They also explore the deeper side of creative work: why persistence matters, how the wrong people can drain your momentum, what happens when money starts replacing passion, and why some of the best ideas feel less like something you create and more like something you receive. The conversation ultimately comes back to one simple principle: start the journey even if you do not feel ready. =============== Greig’s Links: - Website: www.dwbmusicgroup.com - LinkedIn: https://www.linkedin.com/in/greigwatts - Facebook: https://www.facebook.com/greig.watts - Instagram: https://www.instagram.com/greigwatts - TikTok: https://www.tiktok.com/@greigwatts Keeping the Dream Alive: A Songwriter's Guide to Overcoming Rejection, Finding Success and Enjoying the Journey Along the Way: https://www.amazon.co.uk/Keeping-Dream-Alive-Songwriters-Overcoming/dp/195725551X =============== Download the Program Execution System Toolkit: https://implementgpts.com/pestoolkit =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting =============== Highlights: 0:00 Episode Highlight 1:50 Talent Isn’t Enough 3:54 Treat Creativity Like a Business 6:43 Stay in Motion 10:50 Find People Who Fan the Flame 13:32 Take the Risk 18:20 Success Is Built in Small Moments 21:56 When Money Pulls You Off Course 25:38 Celebrate the Wins 28:32 Reconnect With the Dream 30:24 Where Great Ideas Come From 34:31 Turn Inspiration Into Action 39:39 Start Before You’re Ready 43:15 Episode Takeaway

  2. 4d ago

    You’re Using AI Like Google. That’s the Problem.

    Ask a question. Get an answer. Repeat. That’s the search-engine habit Andrew Brummer wants you to break. His alternative: start with the outcome you want, then work with AI to figure out how to get there—without dictating every step. Andrew joins Ian Gatzke on The Expert Method to explore why working effectively with AI is less about learning 50 different tools and more about changing how you approach a problem. They unpack how your assumptions can become a “thought bottleneck,” the difference between useful constraints and micromanaging the solution, and why a confident answer still deserves to be challenged. From designing a saltwater aquarium to building My Story Told, Andrew shares examples of putting outcome-based thinking into practice. He also explains how he uses AI to help people turn their lived experiences into books while keeping their stories—not invented material—at the center. The conversation also explores Andrew’s reusable “operator profile”: a document he carries between AI tools to capture preferences and lessons from previous interactions. For entrepreneurs, consultants, and experts, the central question is practical: how do you use AI to expand your thinking without giving up your own judgment—or creating an echo chamber? =============== Andrew’s Links: - Website: https://ardunan.com - Website: https://www.mystorytold.ai - LinkedIn: https://www.linkedin.com/in/andrewbrummer You Decide: Supercharge your Networking – Starting with LinkedIn: https://www.amazon.com/You-Decide-Supercharge-Networking-Starting-ebook/dp/B0DT676DVY =============== Download the Program Execution System Toolkit: https://implementgpts.com/pestoolkit =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting =============== Highlights: 0:00 Episode Highlight 1:06 Stop Using AI Like Google 4:01 Start With the Outcome 5:55 Let AI Design the Path 9:52 Building My Story Told With AI 15:55 Learn Alongside the AI 18:58 AI Democratizes Expertise 21:41 Why Younger Minds Adapt Faster 25:20 Failure Is Getting Cheaper 30:40 Challenge AI’s Assumptions 35:11 Don’t Accept the First Answer 38:50 Train AI to Work With You 42:50 Plant Seeds for the Future 43:23 Episode Takeaway

  3. 6d ago

    Why You Keep Falling Back Into Old Patterns (and How to Make Change Stick)

    You can know exactly what pattern is holding you back and still keep repeating it. People pleasing. Overthinking. Second-guessing yourself. Imposter syndrome. Reactive habits you recognize in the moment—or immediately afterward—but somehow keep falling back into anyway. In this episode of The Expert Method, Ian sits down with Carlene Marie to explore why awareness is only the beginning of change, and what it actually takes to repattern the beliefs and reactions that no longer serve you. Carlene explains how many of our automatic responses were formed earlier in life as ways to feel safe, accepted, or connected. The problem is that a pattern that once protected you can continue running long after it stops serving you. They unpack why lasting change requires more than positive thinking, how the body often reacts before the conscious mind catches up, why self-forgiveness can be part of changing an old pattern, and how shifting your interpretation of the past can create room for a different response in the future. Carlene also walks through her four-part Compass Method for interrupting old reactions and choosing differently: • Connect — recognize the thought or reaction without blame or shame • Calm — regulate the body so clear thinking can come back online • Curious — question the old story and widen the range of possibilities • Claim — consciously choose how you want to respond and reinforce the new pattern The goal isn’t to never get triggered again. It’s to stop being at the mercy of reactions that no longer reflect who you want to be—and practice a different response until it becomes more natural. =============== Carlene’s Links: - Website: https://carlenemarie.com - LinkedIn: https://www.linkedin.com/in/carlene-marie-545ab6124 - Facebook: https://www.facebook.com/CarleneCoaches - Instagram: https://www.instagram.com/thecarlenemarie Enough Already: https://carlenemarie.com/enough-already =============== Download the Program Execution System Toolkit: https://implementgpts.com/pestoolkit =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting =============== Highlights: 0:00 Episode Highlight 0:17 What Is Your Life For? 1:54 Admit When You’re Lost 4:20 Find the Right Roadmap 6:46 Life as Stewardship 10:12 You’re Responsible for What You’re Given 14:23 Purpose Starts With Responsibility 17:03 Stop Playing a Role 21:37 The Freedom to Fail 23:59 Treat Supporters Like Partners 29:40 The Five Principles of Stewardship 33:15 Follow the Law of the Harvest 39:39 Contentment Is Learned 41:40 Put Your Intentions in Writing 46:45 Start by Admitting You’re Lost 50:08 Become an Authorized Wealth Distributor 55:03 God Loves You, Give Yourself Away 55:25 Episode Takeaway

  4. Sep 22

    How to Live With Purpose in a Confusing World

    In a world filled with competing ideas about success, meaning, identity, and what we should do with our lives, it’s easy to feel like you’re moving without actually knowing where you’re going. In this episode, Ian sits down with Larry O’Nan to explore a more fundamental question: What is your life actually for? Larry shares how his own search for meaning led him from theater and identity confusion into a life shaped by faith, stewardship, intentionality, and service. The conversation explores what it means to see yourself as a steward rather than an owner, why purpose begins with admitting when you’re lost, how the “law of the harvest” applies to life and entrepreneurship, and why intentional living requires more than good ideas. They also unpack Larry’s five principles of becoming an “authorized wealth distributor,” the importance of learning to give, ask, wait, and manage what has been entrusted to you, and why abundance is about far more than money. If you’ve ever felt like something is missing, like you’re drifting, or like you’re trying to build a meaningful life without a clear map, this conversation offers a different way to think about purpose, responsibility, faith, and the choices that shape a life. =============== Larry’s Links: - Website: https://larryonan.com - LinkedIn: https://www.linkedin.com/in/larry-o-nan-90760410 Larry’s Books: https://www.amazon.com/stores/author/B001KMHTUG/allbooks =============== Download the Program Execution System Toolkit: https://implementgpts.com/pestoolkit =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting =============== Highlights: 0:00 Episode Highlight 0:17 What Is Your Life For? 1:54 Admit When You’re Lost 4:20 Find the Right Roadmap 6:46 Life as Stewardship 10:12 You’re Responsible for What You’re Given 14:23 Purpose Starts With Responsibility 17:03 Stop Playing a Role 21:37 The Freedom to Fail 23:59 Treat Supporters Like Partners 29:40 The Five Principles of Stewardship 33:15 Follow the Law of the Harvest 39:39 Contentment Is Learned 41:40 Put Your Intentions in Writing 46:45 Start by Admitting You’re Lost 50:08 Become an Authorized Wealth Distributor 55:03 God Loves You, Give Yourself Away 55:25 Episode Takeaway

  5. Sep 19

    Why Success Feels So Hard

    Why does success so often feel like a constant fight? In this episode of The Expert Method, Ian sits down with Roberta Ravella to challenge one of the most deeply ingrained beliefs in entrepreneurship: that meaningful success has to come through struggle, long hours, sacrifice, and pushing past yourself. Roberta shares how building businesses through force and self-abandonment eventually led her to question the way she was working altogether. They explore what it actually means to listen to yourself, how to tell the difference between temporary resistance and something you genuinely do not want, and why the way you build your life and business matters just as much as what you achieve. They also unpack how intuition, curiosity, habits, energy, and deeply held beliefs shape the decisions we make—and why learning to trust yourself may be one of the most important skills you can build. =============== Roberta’s Links: - Website: https://thejoyexperiment.live - LinkedIn: https://www.linkedin.com/in/robertaravella - TikTok: https://www.tiktok.com/@robertagravella - YT Channel: https://www.youtube.com/@TheJoyExperimentLIVE Roberta’s Books: https://www.amazon.com/stores/author/B0G3YND1LK/allbooks =============== Download the Program Execution System Toolkit: https://implementgpts.com/pestoolkit =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting =============== Highlights: 0:00 Episode Highlight 0:22 Why Success Feels So Hard 3:13 You Don’t Arrive Happy Through Misery 4:58 Stop Abandoning Yourself 8:03 Choose What You Actually Want 11:40 Make the Process Easier to Sustain 16:19 Ask What’s Getting in the Way 19:38 Know When the Work Is Draining You 23:41 Build Around What Gives You Energy 25:34 Give Yourself Permission to Experiment 27:09 Follow Your Intuition 30:14 Create Space to Hear Yourself 35:27 Release the Resistance 38:49 Question the Beliefs Holding You Back 44:23 Trust Yourself 44:42 Episode Takeaway

  6. Sep 17

    Why You Know What to Do and Still Don’t Do It

    You know what you need to do. You’ve set the goal. You understand the strategy. You may even have a clear plan for getting there. So why do you still struggle to take action? In this episode of The Expert Method, Ian sits down with licensed therapist, coach, author, and host of Unblocked, Jessica Smarro, to unpack what actually happens between knowing what to do and following through. Jessica explains why inaction is often less about discipline or information and more about what’s happening underneath the behavior. They explore the idea of “underfeeling,” why the goals we chase are not always connected to what we truly want, and how our thoughts shape the emotions, actions, and results we create. They also break down Jessica’s STEER model — Situation, Thought, Emotion, Action, Result — and how it can be used to identify the beliefs driving your behavior, challenge limiting thought patterns, and intentionally create new ones that better support the person you want to become. If you’ve ever wondered why you can have the strategy, the ambition, and the information — and still feel stuck — this conversation offers a different place to look. =============== Jessica’s Links: - Website: https://jessicasmarro.com - LinkedIn: https://www.linkedin.com/in/jessicasmarro - Instagram: https://www.instagram.com/jessicasmarro - Facebook: https://www.facebook.com/jessicasmarro - YT Channel: https://www.youtube.com/@JessicaSmarro In Pursuit: Go After What You Want – Alive, Aligned, and Fully You: https://www.amazon.com/Pursuit-After-Alive-Aligned-Fully-ebook/dp/B0FR2QK8XP =============== Download the Program Execution System Toolkit: https://implementgpts.com/pestoolkit =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting =============== Highlights: 0:00 Episode Highlight 0:19 Why Knowing Isn’t Enough 1:32 Find What You Actually Want 3:31 Get Clear on Your Real Why 6:12 Focus on Who Before How 10:13 Build Beliefs You Can Actually Believe 15:03 Become Aware of Your Thoughts 17:25 The STEER Model 20:29 Trace Results Back to Thoughts 23:09 Practice Better Thoughts 26:46 Find the Beliefs Blocking You 32:08 Your Thoughts Drive Your Results 35:51 Reframe Imposter Syndrome 37:56 Choose Thoughts That Serve You 44:18 Why We Fear Our Own Potential 48:55 Bring the Who Into the Goal 53:03 You Matter 54:30 Episode Takeaway

  7. Sep 15

    How to Become a Leader People Actually Want to Follow

    A title can put you in charge. It can’t make people trust you — and it definitely can’t make them want to follow you. In this episode of The Expert Method, Ian sits down with Mark Andrew, author of Leading Through the Heat, to break down what leadership looks like when the stakes are real. Drawing on his experience in the fire service, Mark explains why the best leaders earn trust long before they receive the title — through competence, ownership, consistency, and the way they treat the people around them. They explore why micromanagement kills morale, how great leaders provide clear direction without controlling every decision, why taking responsibility when things go wrong builds trust, and what separates someone who manages people from someone people genuinely want to follow. They also discuss the responsibility leaders have to set the standard themselves, develop the people beneath them, have difficult conversations when necessary, and create an environment where people feel trusted enough to contribute their own ideas. If you’re building a team, stepping into leadership for the first time, or trying to become the kind of leader people actually want to work with, this conversation offers a practical look at what earning that trust requires. =============== Mark’s Links: - LinkedIn: https://www.linkedin.com/in/mark-andrew-a4351a184 - Instagram: https://www.instagram.com/markdbnfire Leading Through the Heat: https://www.amazon.com/Leading-Through-Heat-Mark-Andrew/dp/196982610X =============== Download the Program Execution System Toolkit: https://implementgpts.com/pestoolkit =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting =============== Highlights: 0:00 Episode Highlight 0:22 Trust Is Built Before the Title 2:20 Earn Leadership Before Promotion 4:25 Trust Your Team’s Expertise 6:10 Take Responsibility When Things Go Wrong 8:41 Give Clear Direction 10:55 Set the Strategy, Let Them Choose Tactics 12:48 Micromanagement Kills Ownership 14:23 People Want to Feel Valued 16:09 Why Leaders Micromanage 18:49 Accountability Builds Trust 23:06 Leadership Is More Than Management 31:44 Promotion Shouldn’t Change Who You Are 34:24 Lead From the Front 40:34 Care About Your Team

  8. Sep 12

    Why Full Restaurants Still Lose Money

    A full dining room doesn’t necessarily mean a profitable restaurant. In this episode of The Expert Method, Ian Gatzke sits down with Jim Taylor of Benchmark Sixty to unpack the economics behind restaurant profitability—and why some operators can be busy every night and still struggle to make the model work. Jim explains why restaurant owners have to think of themselves as running a business that happens to serve food, rather than a passion project that happens to be a business. They explore how labor, operating hours, pricing, menu complexity, customer behavior, and increasingly thin margins can turn what looks like a successful restaurant into an unprofitable one. They also get into why opening fewer hours can sometimes produce more profit, why “industry standard” benchmarks can mislead independent operators, and how restaurants can use their own data to make better decisions. The conversation also moves beyond the numbers into hospitality: how matching the service model to the profit model matters, why customer loyalty compounds over time, and how simple gestures—like strategically using a restaurant’s promo budget—can simultaneously create memorable experiences and drive more revenue. If you run a restaurant, work in hospitality, or simply enjoy understanding the business mechanics behind the places you eat, this conversation offers a different way to think about what actually makes a restaurant sustainable. =============== Jim’s Links: - Website: https://benchmarksixty.com - LinkedIn: https://ca.linkedin.com/in/jimtaylor60 - Instagram: https://www.instagram.com/jtaylor250/ =============== Download the Program Execution System Toolkit: https://implementgpts.com/pestoolkit =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting =============== Highlights: 0:00 Episode Highlight 0:25 Why Restaurants Fail 2:54 Build a Business, Not Just a Restaurant 5:35 The Margin for Error Is Shrinking 7:33 Use Data to Make Better Decisions 10:42 Stop Chasing Industry Averages 13:15 Why Being Open Less Can Make More 14:46 How a Full Restaurant Loses Money 16:49 Match Hospitality to the Business Model 19:33 The Middle Market Is Getting Squeezed 22:58 Loyalty Is Built Through Hospitality 26:43 Use Promotions to Create More Revenue 29:48 Small Gestures Create Big Returns 32:44 Think Differently About the Business 33:26 Episode Takeaway

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5
out of 5
3 Ratings

About

The Expert Method is a podcast for people who turn knowledge into transformation. Hosted by Ian Gatzke, the show features thoughtful conversations with experts, authors, coaches, consultants, and thought leaders about how they think, teach, build, and create results. Each episode goes beneath surface-level advice to uncover the methods, beliefs, hard-earned lessons, and execution realities behind work that actually helps people change, grow, and follow through. The show is designed for experts and knowledge-based founders who care about building offers, programs, and ideas that create real outcomes — not just more information.

Information

  • Creator
    Ian Gatzke
  • Years Active
    2025 - 2026
  • Episodes
    82
  • Rating
    Clean
  • Copyright
    © 2026 Ian Gatzke
  • Show Website
    The Expert Method