THE SHE.E.O EFFECT

Alcor Consultancy

The SHE.E.O Effect uncovers the vision, influence, and legacy of India’s most impactful women leaders. We dive into the philosophies behind their success - resilience, culture-building, tough decisions, and real-world impact. No fluff. No filters. Just the wisdom that shapes leaders.

  1. Oct 3

    Let Them Underestimate You | Ujjvala Balal Shetty | Episode 21 | THE SHE.E.O EFFECT

    "A lot of women in workplaces feel to be successful they have to be like a man. I don't think that's the model of success." Welcome to another unfiltered episode of THE SHE.E.O EFFECT. Today, we are stepping into one of the most high-stakes, pressure-cooker industries in the world: healthcare. Host Vijayashree Parameswaran sits down with Ujjvala Ballal Shetty, CEO of Aveksha Hospital, to decode the real mindsets and tough choices required to build and scale a high-impact medical institution. Running a hospital is nothing like running a standard tech startup or retail business. Every single decision sits directly between life and death, strict regulatory compliance, and heavy financial burn. In this masterclass, Ujjvala breaks down exactly what it takes to navigate doctor's egos, panicked patients, tight margins, and 24x7 emergencies. She also opens up about her personal transition from saving lives on the floor to managing the P&L, hospital infrastructure, and crisis management as a woman CEO in a heavily male-dominated medical world. Furthermore, she challenges outdated corporate stereotypes, proving that true leadership isn't about individual ego - because a genuinely good organization is one that runs flawlessly even when you are not there. In this episode, we cover: The intense reality of running a 24/7 hospital vs. a traditional corporate business. Balancing life-or-death decisions with heavy financial burn and tight margins. Managing the chaos: doctor's egos, panicked patients, and strict regulatory compliance. The transition from hands-on clinical care to overseeing the P&L and infrastructure. Why the "act like a man to succeed" model is fundamentally flawed for women in leadership. How to build a self-sustaining organization that thrives without your constant presence. 🎙️ Hit SUBSCRIBE and turn on notifications so you never miss an episode of THE SHE.E.O EFFECT!

  2. Sep 11

    Don't Treat Them Differently, Treat Them Fairly | Jofi Joseph | Episode 20 | THE SHE.E.O EFFECT

    "You don't have to treat women differently, you have to just treat them fairly." For the first time on THE SHE.E.O EFFECT, we are handing the mic to a male leader who is actively dismantling systemic bias on the ground. Host Vijayashree Parameswaran sits down with Jofi Joseph, who runs Lakshmi Dairy - the milk procurement division of Promethean Power Systems - to discuss the raw reality of rural women's labor and corporate ethics. Jofi's ground operations rely on 3,000 rural women dairy farmers who do all the heavy lifting. Yet, the financial rewards were traditionally handed straight to the men. Recognizing this massive inequality, Jofi’s team implemented a non-negotiable rule: payments go only to the women’s bank accounts. The backlash was immediate. Men stopped supplying milk, and the business took a hit. But Jofi and his team did not compromise. In this masterclass, we explore how to move beyond performative allyship, why women's health is the most neglected factor in economic empowerment, and what it truly takes to build equitable systems from the ground up. In this episode, you’ll learn: How to implement systemic change in deeply traditional, patriarchal environments. Why protecting your core business ethics is worth taking a short-term financial hit. How to bridge the gap between a 99% male corporate team and a female-driven operational base. Actionable frameworks for male leaders looking to become genuine allies in the workplace. Connect with Jofi Joseph & Promethean Power Systems: LinkedIn: https://www.linkedin.com/in/jofi-joseph/ Promethean Power Systems: https://promethean-power.com/our-team/ 🎙️ Follow THE SHE.E.O EFFECT on Spotify, leave us a 5-star rating, and share this episode with a leader who champions true workplace equality!

  3. Aug 28

    Legacy Is A Heavy Word | Bindu Subramaniam | Episode 19 | THE SHE.E.O EFFECT

    We are decoding the real mind, tough choices, and unfiltered frameworks of a female leader building a high-impact institution. In this episode of THE SHE.E.O EFFECT, host Vijayashree Parameswaran sits down with Dr. Bindu Subramaniam, Co-Founder and CEO of SaPa (Subramaniam Academy of Performing Arts), acclaimed singer-songwriter, and President of the Stanford Seed Transformation Network South Asia. Bindu has successfully taken a legendary family legacy in classical music and transformed it into a modern, scalable education business. Today, SaPa reaches over 50,000 children annually, integrating music into mainstream school curriculums across the country. But scaling an arts academy in a market obsessed with engineering and medicine is a grueling challenge. Bindu shares the unfiltered reality of dealing with traditional mindsets, scaling artistic quality, and stepping out of the shadow of her musical lineage to forge her own executive identity. In this episode, you’ll learn: How to build a scalable, financially sustainable business out of a creative passion. Strategies for maintaining high artistic quality while reaching mass scale. How to build an independent leadership identity when you come from a heavy family legacy. How to challenge and overcome deep-rooted traditional market mindsets. Connect with Bindu Subramaniam & SaPa: LinkedIn: linkedin.com/in/bindusub Website: https://www.sapaindia.com/ 🎙️ Follow THE SHE.E.O EFFECT on Spotify, leave us a 5-star rating, and share this episode with a creative entrepreneur who needs to hear this!

  4. Aug 14

    Men Could Never Survive This | Kamna Raj Aggarwalla | Episode 18 | THE SHE.E.O EFFECT

    "Women are actually kept two steps behind, because otherwise we'd swallow them."In this powerful, deeply candid episode of THE SHE.E.O EFFECT, Vijayashree Parameswaran sits down with Kamna Raj Aggarwalla, a true titan in the traditionally male-dominated industrial manufacturing sector.Kamna’s journey defies every corporate stereotype. Married at 16 and having her first child at 16 years and 9 months, she lived in a traditional joint family of 13 people. Society told her that a woman wearing a saree and covering her hair couldn't be a serious corporate businesswoman.Instead of conforming to expectations, Kamna stepped into the brutal, heavy-duty industrial world of GDPA Fasteners, scaling it into an international export empire across a 43-year career. Today, she serves on prestigious corporate boards, advocates for grassroots skilling through her NGO, Edumust, and proves that true leadership never requires losing your ethics, sensitivity, or softness.In this masterclass, we cover:- The raw reality of being married at 16 and managing a 13-person household while building ambition.- Breaking into the hyper-masculine industrial manufacturing & export sector.- Overcoming subtle microaggressions, saree biases, and gendered assumptions in business.- Why sustainable, long-term businesses cannot exist without unshakeable ethics.- The internal battlefield of leadership: expecting discomfort and discovering permanent strength.- Grassroots skilling, digital equity, and giving back through Edumust.🎙️ Hit SUBSCRIBE and turn on notifications so you never miss an episode of THE SHE.E.O EFFECT!

  5. Jul 31

    Manifesting with a Delusional Mindset | Ananya Khera | Episode 17 | THE SHE.E.O EFFECT

    "A kitchen without empathy is just a sad place to be in."In this profoundly moving episode of THE SHE.E.O EFFECT, Vijayashree Parameswaran sits down with 25-year-old pastry chef and entrepreneur, Ananya Khera.Behind the beautiful, artistic cafes of Ditya Bakehouse in Gurgaon lies an incredible story of resilience, unimaginable loss, and the harsh realities of the culinary world. Ananya, trained at IHM Aurangabad and Le Cordon Bleu, returned to India with a clear vision. But when she faced the devastating loss of her sister, Anandita, to cancer, she also had to face the deeply toxic, unempathetic culture of commercial kitchens where she was told to "just get over it" because "people lose people every day."Instead of letting the industry harden her, Ananya chose to lead with heart. She built Ditya Bakehouse (which translates to "answered prayer") to honor the dream she shared with her sister, scaling it to three thriving outlets while redefining what leadership looks like for a misunderstood generation.In this episode, we cover:- The raw, unfiltered reality of building a business through heavy grief.- Navigating the toxic, male-dominated culture of commercial kitchens.- Why Gen Z and younger founders are rejecting "delusional standards of success.- The operational reality of scaling a bakery and café brand in Gurgaon.- How to actively practice empathy and emotional intelligence in high-stress workplaces.🎙️ Hit SUBSCRIBE and turn on notifications so you never miss an episode of THE SHE.E.O EFFECT!

  6. Jul 17

    Building A Sisterhood | Tanvie Hans| Episode 16 | THE SHE.E.O EFFECT

    "When the system locks you out, you don't walk away. You build your own system." In this highly anticipated episode of THE SHE.E.O EFFECT, Vijayashree Parameswaran sits down with professional footballer and entrepreneur Tanvie Hans. Tanvie’s journey is a masterclass in resilience. After breaking through the intense ranks of English football to play for Tottenham Hotspur and Fulham, she returned to India with one goal: to play for the Indian National Team. But when systemic passport and citizenship regulations permanently locked her out of that dream, she had to make a choice. Instead of walking away from the pitch, she teamed up with Swetha Subbiah to co-found Sisters in Sweat. What began as a casual weekend game has now exploded into a multi-city sports and wellness movement, backed by top-tier investors like Zerodha's Rainmatter, bringing thousands of women back into sports. In this episode, we cover: - The intense reality of playing professional football in the UK. - How to navigate crushing career setbacks and systemic roadblocks. - The transition from an athlete’s mindset to a startup founder’s mindset. - The business of scaling a community-led movement. 🎙️ Hit SUBSCRIBE and turn on notifications so you never miss an episode of THE SHE.E.O EFFECT! #thesheeoeffect #tanviehans #sistersinsweat #womeninsports #femalefounders #entrepreneurship #indianfootball #leadership #startup #india #football

  7. Jun 5

    Helmet On, Gender Off! | Aishwarya Pissay | Episode 14 | THE SHE.E.O EFFECT

    "I have almost lost my life... there is no way I would give up." At 18 years old, Aishwarya Pissay failed her 12th-grade exams and was told she would never amount to anything before being asked to leave her home. For most, that level of rejection would be the end. For Aishwarya, it was the starting line.Today, she is a 12-time national champion and the first Indian athlete—male or female to ever win a world title in motorsports. In this powerful episode of THE SHE.E.O EFFECT Vijayashree Parameswaran sits down with the trailblazer to discuss what it actually takes to build a world-class legacy in the dirt. Aishwarya holds nothing back, sharing the gritty reality of navigating a heavy male-dominated industry where she started as the only woman on a 62-person grid. In this episode, we cover: -Surviving the Crash: In 2018, Aishwarya suffered a life-threatening crash, resulting in a ruptured pancreas and 42 stitches. After spending 10 excruciating days in the ICU without food or water, she returned to the track in 2019 to win her first World Championship. - The Government's Silence: She reveals the harsh reality of non-cricket sports in India, noting that despite bringing home a world title in 2019 alongside P.V. Sindhu, she received zero financial support or recognition from the government. - Navigating the Boys' Club: Aishwarya discusses how she ignores the constant mansplaining about "scars" and marriage, proving that once the helmet goes on, the sport does not discriminate by gender. - Redefining Success: She reflects on how failing her 12th grade likely saved her from a life of being "married and unhappy," allowing her to find true purpose. - The Ultimate Dream: Looking ahead to her ultimate goal of conquering the Dakar 2027 rally, a grueling 14-day, 9,500 km race. Whether you are an entrepreneur facing endless rejections or a woman trying to break into a male-dominated field, Aishwarya’s fierce mindset and mental conditioning will inspire you to keep pushing through the chaos. 🎙️ Hit SUBSCRIBE for more incredible leadership stories from India's top female founders and trailblazers! #thesheeoeffect #aishwaryapissay #womeninsports #motorsport #worldchampion #resilience #femalefounders #smashpatriarchy #trailblazer #india

About

The SHE.E.O Effect uncovers the vision, influence, and legacy of India’s most impactful women leaders. We dive into the philosophies behind their success - resilience, culture-building, tough decisions, and real-world impact. No fluff. No filters. Just the wisdom that shapes leaders.