Cupcakes and Cashflow

#LincsLivesNatters

Cupcakes and Cashflow is the chatty business podcast proving you can be ambitious, successful, and still leave time for cake! Join co-hosts Shelley and Charlotte (The Mindful Mug, Lincoln) as they sit down with brilliant women across Lincolnshire and the UK. We serve up the real stories, hard-won lessons, and big ideas behind running a thriving business, from side-hustles to major charities. Tune in for your dose of inspiration and community connection. #CupcakesAndCashflow #WomenInBusiness #LincsBusinesses #BusinessPodcast

Episodes

  1. Cupcakes & Cashflow - Episode 006: The Art of Property Staging with Annabel Johnson

    Mar 10

    Cupcakes & Cashflow - Episode 006: The Art of Property Staging with Annabel Johnson

    In the latest episode of Cupcakes and Cashflow, Shelley sits down with Annabel Johnson, the founder of Annabel & Co. Property Staging. Having spent years as a military spouse living across the UK and overseas, including five years in America, Annabel eventually found her "home" in the walkable, quirky city of Lincoln. She has now turned her lifelong eye for detail and a background in graphic design and interior design into a thriving business. Annabel shares the reality of moving from a career in marketing agencies to the creative world of property staging. We dive into the psychology of unoccupied staging, exploring how "people don't buy houses, they buy homes". Annabel explains how she uses furniture and accessories to create a sense of "theatre," helping buyers visualise themselves in a space, a technique that recently helped a property sell in just seven days after being on the market for seven months. We also discuss her deep commitment to sustainability, with 20% of her staging items being pre-loved or vintage to lower the carbon footprint. Annabel also highlights her social impact work, including her role on the board of a local community land trust that develops "pocket parks" and housing for vulnerable families in Lincoln. Whether you are a property developer or looking for interior inspiration, this episode offers a masterclass in "transformational" business. Find Out More: Website EmailLinkedIn#PropertyStaging #WomenInBusiness #InteriorDesign #LincsBusinesses #EntrepreneurLife #HomeStaging #LincolnshireBusiness

    41 min
  2. Cupcakes & Cashflow - Episode 005: Meaningful Connections with Kerry Stamp

    Feb 10

    Cupcakes & Cashflow - Episode 005: Meaningful Connections with Kerry Stamp

    In the latest episode of Cupcakes and Cashflow, Shelley sits down with Kerry Stamp, aka The Lincoln Celebrant. After a varied career that began in hairdressing and spanned many years in the Civil Service working for the Ministry of Defence, Kerry reached a turning point when she took early retirement to care for her mother. Following her mother’s passing, Kerry decided to follow a long-simmering passion to create a business that sits at the very heart of life's most emotional moments. Kerry shares how she moved away from the "test salons" of international hair brands and the rigid offices of the RAF to build a practice centred on personal, inclusive, and meaningful ceremonies. She discusses the courage it took to launch her own venture, admitting that she "didn't know what she was doing at first" and had to navigate the steep learning curve of entrepreneurship, from marketing and insurance to mastering the digital landscape of social media and AI. Now, Kerry is helping families move beyond the constraints of tradition, whether through "naming ceremonies" in private gardens or bespoke memorial services in local pubs. We talk about the importance of "holding space," how she stays grounded by walking her dog, and why she believes success is built on trust, connection, and sustainability rather than just "chasing, chasing, chasing". Find Out More: WebsiteEmailLinkedIn#TheLincolnCelebrant #WomenInBusiness #CelebrantLife #LincsBusinesses #SustainableGrowth #SmallBusinessJourney #LifeCeremonies

    31 min
  3. 12/05/2025

    Cupcakes & Cashflow - Episode 002: How to Build a Happy, Profitable Business with Claire Lockey

    We're on the road! For Episode 2 of Cupcakes and Cashflow, co-hosts Shelley and Charlotte (The Mindful Mug, Lincoln) hit the road and venture 'on tour' to Spark House to meet the visionary Claire Lockey, founder of The Skills Blueprint Limited. Claire is a business coach and growth marketing strategist with over 15 years in the professional development world. She joins the show to share the secrets behind helping service-based entrepreneurs build businesses that are not just profitable, but happy and sustainable—all by learning how to leverage and monetise your existing skills. Tune in for candid advice on why a killer, well-practised 30-second pitch is non-negotiable, and how Claire champions flexibility by running her coaching bootcamps entirely within school hours (nothing past 3 PM!). Plus, we get a huge endorsement for her incredible catering company's chocolate brownies, proving food might be the best motivation for success. If you have a "mad idea" for a business, this is the episode that proves it is entirely possible Our Sponsor A huge thank you to this week’s sponsor for helping us get Cupcakes and Cashflow off the ground! • Sponsor Name: The Skills Blueprint • Visit Them Here: ⁠www.skillsblueprint.co.uk⁠ • Phone: 07595 597767 • Email: ⁠claire@skillsblueprint.co.uk⁠ • Instagram: ⁠@skillsblueprintltd #BusinessCoaching #FemaleEntrepreneur #GrowthStrategy #Lincolnshire #LincsBusinesses #WorkLifeBalance #SkillsBlueprint #Podcast

    32 min
  4. Cupcakes & Cashflow - Episode 001: The Magic of Mission Christmas with Cash for Kids’ Hannah Clark

    11/26/2025

    Cupcakes & Cashflow - Episode 001: The Magic of Mission Christmas with Cash for Kids’ Hannah Clark

    In the sweet debut of Cupcakes and Cashflow, co-hosts Shelley and Charlotte of The Mindful Mug in Lincoln welcome an extraordinary first guest: Hannah Clark, Charity Manager for Cash for Kids East Yorkshire & Lincolnshire. This episode is packed with inspiration and a few teary moments as Hannah shares the deeply personal reasons behind her charity work and the incredible scope of Cash for Kids. You'll learn how this mighty team of two covers the entire region, providing a "lifeline" to children facing poverty, neglect, or illness all year round. We dive deep into the workings of the massive Mission Christmas campaign, including the heart-breaking stories of children who would otherwise receive nothing and the rising need due to the cost-of-living crisis. Hannah reveals the biggest challenge is collecting gifts for the 12 to 18 age group and gives listeners practical ideas, from headphones and toiletries to straighteners and football gear. Plus, discover a lovely surprise from Charlotte at The Mindful Mug! Find Out More & Support Mission Christmas • Donate Cash: Add a Donation - Cash for Kids • Buy a Gift via the Wish List: Cash for Kids • Find Your Local Drop-Off Point (including The Mindful Mug!): Drop-off Points Our Sponsor A huge thank you to this week’s sponsor for helping us get Cupcakes and Cashflow off the ground! • Sponsor Name: The Skills Blueprint • Visit Them Here: www.skillsblueprint.co.uk • Phone: 07595 597767 • Email: claire@skillsblueprint.co.uk • Instagram: @skillsblueprintltd #Charity #MissionChristmas #CashForKids #LincolnshireLife #CommunityPodcast #SupportLocal #PovertyAwareness #LincsLivesNatters #CupcakesAndCashflow #HannahClark

    26 min

About

Cupcakes and Cashflow is the chatty business podcast proving you can be ambitious, successful, and still leave time for cake! Join co-hosts Shelley and Charlotte (The Mindful Mug, Lincoln) as they sit down with brilliant women across Lincolnshire and the UK. We serve up the real stories, hard-won lessons, and big ideas behind running a thriving business, from side-hustles to major charities. Tune in for your dose of inspiration and community connection. #CupcakesAndCashflow #WomenInBusiness #LincsBusinesses #BusinessPodcast