In-Ear Insights, the Trust Insights Podcast

TrustInsights.ai
  • 5.0 (1)
  • Marketing
  • Weekly

In-Ear Insights is the weekly audio podcast from Trust Insights. In each episode, learn practical, helpful tips for dealing with data, analytics, marketing, and other burning questions. Every episode is hot and fresh in 30 minutes or less, so you can listen on your commute, at the gym, or in the office and still have plenty of time for other shows.

  1. 1d ago

    In-Ear Insights: Live From MarketingProfs B2B Forum 2026!

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss why six enduring marketing problems have slipped out of conference agendas and what their absence means for you. You'll learn why flashy AI sessions overshadow practical needs such as clean customer records, knowing which campaigns bring buyers, and email delivery. You'll discover how to turn overlooked challenges into focused lessons for teams by combining data analysis, AI tools, and human judgment. You'll see how better data maintenance will support stronger forecasts, marketing decisions, and customer retention in the years ahead. Watch to learn how you can use the newest tools to fix current problems instead of chase distant promises. 00:00 - Introduction 03:30 - AI's rise on the conference agenda 08:45 - Six marketing problems fade from stages 14:00 - Why novelty wins conference seats 19:15 - Modern tools for neglected challenges 24:00 - The case for Back to Boring 28:00 - Call to action Watch the episode to see how you can use AI and stronger data habits to solve the marketing problems that affect your business. #InEarInsights #TrustInsights #MarketingAnalytics #B2BMarketing #MarketingAI #CRM #DataAnalytics #EmailDeliverability Join our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Follow our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Take our new generative AI course: https://www.trustinsights.ai/aicourse  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/tipodcast  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers  Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

  2. 1d ago ·  Bonus

    You Might Like This Interview with Robert Greene: On Purpose with Jay Shetty

    Introducing Robert Greene: The Surprising Reason You Feel Unhappy Even When Life Is “Good” from On Purpose with Jay Shetty. Follow the show: On Purpose with Jay Shetty Bestselling author of The 48 Laws of Power and The Law of the Sublime, Robert Greene, joins Jay to explore why so many of us feel unfulfilled, even when we're achieving everything we thought we wanted. He opens up about the life-threatening stroke that changed his perspective and inspired his new book, and shares how reconnecting with our childhood interests can help us discover our true purpose. Robert also explains why boredom, struggle, and confronting our mortality can lead to a more meaningful life, how to turn envy into gratitude, and practical ways to navigate workplace politics, complicated relationships, and the feeling that life has become stagnant. With Love and Gratitude, Jay Shetty Talk to a State Farm agent today to learn how you can choose to bundle and save with the Personal Price Plan®. Like a good neighbor, State Farm is there®. JAY'S DAILY WISDOM DELIVERED STRAIGHT TO YOUR INBOX Join 900,000+ readers discovering how small daily shifts create big life change with my free newsletter. Subscribe here: https://news.jayshetty.me/subscribe Check out our Apple subscription to unlock bonus content of On Purpose! https://lnk.to/JayShettyPodcast What I Discuss: 00:00 Introduction 02:18 Why We Feel Disconnected and Unfulfilled 06:27 Pursuing The Right Goals 11:32 Near-Death Experience And Writing The Sublime 13:13 Uncovering Your Authentic Self 19:51 The Looking-Glass Self 22:20 Overcoming Boredom Through Slow Disciplines 27:38 What is The Difference Between Happiness And Fulfillment? 32:15 Resisting Modern Culture And Embracing Difficulty 36:08 Building Confidence Through Small Steps 41:03 The Anxiety of Feeling Behind in Life 48:00 Connection To Others vs. Chasing Wealth 51:17 Turning Envy Into Gratitude 55:12 Real Fulfillment Beyond Financial Success 58:32 Money As Oxygen, Not Fulfillment 01:00:13 Workplace Politics And Power Dynamics 01:02:46 Why We’re Drawn to People Who Send Mixed Signals 01:04:53 Breaking Out of Repetitive Life Patterns 01:07:23 Confronting Mortality To Feel Alive 01:14:45 Transcendence, Evolution, And Spirituality 01:19:37 The Anti-Sublime Vs. the False Sublime 01:25:02 Robert On Final Five Episode Resources: Pre-order The Law of the Sublime https://sites.prh.com/lawofthesublime Instagram | https://www.instagram.com/robertgreeneofficial YouTube | https://youtube.com/@robertgreeneofficial Learn more about your ad choices. Visit podcastchoices.com/adchoices DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

    You Might Like This Interview with Robert Greene: On Purpose with Jay Shetty

  3. Oct 28

    In-Ear Insights: AI Use Cases for the Affordable Luxury Market

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how affordable luxury brands can get started with AI, starting with a clear breakdown of what affordable luxury actually means. You'll learn how hidden audiences—people your assumptions tell you don't exist, like gift-givers—may be quietly trying to buy from you right now. You'll discover how to read AI-era search data in Google Search Console to spot high-intent buyers and uncover gaps your competitors are filling. You'll also find out how to catch emerging product trends and run competitive research in minutes instead of hiring a pricey research firm. You'll walk away with three practical, low-cost starting points for using AI in your marketing this holiday season. 00:00 - Introduction 01:15 - What is affordable luxury? 04:30 - The line between quality and mass production 06:45 - Use case: brand perception and ideal customer profiles 09:30 - Case study: the hidden My Little Pony audience 12:00 - The forgotten gift-giver segment 15:00 - Using search data to find AI-era buyer intent 18:30 - Spotting competitor gaps and emerging trends 21:45 - Fast competitive research with AI 24:00 - Call to action Watch this episode to find the buyers you're missing before your competitors do. #ArtificialIntelligence #MarketingStrategy #AffordableLuxury #BrandMarketing #GenerativeAI Join our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Follow our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Take our new generative AI course: https://www.trustinsights.ai/aicourse  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/tipodcast  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers  Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

  4. Oct 21

    In-Ear Insights: Live from MAICON 2026

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their takeaways from MAICON 2026, including Katie's sold-out Claude for Business workshop and the shift from AI basics to security, governance, and optimization. You'll learn why most people can't calculate the ROI of AI—and how to fix it by measuring a baseline before you start. You'll discover what makes AI truly agentic, using memorable examples like the "go get milk" scenario and a Waymo backseat test. You'll also see how the 5P Framework helps you define goals, guardrails, and a clear definition of done so AI agents do the work you actually want. Finally, you'll explore why critical thinking—not the technology—is the real challenge as AI races ahead of its users. 00:00 - Introduction 01:30 - Katie's Claude for Business workshop recap 04:00 - Security, governance, and shadow AI concerns 06:00 - The ROI problem: you never measured a baseline 10:00 - Optimization vs. innovation ROI 13:00 - Three session themes at MAICON 15:00 - What makes AI truly agentic 19:00 - The milk run: why specificity saves agents 23:00 - The 5P Framework and definitions of done 27:00 - Model choice, effort levels, and surprise results 31:00 - Closing keynote takeaways and critical thinking 36:00 - Call to action Watch this episode to learn how to think clearly about AI before your agents do the thinking for you. #InEarInsights #TrustInsights #MAICON2026 #AgenticAI #AIROI #ClaudeAI   Join our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Follow our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Take our new generative AI course: https://www.trustinsights.ai/aicourse  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/tipodcast  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers  Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

  5. Oct 7

    In-Ear Insights: The 5P Framework by Trust Insights™ and Agentic Prompting

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss why your current prompting habits need an overhaul. You will discover why old ways of talking to computers fail with today's smart tools. You will learn how to build a simple five-step guide that keeps your projects on track. You will uncover the exact warning signs that show when your digital assistant is moving past boundaries. You will master a quick setup trick that stops extra work before it drains your budget. 00:00 - Introduction 03:15 - Why old prompt methods fail today 08:40 - The five-step guide that works now 14:20 - Real world mistakes with smart tools 19:50 - How to lock down your goals 24:30 - Setting global rules for every tool 29:15 - Call to action Watch the full episode to see how this simple setup protects your projects and saves you hours of wasted effort. #AIMarketing #PromptEngineering #TrustInsights #AIstrategies #DigitalTools Join our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Follow our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Take our new generative AI course: https://www.trustinsights.ai/aicourse  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/tipodcast  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers  Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

  6. Sep 30

    In-Ear Insights: LinkedIn Algorithm Updates October 2026

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to transform overwhelming platform guides into clear, actionable steps. You will discover how to turn complicated platform rules into simple daily actions. You will learn which three profile changes push your work into front feeds. You will watch a quick framework that shows how to track your growing audience without diving into complex spreadsheets. You will see how to test your posting schedule and keep only the tactics that bring new viewers. 00:00 - Introduction 02:15 - The feedback problem 04:30 - Breaking down the three levers 08:45 - Retrieval versus ranking systems 12:20 - Building the master guide 16:10 - Tracking visibility without spreadsheets 20:55 - Testing posting schedules 24:30 - Call to action Tune in now and start building a LinkedIn strategy that works for you. #LinkedInStrategy #ContentMarketing #SocialMediaTips #DigitalGrowth #AlgorithmSecrets   Join our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Follow our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Take our new generative AI course: https://www.trustinsights.ai/aicourse  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/tipodcast  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers  Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

  7. Sep 23

    In-Ear Insights: Improving AI Deep Research Results

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how everyday users mishandle AI research tools and waste valuable time on unhelpful outputs. You will discover why vague prompts trigger false answers and drain your resources. You will learn how to set strict boundaries so machines gather the data you need. You will master a simple framework that turns scattered findings into reliable plans. You will build a clear workflow that catches errors before you publish anything. 00:00 - Introduction 03:15 - The hidden limits of AI research tools 06:40 - Why vague prompts waste time and tokens 10:20 - A better way to structure your requests 14:55 - How to stop false answers in your workflow 19:30 - Cross-verifying data for accuracy 23:10 - When human review becomes essential 27:45 - Call to action Watch the full episode to transform your AI research process and save hours every week. #AItools #PromptEngineering #GenerativeAI #DeepResearch #MarketingTech   Join our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Follow our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Take our new generative AI course: https://www.trustinsights.ai/aicourse  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/tipodcast  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers  Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

  8. Sep 16

    In-Ear Insights: How AI Impacts Billable Hours

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie discusses modern billing challenges. You'll discover how to charge fairly while keeping your unique skills central. You'll learn to spot which chores machines can handle and which need your personal touch. You'll find ways to organize your daily routine so buyers see clear worth no matter how fast the work finishes. You'll walk away with a simple method to track whether your new shortcuts improve results. 00:00 - Introduction 02:15 - The billable hour dilemma 06:40 - How artificial tools change the workflow 12:30 - Finding value in the process 18:15 - Call to action Watch this episode to see how you can adapt your daily routine and charge fairly for your growing skills. #BillableHours #AIPhilosophy #WorkflowTips #MarketingPricing #FutureOfWork   Join our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/  Follow our YouTube channel for more #marketing and #analytics videos! https://www.trustinsights.ai/youtube  Take our new generative AI course: https://www.trustinsights.ai/aicourse  Subscribe to the Trust Insights podcast: https://www.trustinsights.ai/tipodcast  Join our free private Slack community, Analytics for #Marketers: https://www.trustinsights.ai/analyticsformarketers  Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

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In-Ear Insights is the weekly audio podcast from Trust Insights. In each episode, learn practical, helpful tips for dealing with data, analytics, marketing, and other burning questions. Every episode is hot and fresh in 30 minutes or less, so you can listen on your commute, at the gym, or in the office and still have plenty of time for other shows.

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