Abundant Funnels With Jayne Day

Jayne Day
  • 0.0 (0)
  • Marketing

Abundant Funnels is the leading funnels podcast for online coaches and experts wanting the exact next steps and marketing strategies to blow up conversion rates and dominate their funnels. Each week, Jayne releases an episode designed to give you a quick tip on what you can implement into your business straight away in order to bring in more sales through your sales funnel. Jayne has over 13 years experience running her own ads agency, Webonize (https://webonize.com.au), and has a wealth of experience working with many of the top 6 and 7 figure online businesses. Each episode is designed to lift the lid on what is working right now so you can use those insights to grow your business using the power of Facebook and Instagram Ads and your funnels, whether that be an evergreen funnel or live launch. Want Jayne's experienced eyes on your ads while you learn how to run profitable ads yourself without paying the agency price tag? Abundant Ads Academy is her done with you program and you can find more details here: https://courses.webonize.com.au/abundantadsacademy

  1. 3d ago

    What Is the Best Lead Magnet to Use in 2026?

    In this episode of Abundant Funnels, Jayne answers one of the questions she is asked most often: what type of lead magnet is working best right now? Rather than recommending one format, Jayne explains why ebooks, quizzes, checklists, private podcasts and webinars can all work. The format is not what determines whether a lead magnet succeeds. What matters is whether it prepares the right person to take the next step towards your paid offer. Jayne shares how to think about your funnel backwards, starting with the paid transformation and identifying what your ideal client needs to know, believe or achieve before they are ready to buy. She also explains why your lead magnet needs to create a quick win, connect logically to your offer and be delivered in a format your audience will actually consume. In this episode, you’ll learn: Why asking for the best lead magnet format is the wrong starting questionWhat your lead magnet is actually there to achieveHow to work backwards from your paid offerWhy your lead magnet should solve one small part of the bigger problemHow to create a natural bridge into your paid offerWhy consumption matters more than downloadsHow to choose the right delivery format for your audienceWhy specific lead magnets attract better-quality leadsThe questions to answer before creating your next lead magnet Connect with Jayne: Instagram: https://www.instagram.com/webonize Website: https://webonize.com.au/ FREE Resource - The Facebook™ Ads $3 Lead Formula: https://learn.webonize.com.au/leadformula Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

  2. Jul 14

    Should You DIY Your Ads or Hire Help? How to Know Which Stage You’re At

    In this episode of Abundant Funnels, Jayne breaks down one of the most common questions business owners ask when they want to grow with Meta™ Ads: should you run your own ads, hire a freelancer or agency, or use a done-with-you model instead? Jayne walks through when DIY is actually the smartest place to start, when outsourcing begins to make financial sense, and why every business owner should still understand the basics of their ads regardless of who is managing them. She also explains why she believes a done-with-you model gives many business owners the best of both worlds, expert support, strategy and implementation help, while still building real capability inside the business. She also talks about how this model can work well with a VA, so the strategy stays aligned and execution can still be supported internally. In this episode, you’ll learn: When DIY Meta™ Ads makes senseWhen outsourcing becomes financially worth itWhy every business owner should understand the basics of their adsWhat to look for if you hire a freelancer or agencyWhy done-with-you support can be such a strong optionHow to involve a VA in your ads process without losing oversightThe risks of running ads with no strategy, support or understandingConnect with Jayne: Instagram: https://www.instagram.com/webonize Website: https://webonize.com.au/ FREE Resource - The Facebook™ Ads $3 Lead Formula: https://learn.webonize.com.au/leadformula Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

  3. Jul 7

    What Happened During An Abundant Ads Academy Audit This Week

    In this episode of Abundant Funnels, Jayne takes you behind the scenes of a real Ads and Funnel Audit she completed inside Abundant Ads Academy. This week’s case study focuses on an Academy member who had launched a campaign for a private podcast lead magnet. The lead magnet was strong, the video was engaging, the landing page looked good and the messaging was clear, but the campaign was not getting the results she expected. As Jayne walked through the audit, two key issues quickly appeared. The first was the campaign objective. The member had selected the Video Views objective because she wanted people to watch the video before opting in, but the real goal of the campaign was lead generation. The second issue was tracking. Her Meta™ Pixel was not firing correctly after registration, which meant the lead data was incomplete and Meta™ was not getting the right signals to optimise effectively. Jayne explains why these types of setup issues can quietly hold campaigns back, what was changed during the audit, and how the campaign is now producing leads at around $2.83 with results continuing to improve as more data comes in. In this episode, you’ll learn: Why choosing the wrong campaign objective can quietly hurt resultsWhy Meta™ only optimises for the action you tell it toWhy tracking is essential for both decision-making and algorithm performanceWhat can happen when your Pixel is not firing correctlyWhy foundations matter just as much as messaging and creativeHow small setup fixes can make a big difference to lead costWhy looking at the whole ecosystem matters in an auditConnect with Jayne: Instagram: https://www.instagram.com/webonize Website: https://webonize.com.au/ FREE Resource - The Facebook™ Ads $3 Lead Formula: https://learn.webonize.com.au/leadformula Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

  4. Jul 2

    The Difference Between a Funnel That Makes Sales… and One That Just Collects Leads

    In this episode of Abundant Funnels, Jayne breaks down one of the most common funnel issues she sees with clients: lots of leads coming in, but very few of them turning into paying customers. She explains why lead volume on its own means very little and why a funnel should be judged by how many clients it creates, not just how many opt-ins it collects. Jayne walks through the biggest differences between funnels that generate sales and funnels that simply gather leads. She covers lead quality, messaging specificity, how a lead magnet should naturally lead into the paid offer, why follow-up matters so much after the opt-in, and why mapping the full funnel journey is essential if you want to know where to improve. She also explains why strong funnels are always evolving and why targeted improvements beat random rebuilding every time. In this episode, you’ll learn: Why getting leads is not the same as making salesThe difference between interested leads and qualified leadsWhy specificity in your messaging matters so muchHow a lead magnet should prepare people for the paid offerWhy follow-up emails are a critical part of conversionWhy you need to know whether people are actually reaching the offerHow to map your funnel from opt-in to saleWhy great funnels are constantly evolvingConnect with Jayne: Instagram: https://www.instagram.com/webonize Website: https://webonize.com.au/ FREE Resource - The Facebook™ Ads $3 Lead Formula: https://learn.webonize.com.au/leadformula Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

  5. Jun 23

    Before You Scrap Your Funnel and Start Over, Check This First

    In this episode of Abundant Funnels, Jayne shares a real behind-the-scenes client story that highlights one of the biggest mistakes business owners make when a funnel is not converting, assuming the whole thing needs to be rebuilt. The client was running Facebook™ and Instagram™ Ads into an evergreen masterclass funnel with a $197 low-ticket offer at the end. She wanted to change the masterclass from free to paid because registrations were coming in but sales were not. Before making that move, Jayne looked at the data and found something far more important. Out of 488 registrations, only 4 people had actually reached the pitch. That changed the entire diagnosis. Jayne walks through how they used the data to identify where people were dropping off, why patterns inside the masterclass mattered, what they changed in both the training and the first few emails, and why this kind of targeted optimisation is how successful funnels are built over time. In this episode, you’ll learn: Why low sales do not automatically mean you have a sales problemWhy changing the pricing model can sometimes add the wrong kind of frictionWhat numbers to pull before making a big funnel decisionWhy masterclass consumption matters more than registrations aloneHow drop-off patterns can help you diagnose the real issueWhy early email messaging affects whether people even click playThe difference between rebuilding and refiningWhy successful business owners get curious instead of starting overConnect with Jayne: Instagram: https://www.instagram.com/webonize Website: https://webonize.com.au/ FREE Resource - The Facebook™ Ads $3 Lead Formula: https://learn.webonize.com.au/leadformula Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

  6. Jun 16

    Behind a $100,000 Launch: What Actually Made It Work

    In this episode of Abundant Funnels, Jayne takes you behind the scenes of a recent launch that generated just over $100,000 in sales from an ad spend of around $7,100. She breaks down the real strategy behind the result and explains why it was not about a magical ad, a secret targeting trick or overnight success. Jayne shares how the launch was structured around a live masterclass funnel, why the majority of the ad budget went into promoting the masterclass rather than selling the program directly, and how reminder, replay and focused sales campaigns supported the wider strategy. She also explains the importance of the months of audience building and trust building that happened before launch, the role of detailed messaging research, how three specific buyer personas shaped the ads and why being willing to pay more for the right lead made sense in this context. In this episode, you’ll learn: Why this was not a six-figure launch because of one ad.How the masterclass funnel was structured across multiple time zones.Why reminder and replay campaigns mattered so much.Why the sales ads were kept highly focused rather than broad.How months of audience building and lead generation supported the launch.Why messaging research made such a difference.How specific buyer personas shaped the ad strategy.Why context matters more than chasing the cheapest cost per lead.Why perfection is not what drives results. Progress does.What Jayne would already improve for the next launch.Connect with Jayne: Instagram: https://www.instagram.com/webonize Website: https://webonize.com.au/ FREE Resource - The Facebook™ Ads $3 Lead Formula: https://learn.webonize.com.au/leadformula Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

  7. Jun 9

    Setup Mistakes That Stop Businesses from Successfully Launching and Scaling with Facebook™ Ads

    In this episode of Abundant Funnels, Jayne talks about the setup mistakes that stop businesses before their Facebook™ and Instagram™ Ads even have a chance to launch properly. She explains why running ads does not actually start inside Ads Manager, it starts with the foundations of your Meta™ account, and why missing or messy setup can delay campaigns for weeks. Jayne walks through the nine things she believes every business owner should have in place before spending money on ads. That includes owning your Facebook™ Page, setting up your Instagram™ account correctly, using a proper Business Portfolio, having your own ad account, installing one clean dataset, adding a trusted second admin, managing team permissions properly and making sure the funnel itself is ready to receive traffic. In this episode, you’ll learn: Why running Facebook™ Ads starts before Ads Manager.Why Facebook™ Page ownership matters more than most people realise.What to check inside your Instagram™ account before launching ads.Why your Business Portfolio and ad account ownership are so important.How multiple datasets weaken your data.Why having a second admin is a smart safety net.The right way to add team members and protect access.Why your funnel must be ready before your ads go live.Connect with Jayne: Instagram: https://www.instagram.com/webonize Website: https://webonize.com.au/ FREE Resource - The Facebook™ Ads $3 Lead Formula: https://learn.webonize.com.au/leadformula Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

  8. Jun 3

    Why Organic Marketing Alone Won’t Scale Your Funnel in 2026

    In this episode of Abundant Funnels, Jayne shares her view on where organic marketing actually fits into a scalable funnel strategy in 2026. She talks about the growing pressure on business owners to post more and more content, and why that approach often leads to burnout rather than consistent growth. She explains why organic content still matters, but why it is no longer enough on its own to drive predictable visibility and lead generation. Jayne also walks through the role of audience-building ads inside the Webonize Ads Framework, what those ads are really designed to do, the types of content she is seeing perform best in this phase and why Meta™ Ads often lower funnel costs by warming people up before the lead generation campaign ever begins. She also explains why this is not about choosing between organic and paid, but about using paid visibility to amplify the content that already works. In this episode, you’ll learn: Why posting more content is not a scalable growth strategy.Why organic-only marketing is increasingly unreliable in 2026.The difference between funnels creating traffic and converting traffic.Where organic content fits inside the Webonize Ads Framework.What audience-building ads are and why they matter.The types of content working best right now in the audience-building phase.Why visibility ads often lower your lead generation costs later.How organic and paid marketing work better together than apart.Connect with Jayne: Instagram: https://www.instagram.com/webonize Website: https://webonize.com.au/ FREE Resource - The Facebook™ Ads $3 Lead Formula: https://learn.webonize.com.au/leadformula Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

See All (35)

Trailer

About

Abundant Funnels is the leading funnels podcast for online coaches and experts wanting the exact next steps and marketing strategies to blow up conversion rates and dominate their funnels. Each week, Jayne releases an episode designed to give you a quick tip on what you can implement into your business straight away in order to bring in more sales through your sales funnel. Jayne has over 13 years experience running her own ads agency, Webonize (https://webonize.com.au), and has a wealth of experience working with many of the top 6 and 7 figure online businesses. Each episode is designed to lift the lid on what is working right now so you can use those insights to grow your business using the power of Facebook and Instagram Ads and your funnels, whether that be an evergreen funnel or live launch. Want Jayne's experienced eyes on your ads while you learn how to run profitable ads yourself without paying the agency price tag? Abundant Ads Academy is her done with you program and you can find more details here: https://courses.webonize.com.au/abundantadsacademy

Information