Choosing the wrong technology, cybersecurity, or marketing company can cost a law firm far more than money. It can lead to wasted time, poor service, security risks, disappointing results, and the difficult process of starting all over again. In this episode of Lawyers in the Wild, Lindsey and Rob sit down with Gregory Klein-Hertzel, founder and CEO of ConnectivTech, Inc, to discuss how law firms and business owners can make smarter vendor decisions, build meaningful professional relationships, and create a stronger foundation for long-term growth. Greg explains how Connective Tech operates as an outsourced procurement and vendor-matching resource, helping businesses identify, compare, and select trusted providers across technology, cybersecurity, marketing, human resources, and financial services. The conversation also explores why collecting three proposals may not be enough, what a company’s sales process can reveal about the service it will eventually provide, and why price should never be the only factor considered when selecting a business partner. Greg also shares the personal story behind his company, including his decision to leave a healthcare organization after refusing to overlook unethical conduct. That experience helped shape two principles that continue to guide his work: businesses can operate ethically while remaining profitable, and people are heavily influenced by those they choose to surround themselves with. In this episode: Why law firms frequently struggle to select reliable vendors How to evaluate technology, cybersecurity, and marketing providers What responsiveness and professionalism reveal during the sales process Why referral relationships should come before aggressive advertising Practical networking advice for lawyers and business owners How curiosity can make someone a more effective networker Why preparation matters before a professional introduction The importance of giving value without expecting an immediate return Why sustainable networking takes time and consistency How partnerships can create more opportunity than competition This conversation is especially relevant for solo attorneys, law-firm owners, entrepreneurs, and legal professionals who want to grow their practices without wasting money on the wrong providers or relying entirely on paid advertising. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregory-klein-hertzel Learn more about Connective Tech.: https://connectivtech.com/ #LawFirmGrowth #LegalMarketing #BusinessNetworking #Cybersecurity #LawFirmManagement #Entrepreneurship #LawyersInTheWild
