Unfiltered & Unshakable

Steve Lichtman
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

Real talk for business owners who want clarity, confidence, and consistency: without the fluff. Marketing strategist and creator of the RISE Framework, Steve Lichtman helps you cut through the noise, simplify your next move, and build an unshakable business. Each episode features grounded coaching, practical insights, and a weekly “Riff of the Week” to keep you moving forward. RSSVERIFY

  1. APR 13

    The Business You're Avoiding Building

    I'm gonna be straight with you: stop building the “safe” business and start giving yourself permission to build the one that actually lights you up. We cover niching, clarity, visibility, and protecting the life you want (family > chasing every dollar). It’s a practical, no-BS kick in the pants to move from thinking to doing. If you’re ready to put it out there, I’ve got your back & let’s build it together.

    9 min

  2. APR 10

    The Follow-Through Gap

    This episode gets real about follow-through: it’s not a discipline problem, it’s an identity problem. I share messy, real-life examples (yep, my podcast went dark) and a simple fix: pick one commitment and keep it for a week. If you’re tired of starting strong then disappearing, listen in. It’s a nudge to stop “trying” and start becoming someone who gets things done. Small wins, consistent moves, new identity.

    7 min

  3. APR 8

    Using AI Without Losing Your Voice

    AI won’t steal your voice, lazy prompting will. Tell it who you are, who you help, and how you talk, then paste a sample of your writing or a podcast clip and let it draft. You still tweak it, but now you’re editing a real draft instead of staring at nothing. Try it today: drop a paragraph of your own work into your AI tool, ask it to match your style, and iterate. It makes creating faster, keeps your voice front and center, and gets you out of the shadows.

    5 min

  4. APR 6

    Why Your Offer Isn't the Problem

    Look, if 10 of the right people saw your offer this week, would any of them want it? If yes, your product is fine... your visibility isn’t. Stop hiding behind perfect launches and paywalls; show up where people are and share the good stuff. This week, just reach out to three people in your network. No pitch, just a real convo. Be seen, be human, and let people know you exist.

    5 min

  5. APR 3

    The Price You Pay for Playing Small

    Quick reality check: playing small isn’t protection, it’s a tax on your future. Every time you wait for the “perfect” website, more testimonials, or for fear to go away, you’re losing clients, momentum, and your own self-trust. Say it out loud: What have you been hiding? Make one small move today: Post, launch, or say yes... and watch how fast your confidence and results start to catch up.

    9 min

  6. MAR 31

    The 20-Minute Content System (Yes, Really)

    If content feels like a grind, try this: set a 10-minute timer, answer three simple questions out loud or in a doc, then drop the raw answers into your AI tool. Don’t perfect it. Just get it out. Spend five minutes refining the post that sounds most like you, hit publish, and you’re done.

    6 min

  7. MAR 27

    Stop Building in Secret

    I’m saying this like a friend because I’ve been there: you tweak, you perfect, you hide, and nothing ever leaves the notebook. That’s a momentum killer. You lose feedback, confidence, and the chance to actually help people. So here’s the tiny, powerful move: tell one person today what you’re building... not to sell, just say it out loud. Presence beats perfection. Put something real out there and let the world see it.

    8 min

  8. MAR 25

    The One Sentence That Fixes Your Marketing

    This episode is a short, brutal look at the one sentence that's silently costing you business. Instead of listing what you do, learn to say what changes for people when they work with you. Write a one-sentence destination (under ~15 words), read it out loud, tweak it until it sparks. Do it now... you're closer than you think, and I'm rooting for you.

    6 min
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About

Real talk for business owners who want clarity, confidence, and consistency: without the fluff. Marketing strategist and creator of the RISE Framework, Steve Lichtman helps you cut through the noise, simplify your next move, and build an unshakable business. Each episode features grounded coaching, practical insights, and a weekly “Riff of the Week” to keep you moving forward. RSSVERIFY

Information

  • Creator
    Steve Lichtman
  • Years Active
    2025 - 2026
  • Episodes
    40
  • Rating
    Explicit
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    Unfiltered & Unshakable