In Good Company

Lisa Kilrea

In Good Company, where relationships drive results, with your host, Lisa Kilrea. In each episode, we explore how great leaders build trust, inspire teams, and turn meaningful connections into real success.

  1. Jul 8

    Why Great Marketing Still Starts With Understanding People

    In this episode The marketing landscape is changing quickly, but the fundamentals of building a meaningful brand remain deeply human. Customers are discovering companies across AI tools, search engines, social platforms, podcasts, and digital communities, making visibility more complex than ever. Yet Sid Fritts argues that the strongest marketing still begins with a simple question: What real problem are you solving for the customer? Drawing from his experience building brands at Procter & Gamble and Rivian and leading marketing and brand at Turion Space, Sid shares why deep customer insight is difficult to shortcut. He explores how memorable brands find the tension or unmet need in a market, communicate without unnecessary jargon, and create experiences that allow people to feel a connection to the company. Sid also shares his perspective on AI, explaining why he sees enormous value in using it to scale and customize marketing while remaining cautious about handing over the earliest stages of creative ideation. On In Good Company, where Relationships Drive Results, host Lisa Kilrea and Sid Fritts discuss consumer insight, brand building, AI visibility, answer engine optimization, multi-channel marketing, creative leadership, and the relationships that shape successful careers. Their conversation offers a practical look at how companies can combine human insight, consistent messaging, modern technology, and meaningful relationships to build brands prepared for the next era of discovery.

  2. Jun 22

    How To Scale A Global Brand with Joe Lengson

    Joseph Henry Lengson is a marketing executive, e-commerce and operations leader, and entrepreneur with experience in digital marketing, business growth, content strategy, and operational excellence. He helps organizations create stronger customer experiences while building scalable systems that drive long-term success. In this episode… Innovation often starts outside the spotlight. In this conversation, Joe Lengson shares how NEMO Power Tools created a new product category by solving a practical problem in a highly specialized corner of manufacturing. He explains how the company moved from startup stage to global distribution by staying close to customer needs in underwater construction, maintenance, and related industries. Joe's career took an unusual path. Before joining the manufacturing world, he spent years in music and film, working with major publications and global brands. That background in storytelling, photography, and marketing gave him a useful lens for product growth, brand building, and leadership. He also talks about why technology, including AI, has become a necessary part of staying competitive. In this episode of In Good Company: Where Relationships Drive Results, host Lisa Kilrea speaks with Joe Lengson about startup growth, product commercialization, distributor relationships, digital advertising, global expansion, and leadership. They also discuss curiosity, continuous learning, and the role strong relationships play in building a lasting business.

  3. May 25

    Turning Kitting Into Strategic Advantage With Wesley Murphy

    Wesley Murphy is the Vice President of Operations at Peoria Production Solutions, a self-supporting nonprofit that provides kitting, assembly, and fulfillment services for manufacturers across multiple industries. PPS is known for operational efficiency, ISO-certified quality standards, and inclusive employment opportunities for people with disabilities. In his role, Wesley leads large-scale operational programs, focusing on quality, inventory visibility, and on-time execution. He is passionate about building trusted partnerships and fostering operational excellence. In this episode… Kitting may seem like a straightforward process, but for manufacturers managing complex supply chains, tight labor markets, and urgent customer demands, it can become a strategic advantage. When every component, deadline, and inventory movement matters, how can companies reduce complexity while maintaining quality, speed, and trust? For Wesley Murphy, building structured kitting programs brings multiple products together into one organized, trackable SKU. Drawing from his expertise in large-scale kitting, assembly, fulfillment, and operations, Wesley explains that effective kitting helps manufacturers improve turnaround times, simplify inventory management, and give customers everything they need in one complete kit. He also highlights the value of flexible operational support during redirects, warehouse shutdowns, urgent disruptions, and production gaps, where the right partner can step in quickly to receive product, correct issues, and keep orders moving. His approach illustrates the role of ERP systems, WMS platforms, Power BI dashboards, SOPs, inspections, and open communication between operations, quality, and client teams in improving visibility, preventing rework, and strengthening execution. In this episode of In Good Company: Where Relationships Drive Results, host Lisa Kilrea sits down with Wesley Murphy, VP of Operations at Peoria Production Solutions, to discuss how kitting supports supply chain efficiency and operational resilience. They explore how bundled components become unique SKUs, how shared data improves inventory visibility, and how communication strengthens quality, execution, and client partnerships.

  4. May 18

    Building Business Through Relationships with Amy Hughes

    Amy Hughes is the Chief Marketing, Ecommerce, and Sales Leader at ClearBags, a leading provider of flexible packaging solutions known for offering more than 5,000 in-stock products and custom packaging options for businesses worldwide. Under her leadership, ClearBags has continued its impressive growth, celebrating more than 34 years in business and expanding its reach to global markets while embracing innovations like AI-driven e-commerce. Amy brings over 25 years of experience in brand marketing and business development, with a proven track record of building strong partnerships and fostering cross-functional collaboration. Passionate about customer relationships and continuous innovation, Amy is deeply committed to understanding evolving buyer behavior and translating those insights into impactful solutions. In this episode… In a crowded digital marketplace, how do businesses stand out when products and services begin to feel interchangeable? Is differentiation still about price and features, or does it now depend on something deeper — like how well a company understands the people it serves? For Amy Hughes, the answer starts with turning the customer's voice into a core driver of growth. Drawing from over 25 years of experience in sales, marketing, and brand leadership, Amy explains that sustainable advantage comes when organizations consistently translate customer insights into tailored solutions that deepen relationships beyond transactions into long-term partnerships. She emphasizes that aligning sales, marketing, and product development is essential to breaking down silos, strengthening collaboration, and accelerating meaningful innovation. Her perspective reflects the reality that today's informed buyers expect a consultative, insight-led experience, raising expectations around education, responsiveness, and expertise at every touchpoint.  In this episode of In Good Company: Where Relationships Drive Results, host Lisa Kilrea sits down with Amy Hughes, Chief Marketing, Ecommerce, and Sales Leader at ClearBags, and discusses customer-centric innovation in a commoditized industry. They explore how ClearBags is evolving through digital transformation, cross-functional alignment, and the thoughtful use of AI. Amy also shares practical insights on breaking down internal barriers, anticipating customer needs, and strengthening relationships that drive long-term growth.

  5. May 11

    Intuition and Innovation: Entrepreneurial Lessons With Laurent Cohen

    Laurent Cohen is the CTO and Co-founder of GetOblic, a voice-first AI platform that deploys pre-trained AI-powered voice receptionists at scale for local businesses, and is a seasoned entrepreneur with over 30 years of experience building and scaling companies across Europe and the United States. Under his leadership, his platforms have launched 1.8 million voice agents, handling hundreds of minutes of daily interactions and making AI-driven growth accessible to businesses of all sizes. Known for his creativity and strong intuition, Laurent builds systems that turn emerging technologies into practical solutions, especially for small, local companies. In this episode… Creativity can be hard to contain inside a traditional career path. For entrepreneurs who sense where technology is headed before the market catches up, how do you know when an opportunity is worth chasing? According to Laurent Cohen, a serial entrepreneur with decades of experience building companies across Europe and the United States, the answer starts with intuition. He shares that every major venture he has built began with a gut feeling, from recognizing the promise of the internet in the 1990s to seeing AI as more than a tool, but a new kind of currency for business growth. His perspective is a reminder that innovation is not just about spotting the next trend; it is about trusting your instincts, reducing friction, and building solutions people can actually use. In this episode of In Good Company: Where Relationships Drive Results, Lisa Kilrea is joined by Laurent Cohen, CTO and Co-founder of GetOblic, to discuss intuition, innovation, and AI-driven entrepreneurship. Laurent explores recognizing opportunity early, why AI is a growth engine for small businesses, and how trust shapes adoption. Laurent also shares advice on bootstrapping and building strong partnerships.

  6. May 4

    A Human Approach To AI and Modernization With Christopher Carter

    Christopher Carter is the Chairman and CEO of Approyo, Inc., a global SAP, cloud, and AI solutions company that helps organizations migrate, manage, and optimize their SAP environments. With more than 25 years of experience in enterprise technology, Chris is known for guiding businesses through digital transformation, cloud modernization, and AI adoption. He is also a technology entrepreneur, speaker, and best-selling author of the Mastering SAP series, where he shares practical insights on SAP, cloud strategy, and emerging technologies. In this episode… Technology may be changing how businesses operate, but it is not changing the need for trust, leadership, and human connection. As AI and cloud modernization become bigger priorities, how can companies move forward without losing sight of the people guiding that change? For Christopher Carter, the answer starts with "bigger, better, faster, stronger humans leveraging AI." Drawing from his experience as a technology entrepreneur, author, and digital transformation leader, Chris explains that AI works best when companies have internal champions, executive buy-in, clear guardrails, and a willingness to train people rather than replace them. His perspective is a reminder that modernization is not just about adopting new tools; it is about helping teams use those tools with purpose, confidence, and trust. In this episode of In Good Company: Where Relationships Drive Results, Lisa Kilrea is joined by Christopher Carter, Chairman and CEO of Approyo, Inc., to discuss a human approach to AI and modernization. They explore AI adoption, SAP cloud migration, and leadership through change. Chris also shares advice on building relationships, culture, and continuous learning.

About

In Good Company, where relationships drive results, with your host, Lisa Kilrea. In each episode, we explore how great leaders build trust, inspire teams, and turn meaningful connections into real success.