Summary In this special episode of Health Coaching and Beyond, Peak Health Coaching brings together an expert panel to explore one of the biggest questions facing health and care right now: what role should artificial intelligence play in health coaching? Ollie is joined by Dr Angus Perry, Dr Hussain Al-Zubaidi, Chloe Tetrault and Dr Rob Kemp, who bring very different perspectives on the opportunities, risks and ethical questions surrounding AI. From personalised support and greater access to information, to concerns around trust, dependency, misinformation and the loss of human connection, the discussion explores what AI might genuinely add to health coaching and where its limits may lie. The panel considers how AI could support people with health information, goal setting and self-management, as well as how smaller, more specialised AI models could potentially offer safer and more tailored support. But they also explore what happens when technology moves into areas traditionally built on human relationships, empathy, trust and the ability to notice what is not being said. A central question emerges throughout the conversation: if AI can increasingly imitate the language and techniques of a coach, does that make it coaching? The panel explores the difference between appearing to listen and genuinely being in a relationship with another person, and why health coaching may be about much more than simply providing the right information or asking the right questions. While there are plenty of reasons for caution, the discussion is far from anti-AI. Instead, the panel considers how technology might take care of some of the more repetitive or informational tasks, creating more space for meaningful human conversations. Takeaways AI has significant potential to improve access to health information and personalised support.Health coaching is about more than information - it often helps people bridge the gap between knowing what to do and actually doing it.AI can imitate aspects of a coaching conversation, but there are important questions about whether imitation is the same as a genuine human relationship.Human coaches can notice body language, hesitation, context and what is left unsaid.AI may be particularly useful for information, self-management, tracking and other supportive tasks alongside human coaching.A human coach remaining "in the loop" could be an important principle as AI becomes more widely used.Smaller, specialised language models may offer opportunities for more tailored, secure and energy-efficient AI tools.AI systems can produce inaccurate or biased information while sounding highly convincing, making appropriate safeguards essential.There are important questions around privacy, data ownership and where information shared with AI systems ultimately goes.Greater access to AI does not automatically mean greater equality, particularly where cost, digital confidence and access to technology differ.Commercial interests could influence how AI health tools behave, raising questions about trust, transparency and potential conflicts of interest.Health coaching organisations and professional bodies have an important role to play in developing standards, governance and ethical guidance.The environmental cost of AI should form part of the conversation about how and when these technologies are used.Technology should support human connection rather than unintentionally replacing or weakening it.AI is developing quickly, but health coaches have an opportunity to help shape how it is used rather than simply responding to what comes next.The goal may not be to replace the human elements of coaching, but to automate the mundane and create more space for them.