Fempire Rising: Her Future, Her Voice

Fempire

Welcome to Fempire Rising, her Future, her voice, the podcast where women in business rise, lead and redefine success on their own terms. I'm Trudy Heins, and I'm the CEO of Fempire. I'm an entrepreneur and a business coach, and I believe when one woman rises, we all rise.   Each week we'll dive into real conversations about business, leadership, money and mindset, the highs, the lows, and everything In between, you'll hear stories of women who've turned their fire into focus, their fear into fuel  and their purpose into profit.If you're ready to build a business that gives you freedom, fulfillment, and financial confidence, then you are in the right place.  This is where passion meets purpose, and together we rise  because the future isn't just bright. The future is female.

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  1. Episode 1

    Season 4 | Episode 1 | The CEO Shift: From Operator to Leader

    Send us Fan Mail Season 4 of Fempire Rising begins with a conversation every business owner needs to hear. In this special panel episode, Trudy Heins is joined by Laura Connarty-Duncan, Karen Evans, and Dena Piro, three Fempire Certified Business Coaches with decades of combined experience across corporate leadership, business ownership and coaching. Together, they explore what it really means to make The CEO Shift. That point where working harder is no longer the answer, and stepping into leadership becomes the key to sustainable business growth. The panel shares personal stories of career pivots, leadership lessons, imposter moments, burnout, confidence, delegation and the realities of building businesses that don't rely on the owner doing everything. This conversation is practical, honest and full of commercial insight for women who are ready to stop operating in their business and start leading it. In this episode, Trudy, Laura, Karen and Dena discuss:  What The CEO Shift really means and why every business owner eventually reaches it.  The difference between being busy and being commercially effective.  Why so many women underestimate the value of their own experience.  Building confidence through action rather than waiting until you feel ready.  Delegation, systems and why they need to happen earlier than most business owners think.  The mindset shifts required to move from operator to leader.  The importance of boundaries, resilience and building a business that supports your life.  Practical advice for women who are ready to lead with more confidence and commercial clarity.  Episode Highlights 00:00 Welcome to Season 4: The CEO Shift 02:49 Meet the panel: Laura Connarty-Duncan, Karen Evans & Dena Piro 09:45 The first signs you've become the bottleneck 17:36 Why the CEO Shift starts with mindset 23:08 Delegation, outsourcing and letting go 28:38 Systems: Why you need them earlier than you think 34:33 Getting out of the day-to-day and leading strategically 39:53 Redefining success as a business owner 42:12 The one thing every CEO needs to stop doing 47:08 Turning decades of experience into a coaching business 53:12 Final advice for women making the CEO Shift Connect with our panel Laura Connarty-Duncan Founder & CEO Champion Women Karen Evans Founder & CEO Business By Design Coach Dena Piro Founder & CEO DP Business Coaching Find all of our Certified Business Coaches here Become a Fempire Certified Business Coach: If you're an experienced businesswoman ready to turn your knowledge into a profitable coaching business, learn more here Join the FEMPIRE Academy: Access practical business resources, masterclasses, templates and a community of women building commercially strong businesses here Support the show

    Season 4 | Episode 1 | The CEO Shift: From Operator to Leader

  2. Episode 2

    Season 4 | Episode 2 | From Adversity to CEO

    Send us Fan Mail Today, Trudy Heins sits down with Di Geddes, founder of Exceptional Care For You, a values-led disability and aged care business she started at 54 after rebuilding her life following breast cancer, divorce, workplace bullying, grief and years of caring for others. What began with a desire to make a difference has grown into a business employing more than 90 people, proving it's never too late to start again. Di shares how encouragement from clients, the support of mentors and learning to believe in herself gave her the confidence to take the leap into business. She reflects on the milestones that mattered most, from securing her first office to leading a growing team, and the mindset shifts required to transition from doing everything herself to becoming the CEO her business needed. Together, Trudy and Di explore values-led leadership, compassion in business, building culture, trusting others, setting boundaries, overcoming loneliness as a business owner, and redefining success beyond revenue alone. If you've ever questioned whether it's too late to start over, struggled to let go of control, or wondered what it really takes to lead a growing business, this conversation is for you. Connect with Di Geddes Di's book Episode Highlights 01:22 Meet Di Geddes 03:07 Rebuilding after cancer, divorce and adversity 05:50 Finding purpose through care 06:38 The mentor who encouraged Di to start her business 08:54 Strength, support and healing 11:20 Letting go of resentment 12:41 Starting a business at 54 14:20 Why positive feedback changed everything 15:40 The mindset shift from employee to business owner 19:04 Moving from operator to organisation 20:57 Scaling the business and thinking like a CEO 23:30 Building a business led by compassion 25:09 Looking beyond the NDIS headlines 26:14 Can compassion and profit coexist? 26:51 Hiring for values before skills 29:52 Boundaries, trust and leadership 32:28 Building your business tribe 35:38 Lessons in loyalty and leadership 38:31 What the CEO Shift really means 39:14 Redefining success and leadership 41:28 Designing a business that supports retirement 43:22 Why it's never too late to begin again 45:18 Final takeaways Become a Fempire Certified Business Coach If you're an experienced businesswoman ready to turn your knowledge into a profitable coaching business, we'd love to have a conversation. Click here to learn more Find a Fempire Certified Business Coach Looking for practical business support from a coach who understands the realities of business ownership? Find your coach here Join the FEMPIRE Academy Access practical business resources, masterclasses, templates, workbooks and a supportive community of women building commercially strong businesses. Join the Academy Connect with FEMPIRE Website Facebook Instagram LinkedIn Support the show

    Season 4 | Episode 2 | From Adversity to CEO
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About

Welcome to Fempire Rising, her Future, her voice, the podcast where women in business rise, lead and redefine success on their own terms. I'm Trudy Heins, and I'm the CEO of Fempire. I'm an entrepreneur and a business coach, and I believe when one woman rises, we all rise.   Each week we'll dive into real conversations about business, leadership, money and mindset, the highs, the lows, and everything In between, you'll hear stories of women who've turned their fire into focus, their fear into fuel  and their purpose into profit.If you're ready to build a business that gives you freedom, fulfillment, and financial confidence, then you are in the right place.  This is where passion meets purpose, and together we rise  because the future isn't just bright. The future is female.

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