If you know education journalism, you probably know about the New Haven Independent, which has a long history of publishing high-quality coverage and hiring all-star reporters like Aliyya Swaby and Christopher Peak. Longtime Independent editor Paul Bass now runs the Online Journalism Project, which published the Independent and other publications. In this new interview, Bass shares insights and experiences about the education beat, local coverage, and finding innovative new ways to get accurate information in front of readers who want it. “One thing we’ve learned the last 20 years of local journalism is that what we’re trying to preserve is the showing up, covering, thinking — getting everyone in the conversation. It’s not the format.” Watch the interview or read the transcript above or on YouTube. Listen to the conversation on Spotify or Apple. Some key quotes: THE VALUE OF TALKING TO THE ‘BAD GUY’ “I felt for the [teacher accused of hitting a kid] and the videos are interesting. He wasn’t blameless, but the way he’s dealt with was very interesting and he felt he got justice in the end. He liked being heard.” BEING TOUGH, BEING FAIR “The people I’ve had the best relationships with are often the people I’ve written the toughest articles about. If you listen to people and they feel they get a fair shake, it improves your reporting.” NO VILLAINS, NO HEROES “Sometimes people do something terrible, but it’s not usually villains and heroes. It’s usually, we’re all trying to figure it out and based on day-to-day experience of what we cover, we adjust to what we think, and we try to figure it out.” BROADCAST RADIO WAS NOT THE ANSWER “We started a bilingual FM community radio station ten years ago, and we were wrong. We thought it’d be like people driving their car listening to radio. As you know, and you’re filming this podcast, radio is now 90 % of the time consumed visually, not live.” SHARE EVERYTHING EVERYWHERE “We have a Facebook page, we have an Instagram page, and our radio stuff goes on about eight platforms, including Twitch.” FINDING DIFFERENT CHANNELS “As a local news site that wants to incorporate education as your beat, incorporate it into different ways of delivering it. So like what we do radio, you’re going to call it podcasting, incorporate people you deal with either as hosts of interviews or being interviewed, and then merge the media.” JOURNALISM IS NOT A FORMAT “One thing we’ve learned the last 20 years of local journalism is that what we’re trying to preserve is the showing up, covering, thinking — getting everyone in the conversation. It’s not the format.” THINK LIKE A NEWSROOM, NOT A PUBLICATION “You’re actually a newsroom, you’re not a publication. You’re using all platforms as much as you can when appropriate to reach people where they are in different ways and link them back… Go where people are, and be everywhere.” THE NEED FOR INFORMED OPINION “In the 80s and 90s, the radical thing you did was critique the way the local paper covered the school board and the city council. And then I thought the radical thing to do starting in the mid-2000’s was actually show up to the school board and see if they’ll tell you what happened. Because they weren’t doing that anymore, and that your opinion no longer mattered because so many people can weigh in on the comments.” COMMENTS ARE THE NEW OP-EDS “I saw commenters as the new op-ed people times 20. And you normally had 15, 20 people in community who showed, who would comment regularly on every article, and they became the new op-ed.” CAMERA-FACING VIDEO “I used to go to my compost heap and pretend that was our newsroom and I was pulling old stories out and commenting. And that became the once a week. As a non-profit, we couldn’t do editorials to endorse candidates. So I thought it was good.” THE ROLE OF COMMENTARY “I felt the opinionated reporting wasn’t important anymore, but I [thought] commentary thought should be on video where it had personality and point of view that wrapped up the news opinionated way. So I pulled stories out of the compost with props and said ‘This is the news through the view of our assignment desk,’ recycling the stories. That became, as you saw in the last president’s election, one of the brilliant moves by the Trump administration was to understand the advent of influencers as the way people got their information in an opinionated way.” NOT FOR OR AGAINST OPINION “I don’t think there’s a rule that you have to do opinion and not do opinion. I think what’s important is caring and being genuine. For some people, being genuine is to be opinionated. They tell you what their opinion is. You got to engage with people. “ STORY CHOICE IS AN OPINION “Of course, Chalkbeat is still doing opinion. They’re deciding these issues are important to cover and these people are worth talking to. So they’re just not saying their opinion is important, which I agree with — our opinions aren’t important.” OPEN YOUR MIND “We need to be open to very many different ways of presenting information and perspective and not worry about the old categories. Just remember our mission is to show up to care, listen and think and get everybody in.” KEEP IT TIGHT AND HAVE FUN “I think the thing I’m doing with the opinion thing there, you gotta be tight. You gotta have fun. If you’re not having fun, they won’t be having fun. When you’re about serious stuff like life and death and people’s reputations, of course you’d be serious. You’d be a little more playful when you talk about issues. But I think you gotta cut it down. “ OLD PEOPLE AND YOUTUBE “The people who now watch those videos, used to be that was early adopter and then people got into YouTube. It’s now 80 year old people from my shul who that’s the way they find out about local news in New Haven and it’s fun and they chuckle. And what they’re getting out of it is the information.” IN PRAISE OF THE NYT’S HOMEPAGE VIDEO “You know, my favorite thing to watch, which is not a fun thing. The New York Times homepage, they’ll get a reporter like David Sanger, someone coming up big story. They will do such a well edited explainer of a major story in a minute. They do the thing, they don’t go over two minutes… They have really sophisticated graphics and editing, but it’s still the person’s voice and I get a lot out it. Even though I’m reading all the stories in the Times, I get a lot out of that two minute explainer.” AI IS NO REPLACEMENT FOR BEING THERE IN PERSON “You know what’s even worse in my opinion? The way that reputable news organizations are using AI to analyze recordings of meetings to tell you what’s important…What a reporter does is show up and watch and listen. And while those summaries are very good in telling you what the main topics were and what was said, you have to be there and think and know your part to know that what someone told you on the side of the meeting or one person brought up at the public comment section of the Board of Ed for three minutes was actually the story.” “WERE NOT ROBOTS” “There is no substitute for showing up. We’re not robots. There are some functions for robots, but we can get to real estate journalism too, which is the most important. Being a robot makes you miss the whole community and has no role in local journalism.” A NEW OUTLET TO CHECK OUT “I love the Jersey City Times. Just full disclosure, that’s one of the sites we help. Roughly 300,000 people live there. It’s grown 20 % in 10 years. It’s going to grow another 20%. It’s two inches from Manhattan… Everyone from Jared Kushner to every other developer in New York is putting 50 story skyscrapers up while fighting with people to preserve parks and views. Education is huge there. They have a really good education reporter there, Sarah Komar, who I would recommend you put on your show at some point.” Previously from The Grade Scrappy local outlet shows how to excel at in-school reporting (New Haven) Lessons from a serial education news entrepreneur (Alan Gottlieb) Literacy, blue-state politics, & media reluctance (Kelsey Piper) Get full access to Alexander Russo's The Grade at alexanderrusso.substack.com/subscribe