Clout Nine

Alex Drachnik

Hosted by Alex Drachnik, Clout Nine dives into the real world of social media. How people built online careers, what they were doing before the internet found them, and how gaining massive online popularity affects their mental health, relationships, and daily lives. Each episode features creators, entrepreneurs, and anyone who has built a full-time living online sharing the unfiltered stories behind their screens. Clout Nine pulls back the curtain on the digital world we are living in.

  1. MAR 18

    From Substitute Teacher to 40 Million Views: How jayo Turned His Followers Into REAL Music Fans

    Jayo went from being a substitute teacher to one of the most viral TikTok creators in music, pulling 40 million views a week and selling out tours across the country. In this episode of Clout Nine, he tells the full story. We're talking about how he accidentally got on TikTok, how a comedy skit account turned into a real music career, and how "Worst Case Scenario" became one of the biggest independent artist breakout moments on social media. Jayo breaks down how he learned to blow up on TikTok without a label, without a manager, and without a plan. He also gets real about the dark side: the mental health toll of going viral, losing views overnight, financial stress at 1 million followers, and what it actually takes to build a fanbase that shows up in real life and not just the comments. If you're an independent artist trying to figure out how to turn content into a career, or you just want to hear one of the wildest creator origin stories we've had on the podcast, this one's for you. Jayo debut album "Antidepressants" and his first headline tour are both dropping soon. You heard some of it here first. 🎧 Listen to Clout Nine on Spotify and Apple Podcasts Follow Jayo on all platforms: Spotify: https://open.spotify.com/artist/1kBx4RzRD8An5pUEDBGZQ9?si=JJVjbCyxRtqb7ZtZv8PH7Q IG: https://www.instagram.com/jayo/ TikTok: https://www.tiktok.com/@jayo YouTube: https://www.youtube.com/c/jayo2

    56 min

About

Hosted by Alex Drachnik, Clout Nine dives into the real world of social media. How people built online careers, what they were doing before the internet found them, and how gaining massive online popularity affects their mental health, relationships, and daily lives. Each episode features creators, entrepreneurs, and anyone who has built a full-time living online sharing the unfiltered stories behind their screens. Clout Nine pulls back the curtain on the digital world we are living in.