Global Marketing Leader

Andrew Garrihy
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What does it really take to lead marketing across borders, cultures and markets? The Global Marketing Leader is the podcast for ambitious marketers who lead, or want to lead, on an international stage. Each episode is an honest conversation with a CMO or senior marketing leader who has been there and done it: built teams across continents, taken businesses into new markets, and learned what actually works. You'll hear the big decisions and the messy ones. How great marketing leaders earn their seat at the top table. How they build brilliant teams across different cultures. How they balance global consistency with local truth. And what it costs them personally, from the self-doubt to the loneliness of senior leadership. Hosted by Andrew Garrihy, Global CMO and founder of The CMO Coach, which offers executive coaching and leadership development for senior marketing leaders. Andrew has led marketing at Samsung, Huawei, DiDi and OLX, and has been named in the Marketing Week Top 100. If you lead marketing in more than one market, this podcast is for you.

Episodes

  1. Oct 5

    It's Not Marketing, It's Customer: Tamara Strauss on Taking Premier Inn Global

    In the UK, Premier Inn has 93% unprompted awareness. In Germany, it had under 10%, while growing from six hotels to more than sixty in five years. My guest Tamara Strauss led that journey as Customer Director at Premier Inn. She has spent 25 years in travel, hospitality and retail, with senior roles at Hilton, IHG, Royal Caribbean and easyJet Holidays. We talk about what changes when a brand crosses borders, and what must never change. Tamara explains why falling sleep scores led to an 18-month redesign of 65,000 beds, how two minutes off a room's cleaning time saves millions, and why she asked to have "marketing" taken out of her job title. If you lead marketing across more than one market, this one is for you. What you'll learn - Introduce, don't reassure: why the job in Germany was introduction, not reassurance - Freedom within a framework: protect the hero elements, let local teams adapt the rest - Bring local teams in early, before the strategy is finished - Marketing should shape the product: the 18-month bed redesign - Find the metric that runs the business: the sleep score, and 75% retention - It's not marketing, it's customer Chapters 00:00 Cold open 00:44 Intro 01:20 Welcome: meet Tamara Strauss 03:40 From a Tesco graduate offer to a career in hospitality 06:45 Premier Inn: the brand the UK knows by heart 10:51 Taking a UK icon to Germany and the Middle East 14:45 Leading international teams: listen, involve, empower 17:10 Marketing that shapes the product: redesigning 65,000 beds 27:26 The sleep score: one metric that runs the business 30:38 Designing rooms for the customer, the cleaner and the CFO 34:43 Leading across cultures 38:14 It's not marketing, it's customer 40:25 Quick-fire round 44:35 Wrap-up 47:08 Outro Links Tamara Strauss on LinkedIn: https://www.linkedin.com/in/tamara-strauss/ The CMO Coach: https://cmocoach.co The Global Marketing Leader is hosted by Andrew Garrihy, Global CMO & Founder, The CMO Coach.

  2. May 5

    Balancing Art and Science in International Marketing Leadership with Andrew Wynd

    Welcome to the Global Marketing Leaders podcast. In this episode, host Andrew Garrihy sits down with Andrew Wynd, a seasoned international marketing expert with over 20 years’ experience at companies like Samsung, OMD, PepsiCo, and Just Eat Takeaway. Together, they unravel the complexities of maximizing marketing investments, translating creative marketing initiatives into boardroom-ready strategies, and fostering effective collaboration between marketing and finance. Andrew Wynd shares invaluable lessons from leading global media campaigns, advocating for a balanced mix of attribution tools and emphasizing the importance of crafting a “common currency” for effectiveness across diverse markets. The conversation digs deep into the challenges of centralization versus localization, the evolving role of AI and MMM in marketing, and the crucial balance between performance and brand marketing. Listeners will discover actionable advice on agency management, cultural leadership, and navigating career transitions, all illustrated with real-world examples and engaging anecdotes from Andrew Wynd’s international career.   Timestamps: 00:00 Introduction 06:21 Learning the power of finance language 09:30 Discussing the resurgence of MMM 11:30 Debating in-house vs external hiring 17:10 Managing localized media strategies 19:31 Testing strategies in different markets 22:48 Discussing AI's impact on marketing 25:16 Managing marketing effectiveness at Just Eat 29:26 Discussing predictive modeling limits 32:32 Importance of agency contracts 34:56 Discussing agency audits and controls 40:39 Exploring career opportunities 41:20 Taking control of career steps 45:29 Delegating tasks effectively 47:57 Closing remarks and gratitude   Guest links: https://www.linkedin.com/in/andrewwynd/   Video Production & Editing: PodLab https://www.podlab.agency/   Ready to transform your marketing leadership approach? Tune in to gain actionable insights, practical frameworks, and expert wisdom. Don’t forget to subscribe for more candid conversations with top marketing leaders and share this episode with your network to keep the dialogue going!   #GlobalMarketingLeaders #AndrewGarrihy #GlobalMarketing #AndrewWynd #MarketingLeadership #MediaEffectiveness #MarketingStrategy #MarketingEffectiveness #InternationalMarketing #MarketingPodcast #MarketingInvestment #BrandMarketing #DigitalMarketing #MarketingMeasurement #MMM #MarketingLeadershipPodcast #AgencyManagement #MarketingTrends

  3. Feb 3

    Simplifying Marketing: How CMOs and CTOs Can Drive Outcomes in a Tech-Heavy World with Rahul Jain

    Welcome to the Global Marketing Leaders podcast.  In this episode, host Andrew Garrihy sits down with Rahul Jain, founder and CEO of Wyzard AI, to explore the dynamic intersection of technology and marketing in today’s fast-evolving landscape. Together, they unpack the challenges modern CMOs face, like tool overload, declining channel conversion rates, and the intricacies of aligning marketing and tech teams globally. With real-world insights from Rahul’s transition from CTO to AI entrepreneur, the conversation covers actionable strategies for leveraging AI, embracing client-centric value engineering, and cutting through complexity for tangible outcomes. Whether discussing the differences between B2B and B2C marketing, the importance of data security and compliance, or practical tips for choosing the right Martech tools, this episode is packed with practical wisdom. Discover how top marketing leaders are simplifying tech stacks, building high-impact relationships with CTOs, and prioritizing customer value at every touchpoint. Learn why a shift from activity-based to outcome-based systems is reshaping the future of marketing success. Timestamps: 00:00 Introduction 03:24 Global Business Insights and Experience 07:44 Tool Overload and Team Struggles 12:28 Global Market Insights and Dynamics 14:27 Value Engineering for Success 18:16 Optimizing Workflows with Technology 21:22 Streamline Work, Simplify Tools 24:50 Strategies Over Tools for Outcomes 30:24 Key Data Deletion Questions 34:43 Alignment Reduces CXO Friction 35:47 Balancing Compliance and Growth 40:57 Modern Communication Challenges 43:34 Building Adaptive Buyer Platforms 47:37 AI Transforming B2B Marketing 50:41 Outcome-Based Marketing Automation 54:01 Technology and Marketing Collaboration 55:11 Gratitude for the Podcast Invite Guest links: https://www.linkedin.com/in/rahuljain11/ Video Production & Editing: PodLab https://www.podlab.agency/ Ready to future-proof your marketing leadership and unlock real outcomes with AI? Tune in to this episode, subscribe for more global insights, and share it with fellow marketing leaders eager to bridge the gap between tech and customer value! #GlobalMarketingLeaders #AndrewGarrihy #GlobalMarketing #Rahul Jain #MarketingAndTech #AIinMarketing #LLMTechnology #MarketingLeadership #B2BMarketing #TechAndMarketing #CustomerValue #MarketingTools #CTOPerspective #WyzardAI #InternationalMarketing #DataSecurity #ValueEngineering #OutcomeBasedMarketing

  4. Jan 20

    Partnership, Innovation, and Care for Performance with Noam Buchalter

    Welcome to the Global Marketing Leaders podcast.  In this episode, host Andrew Garrihy sits down with international marketing veteran Noam Buchalter to unpack the realities of leading global marketing teams. Together, they explore the challenges of structuring international organizations, from balancing HQ, regional, and local responsibilities to fostering genuine partnership and mutual respect across cultures and markets. Noam shares rich stories from his career at Unilever and Kimberly Clark, diving into practical lessons on driving innovation under constraint and the power of people-centric leadership, especially in times of crisis. His experiences, including the Marmite brand refresh and leading through the Ukraine crisis, offer inspiration and actionable advice on everything from cross-market collaboration to building high performing, cared-for teams.   Timestamps: 00:00 Introduction 05:01 Marketing Fundamentals and Leadership Care 08:37 Navigating a Unique Global Role 13:01 Balanced Innovation Strategy Delivers Growth 16:46 Adapting to Market Diversity 18:23 Navigating Market Challenges Together 23:07 Adapting Brand Strategies Globally 26:16 Collaborative Search for Truth 28:57 Building Partnerships Through Intent 33:38 Marmite's Growth Challenges 34:27 Unleashing Marmite's Brand Potential 39:25 Driving Growth Through Penetration 40:44 Unilever's Entrepreneurial Business Unit 46:17 Leading with Genuine Care 48:33 Deliver Diapers to Babies 50:36 Leadership During Crisis: Diapers Delivered 56:00 Insights on International Leadership Challenges 57:14 Leadership and Growth in Marketing   Guest links: https://www.linkedin.com/in/noam-buchalter/   Video Production & Editing: PodLab https://www.podlab.agency/   If you’re an ambitious marketer looking to step up your international leadership skills, this episode is packed with wisdom. Tune in for insights that will help you lead across borders with confidence, clarity, and heart. If you enjoyed the episode, be sure to subscribe and share it with fellow marketing leaders looking to grow internationally.   #GlobalMarketingLeaders #AndrewGarrihy #GlobalMarketing #MarketingLeadership #InternationalMarketing #BrandStrategy #MarketingInnovation #FMCGMarketing #LeadershipTips #MarketingPodcast #MarketingCareers #BusinessGrowth #LeadershipDevelopment #MarketingAdvice #BrandBuilding #TeamPerformance #MarketingInsights #NoamBuchalter

  5. 12/09/2025

    From PR to CMO: Building an International Marketing Career with Ivo van den Brand

    Welcome to the very first episode of the Global Marketing Leaders podcast.   In this episode, host Andrew Garrihy welcomes international marketing leader Ivo van den Brand to share his career journey, from his PR roots to becoming the Global CMO at Too Good To Go. Ivo van den Brand dives into his unconventional path, highlighting the diverse experiences he’s packed into his “backpack,” and reveals the fascinating mission behind Too Good To Go’s fight against food waste across 17 countries and 125 million users. The conversation explores Ivo’s people-centered leadership style, emphasizing authenticity, vulnerability, and radical transparency, even during transformative, high-pressure moments in scale-ups. He shares valuable insights on resilience, building strong teams, and maintaining a responsible mindset (plus some honest talk about overcoming imposter syndrome). Practical advice abounds for aspiring CMOs on becoming business leaders who excel far beyond just marketing expertise. Timestamps: 00:00 Introduction 09:57 Leadership and Constant Recalibration 12:32 Leadership Insights with Ivo 20:09 Embrace Emotion, Listen, Adapt 25:12 Leadership, Teams, and Priorities 28:53 Collaborative Marketing Role Dynamics 33:57 Daughter Anchors Morning Routine 39:25 Finding Meaning Through Adversity 45:22 Growth Through Reflective Mindset 51:05 Fostering Openness and Vulnerability 57:14 Modern Marketing: Beyond Advertising 01:02:11 Balancing Work and Networking 01:04:56 Shane Parish Podcast Highlights Guest links: https://www.linkedin.com/in/ivovandenbrand/ Don’t miss the powerful lessons and real stories in this first episode of the Global Marketing Leaders podcast! Whether you’re climbing the global marketing ladder or leading through change, tune in for inspiration and actionable takeaways that will add value to your own leadership “backpack.” If you enjoyed the episode, be sure to subscribe and share it with fellow marketing leaders looking to grow internationally. #GlobalMarketingLeaders #AndrewGarrihy #IvovandenBrand #MarketingLeadership #CMOInsights #InternationalMarketing #LeadershipPodcast #TooGoodToGo #CareerGrowth #BusinessTransformation #MarketingStrategy #GlobalBusiness #LeadershipDevelopment #ScaleUpJourney #MarketingTips #DigitalMarketing #MarketingCareers #LeadershipLessons

  6. 12/04/2025

    Global Marketing Leader | Trailer

    Global Marketing Leader is the podcast for ambitious marketers who want to rise, lead, and win on an international stage. Hosted by Andrew Garrihy, former Global CMO and founder of The CMO Coach, the show brings you inside the minds of the world’s top marketing executives. Those building brands, cultures, and teams that thrive across borders. Each episode features real, unfiltered conversations with global CMOs, brand builders, and transformation leaders. You’ll hear the human side of leadership: - the big decisions and the messy ones, - the moments of doubt and resilience, - the cultural challenges of running teams across continents, and the strategies behind scaling brands to millions of users worldwide. From navigating hyper-growth environments and reinventing marketing functions to mastering cross-functional leadership, personal resilience, and the psychology of high-performance teams, this is where global leaders share what actually works. Whether you’re a current marketing leader, an aspiring CMO, or simply passionate about world-class marketing and leadership, this podcast gives you the playbook, the mindset, and the lived experiences you won’t find in any textbook. Grow as a leader. Lead with clarity. Build a global impact.

  • 1 Trailer
    5 Episodes

Trailer

About

What does it really take to lead marketing across borders, cultures and markets? The Global Marketing Leader is the podcast for ambitious marketers who lead, or want to lead, on an international stage. Each episode is an honest conversation with a CMO or senior marketing leader who has been there and done it: built teams across continents, taken businesses into new markets, and learned what actually works. You'll hear the big decisions and the messy ones. How great marketing leaders earn their seat at the top table. How they build brilliant teams across different cultures. How they balance global consistency with local truth. And what it costs them personally, from the self-doubt to the loneliness of senior leadership. Hosted by Andrew Garrihy, Global CMO and founder of The CMO Coach, which offers executive coaching and leadership development for senior marketing leaders. Andrew has led marketing at Samsung, Huawei, DiDi and OLX, and has been named in the Marketing Week Top 100. If you lead marketing in more than one market, this podcast is for you.

Information

  • Creator
    Andrew Garrihy
  • Years Active
    2025 - 2026
  • Episodes
    6
  • Rating
    Clean
  • Copyright
    © 2026 Andrew Garrihy
  • Show Website
    Global Marketing Leader