In this episode of Chu on This!, Dr. Katie W. Chu sits down with optometrist, entrepreneur, consultant, and innovator Dr. Jennifer Tabiza for a high energy and deeply insightful conversation about resilience, reinvention, entrepreneurship, and the courage to keep evolving. Dr. Tabiza shares her journey from traditional practice ownership into building multiple businesses, including Dr. Contact Lens, Techifeye, and a thriving medical spa focused on aesthetics, biohacking, dry eye, and wellness services. Along the way, she opens up honestly about the realities of entrepreneurship, including failed partnerships, difficult investments, burnout, and the emotional weight that often comes with building something new. The conversation explores the rapidly evolving intersection of aesthetics, technology, and eye care. Jennifer passionately advocates for education, intentional partnerships, and due diligence in an increasingly crowded marketplace. She emphasizes that successful innovation is not just about adopting new technology, but understanding how it impacts the patient experience, team culture, and long term business sustainability. Beyond business, the episode takes a reflective turn as Katie and Jennifer discuss identity, self worth, and the challenge of balancing ambition with fulfillment. Jennifer shares powerful insights about separating personal value from business outcomes, while Katie reflects on redefining herself beyond the traditional “white coat” identity after decades in practice. Together, they unpack themes of expansion, enoughness, time management, coaching, work life balance, and the importance of investing not only financially in a business, but emotionally and strategically in personal growth. This episode is a powerful reminder that growth is rarely linear, resilience is built through setbacks, and the people who create the biggest impact are often the ones willing to reinvent themselves over and over again. Key Takeaways Entrepreneurship requires resilience and reinvention Building something meaningful comes with setbacks, uncertainty, and difficult lessons. Success often comes from the willingness to adapt, evolve, and keep moving forward. Expansion requires intentional investment of time and energy Long term business growth requires stepping out of constant survival mode and intentionally creating space for strategy, leadership, and vision. Identity evolves beyond professional titles Both Katie and Jennifer reflect on the importance of staying connected to who they are beyond their careers, through creativity, entrepreneurship, education, and personal evolution. Quotes from the Episode “It wasn’t that we were failures… we were trying something we had never done before.” “You have to slow down in order to speed up.” “I felt like if I wore a white coat, I was losing part of who Katie is.” About Dr. Jennifer Tabiza Dr. Jennifer Tabiza is a business consultant, entrepreneur, and optometrist who helps doctors grow through dry eye consulting, medspa launches, and aesthetics integration across medical specialties. She began her career by opening a boutique eye care practice with a vision of delivering exceptional patient care while building a meaningful business. Over time, she recognized the growing overlap between aesthetics, wellness, and eye care, which led her to expand beyond traditional optometry into a full scale medical spa model. Through strategic growth and innovation, she transformed her business into Total Body Aesthetics, integrating aesthetic services while maintaining her optometry foundation. Within one year, the expansion increased revenue by 300 percent. Dr. Tabiza also co founded Dr. Contact Lens and Techifeye, gaining extensive experience in marketing, branding, sales, technology integration, and scaling businesses. Today, she helps professionals across healthcare and aesthetics confidently launch and grow new ventures, guiding them through everything from branding and design to marketing, operations, equipment selection, and business strategy. Connect with Dr. Jennifer Tabiza Business Coaching & Consulting https://jenntabiza.com https://linkedin.com/in/jenntabiza Medical Spa | Total Body Aesthetics https://totalbodyaesthetics.com https://eyecareandaesthetics.com https://instagram.com/eyecareandaesthetics Dr. Contact Lens https://drcontactlens.com https://instagram.com/drcontatlens Techifeye https://techifeye.com https://instagram.com/techifeye