The Aaxelera Podcast

Montgomery (Monty) Pruss

Welcome to The Aaxelera Podcast, the show where industry leaders and top executives step away from the polished narratives to share the real, unfiltered stories of how they built and scaled their companies. We dive deep into the growth journeys of successful founders—exploring the major milestones, the unexpected challenges they faced (and the ones they see coming), their ambitious growth goals, and their personal viewpoints on the impact of AI and technology. Join us for candid, conversations designed to give you practical insights and inspiration from the people who are defining the future of their industries. This is about success stories, leadership approaches, and the strategies that truly drive growth.

Episodes

  1. Jul 25

    Episode 7: Warren Fiihr

    Warren Fiihr has spent a career watching markets reinvent themselves and helping teams survive the shift. He ran radio and television ad sales, took over a toxic NBC affiliate as GM at 39, steered a newsroom through the Virginia Tech tragedy and the analog-to-digital transition, and later led Comcast's advertising sales across the Houston Gulf Coast. Today he's the owner and certified business coach at ActionCOACH Sugar Land. In this episode, Warren and host Montgomery Pruss trade stories from the front lines of disrupted industries. Classified ads collapsing overnight. Blockbuster missing the moment Netflix seized. The 2008 layoffs Warren had to carry out himself. And they connect all of it to the disruption everyone's living through now: AI reshaping who and what a business actually needs. But the heart of the conversation is what Warren does every day: helping owners escape the 60-hour grind and build something that runs without them. You'll hear his take on why small and medium businesses (not corporations) are what really move the world forward, why your business is a vehicle and not your identity, and the practical habits that separate owners who scale from owners who spin in circles. In this episode: Why "the market moved and you didn't" kills more businesses than bad productsThe four-quadrant time trap every owner falls into, and how to break itBFOs (blinding flashes of the obvious) and why accountability beats adviceDon't start a business, buy one. The counterintuitive case for acquisitionHiring: why the best day is the interview, and why you wait for the right personHow Warren is folding AI into his own practice, and where he thinks it's headedA candid, funny, occasionally irreverent conversation about doing the work that actually compounds. Website: warrenfiihr.comLinkedIn: linkedin.com/in/warren-fiihr

  2. Jul 15

    Episode 6: Gary Acevedo

    From People-Pleaser to Miracle-Maker: Gary Acevedo on the Inner Game of Leadership What if the "hangups" you criticize yourself for are actually your greatest gifts? In this episode of the Aaxelera Podcast, Montgomery Pruss sits down with Gary Acevedo, founder of Rise Leadership Group in Salt Lake City, for a conversation more than 40 years in the making. At 19, Gary spent three years living in a community led by a mentor he calls "an unrecognizable genius," an experience that rewired his understanding of human potential and set him on a path through more than 30 disciplines, from hypnosis to NLP. What he found was that none of them matched the transformational power of what he'd learned at the very beginning. Gary shares the philosophy behind the breakthroughs he's guided for decades: that there are no true weaknesses, only gifts we haven't learned to own; that defensiveness is simply the flip side of self-criticism; and that the single greatest predictor of how fast someone grows isn't talent or intelligence, but their willingness to stop getting in their own way. Along the way, Gary explains the "moment of choice" that keeps high performers trapped in overwhelm, why the future of corporate training is experiential rather than intellectual, how a "clunk" signals the exact instant a sale is made, and what it means to lead every conversation with the intent to empower. For the founders, CEOs, and leaders who feel like they're busting their ass just to keep their head above water, this one is about learning to move to the center of the river, where the current carries you instead. Guest: Gary Acevedo, Founder, Rise Leadership Group Connect: riselg.com | gary@riselg.com

  3. May 26

    Episode 5: Deb Beroset

    The Aaxelera podcast with Deb Beroset, Founder of It's Time for Moxie. Deb is an identity-level coach, neuroscience-informed practitioner, and the creator of what she calls Imaginal Intelligence. Her path runs from journalism (personality profiles for Ladies' Home Journal's "How America Lives" series), to leading Hallmark's internal innovation think tank (the Collaboratory), through twelve years heading public relations for a large company, into the coaching practice she's now run for ten years. She's currently Director of Coaching Content & Client Experience at Aligned Wealth Management, where she's helping fuse financial advisory with deep human coaching. In this conversation we get into: • Identity-level coaching, and why shifting the story you tell yourself changes everything downstream (thoughts, decisions, leadership) • Imaginal Intelligence as the missing piece for leaders who have insight but can't seem to move on it • Emotional contagion, and why a leader's interior state quietly sets the ceiling on what the whole organization can do • The skill of being unbothered, and how to cultivate a calm center in the middle of chaos • How she's using Claude as a pattern-recognition partner in her coaching practice, including her "living portrait" client artifact • Why AI, used right, may actually restore the human connection we've been losing rather than erase it Connect with Deb: Website: https://itstimeformoxie.com LinkedIn: https://www.linkedin.com/in/deborahberoset/

  4. May 5

    Episode 2: Shelly Smith

    Shelley D. Smith is the Founder & CEO of Premier Rapport, Inc.  an internationally recognized workplace culture consultancy specializing in helping organizations detect cultural dysfunction and build high-performing teams from the inside out. With over 35 years of executive leadership experience, six published books, guidance spanning 58+ companies, and certifications from Cornell Business School, Predictive Index, and Emotional Intelligence (EQi), Shelley has earned her reputation as the Creator of the Culture Inquiry and developer of the proprietary IMPACT® Model. In this conversation, Shelley traces her journey from the formative lessons learned at her parents' auction house, through 14 years at Marriott International where "treat your employees right and everything else falls into place" became her operating philosophy, to the burnout and disengagement she experienced as COO of a hotel franchise, the catalyst that led her to launch Premier Rapport in 2009, in the heart of the recession. She walks us through her Hydration Framework for diagnosing and restoring workplace culture, how she conducts listening tours at every level of an organization, and why converting your most resistant employees into cultural champions is the key to lasting transformation. Shelley also shares the story of a five-year manufacturing engagement that turned around safety records, retention, and employee engagement across 200+ employees and all shifts. We close with a forward-looking discussion on how COVID permanently elevated the conversation around culture, why AI, when implemented correctly, may actually restore the human connection we've been losing, and what the workforce will look like as we approach 2030. Connect with Shelley D. Smith: Website: https://premierrapport.com LinkedIn: https://www.linkedin.com/in/shelleydsmithpremierrapport/ Latest Book: THIRSTY: Restoring Organizational Flow When Relationship-Culture Runs Dry in the Workplace — available on Amazon All Books: https://premierrapport.com/shelleys-books/ Keynote Speaking: https://premierrapport.com/services/keynote-speaker/

About

Welcome to The Aaxelera Podcast, the show where industry leaders and top executives step away from the polished narratives to share the real, unfiltered stories of how they built and scaled their companies. We dive deep into the growth journeys of successful founders—exploring the major milestones, the unexpected challenges they faced (and the ones they see coming), their ambitious growth goals, and their personal viewpoints on the impact of AI and technology. Join us for candid, conversations designed to give you practical insights and inspiration from the people who are defining the future of their industries. This is about success stories, leadership approaches, and the strategies that truly drive growth.