Marketing in Minutes with CMCI

Villanova CMCI
  • 5.0 (1)
  • Marketing

Marketing moves fast and so do we. Marketing in Minutes is brought to you by Villanova’s Center for Marketing and Consumer Insights. In  five minutes, we’ll unpack a powerful marketing insight with the help of faculty and expert alumni. CMCI brings you a 5-minute deep dive into a niche marketing topic with insights from Villanova Faculty and alumni experts. From emerging trends to timeless strategies, these quick episodes give you the edge to think like a marketer and stand out in your career.

Episodes

  1. Cracking the Strategy Code

    Apr 20

    Cracking the Strategy Code

    Villanova alum and CMO Meghan Doscher (MassMutual) talks aligning marketing with business realities for big results with senior Sofia Karrat.

    6 min
  2. Is the CMO really the CRO?

    Apr 13

    Is the CMO really the CRO?

    Ramon Jones '91 VSB, former CMO of Nationwide, tells senior marketing student Libby Stevens why marketers make great revenue officers.

    5 min
  3. Does advertising WORK?

    Mar 30

    Does advertising WORK?

    Villanova alumni marketer Richard Renzulli (Google) shares how incrementality measures the actual impact of advertising with senior marketing major Mia Kotulka.

    4 min
  4. Acquisition to Retention

    Mar 23

    Acquisition to Retention

    Villanova alumni marketer Koleen Cavanaugh (Independence Blue Cross) shares how marketing touches the entire customer journey with senior marketing major Sofia Karrat.

    6 min
  5. Brand Activism & Backlash

    Mar 16

    Brand Activism & Backlash

    Villanova Marketing professor Dr. Tyler Milfeld talks to senior marketing major Nashla Estefan about brands taking a stand and how to respond to public backlash (hint: Don't).

    6 min
  6. Entrepreneurship: The Nonlinear Thinker

    Mar 9

    Entrepreneurship: The Nonlinear Thinker

    Villanova alum Brett Snyder, founder of Knucklepuck Media and senior marketing major Amaya Dowling discuss the art and science of building something you believe in.

    5 min
  7. Marketing Hot Takes

    Feb 23

    Marketing Hot Takes

    Villanova alumni marketer Laura Esposito shares her hot takes, real talk, and smart strategy with senior marketing major Amaya Dowling.

    5 min
  8. The Affiliate Effect

    Feb 16

    The Affiliate Effect

    Villanova alumna LeAnne Randolph Armstead (Kroger) tells senior marketing and MIS major Allie Fay how affiliate marketing programs work to drive performance.

    5 min
  9. Brand Building

    Feb 9

    Brand Building

    Villanova alum Bill Durrant (Exverus Media) walks senior marketing and business analytics major Mia Kotulka through winning customers with storytelling.

    5 min
  10. Conversion Rate vs. Leads

    Feb 2

    Conversion Rate vs. Leads

    Alumna Megan Simpson (Two Sparks Digital) walks senior marketing major Libby Stevens through maximizing ROI for profit with leads vs. conversion rate.

    4 min
  11. Gen Z & the Savannah Bananas

    Jan 26

    Gen Z & the Savannah Bananas

    Senior Marketing major Aleko Zeppos and Villanova faculty member Tim McCullough explain why Gen Z will utilize tech to be the best salespeople.

    5 min
  12. Disruptor Brands & PE Exits

    12/05/2025

    Disruptor Brands & PE Exits

    What does private equity have to do with marketing? Join host Nashla Estefan-Diaz '26 VSB as she talks to Nick Karrat P'26, '29 about skills for building a defensible brand.

    6 min
  • 12 Episodes

About

Marketing moves fast and so do we. Marketing in Minutes is brought to you by Villanova’s Center for Marketing and Consumer Insights. In  five minutes, we’ll unpack a powerful marketing insight with the help of faculty and expert alumni. CMCI brings you a 5-minute deep dive into a niche marketing topic with insights from Villanova Faculty and alumni experts. From emerging trends to timeless strategies, these quick episodes give you the edge to think like a marketer and stand out in your career.

Information

  • Creator
    Villanova CMCI
  • Years Active
    2025 - 2026
  • Episodes
    12
  • Rating
    Clean
  • Copyright
    © 2026 Marketing in Minutes with CMCI
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    Marketing in Minutes with CMCI