RICH Messaging® with Angela Murphy | Buyer Psychology & Persuasion Strategy for Business

Angela Murphy | JustPositionIt.com
  • 5.0 (5)
  • Marketing

Welcome to your next messaging strategy to 10X your conversions! Have you ever wondered how Netflix can hook people so deeply that they spend hours binging a show? Or why you may get an email congratulating you immediately after a recent purchase? Or why you may hear the word “because” in a marketing message?  To a casual observer, the answers may seem simple -- curiosity, appreciation, or to make a point.  Wrong. There’s so much more strategy at play here…BUYER PSYCHOLOGY.  When it comes to marketing your business or struggling to keep up with the latest tactics and shiny objects, one thing remains timeless and powerful above all else – and that’s understanding the human mind. The RICH Messaging® Podcast is a behind-the-scenes conversation about the mysterious world of persuasion, showing you how to use emotional triggers, human behavior, and covert copywriting strategies to get you more. More clicks. More clients. More closes. Hosted by Angela Murphy, founder of the full-service marketing agency, JustPositionIt! Consulting and conversion-trained copywriter, each episode gives you actionable, practical tips to activate buy buttons that get people to say yes to you and your offer. Let’s talk about it.  Sign up for alerts so you never miss an episode: JustPositionIt.com/podcast. 

  1. 2d ago

    Hooks That Stop the Scroll – 3 Psychological Tactics To Grab Attention and Keep It (Part 2 of 3)

    It’s time to stop the scroll! 🥂    The RICH Messaging® Podcast is bringing you part 2 of this three-part series on the psychology of hooks.  And let me address the pink elephant in the room. 🐘 (just pretend it’s pink!) Yes, you can download a list of copy-and-paste hooks from the web or scroll Instagram. But I want to show you WHY hooks work on the human brain, so you have the inside secrets for yourself.  3 Scroll-Stopping Takeaways From This Episode: 1️⃣ 3 psychological tactics to use when creating Negative, How To, and Numbers hooks.  2️⃣ Questions to ask yourself before you create your hooks. 3️⃣ 9 killer hook examples you can steal starting today. Useful Resources Mentioned In This Episode:    (Proof) Psychology-Backed Messaging Gets Results: Go behind the scenes of real ad campaigns and the results, including $90,000+ in revenue, nearly 3,000 leads generated, and 12x ROAS (return on ad spend). I’m also sharing “Behind the Results” so you get an inside look at the strategy, the emotional triggers I used, and even the best-performing ad hooks. Click here: https://justpositionit.com/proof (Part 1 of 3) Episode 21, The Psychology of Hooks – Why Some Headlines Stop the Scroll and Others Get Ignored: See how to create hooks using three powerful types of hooks (Transformation, FOMO, and Pain/Problem) and learn what running shoes, chocolate chip cookies, and even news stories reveal about stopping people in their tracks. Listen here: https://justpositionit.com/ep/21 25 Secrets to Persuasive Headlines that Sell: Inside this totally free guide, I transform 25 real-life advertising headlines right before your eyes, showing you why the headlines failed and how to pack a persuasive punch. Download it here: https://justpositionit.com/copyresults/ Sign Up for Podcast Alerts + exclusive content: Visit https://rich-messaging.comSources:  Negativity Drives Online News Consumption (2023) (https://pmc.ncbi.nlm.nih.gov/articles/PMC10202797/) The Psychology of Curiosity: A Review and Reinterpretation (https://academic.oup.com/book/52371/chapter-abstract/421269263) Numerals in news headlines act as an information-gateway signal, increasing engagement, perceived informativeness, and memory (https://www.nature.com/articles/s41598-026-77133-0)Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon!

    Hooks That Stop the Scroll – 3 Psychological Tactics To Grab Attention and Keep It (Part 2 of 3)

  2. Oct 21

    The Psychology of Hooks: Why Some Headlines Stop the Scroll and Others Get Ignored (Part 1 of 3)

    Ready to hook your audience? 🐟   The RICH Messaging® Podcast is bringing you part 1 of this three-part series on the psychology of hooks. I’m going beyond the usual lists of attention-grabbing headlines because I want to show you WHY certain hooks work so you’ll never have to guess when coming up with your own.  3 Hook-inducing Takeaways From This Episode: 1️⃣ How to create hooks using three powerful types of hooks (Transformation, FOMO, and Pain/Problem).  2️⃣ 3 frameworks to create your own hooks (with examples to get you started).  3️⃣ What running shoes, chocolate chip cookies, and even news stories reveal about stopping people in their tracks. Useful Resources Mentioned In This Episode:    (Proof) Psychology-Backed Messaging Gets Results: Go behind the scenes of real ad campaigns and the results, including $90,000+ in revenue, nearly 3,000 leads generated, and 12x ROAS (return on ad spend). I’m also sharing “Behind the Results” so you get an inside look at the strategy, the emotional triggers I used, and even the best-performing ad hooks. Click here: https://justpositionit.com/proof (Free Guide) Why Buyers Get Lost on the Road to “Yes” and How to Course-Correct Your Messaging: Because even a great hook can fall flat when you're delivering the wrong message at the wrong time. This guide walks you through the five stages of buyer awareness, what your audience is thinking at each stage, and how to create hooks that meet them where they are. Click here: https://justpositionit.com/5stagesguide/ Map Your RICH Messaging® Journey: If you're wondering how I can help you, I invite you to choose your RICH Messaging® path. Where are you right now, how much help do you want, and which of the 5 lanes do you want to travel? You can Take a Look Around 👀, Cruise Solo 🚶‍♀️, go on A Guided Tour 🧭, Ride Shotgun with me 🚗, or Let Ang Drive 🔑. Click here to chart your course: https://justpositionit.com/journey/  Sign Up for Podcast Alerts + exclusive content: Visit https://rich-messaging.com Sources:  Jennifer Edson Escalas (2004), Imagine Yourself in the Product: Mental Simulation, Narrative Transportation, and Persuasion, published in the Journal of Advertising (https://www.scribd.com/document/1069011600/IMAGINE-YOURSELF-in-the-PRODUCT-Mental-Simulation-Narrative-Transportation-and-Persuasion-1) Effects of Supply and Demand on Ratings of Object Value (https://www.uni-muenster.de/imperia/md/content/psyifp/aeechterhoff/vorlesungkommunikation/worchelleeeta_suppdemanobjval_jpsp1975.pdf) Stuart Soroka, Patrick Fournier, and Lilach Nir. Journal: Proceedings of the National Academy of Sciences (PNAS) (https://pmc.ncbi.nlm.nih.gov/articles/PMC6754543/)  Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon!

    The Psychology of Hooks: Why Some Headlines Stop the Scroll and Others Get Ignored (Part 1 of 3)

  3. Oct 7

    Why Childhood Jingles Stick and How to Make Your Messaging Do the Same

    “Twinkle, twinkle, little star, how I wonder what you…”   You finished that sentence, didn’t you? ⭐ Some words have a way of sticking in your brain for decades. Now imagine if your customers remembered YOUR messaging that easily.   In this episode of the RICH Messaging® Podcast, I’m digging into the psychology behind rhyming words and the fascinating Rhyme-as-Reason Effect, which tells us rhymes do more than help a message stick.  3 Takeaways to Make Your Messaging Click and Stick 1️⃣ Why rhymes are so easy to remember and how you can use that same “sticking power” to make your brand and messaging more memorable (with real-world examples). 2️⃣ How the Rhyme-as-Reason Effect influences perception. 3️⃣ How to strategically use rhyme in your own marketing without sounding cheesy or forced. Useful Resources Mentioned In This Episode:    (Proof) Psychology-Backed Messaging Gets Results: Go behind the scenes of real ad campaigns and the results, including $90,000+ in revenue, nearly 3,000 leads generated, and 12x ROAS (return on ad spend). But I’m also showing you “Behind the Results” so you get an inside look at the strategy, emotional triggers I used, and even the best-performing ad hooks. Click here: https://justpositionit.com/proof (Episode 19) The Hidden Sound Effect That Makes Catchy Copy Convert In this episode of the RICH Messaging® Podcast, I dig into the hidden psychology of alliteration and why repeating sounds can make your messaging more memorable, and you more money. Click here: https://justpositionit.com/ep/19/ Map Your RICH Messaging® Journey: If you're wondering how I can help you, I invite you to choose your RICH Messaging® path. Where are you right now, how much help do you want, and which of the 5 lanes do you want to travel? You can Take a Look Around 👀, Cruise Solo 🚶‍♀️, go on A Guided Tour 🧭, Ride Shotgun with me 🚗, or Let Ang Drive 🔑. Click here to chart your course: https://justpositionit.com/journey/ Sign Up for Podcast Alerts + exclusive content: Visit https://rich-messaging.com Sources:  Birds of a Feather Flock Conjointly (https://journals.sagepub.com/doi/10.1111/1467-9280.00282)Rhyme As Reason In Commercial And Social Advertising (https://onlinelibrary.wiley.com/doi/abs/10.1111/sjop.12069) Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon!

    Why Childhood Jingles Stick and How to Make Your Messaging Do the Same

  4. Sep 23

    The Hidden Sound Effect That Makes Catchy Copy Convert

    Best Buy. Coca-Cola. PayPal. Dunkin' Donuts. Super Sunday. 🍨 Coincidence? Not exactly. In this episode of the RICH Messaging® Podcast, we're digging into the hidden psychology of alliteration and why repeating sounds can make your messaging more memorable, and you more money.   3 Tantalizing Takeaways From This Episode 1️⃣ How a single word change resulted in an 80% higher share of sales, even though the product cost more.   2️⃣ 5 before-and-after examples of alliteration that you can apply to your business starting today.   3️⃣ An inside secret that will make you want to use alliteration in every area of your marketing.   Useful Resources Mentioned In This Episode:    (Proof) Psychology-Backed Messaging Gets Results: Go behind the scenes of real ad campaigns and the results, including $90,000+ in revenue, nearly 3,000 leads generated, and 12x ROAS (return on ad spend). But I’m also showing you “Behind the Results” so you get an inside look at the strategy, emotional triggers I used, and even the best-performing ad hooks. Click here: https://justpositionit.com/proof (Free) RICH Messaging® Assessment: How persuasive is YOUR messaging? Because alliteration can make your words more memorable, but that's just one piece of the puzzle. Take my free RICH Messaging® Assessment to find out what's missing and how to add more persuasive punch. And I give you personalized advice via email based on your responses. Click here: www.justpositionit.com/rockstarquiz Map Your RICH Messaging® Journey: If you're wondering how I can help you, I invite you to choose your RICH Messaging® path. Where are you right now, how much help do you want, and which lane do you want to travel? There’s 5 paths: you can Take a Look Around 👀, Cruise Solo 🚶‍♀️, go on A Guided Tour 🧭, Ride Shotgun with me 🚗, or Let Ang Drive 🔑. Click here to chart your course: https://justpositionit.com/journey/ Sign Up for Podcast Alerts + exclusive content: Visit https://rich-messaging.com Sources:  Alliteration Alters: Phonetic Overlap in Promotional Messages Influences Evaluations and Choice (https://www.sciencedirect.com/science/article/pii/S0022435915000561) The Power of Peter Piper: How Alliteration Enhances Poetry, Prose, and Memory (https://www.psychologicalscience.org/news/releases/the-power-of-peter-piper-how-alliteration-enhances-poetry-prose-and-memory.html)  Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon!

    The Hidden Sound Effect That Makes Catchy Copy Convert

  5. Sep 9

    The Mere Exposure Effect: Why Showing Up Makes You Psychologically More Persuasive

    Visibility isn't vanity. It's psychology. 🧠  What if one reason people aren’t buying from you has nothing to do with your offer, your price, or even your messaging? What if they just haven’t seen you enough? 📸  In this episode of the RICH Messaging® Podcast, I’m diving into the psychology of exposure and why showing up (again and again) can make you more persuasive than you realize. 4 Mere Exposure Effect Takeaways From This Episode 1️⃣ How just showing up, without saying one word, can make you more familiar and more attractive. 💅  2️⃣The 5 ways you can put the Mere Exposure Effect to work in your business. 3️⃣ My proprietary 4-step framework, called the 4 S’s of Visibility™, that reveals where you may have a visibility gap.  4️⃣ An insider secret about online advertising that can give you another hidden advantage beyond mere exposure.  Useful Resources Mentioned In This Episode:    (Proof) Psychology-Backed Messaging Gets Results: Go behind the scenes of real Facebook ad campaigns and the results, including $90,000+ in revenue, nearly 3,000 leads generated, and 12x ROAS (return on ad spend). But I’m also showing you “Behind the Results” so you get an inside look at the strategy, emotional triggers I used, and even the best-performing ad hooks. Click here: https://justpositionit.com/proof (Toolkit) ZERO to Content: If you’ve hit a roadblock for what you can put out into the world, I have a toolkit you’ll love that gives you over 100 topic ideas across 20 different industries, and I show you over 50 different types of content that you can add to your marketing mix. Click here: https://justpositionit.com/zero-to-content-quick-start-toolkit/  (Map) Your RICH Messaging® Journey: If you're wondering how I can help you, I invite you to choose your RICH Messaging® path. Where are you right now, how much help do you want, and which lane do you want to travel? There’s 5 stops: you can Take a Look Around 👀, Cruise Solo 🚶‍♀️, go on A Guided Tour 🧭, Ride Shotgun with me 🚗, or Let Ang Drive 🔑. Click here: https://justpositionit.com/journey/ Sign Up for Podcast Alerts + exclusive content: Visit https://rich-messaging.com Sources:  Effects of mere exposure (https://web.mit.edu/curhan/www/docs/Articles/biases/9_J_Personality_Social_Psychology_1_%28Zajonc%29.pdf) Moreland, R. L., & Beach, S. R. (1992). “Exposure Effects in the Classroom: The Development of Affinity Among Students.” (https://www.sciencedirect.com/science/article/abs/pii/002210319290055O) Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon!

    The Mere Exposure Effect: Why Showing Up Makes You Psychologically More Persuasive

  6. Aug 26

    Should You Sell with Emotion or Logic? What the Research Shows About Your Messaging and Profits

    I’m answering the age-old question: Do people make decisions first with emotion and then justify them with logic? 🧐  In this episode of the RICH Messaging® Podcast, I’m putting this popular marketing principle to the test. We'll look at fascinating research on emotion and decision-making, and what hundreds of advertising campaigns reveal about the connection between emotion and profit. 3 Logic vs. Emotion Takeaways From This Episode 1️⃣ What the research tells us about the 💖 heart and 🧠 mind and the role emotion plays in different scenarios.  2️⃣ How to uncover the emotional layer inside even the most mundane products.  3️⃣ A 4-step formula to apply to your own messaging to reveal the gems that center on both the logical and emotional side.  Useful Resources Mentioned In This Episode:    (Proof) Psychology-Backed Messaging Gets Results: Go behind the scenes of real Facebook ad campaigns and the results, including $90,000+ in revenue, nearly 3,000 leads generated, and 12x ROAS (return on ad spend). But I’m also showing you “Behind the Results” so you get an inside look at the strategy, emotional triggers I used, and even the best-performing ad hooks. Click here: https://justpositionit.com/proof  (Free Guide) What Are You Really Selling? I have a free worksheet called Craft Marketing Messages that Work Like Magic (in 4 Simple Steps). I walk you through your product, the problem you solve, the pain your prospect may be experiencing, and the promise you can offer. Download it for free here: https://justpositionit.com/whatruselling/ Sign Up for Podcast Alerts + exclusive content: Visit https://rich-messaging.com Want Even More From Me? Grab the Book: Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead). This guide offers psychological insights into exactly how to craft more persuasive messages and avoid common pitfalls. Here’s the link: https://justpositionit.com/messaging-mistakes-guide  Sources:  Antonio Damasio & Elliott (https://intentionalcommunication.com/how-emotion-shapes-decision-making/) Kochanowska, Reutskaja & Wormwood: Emotion changed which option people chose (https://www.nature.com/articles/s41598-024-83935-x)  Binet and Field Advertising Case Studies (https://www.tandfonline.com/doi/abs/10.2501/S0021849909090163)Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon!

    Should You Sell with Emotion or Logic? What the Research Shows About Your Messaging and Profits

  7. Aug 13

    The Secret to Persuasive Messaging Lies in One Simple Question

    What your customers say they want and what they actually want can be two wildly different things. 😲  In this episode of the RICH Messaging® Podcast, I reveal that the secret to more persuasive messaging is peeling back the layers of the onion 🧅 to uncover the deeper desires actually driving buying decisions.  3 Desire-Delivering Takeaways From This Episode 1️⃣ How to use the Five Whys technique to get to the heart of what clients truly want, even when they don't tell you.  2️⃣ Why your clients' first surface-level answer for why they want your product is never the most reliable when it comes to your messaging.  3️⃣ 3 examples of how to apply the Five Whys to create marketing messages that connect and persuade. Useful Resources Mentioned In This Episode:  (Proof) Psychology-Backed Messaging Gets Results: Go behind the scenes of real Facebook ad campaigns and the results, including $90,000+ in revenue, nearly 3,000 leads generated, and 12x ROAS (return on ad spend). But I’m also showing you “Behind the Results” so you get an inside look at the strategy, emotional triggers I used, and even the best-performing ad hooks. Click here: https://justpositionit.com/proof (Free Guide) What Are You Really Selling?: This episode discusses getting to the heart of what your customers really want. So the next question becomes, “What are you really selling to them?” I have a free worksheet that'll help you called Craft Marketing Messages that Work Like Magic (in 4 Simple Steps). I walk you through your product, the problem you solve, the pain your prospect may be experiencing, and the promise you can offer. Download it free here: https://justpositionit.com/whatruselling/ Sign Up for Podcast Alerts + exclusive content: Visit https://rich-messaging.com Want Even More From Me? Grab the Book: Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead). This guide offers psychological insights into exactly how to craft more persuasive messages and avoid common pitfalls. Here’s the link: https://justpositionit.com/messaging-mistakes-guide  Sources:  5 Whys: Finding the Root Cause (https://www.ihi.org/library/tools/5-whys-finding-root-cause) Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon!

    The Secret to Persuasive Messaging Lies in One Simple Question

  8. Jul 30

    The Hidden Psychology of Flattery (Why Feeling Seen Sells)

    What if I told you that “buttering up” your audience works? 🧈 It sounds manipulative, doesn't it? But the research says otherwise! In this episode of the RICH Messaging® Podcast, I’m diving into the hidden psychology of flattery, why compliments can influence the way buyers think and feel, and the surprising principles behind recognition. Most importantly, I'll show you why recognition isn’t a tactic, it’s something you can weave into your prospecting and customer experience.  3 People-First Takeaways From This Episode 1️⃣ Why flattery can build trust, increase persuasion, and drive sales. 2️⃣ 5 practical ways to inject flattery into your marketing, without sounding fake or manipulative. 3️⃣ An exercise to help you locate opportunities to notice your audience. Useful Resources Mentioned In This Episode:  Take the Assessment: Does your messaging actually make clients and prospects feel seen? If you're not sure, in just a few minutes, you'll find out where your messaging is strong or where it might be quietly costing you customers. Get a messaging score and personalized recommendations based on your results. Pop over to https://justpositionit.com/rockstarquiz/ 51 Ways to Say Thank You to Clients and Customers: There’s no better way to make someone feel special than to say, ‘Thank You’. Don’t miss another opportunity to turn a simple thank you into more sales, longer client retention, and sustained relationships. Download the guide here: https://justpositionit.com/51-ways-to-say-thank-you/ Get Podcast Alerts + exclusive content: Visit https://rich-messaging.comWant Even More From Me? Grab the Book: Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales (and what to do instead). This guide offers psychological insights into exactly how to craft more persuasive messages and avoid common pitfalls. Here’s the link: https://justpositionit.com/messaging-mistakes-guide  Sources:  Why Ingratiation Works (https://pubmed.ncbi.nlm.nih.gov/11999921) The Effect of Generalized Compliments (https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1559-1816.2009.00560.x) The Effect of Compliments on Customers’ Compliance (https://www.sciencedirect.com/science/article/abs/pii/S027843191400053X) Let’s Connect: Facebook → Justpositionit with Angela Murphy Instagram → @your_marketing_gal Website → https://justpositionit.com/ Leave a Rating 🤩 If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review on Apple Podcasts. Thanks for tuning in to RICH Messaging®. I'll talk to you again soon!

    The Hidden Psychology of Flattery (Why Feeling Seen Sells)
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Welcome to your next messaging strategy to 10X your conversions! Have you ever wondered how Netflix can hook people so deeply that they spend hours binging a show? Or why you may get an email congratulating you immediately after a recent purchase? Or why you may hear the word “because” in a marketing message?  To a casual observer, the answers may seem simple -- curiosity, appreciation, or to make a point.  Wrong. There’s so much more strategy at play here…BUYER PSYCHOLOGY.  When it comes to marketing your business or struggling to keep up with the latest tactics and shiny objects, one thing remains timeless and powerful above all else – and that’s understanding the human mind. The RICH Messaging® Podcast is a behind-the-scenes conversation about the mysterious world of persuasion, showing you how to use emotional triggers, human behavior, and covert copywriting strategies to get you more. More clicks. More clients. More closes. Hosted by Angela Murphy, founder of the full-service marketing agency, JustPositionIt! Consulting and conversion-trained copywriter, each episode gives you actionable, practical tips to activate buy buttons that get people to say yes to you and your offer. Let’s talk about it.  Sign up for alerts so you never miss an episode: JustPositionIt.com/podcast. 

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