Marc’s Minute

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Introducing a new "micro" pod series from Marc Carias. Marc was employee number four at Revenue Management Labs and brings a wealth of experience built over 20 plus years in CPG pricing and commercial strategy. Marc’s Minute delivers one clear idea each week that helps make sense of pricing in a crowded and fast moving category. Subscribe to follow the full series. First episode coming soon. Learn more about Revenue Management Labs here #CPGPricing #PricingStrategy #ThePricingGuys #RevenueManagement #ConsumerGoods #PricingInsights #RML #MarcCarias #BusinessStrategy #marketinganalytics

  1. Apr 1

    Marc's Minute | United Airlines Goes All-In on Premium Travel

    United Airlines has officially broken from the pack, and it's a strategy Marc has been preaching for years. In this episode of Marc's Minute, we dive into United's sweeping premium strategy: slashing budget seats, expanding first class and premium cabins, rolling out lie-flat beds on transcontinental routes, and even introducing caviar in international business class. Is this the ultimate value bifurcation play? Will other carriers follow suit? And most importantly, will the investment pay off? ✈️ See you in the skies.

  2. Mar 27

    Marc’s Minute | Target’s Price Drops: Strategy or Reaction?

    In retail, price drops can look like decisive action, but that does not make them a strategy. This week in Marc’s Minute, Marc reacts to Target’s announcement that it will drop prices by 5% to 20% and explains why the right move depends on the real root cause. He outlines how teams should diagnose whether the issue is pricing, product quality and assortment, or a broader macro effect, then tailor the response instead of making reactive cuts. Learn more: https://revenueml.com ‪@target‬

  3. Mar 19

    Marc’s Minute | Consumer Goods Pricing Myths Debunked

    In consumer goods, some of the most common pricing habits sound safe on the surface, but that does not make them good strategy. This week in Marc’s Minute, Marc debunks three common pricing myths in consumer goods. He explains why pricing by averages, chasing lift instead of true incrementality, and relying on promo ideology can lead teams in the wrong direction. Learn more: https://revenueml.com

  4. Mar 4

    Marc’s Minute | Rethinking Channel Strategy

    Consumers are becoming more intentional about where they shop and how they spend, with three priorities rising to the top: low out of pocket costs, strong value, and convenience. This week in Marc’s Minute, Marc breaks down why channel strategy needs to evolve with these shifts and how aligning your offerings to different buying contexts can help capture demand. Learn more: https://revenueml.com

  5. Feb 25

    Marc’s Minute | Why Discount Discipline Matters

    Discount discipline is becoming one of the fastest paths to net price improvement and it’s happening before list price moves. This week in Marc’s Minute, Marc breaks down why more consumer goods teams are pushing net price increases through discount management instead of relying on list price. If you’re trying to improve net price this year, where is the bigger opportunity for your team right now, list price or discounts? Learn more: revenueml.com

  6. Feb 19

    Marc’s Minute | Adoption of Pricing Tools

    Pricing tools are getting smarter but that’s not why they succeed or fail. This week in Marc’s Minute, Marc breaks down the real reasons pricing tools stall after launch. It’s rarely the tech. The biggest blockers are people and operating habits, change management that never sticks, processes that don’t evolve with the tool, and capability gaps where teams aren’t trained to use it well. If you’ve rolled out a pricing tool recently, what’s been harder, the implementation or the adoption? Learn more: revenueml.com

  7. Feb 6

    Marc’s Minute | Retail Sales Are Up Even as Shoppers Worry

    Revenue is still showing up in retail, even when shopper sentiment says it shouldn’t. This week Marc breaks down why retail sales can rise while consumers report higher anxiety, and what that disconnect means for pricing teams. The takeaway is simple: demand is holding, so pricing still matters, but it requires discipline. Be selective with price increases, avoid over-relying on discounts, and focus on where revenue and margin are actually coming from. Most importantly, use real sales data, not sentiment alone, to guide pricing decisions. Are you seeing the same pattern in your category? Learn more: https://revenueml.com

  8. Feb 6

    Marc’s Minute | Why CPG Companies Missed Revenue Targets

    Revenue targets are being missed across CPG, and the problem isn’t ambition. This week Marc breaks down why many consumer goods companies underperformed their revenue goals and what actually got in the way. On average, companies missed targets by about 2.7%, driven by execution gaps rather than strategy. If hitting revenue targets is part of your 2026 agenda, this is worth a minute. Where do you see execution breaking down most in your organization? Learn more: https://revenueml.com/insights/articles/2026-executive-pricing-benchmarks-consumer-goods-and-services

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About

Introducing a new "micro" pod series from Marc Carias. Marc was employee number four at Revenue Management Labs and brings a wealth of experience built over 20 plus years in CPG pricing and commercial strategy. Marc’s Minute delivers one clear idea each week that helps make sense of pricing in a crowded and fast moving category. Subscribe to follow the full series. First episode coming soon. Learn more about Revenue Management Labs here #CPGPricing #PricingStrategy #ThePricingGuys #RevenueManagement #ConsumerGoods #PricingInsights #RML #MarcCarias #BusinessStrategy #marketinganalytics

Information

  • Creator
    marcsminute
  • Years Active
    2025 - 2026
  • Episodes
    15
  • Rating
    Clean
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    Marc’s Minute