Measured Impact

Neil Callanan
  • 5.0 (5)
  • Marketing

A new podcast series exploring how purpose and performance intersect. Leaders at mission-driven companies are redefining what success looks like. The Measured Impact podcast captures their candid stories of how activism, brand building, and revenue growth can work in tandem. Each episode features sharp conversations with changemakers proving that doing good and doing well aren’t mutually exclusive. You’ll hear the real strategies, frameworks, and lessons learned that make impact measurable.

Episodes

  1. Sustainable Hydration for Sizable Impact with Jennifer Krupey

    4d ago

    Sustainable Hydration for Sizable Impact with Jennifer Krupey

    In this episode, host Neil Callanan sits down with Jennifer Krupey, VP of Marketing and E-commerce at HydraPak. Jen shares what it’s like leading a brand that operates both as a consumer-facing company and as a major OEM partner for household names like Osprey, Salomon, and Patagonia. Tune in to hear how real-world customer research at ultra-marathon aid stations helped inspire the development of HydraPak’s highly acclaimed SpeedFill Cap and other athlete-driven innovations. The conversation also explores HydraPak’s deep commitment to sustainability across the entire product lifecycle, from tackling the complex challenge of TPU plastic recycling to advancing its ambitious Sustainable Racing program. Jen shares firsthand insights from the recent Paris Marathon, where more than 55,000 runners successfully eliminated single-use cups in favor of reusable Speed Cups. Along the way, she discusses why marketers should look beyond traditional return-on-ad-spend (ROAS) metrics toward a more holistic view through Marketing Efficiency Ratio (MER), and how standing behind premium, built-to-last products can create lasting brand loyalty and equity. Links & Resources Mentioned:Follow Jen and HydraPakHydraPak: https://hydrapak.com HydraPak’s LinkedIn: https://www.linkedin.com/company/hydrapak Jennifer’s LinkedIn:http://linkedin.com/in/jenkrupey  Jen's recsOsprey: https://www.osprey.com/Salomon: https://www.salomon.com/ Trash Panda Disc Golf: https://trashpandadiscgolf.com/ Arc'teryx Rebird: https://rebird.arcteryx.com/ Amp It Up by Frank Slootman: https://www.amazon.com/Amp-Unlocking-Hypergrowth-Expectations-Intensity/dp/1119836115 HydraPak Gear Garage (YouTube): https://www.youtube.com/channel/UCNpHKeQ3PgDSlsFKaWEAsyw The Italian Store: https://www.italianstore.com/ 5841 Washington Blvd, Arlington, VA 22205

    41 min
  2. Ep8. Packing Purpose into Every Purchase with Charlie Clark

    May 28

    Ep8. Packing Purpose into Every Purchase with Charlie Clark

    Neil Callanan sits down with Charlie Clark, Director of Philanthropy at Cotopaxi, to explore how the iconic “Gear for Good” outdoor brand translates its vibrant identity into global impact. They dive into Charlie’s journey, from working at local gear shops to leading Cotopaxi’s foundation, and discuss the company's origin as a purpose-built vehicle for poverty alleviation. They also unpack the nuances of trust-based philanthropy, the danger of restrictive funding, and how Cotopaxi navigates the tension between selling premium products and serving vulnerable communities. Follow Charlie + Cotopaxi:Cotopaxi: https://www.cotopaxi.com/Cotopaxi Foundation: https://www.cotopaxi.com/pages/foundation Instagram: instagram.com/cotopaxiLinkedIn: linkedin.com/company/cotopaxiFacebook: facebook.com/cotopaxiTikTok: tiktok.com/@cotopaxiCharlie Clark on LinkedIn: https://www.linkedin.com/in/charlieclark-pdx/Charlie's recs:MiiR: https://www.miir.comTrust-Based Philanthropy Project: https://www.trustbasedphilanthropy.orgMIT Abdul Latif Jameel Poverty Action Lab: https://www.povertyactionlab.orgUN Foundation: https://unfoundation.orgWorld Centric: https://www.worldcentric.comSaalt: https://saalt.comThe Broken Earth Trilogy by N.K. Jemisin: https://nkjemisin.com/series/the-broken-earthTaste Tickler: http://www.tastetickler.com

    45 min
  3. Ep7. Glitter, Sparkles & Social Activism with Seth Laxman

    May 13

    Ep7. Glitter, Sparkles & Social Activism with Seth Laxman

    In this episode, host Neil Callanan is joined by Seth Laxman, the Advocacy and Activism Campaigner at Lush Cosmetics North America. Seth discusses how his background at Greenpeace USA informed his current role, where he transforms 200 retail locations into hubs for social and environmental movement-building. They explore the unique Lush model of "in-store campaigning," which treats social issues with the same creative energy and marketing "treatment" usually reserved for major retail holidays like Valentine’s Day. The conversation dives into the tactical realities of turning retail staff into "boots on the ground" organizers through intensive training and the internal "We Believe" statement that mandates advocacy across the business. Seth shares insights on Lush’s bold 2021 departure from major social media platforms like Meta and TikTok, explaining how the brand prioritizes high-quality, face-to-face human interactions over digital data points. Listeners will walk away with a deeper understanding of how to embed purpose into the foundational DNA of a company rather than treating it as a side initiative. Follow Seth and Lush CosmeticsLush Cosmetics North America: https://www.lush.com/us/en_us (The official website for the fresh, handmade cosmetics brand).Lush Cosmetics LinkedIn: https://www.linkedin.com/company/lushcosmetics/ (The primary social platform where the brand maintains an active presence).Seth Laxman LinkedIn: https://www.linkedin.com/in/sethlaxman/ (Seth's personal professional profile). Seth's recsGreenpeace USA: https://www.greenpeace.org/usa/ (Seth’s former organization where he served as a climate campaigner). People vs. Fossil Fuels: https://peoplevsfossilfuels.org/ (A coalition Seth worked alongside during his time in environmental advocacy). Seventh Generation: https://www.seventhgeneration.com/ (A brand Seth looks up to for their advocacy work).NY Renews: https://www.nyrenews.org/ (The coalition behind the Build Public Renewables Act supported by Seventh Generation).Maintenance Phase: https://www.maintenancephase.com/ (A podcast Seth recommends that debunks health misconceptions).Ministry for the Future by Kim Stanley Robinson: https://www.hachettebookgroup.com/titles/kim-stanley-robinson/the-ministry-for-the-future/9780316300131/ (A climate fiction book Seth recommends for its imaginative storytelling). Get your sandwichBrooklyn Hero Shop: https://brooklynheroshop.com/ (Seth’s local spot for classic, giant sandwiches—specifically the fried chicken cutlet).

    44 min
  4. Ep6. Creating Value through Values with Chris Miller

    Apr 24

    Ep6. Creating Value through Values with Chris Miller

    In this episode of Measured Impact, Neil is joined by Christopher Miller, SVP of Sustainability and Advocacy at Aspen One. With a career spanning Bernie Sanders' staff, Greenpeace, Seventh Generation, and a 14-year run shaping the social mission at Ben & Jerry's, Chris knows what it takes to build an authentically purpose-driven brand. Chris and Neil dive into the critical difference between cause-related marketing and true corporate activism, the data-backed "halo effect" of standing up for your values, and why it's actually a good business strategy if your messaging pisses some people off. Tune in to learn why taking a bold stance is not just the right thing to do—it's the ultimate defense against the rise of AI-generated marketing. Connect with Aspen One:Social Media: @AspenSnowmass on InstagramCorporate: Aspen One (Aspen Skiing Company, The Little Nell, Limelight, Aspen Ventures) Chris' recs:Ben & Jerry's: benjerry.comSeventh Generation: seventhgeneration.comGreenpeace: greenpeace.orgEarthjustice: earthjustice.orgPatagonia: patagonia.comLush Cosmetics: lush.com1% for the Planet: onepercentfortheplanet.orgSki the East: skitheeast.netNRDC (Natural Resources Defense Council): nrdc.orgInteresting Times with Ross Douthat – Available via NYT Podcasts or Apple PodcastsPatagonia Books (Publishers of the upcoming book by Annie Leonard and Andre Carruthers) – patagonia.com/patagonia-booksGet your sandwich:Four Corners of the Earth Deli has no official website, but this legendary cash-only sandwich shop is located at 310 Pine St, Burlington, VT 05401

    45 min
  5. Ep5. The ROI of Radical Transparency with Peter Dering

    Apr 1

    Ep5. The ROI of Radical Transparency with Peter Dering

    How do you build a $100M+ global brand without a single outside investor? In this episode, Neil sits down with Peter Dering, the founder and CEO of Peak Design and co-founder of The Change Climate Project. Peter’s journey began in a construction trailer, driven by a personal frustration with camera gear and a deep-seated hatred for bureaucracy. Today, Peak Design is a celebrated B Corp known for its fanatical customer base and its radical commitment to the planet and its employees. Connect with Peak Design: Peak Design: peakdesign.comInstagram: @peakdesignThe Change Climate Project: changeclimate.org (Formerly Climate Neutral)Newsletter: The Change Climate Project Newsletter (Written by Austin Whitman)The Climate Label: theclimatelabel.orgKickstarter: Peak Design’s 16th Campaign (Weekender Duffel) Peter's recs: Podcast: The Ezra Klein ShowPodcast: AcquiredBrand: Rivian (RJ Scaringe)Brand: Thule Get your sandwich: Sandy’s (Haight Street): sandyssf.com – Go for the Muffaletta, stay for the My Morning Jacket stories

    44 min
  6. Ep4. Tapping into Impact with Alan Mahon & James Hughes

    Mar 20

    Ep4. Tapping into Impact with Alan Mahon & James Hughes

    In this episode of Measured Impact, Neil sits down with Alan and James, the co-founders of the purpose-led craft beer brand Brewgooder. What started as a naive 100% profit-to-charity model driven by a half-baked pun has evolved into a sustainable, top-10 UK craft beer brand that champions clean water, food security, and global solidarity. Alan and James get candid about the danger of relying solely on an impact message, the realities of scaling a values-driven business in a highly competitive market, and the mechanics behind their bold "Sun & Stone" collaboration with a Palestinian brewery. Tune in to learn how they are proving that doing good and brewing great beer are not mutually exclusive. Connect with Brewgooder Website: brewgooder.comSocial Media: @Brewgooder on Instagram and FacebookAlan: alan@brewgooder.comJames: james@brewgooder.com Collaborators & Inspirations Taybeh Brewery: taybehbeer.com (Collaborator on the Sun & Stone Lager)Common Goal: common-goal.org (Soccer/football charity cited by Alan)Lush Cosmetics: lush.com (Cited by James for balancing premium products with impact)Brooklyn Brewery: brooklynbrewery.com (Introduced Brewgooder to the Fonio grain) Get your sandwich: Bocca (Glasgow): A well-known sandwich shop located in the South Side of GlasgowBelfast Bap: A traditional crusty white bread roll native to Belfast

    50 min
  7. Ep3. Swirling Purpose & Performance with Jay Tandan

    Mar 3

    Ep3. Swirling Purpose & Performance with Jay Tandan

    In this episode, Neil sits down with Jay Tandan, the Global Digital Lead at Ben & Jerry’s. Jay’s journey with the iconic ice cream brand began as a college "scooper" in Vermont and evolved into a 16-year career leading the company’s digital marketing, e-commerce, and social strategy. The conversation dives deep into how Ben & Jerry’s balances its "triple bottom line"—prioritizing social mission and progressive activism alongside product sales. Jay explains why the company identifies as a "social justice company that happens to make ice cream" and how his team uses digital channels to drive real-world policy change. Connect with Ben & Jerry's: Instagram: instagram.com/benandjerrysX (formerly Twitter): twitter.com/benandjerrysFacebook: facebook.com/benandjerrysTikTok: tiktok.com/@benandjerrysYouTube: youtube.com/benandjerrysNewsletter Email Signup: You can find their official "Inside Scoop" newsletter signup at the bottom of their homepage: benjerry.com Jay's recs: ArchCity Defenders: A holistic legal advocacy organization in St. Louis that partnered with Ben & Jerry’s on the "Close the Workhouse" campaignPatagonia WorksLush Advocacy Get your sandwich: Henry Street Deli (Burlington, VT): Jay’s go-to for the best breakfast sandwiches in town

    38 min
  8. Ep2. Measuring What's Possible with Alex A. Pilkington

    Feb 20

    Ep2. Measuring What's Possible with Alex A. Pilkington

    In this episode, Neil Callanan is joined by Alex Pilkington, CEO of the IM ABLE Foundation. Alex brings a unique perspective to the nonprofit world, transitioning from a career as an Army Ranger in a Special Operations Group to successful entrepreneurship, and finally to leading a mission-driven organization. Alex discusses how IM ABLE empowers individuals with physical, cognitive, and behavioral challenges by removing barriers to fitness and sport. The conversation explores the "business" of nonprofits, the implementation of the EOS (Entrepreneurial Operating System) to drive growth, and the vital role of data in measuring human impact. Connect with IMABLE: Official Website: imablefoundation.orgThe Bash: IM ABLE’s massive annual fundraiser; check the website for upcoming dates and ticket informationDonate: Support adaptive equipment grants and inclusive programming directly through their Donation PageFollow: Stay inspired by their stories on Instagram and Facebook Alex's recs: EOS (Entrepreneurial Operating System): The framework Alex uses to run the foundationCandid (formerly GuideStar): IM ABLE recently received the Platinum Seal of Transparency

    41 min

  9. Season 1, Episode 1 Trailer

    Ep1. Inside Measured Impact (Show Preview)

    A quick preview episode of the Measured Impact Podcast — where brand builders, marketers, and analytics pros learn how to connect data with storytelling. Host Neil Callanan shares why the show exists, who it’s for, and what you can expect from future conversations about brand activism, content performance, and measuring what truly works.

    9 min

Trailer

Ratings & Reviews

5
out of 5
5 Ratings

About

A new podcast series exploring how purpose and performance intersect. Leaders at mission-driven companies are redefining what success looks like. The Measured Impact podcast captures their candid stories of how activism, brand building, and revenue growth can work in tandem. Each episode features sharp conversations with changemakers proving that doing good and doing well aren’t mutually exclusive. You’ll hear the real strategies, frameworks, and lessons learned that make impact measurable.

Information

  • Creator
    Neil Callanan
  • Years Active
    2025 - 2026
  • Episodes
    9
  • Rating
    Explicit
  • Copyright
    © 2025 Neil Callanan