Own Your Next: Bold Moves in Business & Life

Jennifer McPherson
  • 5.0 (2)
  • Marketing

This is Own Your Next, a podcast where entrepreneurs, leaders, and creative builders share the defining moments and bold lessons that inspire you to shape your future and own your next move.

Episodes

  1. 6d ago

    Social Media Is Lying to You About What People Think

    Adam Probolsky is the President of Probolsky Research, a minority- and women-owned market and opinion research firm that provides strategic public opinion insights for corporate, government, nonprofit, and election clients nationwide. Under Adam's leadership, the firm has operated for over 30 years and achieved significant recent growth, conducting research projects for clients ranging from municipalities in Texas to major metropolitan economic forecasts. Adam's background in politics began at age 17, and his expertise combines extensive experience in public policy with a forward-looking approach to technology, including the integration of AI and automation into research workflows.  In this episode… Social media can make it feel like everyone is shouting the same opinion, but the loudest voices are rarely the full picture. When leaders rely on that noise to understand what people think, what are they missing? Adam Probolsky believes social media sentiment is not the same as actual public opinion. Drawing from his experience in public opinion research, he explains that most people do not publicly share their views online, and those who do often represent a very specific, biased subset of the population. For leaders, that means social media can be useful information, but it should never be mistaken for representative data. In this episode of Own Your Next, Jennifer McPherson is joined by Adam Probolsky, President of Probolsky Research, to discuss why social media often distorts public opinion. They explore why leaders misread online feedback, how representative polling reveals a clearer picture, and why gut instinct should not be disguised as data. Adam also talks about how AI is changing research workflows.

    33 min

  2. Jun 9

    From Navy Ships to Fearless About AI

    Devon Hayes is the Co-founder of Elevation Marketing, a Denver-based digital marketing agency specializing in smart, data-driven marketing for contractors and home service businesses. Under her leadership, Elevation Marketing has built a strong reputation for long-term client retention and results-driven strategies, with most clients working with the agency for over five years. Devon brings a unique blend of technical expertise from her background in the Navy and deep experience in SEO, digital strategy, and client education, recognized for her practical approach and clear communication style. In this episode… From coordinating missions at sea to navigating the chaos of a growing business, some careers take unexpected turns that shape how we handle change. What does it really take to move from structured routines to boldly stepping into uncertainty and innovation? According to Devon Hayes, a veteran of the Navy turned marketing agency co-founder, the key lies in embracing flexibility and curiosity. She recalls confidently tackling every challenge head-on early in her career, only to realize that building repeatable systems and processes saves more time than improvising. This mindset shift — seeing obstacles as learning opportunities rather than setbacks — has been central to her growth and ability to guide her team through change. In this episode of Own Your Next, Jennifer McPherson is joined by Devon Hayes, Co-founder of Elevation Marketing, to discuss moving from military precision to business leadership, navigating costly hiring mistakes, and leveraging AI as a tool rather than a threat. Devon also shares insights on mindset shifts that turn challenges into opportunities.

    34 min

  3. Jun 3

    How Small Businesses Break Into Big Companies (And Why It's a Marathon, Not a Sprint)

    Alison Tierney is the Director of Inclusive Business Partnerships for the Pacific Mountain West region at WSP in the U.S., a global engineering and professional services firm specializing in complex infrastructure and environmental projects. At WSP, Alison fosters strategic partnerships and community-centric collaboration, supporting diverse businesses and advancing the company's global reach of 80,000 employees and its industry-leading inclusion initiatives. With over 20 years of experience across engineering, consultancy, and digital marketing, she combines business leadership with a passion for purpose-driven impact, bridging the gap between large organizations and small business partners. In this episode… Breaking into large organizations isn't usually about having the best capabilities or the perfect pitch. More often, success comes down to understanding how big companies operate, building trust over time, and staying committed long after the first conversation ends. So what does it really take for a small business to earn a seat at the table with major organizations? According to Alison Tierney, a seasoned professional who has spent decades helping businesses build strategic partnerships and grow sustainably, the answer is patience. She explains that winning work with large organizations is a marathon, not a sprint, requiring years of relationship-building, consistent follow-through, and finding advocates within the organization who can champion your value. In this episode of Own Your Next, Jennifer McPherson is joined by Alison Tierney, Director of Inclusive Business Partnerships at WSP in the U.S, to discuss how small businesses can successfully build relationships with large organizations and position themselves for long-term growth. They explore why patience is critical, how relationship-building creates opportunities, and the advantages small firms bring through agility and responsiveness.

    26 min

  4. May 5

    Revolutionizing Proposal Development Through AI-Powered Solutions With Jennifer McPherson

    Jennifer McPherson is the President of Chickenango Marketing Solutions. The company specializes in public outreach and marketing for government agencies, and branding, design, and proposal writing for the AEC (Architecture, Engineering, and Construction) sector. Jennifer started her company at age 46 after gaining 27 years of experience in the AEC industry, and she is now launching Chickenango University, an educational program aimed at enhancing marketing and business development skills in the AEC space. In this episode… In today's fast-paced world, the pressure to create perfect proposals can leave teams scrambling to meet deadlines — often working late into the night. But what if there was a way to streamline the process, saving valuable time while ensuring accuracy and compliance? How much could businesses gain by eliminating the most time-consuming parts of proposal preparation? Jennifer McPherson, a seasoned professional in the architectural, engineering, and construction sectors, points to the power of artificial intelligence to transform this process. She explains that AI can tackle the most tedious and error-prone tasks, such as reviewing complex, ambiguous RFPs and creating compliance matrices, shaving hours off of what used to be a grueling process. By implementing AI-driven solutions, professionals can focus more on strategy and narrative, areas that truly differentiate their proposals in competitive markets. This, she believes, could be a game-changer, giving teams the tools they need to win business while working more efficiently. In this episode of Own Your Next, Chad Franzen of Rise25 interviews Jennifer McPherson, President of Chickenango Marketing Solutions, to discuss the RFP PursuitAI Hub and its potential to revolutionize proposal development. Jennifer shares insights on how AI can reduce the time spent on early-stage proposal tasks by 75%, cutting down on manual effort and preventing mistakes. She also delves into the broader impact on firms, from increasing proposal quality to allowing teams to focus on win themes.

    22 min

  5. Apr 28

    Behind the Message: A City PIO's Role in Building Public Trust With Illianna Milldrum

    Illianna Milldrum is the Communication and Engagement Specialist for the City of Loveland Public Works Department, where she serves as a vital community link between city projects and the public by delivering timely, transparent information about government initiatives and infrastructure. In her nearly three years with the city, Illianna has contributed to Loveland's award-winning communications efforts, supporting a municipality of over 75,000 residents and helping nurture a high level of community engagement and trust. Originally from Austin, Texas, she brings eight years of experience in communications, advertising, and event planning, and is passionate about leveraging both technology and authentic human connection within her work.  In this episode… Every city project comes with noise — detours, dust, and frustration — but beneath it all is something deeper: trust. How do you communicate in a way that keeps a community informed without losing their confidence along the way? For Illianna Milldrum, the key lies in remembering that communication starts with humanity. Drawing from her experience as a public-facing communicator, she explains that every project impacts real people, and the goal is to meet them where they are with honesty and presence. Whether it involves delivering hard truths early or simply showing up and listening, she's found that transparency builds credibility, and ultimately, stronger community support. In this episode of Own Your Next, Jennifer McPherson is joined by Illianna Milldrum, Communication and Engagement Specialist for the City of Loveland Public Works Department, to discuss building public trust through transparent communication. They explore balancing honesty with community expectations, managing communication during disruptive projects, and leveraging internal collaboration. Illianna also shares insights on using AI while keeping the human touch.

    27 min

  6. Apr 21

    Designing a Life of Travel: Phil Lockwood on Family, Freedom, and ABC Trips

    Phil Lockwood is the Co-founder of ABC Trips, where he designs bespoke travel experiences for families and adventurers, drawing on his extensive background as a professional traveler, travel advisor, and content creator. Under his leadership, ABC Trips has curated unique journeys in over 40 countries across all seven continents and built an engaged global audience of more than 700,000 YouTube subscribers in a few years. Phil's expertise comes from real-world exploration with his family, turning their adventures into insightful video content and inspiring others to prioritize meaningful, personalized travel. In this episode… Some people spend years waiting for the "right time" to start living the life they actually want. But what if the only thing standing in the way is the decision to begin? For Phil Lockwood, the key lies in shifting from "one day" thinking to "day one" action. Drawing from decades of experience building businesses and later redesigning his life around travel, he explains that fulfillment doesn't come from waiting for perfect conditions, but from choosing priorities and acting on them now. That shift led him to trade routine for adventure, creating a life centered on family, exploration, and meaningful experiences. The result is a powerful reminder that the life you want often starts with a single, intentional decision. In this episode of Own Your Next, Jennifer McPherson is joined by Phil Lockwood, Co-founder of ABC Trips, to discuss designing a life centered on travel and freedom. They explore turning family adventures into a business, why curated experiences matter more than bookings, and how travel reshapes perspective. Phil also shares advice on making the mindset shift from "one day" to "day one."

    24 min

  7. Apr 14

    AI Is Reshaping Agencies and Brent Weaver Is Building the Conversation at Vistara

    Brent Weaver is the CEO of E2M, a company specializing in white-label digital services to help agencies scale through web development, digital marketing, AI solutions, and fractional account management. Under Brent's leadership, E2M has expanded its offerings and now serves a global client base, empowering hundreds of agencies to grow profitably and confidently. A digital agency entrepreneur who started building websites as a teenager, Brent is passionate about connecting people and empowering business owners to achieve their dreams through technology. In this episode… The way agencies are built and scaled is shifting faster than most leaders can keep up. With AI accelerating everything from operations to creativity, the real question becomes: how do you grow without becoming the bottleneck? Brent Weaver believes the answer lies in rethinking how work gets done and who (or what) does it. Drawing from his experience as a longtime agency leader and ecosystem builder, he explains that AI isn't about replacing people but expanding what's possible, giving teams near-infinite capacity to execute. He compares it to having a tireless assistant that can scale instantly, freeing up human energy for higher-level thinking and creativity. The result is a new kind of agency model where growth is no longer capped by time but by imagination. In this episode of Own Your Next, Jennifer McPherson is joined by Brent Weaver, CEO of E2M, to discuss how AI is transforming agency growth and operations. They explore why agency owners become bottlenecks, how fractional account management unlocks scale, and where AI creates new competitive advantages. Brent also talks about building community through Vistara and how leaders can stay ahead in an AI-first world.

    38 min

  8. Feb 3

    Real Conversation About AI, SEO, and Client Trust With Josiah Bussing

    Josiah Bussing is the Founder and CEO of Mountaintop Web Design, a digital agency that helps businesses generate leads through strategic website design and digital marketing systems. Under his leadership since 2013, the company scaled rapidly from a solo side project into a thriving, remote-first agency. It now serves clients ranging from small businesses to billion-dollar enterprises, while maintaining a strong focus on high-quality work and long-term client retention. In this episode… AI is changing the way businesses show up online, but it's also raising bigger questions about trust, strategy, and what really matters when technology moves fast. In a world full of hype and fear-driven headlines, how do you stay grounded and build something that actually helps your clients grow? According to Josiah Bussing, a digital marketing strategist with years of experience helping businesses get found online, the key lies in using AI as leverage, not a replacement for real expertise. He explains that the best results come when professionals bring context, clarity, and human judgment to the tools, instead of letting automation cover up a lack of strategy. The takeaway is clear: AI can make work more efficient, but trust and thoughtful guidance are what truly move businesses forward. In this episode of Own Your Next, Jennifer McPherson is joined by Josiah Bussing, Founder and CEO of Mountaintop Web Design, to discuss AI, SEO, and building client trust in a rapidly changing marketing landscape. They explore how AI is being used to improve internal operations, why SEO still depends on human strategy, and how businesses can avoid fear-based marketing narratives. Josiah also shares advice on using AI responsibly while keeping quality and relationships at the center.

    25 min

  9. Jan 27

    From Engineer to Owner: Leading the Next Chapter of a Legacy Firm With Megan Franklin

    Megan Franklin is the Principal and Lead Civil Engineer at SCE Engineering, a full-service design consulting firm specializing in geotechnical, roadway, civil, and structural engineering for community infrastructure projects. As majority owner, Megan oversees a team spanning three offices, and under her leadership, SCE Engineering has maintained a strong culture with remarkable employee retention and has implemented advanced technologies like AI-powered drone surveying to accelerate project delivery and ensure safety. In this episode… Stepping into ownership is rarely a straight line. It's a mix of timing, confidence, risk, and a quiet question many professionals wrestle with: how do you know when you're ready to take the leap and lead something that already has a history? For Megan Franklin, the answer starts with patience and perspective. As an experienced engineer who spent years building technical depth and leadership confidence, she believes ownership comes after you've seen the industry from multiple angles and learned what kind of leader you want to be. By progressing through hands-on roles and observing what made teams thrive or struggle, she gained clarity that ownership wasn't about perfect timing, but about trusting her growth and values. That mindset reframes leadership as something earned through experience, not rushed by ambition. In this episode of Own Your Next, Jennifer McPherson is joined by Megan Franklin, Principal and Lead Civil Engineer at SCE Engineering, to discuss stepping into ownership and leading the next chapter of a legacy firm. They explore why timing is rarely perfect, how company culture outweighs company size, and what it means to lead with trust and ethics. Megan also shares advice on embracing risk and staying flexible as a new owner.

    21 min

  10. Jan 20

    Building Meaningful Businesses and the Mindset Behind Lasting Success With Mike Arzt

    Mike Arzt is the Owner of The Public Works, a Denver-based creative agency focused on branding and content, and Battery621, a collaborative workspace and community hub for creative professionals. Under Mike's leadership, The Public Works has delivered award-winning projects and cultivated a client roster featuring Red Bull, Aspen Skiing Company, and Airstream. With a diverse background in action sports marketing, professional photography, and entrepreneurship, Mike is known for his relentless drive, community-building ethos, and hands-on approach. In this episode… Building something meaningful takes more than a good idea or perfect timing. It requires resilience, self-awareness, and the willingness to keep going when doubt creeps in. What really separates businesses that last from those that burn out? For Mike Arzt, the answer starts from within. Drawing from his experience as a long-time entrepreneur and builder of community-driven ventures, Mike believes that the biggest challenges in business are often internal, not external. He shares how imposter syndrome, mindset shifts, and learning to get out of his own way have shaped his growth, ultimately influencing not just his companies, but the people around him. In this episode of Own Your Next, Jennifer McPherson is joined by Mike Arzt, Owner of The Public Works and Battery621, to discuss building meaningful businesses that stand the test of time. They explore the mindset required for long-term success, the role of persistence and relationships in business, and how personal growth directly impacts leadership. Mike also talks about learning from setbacks and why the next chapter can be the most powerful yet.

    31 min

  11. Jan 13

    Building Trust and Engagement Through Public Infrastructure Communication With Jennifer McPherson

    Jennifer McPherson is the President of Chickenango Marketing Solutions. The company specializes in public outreach and marketing for government agencies, and branding, design, and proposal writing for the AEC (Architecture, Engineering, and Construction) sector. Jennifer started her company at age 46 after gaining 27 years of experience in the AEC industry, and she is now launching Chickenango University, an educational program aimed at enhancing marketing and business development skills in the AEC space. In this episode… It is easy to take public infrastructure for granted — until a new project appears in your neighborhood and suddenly changes your daily rhythm. People want to understand what is happening, why it matters, and how it affects their lives, yet updates are often buried in technical language or arrive far too late. How can agencies and contractors communicate these massive, complex projects in a way that builds trust rather than frustration? According to Jennifer McPherson, a veteran communicator in the infrastructure world, the answer starts with meeting people where they are — literally. She explains that effective engagement hinges on clear, human conversation rather than engineering jargon. Instead of expecting residents to attend formal meetings, her team shows up in the places where real life happens: ice cream shops, street festivals, school events, even sidewalks along busy corridors. These moments create space for honest feedback, especially when tensions run high. And when people feel heard, Jennifer says, they become more open to the bigger picture and the long-term benefits behind the disruption. In this episode of Own Your Next, John Corcoran interviews Jennifer McPherson, President of Chickenango Marketing Solutions, to discuss how to build trust and engagement through public infrastructure communication. They explore the shift from traditional public meetings to creative pop-up outreach, how to translate engineering language into something the public can actually understand, and why active listening matters more than polished messaging.

    28 min

  12. 12/15/2025

    Launching a Purpose-Driven Agency and Mastering the Art of Public Engagement With Jennifer McPherson

    Jennifer McPherson is the President of Chickenango Marketing Solutions. The company specializes in public outreach and marketing for government agencies, and branding, design, and proposal writing for the AEC (Architecture, Engineering, and Construction) sector. Jennifer started her company at age 46 after gaining 27 years of experience in the AEC industry, and she is now launching Chickenango University, an educational program aimed at enhancing marketing and business development skills in the AEC space. In this episode… Have you ever felt the pull to make a change, to break free from the grind of your current job and try something completely new? Many people dream of owning their own business, but the reality is that making that leap is far from easy. In fact, it often requires an overwhelming amount of courage and grit. What does it really take to launch a purpose-driven agency and find success in a competitive industry? For Jennifer McPherson, the key to making this bold move was driven by both a personal desire for change and a bigger mission to make a real impact in the world of public engagement. She explains that her transition was spurred by burnout from long hours and high-stress deadlines. Yet, the decision wasn't just about leaving her former career, it was about a deeper mission. She wanted to bring more meaning and community connection to the work, especially through public involvement in infrastructure projects that impact everyday lives. Jennifer recognizes that success isn't just about providing services; it's about deeply understanding the people and communities the projects affect. That's where the heart of her company, Chickenango, lies — creating space for authentic conversations and collaboration. In this episode of Own Your Next, Jennifer McPherson is interviewed by Chad Franzen of Rise25 to discuss the challenges of launching a purpose-driven agency and the importance of public engagement in AEC industries. Jennifer talks about her personal journey from the corporate grind to entrepreneurial freedom, how she tackles the complexities of translating technical jargon into human-centered communication, and the critical role AI plays in enhancing marketing processes.

    28 min
  • 12 Episodes

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out of 5
2 Ratings

About

This is Own Your Next, a podcast where entrepreneurs, leaders, and creative builders share the defining moments and bold lessons that inspire you to shape your future and own your next move.

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