Pivot Ball Change: Podcast Growth for Entrepreneurial Moms

Krystle Frey
  • 5.0 (3)
  • Arts
  • Updated Weekly

Pivot Ball Change is the podcast for mom entrepreneurs who want to grow a podcast, build a business, and actually enjoy the ride. Hosted by Krystle Frey, podcast producer, former professional ballerina, and mom of two, this show delivers real, behind-the-scenes insight into podcasting, entrepreneurship, and what it actually looks like to build a business while raising a family. Krystle built Pivot Ball Change from a side hustle into a full-time podcast editing and production business, teaching herself everything along the way; systems, growth strategy, monetization, and how to trust herself when the path wasn't clear. Each episode is part education, part encouragement, and part honest conversation. You'll get practical podcasting tips, real talk about business growth and burnout, and the kind of behind-the-scenes honesty that makes you feel less alone. If you're a woman ready to make your next pivot, big or small, you're in the right place.

  1. 5d ago

    72. Spilling the Hot Tea Behind PBC

    Pull up a chair because this solo episode is serving all the behind-the-scenes tea on what's really happening at Pivot Ball Change. From clients we've said goodbye to (and the lessons learned along the way) to exciting new additions to the roster, this quarterly business report breaks down the current state of PBC with total transparency. You'll also get a peek into how the work schedule is shifting for summer, what's being delegated, and how the 4 F's are shaping life and business right now. Key Topics Covered: Why one client turned into a two-episode "one and done" and how to spot short-term vs. long-term client relationships early on.How the client selection process has evolved and why there's more room to be selective now than in the early days of the business.The story behind losing a long-standing launch client and the direction their show decided to go.A roundup of all the new podcast clients, what their shows are about, and what the editing and production process looks like for each.How one client funds their podcast editing through grant money.The simplest (and most affordable) production package offered, coming in at just $20 per episode.What makes a dream client and which type is the absolute favorite to work with.Summer schedule shifts, childcare realities, and how work hours and tasks are being restructured.The 4 F's: Fiction, Fun, Fashion, and Fitness, and how they're all connecting this season. Links & Resources: Healthier, Happier, Smarter Podcast: https://podcasts.apple.com/us/podcast/healthier-happier-smarter-wisconsin-voices-on-the/id1886495272?l=zh-Hant-TW Listen to Elena’s Episode Here: https://www.pivotballchange.com/podcast-1/70 Listen to Shannon’s Episode Here: https://www.pivotballchange.com/podcast-1/66 The Slow Living Era Podcast: https://podcasts.apple.com/us/podcast/the-slow-living-era-moving-motherhood-and-building/id1896558785 Nourish Move Love Workouts: https://www.instagram.com/nourishmovelove/ Smash Burgers: https://grumpyrecipes.com/smash-burgers/?utm_source=Pinterest&utm_medium=organic Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

    31 min

  2. Jun 3

    71. Summer Bucket List Ideas for Families: Free, Fun and Outside the Box

    Summer is officially here and this episode is packed with creative, outside-the-box bucket list ideas straight from the Pivot Ball Change Instagram community. From fun family food experiences like table nachos and table spaghetti (plus a game-changing tip for getting picky eaters to try new foods), to local hidden gems, kid-friendly restaurants with great outdoor spaces, and even a nod to all things Green Bay Packers, there is something for every family. The episode also gets personal, touching on what summer looks like behind the scenes as a work-from-home mom of two, the role of part-time daycare, and the return of the beloved "Four F's" segment, covering fashion, food, fiction, and a minimalist wardrobe account worth following. Key Topics Covered: Celebrating 1,000 downloads and why ratings and reviews matter for podcasts.Summer bucket list ideas submitted by the Instagram community.Family-friendly activities including table nachos and table spaghetti.A tip for getting kids to try new foods.Local activity recommendations with alternatives for listeners outside the area.Kid-friendly restaurant suggestions with outdoor spaces.A Green Bay Packers summer bucket list item for the football-loving families.What summer looks like as a work-from-home mom with two young kids.How and why part-time daycare still plays a role during summer months.The return of the "Four F's" segment:Fashion: A minimalist wardrobe Instagram account focused on 20 outfits.Food: A comforting, old-school casserole recipe.Fiction: Summer book picks, binge-worthy TV series, and kids' book series recommendationsLinks & Resources: Map of the Ice Age Trail: https://www.iceagetrail.org/ Listen to Episode 62 with My Husband: https://www.pivotballchange.com/podcast-1/62 Kids Bowl Free: https://www.kidsbowlfree.com/ Green Bay Packers Info: https://www.packers.com/training-camp/practice-schedule Follow @twentyoutfitwardrobe on Instagram: https://www.instagram.com/twentyoutfitwardrobe/ Chicken Casserole Recipe: https://recipesrhyme.com/creamy-chicken-broccoli-rice-cheese-casserole/?utm_source=Pinterest&utm_medium=organic Riverside: https://riverside.sjv.io/c/6950782/2183832/28064 Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

    32 min

  3. May 27

    70. ADHD, Motherhood, and Finding Your Podcast's True Purpose

    Today I have the pleasure of sitting down with Elena Willits. She opens up about her decision to rebrand her podcast from Kind Organizing to Encourage Moments and what that pivot really meant for her identity as a creator. She shares her ADHD diagnosis and how it has shaped the way she works, organizes her life, and shows up for her audience. Whether you're a mom trying to keep it all together, a podcaster thinking about a rebrand, or someone navigating mental health while building something meaningful, Elena's honest and practical perspective will leave you feeling seen and inspired.  Key Topics Covered: Rebranding a podcast: the emotional and strategic side of changing your show's name and direction.Elena's ADHD diagnosis and how it has influenced her workflow, creativity, and approach to organization.Practical organization tips that actually work for moms with busy, unpredictable schedules.Nervous system regulation and why it matters for mental health and daily functioning.Self-compassion as a tool for surviving and thriving in motherhood.Balancing content creation with family life without burning out.Building a podcast brand that authentically reflects who you are and who you serve. Links & Resources: Riverside: https://riverside.sjv.io/c/6950782/2183832/28064 Follow Elena on Instagram: https://www.instagram.com/encouragemomentco/ Listen to Elena’s Podcast: https://podcasts.apple.com/us/podcast/encouragemoment-podcast/id1693004651 Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

    29 min

  4. May 20

    69. Mastering Podcast Pitching: How to Get Featured and Grow Your Business

    Wondering how to get booked on podcasts and turn those appearances into real business growth? In this episode, guest Lauren Najar breaks down her proven approach to crafting pitches that actually land, building genuine relationships through DMs, and leveraging every conversation into a client opportunity without feeling salesy. In this episode, you'll learn: How to craft a compelling podcast pitch that highlights your story and audience valueAuthentic DM strategies that nurture relationships and convert followers into clientsWhy batch recording is a game-changer for staying consistentHow local stories can make your podcast episodes more impactful Follow Lauren on Instagram: https://www.instagram.com/laurennajar/ Visit Lauren’s Website: https://laurennajar.com/ Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

    33 min

  5. May 13

    68. When to Outsource Your Podcast (and Why It Changed Everything) ft. Suken Jain

    I sat down with Suken Jain, leadership coach, marketing consultant, and host of The Sync Leadership Lab podcast, to talk about one of the most relatable pivots out there: leaving a 20-year corporate career to bet on yourself. Suken shares how burnout, a layoff, and a mindset shift led him to launch his coaching business at 42, and how he's used his podcast as a long-game brand-building tool rather than a quick revenue stream. We also dig into the power of "humble confidence," what it means to plant seeds in business and actually be patient enough to water them, the value of working with our podcast production team, and how awareness of different communication styles, especially across gender, can make you a better leader, interviewer, and human.  Key Topics: Suken's 20-year corporate career and what led to his burnout moment in 2021.Making the midlife pivot at 42 and why 40 is often a turning point for career reinvention.How a layoff became the unexpected catalyst for launching his coaching and consulting business.The financial realities of entrepreneurship and the 3–5 year runway most don't want to hear about.Why Suken started The Sync Leadership Lab podcast and how it serves as a brand-building tool for his business."Planting seeds" - the long game of business development, referrals, and showing up consistently.When and why he decided to hand off podcast editing and production - and what to look for in a production partner.The value of editing your own podcast first before outsourcing it.Gender-aware communication: how Suken developed sensitivity to different communication styles and why it matters in leadership and interviews.The concept of "humble confidence" - balancing what you know with openness to what you don't.What's next for The Sync Leadership Lab: bigger guests, broader reach, and a former USC quarterback's story. Follow Suken on LinkedIn: https://www.linkedin.com/in/sukenjain/ Follow Suken on Instagram: https://www.instagram.com/coachsuken/ Email Suken: suken@synergysyncsolutions.com Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

    37 min

  6. May 6

    67. How to Optimize Your Podcast for Social Media: 5 Essential Strategies

    In this episode, Meredith Sibley, a social media marketing expert and founder of Flux Creative Solutions, shares valuable insights on how podcasters can leverage social media and content creation to grow their audience. Topics include social media strategies, ad campaigns, and overcoming imposter syndrome. Key Topics Covered: On-site content creation for clients.Social media platform strategies for podcasters.Effective use of ads and boosting posts.Building community and listener engagement.Overcoming imposter syndrome in content creation. Follow Meredith on Instagram: https://www.instagram.com/flux_creativesolutions/ Follow Meredith on Facebook: https://www.facebook.com/search/top?q=flux%20creative%20solutions Meredith's Website:https://www.fluxcreativesolutions.com/ Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

    36 min

  7. Apr 29

    66. How She Grew a 1M Download Podcast and Turned It Into a Book Deal

    In this episode, I sit down with Shannon Leyko, host of The Paring Down Podcast, who has built a top-performing show with over one million downloads, a 700,000+ audience across platforms, and a book deal with Penguin Random House releasing in Spring 2027. Shannon shares a refreshingly honest look at what it really takes to grow a podcast into a business asset, without overcomplicating the process. We talk about building momentum from scratch, the long game of consistency, and how strategic visibility can open doors you never expected. If you are a business owner who wants your podcast to do more than just exist, this conversation will show you what is actually possible when you treat it like a growth tool. Key topics covered in this episode: • The mindset shift that separates hobby podcasters from growth-focused CEOs • How her pageant background shaped her confidence, presence, and communication style • What it looked like to create content when no one was watching • The exact moment she realized her podcast had real business potential • How she approached pitching herself before opportunities came to her • What a podcast network actually handles and why it matters • The behind-the-scenes structure required to sustain a high-volume release schedule • The role long-term vision played in turning content into a multi-platform brand Links & Resources: Listen to Shannon’s Podcast: https://shannonleyko.com/paring-down-podcast Follow Shannon on Instagram: https://www.instagram.com/shannonleyko/ Visit Shannon’s Website: https://shannonleyko.com/ Orzo Recipe: https://www.tiktok.com/@saltandsagenutrition/video/7542966188297456909?_r=1&_t=ZP-95vFBLCYu7z Quince Discount Code: https://www.quince.com/women/best-sellers?utm_source=veritone&utm_medium=podcast&utm_campaign=paring Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

    38 min

  8. Apr 22

    65. The Podcast Growth Strategy No One Is Talking About

    Fresh off the Sister Circle Summit in La Crosse, where I had the opportunity to be a featured panelist, I’m breaking down the biggest takeaways for podcasters who want real growth. This episode highlights why attending live, in-person events is one of the most effective ways to build meaningful connections, attract aligned listeners, and create tangible momentum for your show. From meeting potential guests who are far more likely to say yes, to connecting with past guests like Stephanie Ross in real life, the impact goes far beyond what can happen online. I’m also sharing how I approached the event strategically so I could see a return on my investment before even leaving, along with the behind-the-scenes strategies that made this event so successful and how it’s inspiring me to think bigger about hosting my own. Topics Covered: Why in-person events make it easier to book high-quality podcast guests.How live events help you attract aligned, engaged followers.The value of meeting past podcast guests face-to-face.How to connect with event hosts without taking up too much of their time.The exact prep work that helped generate ROI before leaving the event.Behind-the-scenes strategies used to sell tickets and book speakers.Why pre-event calls can elevate your entire experience.A fresh perspective shift on podcast growth after attending live events.A hot take on why attending events alone can be more impactful.Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

    22 min
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About

Pivot Ball Change is the podcast for mom entrepreneurs who want to grow a podcast, build a business, and actually enjoy the ride. Hosted by Krystle Frey, podcast producer, former professional ballerina, and mom of two, this show delivers real, behind-the-scenes insight into podcasting, entrepreneurship, and what it actually looks like to build a business while raising a family. Krystle built Pivot Ball Change from a side hustle into a full-time podcast editing and production business, teaching herself everything along the way; systems, growth strategy, monetization, and how to trust herself when the path wasn't clear. Each episode is part education, part encouragement, and part honest conversation. You'll get practical podcasting tips, real talk about business growth and burnout, and the kind of behind-the-scenes honesty that makes you feel less alone. If you're a woman ready to make your next pivot, big or small, you're in the right place.

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