Pivot Ball Change: Podcast Growth for Entrepreneurial Moms

Krystle Frey
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Pivot Ball Change is the podcast for mom entrepreneurs who want to grow a podcast, build a business, and actually enjoy the ride. Hosted by Krystle Frey, podcast producer, former professional ballerina, and mom of two, this show delivers real, behind-the-scenes insight into podcasting, entrepreneurship, and what it actually looks like to build a business while raising a family. Krystle built Pivot Ball Change from a side hustle into a full-time podcast editing and production business, teaching herself everything along the way; systems, growth strategy, monetization, and how to trust herself when the path wasn't clear. Each episode is part education, part encouragement, and part honest conversation. You'll get practical podcasting tips, real talk about business growth and burnout, and the kind of behind-the-scenes honesty that makes you feel less alone. If you're a woman ready to make your next pivot, big or small, you're in the right place.

  1. 1d ago

    93. How Lisa Woodruff Built a 25 Million Download Podcast

    Lisa Woodruff, host of the Organize 365 podcast, has built an impressive business around a podcast that has generated more than 25 million downloads and 700+ numbered episodes since launching in 2014. But her journey to becoming a successful podcaster and entrepreneur wasn't exactly a straight line. Lisa shares why she chose audio over video, how she's continued generating fresh content after more than 1,000 episodes, and how her business has evolved every few years. We also talk about the importance of understanding your strengths, creating space to think, building a business around what works for you, and what Lisa would tell herself before recording that very first episode. We Cover: Why Lisa chose to launch an audio podcast instead of creating YouTube videos and how that decision shaped her connection with listeners.How she has generated more than 1,000 podcast episodes through different formats, recurring series, and fresh content ideas.The evolution of Organize 365, from an in-home organizing business to a successful podcast, online education platform, physical products, and research-based framework.How Lisa finds time to think strategically, stay ahead on content, and recognize which marketing strategies are actually working.Why understanding your strengths, trusting your gut, and being willing to evolve are essential to building a sustainable business. Links & Resources: Follow Lisa on Instagram: https://www.instagram.com/organize365/ Visit Lisa’s Website: https://organize365.com/ Listen to Lisa’s Podcast: https://organize365.com/podcast-landing-page/ Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

  2. Oct 28

    92. Letting Go to Grow: Amy Schmidt on Reinvention and Finding Your Purpose

    Amy Schmidt joins me to talk about reinvention, personal growth, and what it means to create a life that truly reflects who you are, especially in midlife. After 50, Amy embraced a new chapter by rebranding her podcast from Fearlessly Facing 50 to The Right Sized Life. We talk about creating personal spaces that support self-expression, building confidence through life transitions, and using simple daily questions to identify what energizes you, what drains you, and what serves your future self. Amy also shares how a legacy-focused mindset can help you prioritize what matters most, let go of physical and emotional clutter, and build meaningful connections through podcasting and community. Key Topics Covered: Amy's journey of reinvention and personal growth after 50Why Amy rebranded from Fearlessly Facing 50 to The Right Sized LifeCreating personal spaces that reflect who you are todaySimple self-care practices to identify what drains and energizes youUsing a legacy filter to make intentional decisions and focus on what mattersLetting go of physical and emotional clutter to make room for growthBuilding authentic connections and community through podcastingFinding confidence and resilience during midlife transitions Links & Resources: Follow Amy on Instagram: https://www.instagram.com/theamy.schmidt/ Cannonball: Fearlessly Facing Fifty and Beyond: https://link.amazon/B079WsXyZ Listen to Amy’s Podcast: https://podcasts.apple.com/us/podcast/the-right-sized-life-with-amy-schmidt/id1484425679 Visit Amy’s Website: https://fearlesslyfacingfifty.com/ Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

  3. Oct 21

    91. Podcast Download Numbers: What’s Realistic for Small Podcasts?

    Gail Fraser is a DIY podcaster who has built her show on her own, and she’s sharing what she’s learned along the way! We talk about everything from whether you need a separate Instagram account for your podcast to getting honest about download numbers and finding creative ways to approach your intro and outro music. Gail is passionate about keeping the human side of business alive in an increasingly AI-driven world, and she explains why podcasting is such a powerful way to build genuine connections. We also chat about how she uses AI in her own podcasting process and her advice for anyone who feels a little cringey showing up on social media to market their business. Key Topics Covered: How Gail started her podcast completely on her ownWhether you need a separate Instagram account for your podcastGetting real about podcast download numbers and measuring successWhy human connection and authenticity matter in an AI-driven worldCreative ideas for podcast intro and outro musicHow to use AI in your podcast without losing the human touchAdvice for getting more comfortable with social media marketing Links & Resources: Listen to the Are You Going To Heaven Or Hell Soundtrack: https://open.spotify.com/album/55l1HYbh1P9zyZTEu9UjHC?si=_OkbL-07Rt-SWQfuV9DqvA&utm_source=copy-link&nd=1&dlsi=fece254029504703 Listen to Gail’s Podcast: https://podcasts.apple.com/us/podcast/wheres-your-humanity/id6785683978 Follow Where’s Your Humanity on Instagram: https://www.instagram.com/wheresyourhumanitypod/ Follow Work Simple on Instagram: https://www.instagram.com/worksimple.io/ Follow Work Simple on Threads: https://www.threads.com/@worksimple.io Visit Gail’s Website: https://worksimple.io/ Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

  4. Oct 14

    90. Should I Put My Podcast on YouTube? with Ashley DiBiase

    Ashley DiBiase has built something many podcasters struggle to achieve: a show that has lasted for more than 200 episodes. As the host of Right Here in Mass and owner of the marketing agency Dash of Social, Ashley shares the systems and strategies that have helped her sustain her podcast, from batch recording and building a bank of episodes to her start-to-finish production process. We talk about how she lands guests, why she invites potential guests to pitch themselves through her website, and the intentional thought she puts into featuring businesses and voices from across Massachusetts. Ashley also shares why video and YouTube are becoming increasingly important for podcasters, the editing tools she recommends, and the numbers she actually looks at when measuring the success of her show. We wrap up with a more personal conversation about homemade granola, running, books and a TV recommendation you’ll want to add to your list. We Cover: Why batch recording and maintaining a bank of episodes can make podcasting more manageableHow she attracts guests and uses her website to encourage inbound guest pitchesWhy video and YouTube are becoming increasingly important for podcast growth and discoverabilityEditing and production tools Ashley recommends, including DescriptWhy download numbers aren't the only metric Ashley uses to measure podcast successThe importance of website traffic, engagement and building a community around your podcastAshley's homemade granola recipe, favorite books, love of running and current TV recommendation Links & Resources: Descript - Podcast Video + Audio Editing Tool: https://www.descript.com/?redirect=false Ashley's Granola Recipe: https://cookieandkate.com/healthy-granola-recipe/ Listen to Ashley’s Podcast: https://massachusettsbusinessnetwork.com/podcast/ Dash of Social Marketing Agency: https://dashofsocial.com/ Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

  5. Oct 7

    89. Bestselling Author Jo Piazza on the Evolution of Podcasting, Writing Historical Fiction and AI

    Jo Piazza is an award-winning journalist, bestselling author, and longtime podcaster who has spent years telling stories across books, podcasts, and journalism. We talk about her newest novel, The Parisian Heist, her recent book tour in Paris, and why connecting with readers is one of her favorite parts of being an author. Jo shares how her journalism background shapes the way she writes fiction, including her love of research and her commitment to grounding her stories in historical fact. We also get a sneak peek at the novel she is currently working on, inspired by the Natural Science Museum and the memories she made there during early motherhood. As one of the OGs of podcasting, Jo also takes us behind the scenes of her podcasting career, from launching Committed in 2015 to working with iHeartMedia, navigating the changing podcast industry, monetizing Under the Influence, and deciding what parts of podcasting to delegate. We wrap up with a conversation about the evolution of Under the Influence, the changing role of women online, the end of the trad wife era, celebrity podcasts, and Jo’s concerns about AI influencers and what AI could mean for both podcasting and publishing. Key Topics Covered Jo’s journey from award-winning journalist to bestselling author and podcasterThe inspiration behind The Parisian Heist and her recent book tour in ParisWhy research is Jo’s favorite part of writing novels and how journalism influences her fictionA sneak peek at Jo’s next novel and the meaningful connection she has to the Natural Science MuseumJo’s podcasting journey, from Committed to Under the InfluenceThe “glory days” of podcasting and what it was like working with iHeartMediaHow Jo monetizes her podcast with the help of a sales teamWhy you should delegate the parts of your podcast that don’t bring you joyHow Under the Influence has evolved from influencer culture commentary into a broader conversation about women and life onlineJo’s thoughts on the trad wife era, women’s presence online, and the future of influencer cultureThe potential impact of AI influencers on podcasting, publishing, and human connection Links & Resources: Listen to Committed: https://podcasts.apple.com/us/podcast/committed/id1382244741 The Parisian Heist: https://www.theparisianheist.com/ Follow Jo on Instagram: https://www.instagram.com/jopiazzaauthor/ Listen to Under the Influence: https://podcasts.apple.com/us/podcast/under-the-influence-with-jo-piazza/id1544171101 Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

  6. Sep 30

    88. How to Use Your Podcast to Generate Sales with Jillian Murphy

    Jillian Murphy, host of the Jillian Murphy Podcast and self-proclaimed “queen of sales,” joins me for a candid conversation about using your podcast as a tool to grow your business. Jillian shares why she intentionally keeps her episodes under 25 minutes, how her podcast generates revenue even without sponsors, and why she believes your show should evolve as your business evolves. We also dive into the personal side of podcasting, creating boundaries around your time, and what makes a guest worth inviting onto your show. I even get vulnerable about sales opportunities I’ve left on the table in my own business, and Jillian coaches me through what I can do differently moving forward. We Cover: Finding the right balance between personal and business content on your podcastWhy it’s okay to pivot and evolve the direction of your podcastJillian’s strategies for managing your time, including book-ending your weeks and blocking time for reflection and implementationHow to recognize when you’re leaving sales opportunities on the tableJillian’s mental checklist for deciding whether starting a podcast is right for youWhat makes a podcast guest stand out and why the “big” guests aren’t always the best guestsHow to identify guests who can actually move the needle for your podcast and business Links & Resources: Listen to Krystle’s Interview on Jillian’s Podcast: https://podcasts.apple.com/ca/podcast/how-to-monetize-your-podcast-with-krystle-frey/id1643196871?i=1000774677010&l=fr-CA Visit DMStarters.com: https://dmstarters.com/ Follow Jillian on Instagram: https://www.instagram.com/thejillianmurphy/ Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

  7. Sep 23

    87. We’re Hiring! And My Thoughts on Dancing With the Stars

    Pivot Ball Change is growing, and that means we’re looking to expand our team! I’m sharing all the details about the new position, including what we’re looking for, what the role will involve, expected hours, and how to apply. Hint: if you consider yourself a social media expert, you’ll definitely want to tune in. I’m also sharing two quick and easy dinner recipes, a local outdoor theater that has me excited to go back for a second time, a nostalgic TV show I’ve been watching in the background, and all of my thoughts on the latest season of Dancing With the Stars, including who I was glad to see go home, who I think could be a frontrunner, and the contestant I think might be a dark horse. Key Topics Covered: Pivot Ball Change’s plans to expand the teamDetails about the new social media position, expectations, hours, and how to applyTwo quick, easy, and slightly out-of-the-box dinner recipesA Tony Award-winning local outdoor theater worth checking outThe nostalgic TV show I’ve been watching latelyMy thoughts on the latest season of Dancing With the StarsDWTS frontrunners, dark horses, and who I was happy to see eliminated Links & Resources: Korean Beef Bowl Recipe: https://www.wellmaderestorative.com/recipes/korean-beef?utm_source=Pinterest&utm_medium=organic Buffalo Chicken Wraps: https://www.skinnytaste.com/buffalo-chicken-salad/?utm_source=substack&utm_medium=email American Players Theatre: https://www.americanplayers.org/ Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

  8. Sep 16

    86. You Can Be a Great Mom and Still Be Ambitious with Dr. Anne Welsh

    You can be a deeply devoted mom and still love your work, have big ambitions, and want a life outside of motherhood. Dr. Anne Welsh, clinical psychologist, certified executive coach, and author of Ambitious Mother, joins me to unpack why so many high-achieving moms feel like they’re failing, even when they’re doing objectively well. We talk about the ambition paradox, perfectionism, people-pleasing, and pretending, along with the guilt that can come with putting your child in childcare, prioritizing your career, or simply putting yourself first. Dr. Anne also shares how our own ambition can spill over into the expectations we have for our children, from youth sports to college, and why it’s worth asking whether those expectations are really theirs or ours. Plus, we talk about using podcast guesting as a powerful way to grow your reach, promote a book or business, and connect with new audiences without relying entirely on social media. We Cover: Why ambitious moms can feel like they’re failing even when they’re high-achievingThe ambition paradox and redefining what success can look likePerfectionism, people-pleasing, and pretending, and how these tendencies show up in motherhoodThe guilt that can come with childcare, prioritizing your career, and putting yourself firstHow our own ambitions and expectations can shape the way we parent our childrenRethinking youth sports, college, and the pressure we place on our kidsUsing podcast guesting and cold pitching to promote a book, business, or area of expertiseMotherhood doesn’t have to mean putting your ambition on the shelf, and ambition doesn’t have to mean sacrificing the parts of motherhood that matter most to you. This conversation is a reminder that we can create our own definition of success and give ourselves, and our children, permission to do the same. Links & Resources: Get Your Copy of Ambitious Mother: https://amzn.to/4xp4FhK Visit Dr. Anne’s Website: https://www.drannewelsh.com/ Follow Dr. Anne on Instagram: https://www.instagram.com/drannewelsh/ LinkedIn: https://www.linkedin.com/in/drannewelsh/ Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

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About

Pivot Ball Change is the podcast for mom entrepreneurs who want to grow a podcast, build a business, and actually enjoy the ride. Hosted by Krystle Frey, podcast producer, former professional ballerina, and mom of two, this show delivers real, behind-the-scenes insight into podcasting, entrepreneurship, and what it actually looks like to build a business while raising a family. Krystle built Pivot Ball Change from a side hustle into a full-time podcast editing and production business, teaching herself everything along the way; systems, growth strategy, monetization, and how to trust herself when the path wasn't clear. Each episode is part education, part encouragement, and part honest conversation. You'll get practical podcasting tips, real talk about business growth and burnout, and the kind of behind-the-scenes honesty that makes you feel less alone. If you're a woman ready to make your next pivot, big or small, you're in the right place.

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