Pivot Ball Change: Podcast Growth for Entrepreneurial Moms

Krystle Frey
  • 5.0 (3)
  • Arts
  • Updated Weekly

Pivot Ball Change is the podcast for mom entrepreneurs who want to grow a podcast, build a business, and actually enjoy the ride. Hosted by Krystle Frey, podcast producer, former professional ballerina, and mom of two, this show delivers real, behind-the-scenes insight into podcasting, entrepreneurship, and what it actually looks like to build a business while raising a family. Krystle built Pivot Ball Change from a side hustle into a full-time podcast editing and production business, teaching herself everything along the way; systems, growth strategy, monetization, and how to trust herself when the path wasn't clear. Each episode is part education, part encouragement, and part honest conversation. You'll get practical podcasting tips, real talk about business growth and burnout, and the kind of behind-the-scenes honesty that makes you feel less alone. If you're a woman ready to make your next pivot, big or small, you're in the right place.

  1. 2d ago

    90. Should I Put My Podcast on YouTube? with Ashley DiBiase

    Ashley DiBiase has built something many podcasters struggle to achieve: a show that has lasted for more than 200 episodes. As the host of Right Here in Mass and owner of the marketing agency Dash of Social, Ashley shares the systems and strategies that have helped her sustain her podcast, from batch recording and building a bank of episodes to her start-to-finish production process. We talk about how she lands guests, why she invites potential guests to pitch themselves through her website, and the intentional thought she puts into featuring businesses and voices from across Massachusetts. Ashley also shares why video and YouTube are becoming increasingly important for podcasters, the editing tools she recommends, and the numbers she actually looks at when measuring the success of her show. We wrap up with a more personal conversation about homemade granola, running, books and a TV recommendation you’ll want to add to your list. We Cover: Why batch recording and maintaining a bank of episodes can make podcasting more manageableHow she attracts guests and uses her website to encourage inbound guest pitchesWhy video and YouTube are becoming increasingly important for podcast growth and discoverabilityEditing and production tools Ashley recommends, including DescriptWhy download numbers aren't the only metric Ashley uses to measure podcast successThe importance of website traffic, engagement and building a community around your podcastAshley's homemade granola recipe, favorite books, love of running and current TV recommendation Links & Resources: Descript - Podcast Video + Audio Editing Tool: https://www.descript.com/?redirect=false Ashley's Granola Recipe: https://cookieandkate.com/healthy-granola-recipe/ Listen to Ashley’s Podcast: https://massachusettsbusinessnetwork.com/podcast/ Dash of Social Marketing Agency: https://dashofsocial.com/ Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

  2. Oct 7

    89. Bestselling Author Jo Piazza on the Evolution of Podcasting, Writing Historical Fiction and AI

    Jo Piazza is an award-winning journalist, bestselling author, and longtime podcaster who has spent years telling stories across books, podcasts, and journalism. We talk about her newest novel, The Parisian Heist, her recent book tour in Paris, and why connecting with readers is one of her favorite parts of being an author. Jo shares how her journalism background shapes the way she writes fiction, including her love of research and her commitment to grounding her stories in historical fact. We also get a sneak peek at the novel she is currently working on, inspired by the Natural Science Museum and the memories she made there during early motherhood. As one of the OGs of podcasting, Jo also takes us behind the scenes of her podcasting career, from launching Committed in 2015 to working with iHeartMedia, navigating the changing podcast industry, monetizing Under the Influence, and deciding what parts of podcasting to delegate. We wrap up with a conversation about the evolution of Under the Influence, the changing role of women online, the end of the trad wife era, celebrity podcasts, and Jo’s concerns about AI influencers and what AI could mean for both podcasting and publishing. Key Topics Covered Jo’s journey from award-winning journalist to bestselling author and podcasterThe inspiration behind The Parisian Heist and her recent book tour in ParisWhy research is Jo’s favorite part of writing novels and how journalism influences her fictionA sneak peek at Jo’s next novel and the meaningful connection she has to the Natural Science MuseumJo’s podcasting journey, from Committed to Under the InfluenceThe “glory days” of podcasting and what it was like working with iHeartMediaHow Jo monetizes her podcast with the help of a sales teamWhy you should delegate the parts of your podcast that don’t bring you joyHow Under the Influence has evolved from influencer culture commentary into a broader conversation about women and life onlineJo’s thoughts on the trad wife era, women’s presence online, and the future of influencer cultureThe potential impact of AI influencers on podcasting, publishing, and human connection Links & Resources: Listen to Committed: https://podcasts.apple.com/us/podcast/committed/id1382244741 The Parisian Heist: https://www.theparisianheist.com/ Follow Jo on Instagram: https://www.instagram.com/jopiazzaauthor/ Listen to Under the Influence: https://podcasts.apple.com/us/podcast/under-the-influence-with-jo-piazza/id1544171101 Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

  3. Sep 30

    88. How to Use Your Podcast to Generate Sales with Jillian Murphy

    Jillian Murphy, host of the Jillian Murphy Podcast and self-proclaimed “queen of sales,” joins me for a candid conversation about using your podcast as a tool to grow your business. Jillian shares why she intentionally keeps her episodes under 25 minutes, how her podcast generates revenue even without sponsors, and why she believes your show should evolve as your business evolves. We also dive into the personal side of podcasting, creating boundaries around your time, and what makes a guest worth inviting onto your show. I even get vulnerable about sales opportunities I’ve left on the table in my own business, and Jillian coaches me through what I can do differently moving forward. We Cover: Finding the right balance between personal and business content on your podcastWhy it’s okay to pivot and evolve the direction of your podcastJillian’s strategies for managing your time, including book-ending your weeks and blocking time for reflection and implementationHow to recognize when you’re leaving sales opportunities on the tableJillian’s mental checklist for deciding whether starting a podcast is right for youWhat makes a podcast guest stand out and why the “big” guests aren’t always the best guestsHow to identify guests who can actually move the needle for your podcast and business Links & Resources: Listen to Krystle’s Interview on Jillian’s Podcast: https://podcasts.apple.com/ca/podcast/how-to-monetize-your-podcast-with-krystle-frey/id1643196871?i=1000774677010&l=fr-CA Visit DMStarters.com: https://dmstarters.com/ Follow Jillian on Instagram: https://www.instagram.com/thejillianmurphy/ Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

  4. Sep 23

    87. We’re Hiring! And My Thoughts on Dancing With the Stars

    Pivot Ball Change is growing, and that means we’re looking to expand our team! I’m sharing all the details about the new position, including what we’re looking for, what the role will involve, expected hours, and how to apply. Hint: if you consider yourself a social media expert, you’ll definitely want to tune in. I’m also sharing two quick and easy dinner recipes, a local outdoor theater that has me excited to go back for a second time, a nostalgic TV show I’ve been watching in the background, and all of my thoughts on the latest season of Dancing With the Stars, including who I was glad to see go home, who I think could be a frontrunner, and the contestant I think might be a dark horse. Key Topics Covered: Pivot Ball Change’s plans to expand the teamDetails about the new social media position, expectations, hours, and how to applyTwo quick, easy, and slightly out-of-the-box dinner recipesA Tony Award-winning local outdoor theater worth checking outThe nostalgic TV show I’ve been watching latelyMy thoughts on the latest season of Dancing With the StarsDWTS frontrunners, dark horses, and who I was happy to see eliminated Links & Resources: Korean Beef Bowl Recipe: https://www.wellmaderestorative.com/recipes/korean-beef?utm_source=Pinterest&utm_medium=organic Buffalo Chicken Wraps: https://www.skinnytaste.com/buffalo-chicken-salad/?utm_source=substack&utm_medium=email American Players Theatre: https://www.americanplayers.org/ Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

  5. Sep 16

    86. You Can Be a Great Mom and Still Be Ambitious with Dr. Anne Welsh

    You can be a deeply devoted mom and still love your work, have big ambitions, and want a life outside of motherhood. Dr. Anne Welsh, clinical psychologist, certified executive coach, and author of Ambitious Mother, joins me to unpack why so many high-achieving moms feel like they’re failing, even when they’re doing objectively well. We talk about the ambition paradox, perfectionism, people-pleasing, and pretending, along with the guilt that can come with putting your child in childcare, prioritizing your career, or simply putting yourself first. Dr. Anne also shares how our own ambition can spill over into the expectations we have for our children, from youth sports to college, and why it’s worth asking whether those expectations are really theirs or ours. Plus, we talk about using podcast guesting as a powerful way to grow your reach, promote a book or business, and connect with new audiences without relying entirely on social media. We Cover: Why ambitious moms can feel like they’re failing even when they’re high-achievingThe ambition paradox and redefining what success can look likePerfectionism, people-pleasing, and pretending, and how these tendencies show up in motherhoodThe guilt that can come with childcare, prioritizing your career, and putting yourself firstHow our own ambitions and expectations can shape the way we parent our childrenRethinking youth sports, college, and the pressure we place on our kidsUsing podcast guesting and cold pitching to promote a book, business, or area of expertiseMotherhood doesn’t have to mean putting your ambition on the shelf, and ambition doesn’t have to mean sacrificing the parts of motherhood that matter most to you. This conversation is a reminder that we can create our own definition of success and give ourselves, and our children, permission to do the same. Links & Resources: Get Your Copy of Ambitious Mother: https://amzn.to/4xp4FhK Visit Dr. Anne’s Website: https://www.drannewelsh.com/ Follow Dr. Anne on Instagram: https://www.instagram.com/drannewelsh/ LinkedIn: https://www.linkedin.com/in/drannewelsh/ Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

  6. Sep 9

    85. Summer Recap: Watermelon Margaritas, No Longer Working from Home, and Smart Watches

    Summer is officially over, the kids are back in childcare and school, and I’m ready for a little reset. I’m recapping what worked, what didn’t, and what I’ll be doing differently next summer, from childcare and screen time to behavior strategies, summer lunches, and finding a better rhythm for working from home. I’m also sharing a behind-the-scenes look at Pivot Ball Change, including how my team has helped me manage the workload, where most of my business actually comes from, how my nine-week podcast launch series performed, and a brand-new client who has landed some incredible guests. And of course, I’m bringing back the 4 F’s with dinner inspiration, a 20-year-old appetizer recipe, fall fashion favorites, a trip that finally made it out of the group chat, a wedding-crashing story, and my latest and current reads. We Cover: What worked and what didn’t work with our summer childcare, routines, screen time, and parenting strategiesWhy I felt like I was just surviving with Pivot Ball Change this summer and how my team has become a huge part of managing the businessThe surprising ways Pivot Ball Change actually generates most of its business and why social media isn’t necessarily the biggest driverHow my nine-week podcast launch series performed, including the download numbers and whether I think it was worth the time and effortMy latest Pivot Ball Change client, why niche podcasts can be a powerful opportunity for professionals, and the events and speaking opportunities I’m hoping to do more ofThe return of the 4 F’s: food, fashion, fun and fiction, including dinner inspiration, Amazon mom jeans, fall accessories, watermelon margaritas, and my latest book recommendations Summer definitely had its challenges, but it also taught me a lot about what I need personally and professionally to feel like I’m thriving instead of just getting through the season. I’m taking those lessons into the fall, along with a few new ideas for Pivot Ball Change, some changes to my work routine, and hopefully a lot more fun along the way. Links & Resources: Kid’s Watch: https://amzn.to/4zToOyO Dog Man Book Series: https://amzn.to/4gS0lBk Amy Schmidt’s Podcast: https://podcasts.apple.com/us/podcast/the-right-sized-life-with-amy-schmidt/id1484425679 Sign-up for Everyday M&K Recipes: https://everydaymandk.substack.com/subscribe?params=%5Bobject%20Object%5D Angels + Arrows Fashion Boutique: https://www.angelsandarrowsboutique.com/ Barrel Jeans: https://amzn.to/4raeQVR Bauble Necklace: https://amzn.to/4xezPIq Fish Necklace: https://amzn.to/46Shnul Chatham Bars Inn: https://www.chathambarsinn.com/  Theo of Golden: https://amzn.to/4r1scUb Dolly All the Time: https://amzn.to/4cSMUjB Big Little Truths: https://amzn.to/4A3sHBq Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

  7. Sep 2

    84. How to Launch a Podcast Step 9: How to Stay Consistent and Grow Your Podcast After Launch

    Launching a podcast is exciting, but what happens after the launch is what really determines whether your show has staying power. In this episode, I share practical strategies for staying consistent, growing your audience, and making podcasting more sustainable long after your first few episodes go live. From batching episodes and setting clear goals to using analytics, repurposing content, delegating tasks, and appearing as a guest on other podcasts, these strategies can help you take the pressure off while continuing to build momentum. I also talk about the emotional ups and downs that come with podcasting and why learning to ride the waves is just as important as having a solid strategy. Key Topics Covered: Why you should have episodes four, five, and six ready to go when you launchHow batching podcast episodes can save time and make consistency easierSetting long-term goals for your podcast and defining what success looks likeUsing podcast analytics to better understand your audience and content performanceRepurposing or re-releasing popular episodes during holidays and slower seasonsWhat podcast tasks you should consider delegating as your show growsHow guesting on other podcasts can expand your reach and build credibilityManaging the emotional highs and lows that come with growing a podcastWhy consistency doesn't have to mean creating something completely new every week Links & Resources: Victoria’s Episode: https://www.pivotballchange.com/podcast-1/47-finding-my-pink-again-why-im-bringing-pivot-ball-change-back-24p45-eaesj-ksjtj-ygxw2-w4al3-jpyfw-elj4f-rjwbc-ssx7x-8ltms-bbcsh-tzmsl-ml8m7-7xlbb Find a Guest, Be a Guest Facebook Group: https://www.facebook.com/groups/podcastguestcollaboration Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

  8. Aug 26

    83. How to Launch a Podcast Step 8: The Launch Strategy That Ranks New Podcasts in the Top 5

    We’re almost there! If you’ve been following along for the last few weeks, you know I’ve been walking you through my step-by-step process of how to launch a podcast. This week’s episode is episode eight of nine and we are breaking down what it actually takes to launch and grow a podcast that people stick with. From nailing your planning and timing to building buzz through social media, collaborations, and giveaways, I share practical, tested strategies for getting your show in front of the right ears and keeping listeners coming back for more. Key Topics Covered: Podcast launch planning and timingScheduling and releasing episodes strategicallySocial media marketing strategies that actually workCollaborations and guest appearances to expand reachUsing giveaways to boost engagement and downloadsPR and media exposure tactics for new showsTurning episodes into shareable contentEngaging your audience with strong calls to action Links & Resources: Listen to Ep. 66 with Shannon Leyko: https://www.pivotballchange.com/podcast-1/66 Let’s Connect! Book Your Podcast Consultation Today: https://www.pivotballchange.com/services Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/ Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/ Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

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About

Pivot Ball Change is the podcast for mom entrepreneurs who want to grow a podcast, build a business, and actually enjoy the ride. Hosted by Krystle Frey, podcast producer, former professional ballerina, and mom of two, this show delivers real, behind-the-scenes insight into podcasting, entrepreneurship, and what it actually looks like to build a business while raising a family. Krystle built Pivot Ball Change from a side hustle into a full-time podcast editing and production business, teaching herself everything along the way; systems, growth strategy, monetization, and how to trust herself when the path wasn't clear. Each episode is part education, part encouragement, and part honest conversation. You'll get practical podcasting tips, real talk about business growth and burnout, and the kind of behind-the-scenes honesty that makes you feel less alone. If you're a woman ready to make your next pivot, big or small, you're in the right place.

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