Beyond The Brand

Bloom and Capture Co

Beyond the Brand dives into the real stories behind small businesses. Hear honest conversations with founders about their journey, wins, struggles and the people and passion that make their brands come to life.

Episodes

  1. Jan 28

    09: Beyond Old Country Bath & Body

    In this episode of Beyond the Brand, I’m sitting down with Jordan, the founder of Old Country Bath & Body, for a cozy, honest conversation about building a handmade bath & body brand from the ground up and what that journey really looks like behind the scenes. We talk about the human behind Old Country Bath & Body, what it’s like being a mom and a business owner, and how her love for travel and creativity shows up in her work. Jordan shares how she got started with inspiration from her sister-in-law, her favourite products to make (and her least favourite), her most popular scents, and some products that unexpectedly flopped or surprisingly took off. We chat about what she currently offers versus what she used to offer, the surprising parts of running a small business, handling setbacks and tough customers, adjusting as the business grows, and what we would both say to our younger selves. We also touch on my creative inspirations from family, upcoming events including The Galentine’s Market, Bloom Into Spring, and Harvest & Home, and where you can find Jordan and Old Country Bath & Body online. This episode is for anyone who loves small business stories, handmade products, and honest conversations about building something with heart. Mentioned in this episode:
Becky Hinch Photography https://www.instagram.com/beckyhinchphotography?igsh=enJhbWZjbTNob2Ex 
Allegra Marketing Print Mail https://www.instagram.com/allegrakingston?igsh=MTUwOXVtcTB2ZGNyMQ== Grab a cozy drink and settle in 🤍 Connect With Us Host — Robyn Mae / Bloom & Capture Co
 Host Instagram: https://www.instagram.com/bloomandcaptureco Podcast Instagram: https://www.instagram.com/thebeyondthebrandpodcast?igsh=MXY0dHE2cGd0NWN3bQ== Facebook: https://www.facebook.com/share/1ACHhfHEdt/?mibextid=wwXIfr Guest — Jordan / Old Country Bath & Body https://www.instagram.com/oldcountry_bab?igsh=MTl4aDdiYjA3ejEyNQ==

    30 min
  2. Jan 27

    08: Beyond Little Pastry Shop

    In this episode of Beyond the Brand, I’m sitting down with Alisha, the founder of Little Pastry Shop, for a cozy, honest conversation about building a bakery from the ground up and what that journey really looks like behind the scenes. We talk about the human behind the brand, what it’s like being a mom and a small business owner, and how authenticity shows up even on the hard days. Alisha shares the realities of wanting to quit sometimes, how she works through those moments, and what keeps her going. We also chat about building connections with other business owners, professional contacts turning into real friendships, and navigating life as a woman in business. We get into fun behind the scenes details like narrowing down her single macaron flavours (no more 12 at once 😂), her sourdough bagels and cream cheese flavours, top selling products, a sourdough starter class coming up, driving 2+ hours for high quality ingredients and even the possibility of going on a baking show!?!? Plus, we touch on future collab ideas, channeling inner Barbie for The Galentine’s Market and why I decided to rebrand Life, Softly to Hey Lovely. This episode is for anyone who loves small business stories, honest conversations, and hearing what it really looks like to build something with heart. Mentioned in this episode:
 Sunshine & Coffee Co https://www.instagram.com/shopsunshineandcoffee?igsh=aDJrbWJ6cnQ0cnYw 
Old Country Bath & Body https://www.instagram.com/oldcountry_bab?igsh=MTl4aDdiYjA3ejEyNQ== Grab a cozy drink and settle in 🤍 Connect With Us Host — Robyn Mae / Bloom & Capture Co
 Host Instagram: https://www.instagram.com/bloomandcaptureco Podcast Instagram: https://www.instagram.com/thebeyondthebrandpodcast?igsh=MXY0dHE2cGd0NWN3bQ== Facebook: https://www.facebook.com/share/1ACHhfHEdt/?mibextid=wwXIfr Guest — Alisha / Little Pastry Shop https://www.instagram.com/littlepastryshopygk?igsh=MXV2cnhtOTNnenZ2dQ==

    34 min
  3. Jan 19

    07: Beyond Front & Centre

    In this episode of Beyond the Brand, I’m sitting down with Patricia, the co-founder of Front & Centre Bakery, for a warm, honest conversation about building a bakery from the ground up and what that journey really looks like behind the scenes. We talk about who Patricia is beyond the business, the heart behind Front & Centre Bakery, and how the idea grew naturally into what it is today alongside her husband. From balancing life, marriage, and work, to navigating the realities of running a home-based bakery, this episode dives into the parts of small business ownership that don’t always get talked about. Patricia shares the highs and the hard moments like setting boundaries when your business lives at home, protecting your energy, working with your partner, and staying grounded as things grow. We also talk about purpose, values, and how to grow a business without losing your love for what you started. We chat about exciting things ahead, including their new storefront, local markets and the Galentine’s Market, plus what it’s really like stepping into a new season of growth. This episode is for anyone who loves intentional local brands, is curious about the behind-the-scenes of a home bakery, or needs a reminder that you don’t have to have it all figured out you just have to be willing to try. Grab a cozy drink and settle in 🤍 Connect With Us Host — Robyn Mae / Bloom & Capture Co
 Instagram: https://www.instagram.com/bloomandcaptureco
 Facebook: https://www.facebook.com/share/1ACHhfHEdt/?mibextid=wwXIfr Guest — Patricia / Front & Centre Bakery Instagram: https://www.instagram.com/thefrontandcentrebakery?igsh=MXIwNjcwNGdkMTN0Mw== Facebook: https://www.facebook.com/share/1Zmy7NZ8bB/?mibextid=wwXIfr

    34 min

About

Beyond the Brand dives into the real stories behind small businesses. Hear honest conversations with founders about their journey, wins, struggles and the people and passion that make their brands come to life.