Figures Without Fear

lynnezt
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  • Entrepreneurship
  • Updated Weekly

Helping small businesses understand the numbers behind their business so that they can make better decisions and be able to pay themselves what they are worth much sooner!

  1. 1d ago

    Stop Trying to Make More Money (And Start Making More of the Money You Already Have)

    Welcome back to Figures Without Fear. This week's episode is a little more personal than usual because I'm sharing a lesson that took me years, and quite a lot of money, to learn. Like many business owners, I started my business because I wanted more freedom, more flexibility and the ability to pay myself a decent income. For me, that number was £5,000 a month. The problem was, I convinced myself that to achieve that, I needed a £100,000 business. So that's exactly what I spent years chasing. I invested in courses, coaches, software, subscriptions, offices, training rooms and just about every shiny object that promised to help me get there. Yet despite all that effort, there were still months when I wasn't paying myself properly at all. In this episode, I'm sharing the moment I realised I'd been chasing completely the wrong number, why turnover is one of the most misunderstood figures in business, and the simple calculation that changed the way I look at business forever. If you've ever thought, "I just need more sales," or found yourself chasing revenue targets because everyone else seems to be, then this episode could save you years of frustration. We'll talk about why bigger isn't always better, why profit matters more than popularity, and how understanding just a handful of key numbers can help you build a business that actually benefits you. So grab a cuppa, get comfortable, and let's dive into why making more money isn't always the answer — and why making more of the money you already have might just change everything. Subscribe to Figures Without Fear to get more hints, tips and ideas to grow your business Book a FREE strategy call to help align your business plans with your personal income goals Share this post with your audience to help other small business owners Join The Business Club for ongoing support, advice and guidance. Join Here! Take The Pay Day Challenge! Start paying yourself a consistent wage from net month. Learn more here

    22 min

  2. Jun 5

    #23 Pricing For Sustainability

    Are you pricing your products and services based on what your business actually needs… or are you simply charging what everyone else seems to be charging? Because if you're working hard, making sales, staying busy, and still struggling to pay yourself properly at the end of the month, your pricing could be the real problem. In this week's episode of Figures Without Fear, I'm tackling one of the biggest mistakes I see new and small business owners make time and time again – pricing for popularity instead of sustainability. We'll explore why copying competitors' prices can be dangerous, how underpricing creates pressure, stress and burnout, and why more customers aren't always the answer. I'll also share a simple way to start building prices that support your business goals, your lifestyle and your long-term growth. If you've ever worried about charging too much, felt nervous about increasing your prices, or wondered why there's never quite enough money left over at the end of the month, this episode is for you. Because you're not here to build the cheapest business. You're here to build one that pays you properly. Grab a notebook, join me for a listen, and let's make sure your pricing is working for you, not against you. 🎙️   Ways to work with me   Join my Business Club: https://thebusinessbuilderonline.com/the-business-club/ Take The Pay Day Challenge: https://thebusinessbuilderonline.com/the-pay-day-challenge/ Come to the next Retreat: https://thebusinessbuilderonline.com/the-business-builder-retreat/

    20 min

  3. May 29

    #22 3 Ways to Increase Profit Margins Without Raising Your Prices

    Most small business owners think the answer to making more money is getting more customers. But what if the real problem isn’t sales… What if it’s what’s happening to the money after it comes into the business? Because I see this all the time: Busy businesses. Fully booked diaries. Money coming in regularly. …and yet the business owner still isn’t paying themselves properly. Why? Because turnover and profit are not the same thing. And if your profit margins are poor, working harder often just makes you more exhausted — not more profitable. That’s exactly what I’m talking about in my latest LinkedIn newsletter: “3 Ways to Increase Profit Margins Without Raising Your Prices” Inside I cover: ✔️ Why some products and services secretly drain profit ✔️ The tiny leaks quietly costing your business money ✔️ Why existing customers are often your biggest profit opportunity ✔️ Simple ways to improve profitability without charging more Plus I’ve included two quick practical tasks you can implement immediately to start thinking more like a CEO and less like someone constantly chasing the next sale. Because you don’t always need more customers… Sometimes you just need to keep more of what you’re already earning. If that sounds like something your business desperately needs right now, this episode is definitely worth a listen.   Ways to work with me...   Subscribe to Figures Without Fear to get more hints, tips and ideas to grow your business   Take The Pay Day Challenge! Start paying yourself a consistent wage from net month. Learn more here   Book a FREE strategy call to help align your business plans with your personal income goals   Share this post with your audience to help other small business owners   Join The Business Club for ongoing support, advice and guidance. Join Here!

    28 min

  4. May 22

    The Difference Between Gross Profit and Net Profit (and Why It Really Matters for Your Salary)

    As sole traders we are taught to pay ourselves whatever is left at the end of the month. But what if that amount is not enough? The problem is not too little turnover The problem is not too few clients or customers The problem is not understanding the difference between gross profit and net profit. And that misunderstanding quietly kills businesses. You can be: ✔ Making sales ✔ Growing revenue ✔ Seeing money come in …but still be: ✖ Underpaying yourself ✖ Struggling with cash flow ✖ Running something that isn’t actually sustainable Here’s the hard truth: Revenue is vanity. Gross profit is insight. Net profit is reality. And your salary? 👉 That comes last—unless you plan for it properly. In my latest newsletter, I break this down in simple, no-jargon terms: What gross profit actually tells you (and why it’s not enough) What net profit really means for your business survival Why your salary should be treated like a non-negotiable cost How to build a business that actually pays you—not just your bills Plus, I’ve included two simple exercises to help you apply it immediately. Because understanding this isn’t about accounting. It’s about building a business that works for you. If you’ve ever thought: “Where is all the money actually going?” This one’s for you.   Don’t want to go it alone? Here’s how we can work together…   Book a FREE strategy call to help align your business plans with your personal income goals Join The Business Club for ongoing support, advice and guidance. Join Here! Take The Pay Day Challenge! Start paying yourself a consistent wage from net month. Learn more here

    20 min

  5. May 15

    Building a Simple Sales Pipeline Tracker (Without Overcomplicating It)

    Let me ask you something… How many potential customers have you spoken to recently… that just quietly disappeared? No follow-up. No system. No idea what happened next. Because if you’re anything like most business owners—I’ve been there too—you’re relying on memory, messages, and a bit of hope to manage your sales. And that’s where things start slipping through the cracks. Great conversations… gone. Warm leads… forgotten. Opportunities… missed. Not because your offer isn’t good enough— but because there’s no simple way to track what’s actually going on. So in today’s episode, we’re fixing that. We’re talking about how to build a simple, no-nonsense sales pipeline tracker—the kind that takes minutes to set up, seconds to update, and actually gets used. No complicated systems. No corporate jargon. Just something practical that helps you see: Who’s interested… Who needs a follow-up… And where your next sale is really coming from. Because here’s the truth… You don’t need more leads. You just need to manage the ones you’ve already got—properly. Let’s get into it.   What do do next...   Come and join The Business Club: https://thebusinessbuilderonline.com/the-business-club/   Take The Pay Day Challenge: https://thebusinessbuilderonline.com/the-pay-day-challenge/

    25 min

  6. May 8

    Why You're Not Able To Pay Yourself Even Though Your Making Money

    Let me ask you something… Have you ever looked at your business and thought, “I just need to make more money”? So you push harder. More sales. More clients. More pressure. And on the surface, it looks like it’s working. Your revenue goes up. Your business grows. But somehow… nothing really changes for you. You’re busier than ever. More stressed than before. And still not paying yourself what you’re worth. In fact, your £100K business turns into a £150K business… …and you’re still taking home the same amount. Or less. If that sounds familiar, this episode is going to hit close to home. Because the problem isn’t how much you’re making — it’s how much you’re keeping. And until you fix that, your business will keep expanding to consume everything you bring in… like trying to fill a bucket with a hole in the bottom. In today’s episode, we’re talking about the shift that most business owners never make — the one that changes everything: 👉 Moving from chasing revenue… to building for profit. Because if your business can’t pay you properly, consistently, every single month… It’s not really a business. And once you see that? You can’t unsee it. Let’s get into it.     Next steps you can take...   Subscribe to Figures Without Fear to get more hints, tips and ideas to grow your business Book a FREE strategy call to help align your business plans with your personal income goals Share this post with your audience to help other small business owners Take The Pay Day Challenge! Join Here Join The Business Club for ongoing support, advice and guidance. Join Here!

    17 min

  7. May 1

    Why Your Break Even Point Is Higher Than You Think

    Let’s talk about something most business owners don’t realise until they’re deep into it… Your break-even number probably isn’t what you think it is. On paper, it seems simple. Earn enough to cover your costs, and you’re good… right? But in reality, it’s rarely that straightforward. You can be busy. You can have money coming in. You can even feel like things are working… And still not be properly covering your costs — let alone paying yourself what you deserve. In this episode, we break down why that gap exists between what you think your business needs and what it actually needs — and why that gap is often the root of financial stress, confusion, and feeling like you’re constantly working but never quite getting ahead. We’ll walk through the key concepts that trip so many people up, including: The real meaning of break-even (and why it must include paying you) The difference between turnover and profit — and why it matters more than you think Why your margins might not be as strong as they look How hidden costs quietly push your break-even higher The cycle that keeps you busy but not profitable Plus, there are a couple of simple, practical tasks you can do straight away to get clarity on your numbers — no complicated spreadsheets required. Because here’s the truth: More sales won’t fix a business that isn’t built on solid numbers. In fact, they can make things worse. But once you understand what your business actually needs to work… everything changes. This episode is your reality check — the one that helps you stop guessing, start understanding your numbers, and begin building a business that actually supports you. If you’ve ever wondered why you’re working so hard but still not seeing the financial results you expected… This one’s for you.   Next steps you can take...  Subscribe to Figures Without Fear to get more hints, tips and ideas to grow your business Book a FREE strategy call to help align your business plans with your personal income goals Share this post with your audience to help other small business owners Take The Pay Day Challenge! Join Here Join The Business Club for ongoing support, advice and guidance. Join Here!

    27 min

  8. Apr 26

    If you're still doing this you are not the CEO of your business

    Starting a business is exciting. You’ve got the ideas, you’ve got the energy, and you’ve got a vision. You know what you want and as long as you stay positive and just keep going you will get there, right? But here’s the truth most people don’t tell you: Just because you started a business doesn’t mean you’re acting like the CEO. A real CEO doesn’t just do things — they make decisions based on clarity, especially around numbers. They don’t allocate budgets for something they know they don’t need or that they can’t see the value in or where the return on the investment will be. They don’t put their focus on fluffy stuff that will usually cost money rather than make it (and a CEO knows the difference and is honest about it) But most new business owners don’t do any of this high-level stuff, because they are NOT acting like a CEO How do you know if you are? If you’re still doing any of the things we talk about in this podcast episode, you’re not leading your business… you’re just busy in it and being busy doesn’t necessarily transfer into getting paid.

    25 min
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About

Helping small businesses understand the numbers behind their business so that they can make better decisions and be able to pay themselves what they are worth much sooner!

Information

  • Creator
    lynnezt
  • Years Active
    2025 - 2026
  • Episodes
    24
  • Rating
    Clean
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    Figures Without Fear