Be-Picked: How to Get Recommended by AI

Andrew Colsky, JD, LPC

Be-Picked: How to Get Recommended by AIYour next client may be asking ChatGPT who to hire. Will AI recommend you or your competitors? The way people find businesses and professionals is changing. Instead of searching through websites and advertisements, potential clients are asking ChatGPT, Google Gemini, Perplexity, and other AI platforms who they should trust, hire, and do business with. And AI is making recommendations. The question is whether you're one of them. Welcome to Be-Picked, the podcast that helps business owners and professionals get found, build credibility, and become the trusted choice in an AI-driven world. Discover why AI recommends certain businesses over others, how AI search differs from traditional SEO, and what you can do to improve your visibility, authority, and trustworthiness. Each episode explores practical strategies, emerging trends, and the psychology behind why people choose one professional over another. Because being good at what you do isn't enough if potential clients never discover you. Stop chasing clients. Become the business clients are looking for. Be-Picked. Get Found. Get Chosen. Your Host Andrew Colsky, JD, LPC is a licensed attorney and mental health clinician and the founder of Be-Picked. He built the Credibility Generator™, software that helps attorneys and professional service providers create their own credibility content, and he teaches the approach through consulting and the AIthority Bootcamp. His books, Left of Trust and The AIthority Quotient, are available HERE. Be-Picked is not a marketing agency. It does not buy ads or produce marketing for you. Learn more at be-picked.com.

  1. 3d ago

    How Lawyers Become Easier for AI to Recommend

    Free for attorneys: the first chapter of Left of Trust, on why excellent lawyers get overlooked and what to do about it. Get it here: https://www.leftoftrust.com In this episode, Andrew Colsky talks with Lorraine Ball about how attorneys and law firms can turn client reviews, testimonials, FAQs, and real customer questions into content that builds trust and improves online visibility. Instead of constantly searching for new content ideas, lawyers can use the questions and feedback they already receive to create useful marketing assets that support SEO, local search, and client acquisition. What You’ll Learn:How to turn client feedback into authentic reviews and testimonialsWhy client questions can become valuable blog posts and FAQ contentHow Google Business Profile can improve local visibility and generate callsWhy user-generated content can be especially powerful for professional servicesHow attorneys can use testimonials while maintaining professionalismHow to create a repeatable content system without constantly creating from scratchWhy answering real client questions can strengthen your SEO and AI search visibilityHow to choose the right platforms for your law firm's audienceAndrew and Lorraine also discuss practical ways attorneys can keep their content fresh by focusing on what clients are already asking and saying. If you're looking for law firm marketing, attorney marketing, local SEO for lawyers, Google Business Profile strategies, law firm content marketing, reviews, testimonials, or user-generated content, this episode provides practical strategies for building credibility and attracting better-fit clients. Chapters00:00 Understanding User-Generated Content 07:20 Turning Customer Questions into Content 19:36 Utilizing Google My Business for Reviews More from Be-Picked: Free chapter of Left of Trust: https://www.leftoftrust.com Take the free Credibility Assessment: https://www.credibilitygenerator.com Get the book: https://www.leftoftrust.com Work with Andrew, or book him to speak: https://www.andrewcolsky.com #lawyers #attorneys #lawfirm #legalmarketing #lawpractice #AIsearch

  2. 6d ago

    AI Search: Could Your Content Shortcut Be Making You Harder to Find?

    You’re using AI to create more content in less time. But could that shortcut be making your business harder to find? For lawyers, solo practitioners, and professional service providers, publishing more does not automatically give prospective clients a reason to choose you. If your content sounds like everyone else’s, what makes your expertise stand out? Andrew Colsky joins John Sammon, CEO of Sixth City Marketing, to explore where AI helps with content and where relying on it too heavily can leave your business blending into the crowd. John shares changes his agency made to its own website, including refocusing content around its expertise and reviewing older posts. They also discuss using short interviews to capture the experience, answers, and stories generic content can miss. You’ll hear: • Why your unique voice matters in AI SEO. • How to review content that drifts away from your services. • Why useful videos don’t need studio-level perfection. • How a website and broader online presence work together. • Why tracking inquiries and sales matters more than publishing alone. Before you automate another batch of content, consider what it reveals about your business that a competitor couldn’t say. More from Be-Picked: Are you positioned to get recommended by AI? Get your free AIthority Quotient report at: https://www.getyouraq.com Get our books: The AIthority Quotient and Left of Trust at https://www.be-picked.com/books Work with Andrew, or book him to speak: https://www.andrewcolsky.com #lawyers #attorneys #lawfirm #legalmarketing #lawpractice #AIsearch

  3. Oct 19

    AI Search for Lawyers: The Trust Signals That Matter

    Free for attorneys: the first chapter of Left of Trust, on why excellent lawyers get overlooked and what to do about it. Get it here: https://www.leftoftrust.com In this episode, Andrew Colsky explores how lawyers and law firms can adapt to AI search, niche positioning, and strategic content to become more visible and more relevant to the clients they want to attract. As AI-driven search changes how people discover legal services, generic content and broad positioning are becoming less effective. The firms that stand out are the ones that clearly demonstrate expertise, relevance, and an understanding of specific client problems. What You’ll Learn: • Why generic AI-generated content can make law firms less distinctive • How attorneys can use AI while maintaining expertise and credibility • Why useful, problem-solving legal content matters in AI search • How niche positioning can strengthen attorney visibility • How to create content around the questions real clients are asking • Why specificity can help law firms stand out from competitors • How attorneys can prepare for the changing search landscape • What law firms should focus on now to build long-term online authority If you're a lawyer or law firm leader looking for AI marketing for attorneys, law firm SEO, AI search visibility, legal content marketing, attorney marketing, or better client acquisition strategies, this episode offers practical ideas for adapting to the next generation of search. Chapters 00:00 The Journey into AI 05:26 AI and Content Creation 11:24 AI Implementation Challenges 16:49 AI and Business Differentiation 23:15 The Future of Professional Services More from Be-Picked: Free chapter of Left of Trust: https://www.leftoftrust.com Take the free Credibility Assessment: https://www.credibilitygenerator.com Get the book: https://www.leftoftrust.com Work with Andrew, or book him to speak: https://www.andrewcolsky.com #lawyers #attorneys #lawfirm #legalmarketing #lawpractice #AIsearch

  4. Oct 18

    New Company, 3,300 Rivals, Top 6: The Niche Trick Any Firm Can Copy

    Is ChatGPT really deciding who gets recommended, or is it just Googling for your customers? In this episode, Tyler Henn, founder of Hen House Digital Growth Studio, explains how to get ChatGPT to recommend your business, and why the “AI is all-powerful” story is costing small firms time and money. If you’re a lawyer, solo practitioner, accountant, therapist or other professional service provider, the firm that gets recommended may not be the one posting the most. Your competitor could be getting picked right now while you wait for a magic fix. Inside this conversation: Why ChatGPT works like a “glorified Googler” through query fan-out, and what that means for being foundThe Google Business Profile steps most owners skip, including why answering “no” beats leaving a question blankReview velocity: why a steady stream of recent reviews can beat a bigger pile of old ones, and how to ask for reviews that actually describe your workHow a brand-new company reached the top six of about 3,300 competitors by owning a niche that nobody else was talking aboutWhy podcasts, speaking and third-party mentions are credibility signals AI can findWhy “AI will post everything for you” is a trap, and the real hack: be excellent, stay consistent, and make it right when you mess upDon’t wait until a competitor takes the recommendation you should have had. Watch or listen now, then take the free 20-question AIthority Quotient assessment to see your own strengths and weaknesses. Connect with Tyler on LinkedIn (Tyler Henn). More from Be-Picked: Are you positioned to get recommended by AI? Get your free AIthority Quotient report at: https://www.getyouraq.com Get our books: The AIthority Quotient and Left of Trust at https://www.be-picked.com/books Work with Andrew, or book him to speak: https://www.andrewcolsky.com #lawyers #attorneys #lawfirm #legalmarketing #lawpractice #AIsearch

  5. Oct 16

    Why Google Business Profiles Decide Who Gets Picked First

    Free for attorneys: the first chapter of Left of Trust, on why excellent lawyers get overlooked and what to do about it. Get it here: https://www.leftoftrust.com How can attorneys and law firms build the kind of credibility that earns trust from potential clients and gets recognized by AI-powered search? In this episode, Andrew Colsky and Tyler Henn discuss why a strong online presence takes more than posting frequently or relying on SEO shortcuts. They explore practical ways lawyers can make their expertise easier to discover and evaluate, including keeping business information consistent, sharing useful and specific content, and building a credible reputation through reviews and third-party mentions. They also discuss how AI search tools draw on information across the web, making clear expertise and credible references important signals. For law firms looking to be found and considered by both prospective clients and AI systems, the takeaway is to demonstrate real expertise consistently, provide helpful information, and build a reputation others can validate. More from Be-Picked: Free chapter of Left of Trust: https://www.leftoftrust.com Are you positioned to get recommended by AI? Get your free AIthority Quotient report at: https://www.getyouraq.com Get the book: The AIthority Quotient at https://www.aithorityquotient.com Get the book: Left of Trust at https://www.leftoftrust.com Work with Andrew, or book him to speak: https://www.andrewcolsky.com #lawyers #attorneys #lawfirm #legalmarketing #lawpractice #AIsearch

  6. Oct 12

    Why Great Lawyers Get Recommended by AI

    Free for attorneys: the first chapter of Left of Trust, on why excellent lawyers get overlooked and what to do about it. Get it here: https://www.leftoftrust.com AI search is changing how potential clients discover attorneys and professional service providers. In this episode, Andrew Colsky talks with Adrian Nikolov of Haide Digital about how SEO, GEO, AEO, entity optimization, and AI automation are changing the way businesses build online authority. With nearly 18 years of experience in SEO and digital marketing, Adrian explains why traditional keyword-focused SEO is no longer enough and why consistency, credibility, topical authority, and strong brand signals matter in AI-driven search. What You’ll Learn: • Why keyword-only SEO is losing ground to conversational AI search • How ChatGPT and other AI models evaluate authority and trust • What query fan-out and consensus mean for AI search visibility • What an entity map is and why it matters for law firms • Why your website remains the foundation of your online authority • How consistent business information strengthens trust signals • Why generic AI-generated content can hurt your visibility • How to use AI as a workflow tool without sacrificing quality • The difference between SEO, GEO, and AEO • How law firms can build stronger visibility across Google and AI search For attorneys and law firms, the takeaway is clear: being found by AI requires more than ranking for keywords. Your firm needs a consistent, credible, and connected online presence that clearly demonstrates who you are, what you do, and why you should be trusted. If you looking for law firm SEO, AI search for lawyers, GEO, AEO, digital marketing for law firms, attorney marketing, or strategies to get your firm recommended by AI, this episode provides a practical look at where search is heading. Chapters 00:00 Introduction to Haide Digital 06:31 Authority and Trust in AI Models 12:38 Impact of AI on Paid Advertising 24:19 SEO vs. GEO 29:41 Reasoning Behind Content Strategy More from Be-Picked: Free chapter of Left of Trust: https://www.leftoftrust.com Take the free Credibility Assessment: https://www.credibilitygenerator.com Get the book: https://www.leftoftrust.com Work with Andrew, or book him to speak: https://www.andrewcolsky.com #lawyers #attorneys #lawfirm #legalmarketing #lawpractice #AIsearch're

  7. Oct 5

    How Lawyers Become Easier for AI to Trust

    Free for attorneys: the first chapter of Left of Trust, on why excellent lawyers get overlooked and what to do about it. Get it here: https://www.leftoftrust.com In this episode, Andrew Colsky talks with Mary Ann Bautista, co-founder of TurboRank, about how attorneys and professional service businesses can improve their visibility across YouTube, Google, Reddit, Quora, and AI answer engines such as ChatGPT, Claude, Gemini, and Perplexity. Traditional SEO is no longer the whole game. Modern discoverability requires the right keywords, useful content, local relevance, consistent publishing, and authority signals across multiple platforms. What You’ll Learn: • Why YouTube can influence AI search visibility • The biggest YouTube mistakes businesses make • How to find high-opportunity keywords for your firm • Why content should answer real client questions • How local and geo-specific searches can attract qualified leads • Why content consistency matters across multiple platforms • How to repurpose one strong video into blogs, Shorts, newsletters, and social content • Why genuine engagement still matters in an AI-driven search environment • How attorneys can build authority instead of simply chasing traffic • How to turn online visibility into trust and potential client inquiries For lawyers and small professional service firms, the goal is not simply to rank higher. It is to become the obvious answer when potential clients are actively searching for help. If you're looking for small law firm marketing tips, law firm content marketing, digital marketing for law firms, attorney SEO, YouTube marketing, AI search visibility, or modern law firm marketing strategies, this episode provides a practical framework for getting discovered where your future clients are searching. Chapters 00:00 Repurposing Content and Consistency Across Platforms More from Be-Picked: Free chapter of Left of Trust: https://www.leftoftrust.com Take the free Credibility Assessment: https://www.credibilitygenerator.com Get the book: https://www.leftoftrust.com Work with Andrew, or book him to speak: https://www.andrewcolsky.com #lawyers #attorneys #lawfirm #legalmarketing #lawpractice #AIsearch

  8. Sep 28

    How Lawyers Become the Obvious Choice in AI Search

    Free for attorneys: the first chapter of Left of Trust, on why excellent lawyers get overlooked and what to do about it. Get it here: https://www.leftoftrust.com In this episode, Andrew Colsky talks with Wes Towers, founder of Uplift 360, about why niche positioning, authentic expertise, and search-everywhere content are becoming essential for professional service businesses. For attorneys and law firms, being specific can be a competitive advantage. Instead of creating generic content for everyone, firms can build stronger visibility by clearly identifying who they serve, understanding their clients' problems, and publishing useful insights that demonstrate real expertise. What You’ll Learn: • Why trying to market to everyone can make your firm less memorable • How to identify your ideal legal client and their real pain points • Why niche positioning can strengthen credibility and visibility • What “information gain” means for SEO and AI search • How case studies and real experiences create stronger content • Why human expertise and editing still matter when using AI • How to use podcasts, LinkedIn, YouTube, blogs, and client insights as content sources • Why search-everywhere optimization is becoming more important • How attorneys can avoid generic AI-generated content • Why the most valuable content may be something only your firm can explain Wes shares lessons from building his own marketing business and explains how finding the right niche changed his approach to positioning and content. For attorneys looking for law firm marketing, attorney SEO, AI search visibility, legal content marketing, niche marketing, or small law firm marketing strategies, this episode provides a practical framework for becoming more visible, credible, and easier to choose. Chapters 00:00 Finding Your Niche 11:02 Authenticity in Content Creation 20:13 AI and Content Creation 28:56 Value Creation and Credibility More from Be-Picked: Free chapter of Left of Trust: https://www.leftoftrust.com Take the free Credibility Assessment: https://www.credibilitygenerator.com Get the book: https://www.leftoftrust.com Work with Andrew, or book him to speak: https://www.andrewcolsky.com #lawyers #attorneys #lawfirm #legalmarketing #lawpractice #AIsearch

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Be-Picked: How to Get Recommended by AIYour next client may be asking ChatGPT who to hire. Will AI recommend you or your competitors? The way people find businesses and professionals is changing. Instead of searching through websites and advertisements, potential clients are asking ChatGPT, Google Gemini, Perplexity, and other AI platforms who they should trust, hire, and do business with. And AI is making recommendations. The question is whether you're one of them. Welcome to Be-Picked, the podcast that helps business owners and professionals get found, build credibility, and become the trusted choice in an AI-driven world. Discover why AI recommends certain businesses over others, how AI search differs from traditional SEO, and what you can do to improve your visibility, authority, and trustworthiness. Each episode explores practical strategies, emerging trends, and the psychology behind why people choose one professional over another. Because being good at what you do isn't enough if potential clients never discover you. Stop chasing clients. Become the business clients are looking for. Be-Picked. Get Found. Get Chosen. Your Host Andrew Colsky, JD, LPC is a licensed attorney and mental health clinician and the founder of Be-Picked. He built the Credibility Generator™, software that helps attorneys and professional service providers create their own credibility content, and he teaches the approach through consulting and the AIthority Bootcamp. His books, Left of Trust and The AIthority Quotient, are available HERE. Be-Picked is not a marketing agency. It does not buy ads or produce marketing for you. Learn more at be-picked.com.