Be-Picked

Andrew Colsky
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Be-Picked How Lawyers Get Clients Getting found isn’t the problem anymore. Getting chosen is. Be-Picked: How Lawyers Get Hired is the podcast for attorneys who want more than visibility—they want to become the lawyer clients actually choose. Every day, potential clients search Google, ask AI assistants, read reviews, visit law firm websites, watch videos, and compare attorneys. But being found doesn't guarantee you'll be hired. The decision to hire an attorney happens long before someone fills out a contact form. It happens while they're evaluating who seems the most credible, trustworthy, and capable of handling their legal problem. Each episode explores topics such as: Why experience and credentials alone no longer differentiate attorneysHow prospective clients decide which lawyer to call firstThe psychology behind trust and legal hiring decisionsHow podcasts, videos, reviews, and thought leadership influence client choiceWhy AI search is changing legal marketing—and how to stay aheadPractical strategies for becoming the attorney clients confidently hire Hosted by Andrew Colsky, founder of Be-Picked, the show features conversations with leading experts in legal marketing, AI search, branding, business development, psychology, and client decision-making. This isn't another podcast about getting more clicks or buying more ads. It's about building the kind of credibility that earns trust before the first consultation, attracts higher-value clients, strengthens referral relationships, and positions your firm as the obvious choice. Because getting found is only the beginning. Getting hired is what matters.

  1. 4d ago

    The Hidden LinkedIn Strategy: Find Referrers, Not Competitors

    Free for attorneys: the first chapter of Left of Trust, on why excellent lawyers get overlooked and what to do about it. Get it here: https://www.leftoftrust.com LinkedIn is not the strategy. Business is. Daniel Alfon breaks down the simple shift that turns your LinkedIn profile from a digital resume into a credibility-building, referral-generating asset for professional service providers who want to be picked, not just clicked. If you’re a lawyer, dentist, chiropractor, realtor, or other service-based professional trying to make LinkedIn actually produce business, this conversation cuts through the noise. Daniel explains why most people waste time chasing the wrong connections, posting for vanity metrics, and sending messages nobody wants to read, and what to do instead. What You’ll Learn: • Why your LinkedIn profile should answer your prospect’s questions before they ever contact you • How to define the right ideal client and identify the people most likely to refer business • The smartest way to use mutual connections and warm introductions • What should and should not be on your LinkedIn profile, bio, and banner • Why the free LinkedIn account is enough for most service providers • How to think about content, credibility, and metrics in terms of real business outcomes, not likes and views Andrew Colsky also shares practical examples from Be Picked, including how a free credibility assessment can help prospects take a meaningful first step while reinforcing trust and authority. Together, Andrew and Daniel make the case that LinkedIn works best when it supports a clear business strategy, not when it becomes a place to spam strangers or chase exposure. Daniel Alfon is an international LinkedIn expert who helps professionals use the platform strategically to build trust, attract referrals, and generate real opportunities. This episode is especially useful for lawyers and other professional service providers who want LinkedIn to bring better connections, better conversations, and better clients without wasting time on the wrong people. Chapters: 00:00 Introduction 01:00 LinkedIn strategy for lawyers 10:05 Profile, banner, and messaging 19:46 Connections and business metrics 23:07 Content and credibility 28:56 Start with business first More from Be-Picked: Free chapter of Left of Trust: https://www.leftoftrust.com Take the free Credibility Assessment: https://www.credibilitygenerator.com Get the book: https://www.leftoftrust.com Work with Andrew, or book him to speak: https://www.andrewcolsky.com #lawyers #attorneys #lawfirm #legalmarketing #lawpractice #AIsearch

  2. Aug 3

    Lawyer Marketing: How to Get More Clients

    Free for attorneys: the first chapter of Left of Trust, on why excellent lawyers get overlooked and what to do about it. Get it here: https://www.leftoftrust.com Most entrepreneurs crush their growth by overcomplicating their marketing. Scott Wintheiser, CEO of Lightburn, reveals how many firms waste thousands on unnecessary website features and AI gadgets that don’t move the needle. Instead, you’ll learn the art of focusing your web presence on targeted, local messaging that resonates, saving money, attracting better leads, and turning visitors into clients. How do you craft a website that truly connects with your ideal customer? Scott breaks down practical steps, from identifying clear outcomes and narrowing messaging to leveraging simple tools like free analytics and local imagery. He shares a story of a client who saved money by ditching over-engineered platforms and instead invested in content that expanded their market reach, resulting in dramatically more leads. Plus, discover why the most effective websites speak directly to who you serve, not just what you do. We also explore the pitfalls of trying to do too much at once, whether it’s spammy social media, complex chatbots, or trying to be everything to everyone. Scott emphasizes consistency and continual small improvements over big, expensive redesigns. He warns against chasing the AI hype unless it genuinely streamlines processes or solves real problems. Most small firms are better off mastering foundational analytics and user experience first. If your website isn’t bringing in leads, or if you’re overwhelmed by shiny tools that don’t deliver, this episode is your blueprint for smarter, focused digital growth. Perfect for solo entrepreneurs and small teams craving clarity, efficiency, and real results, it’s packed with actionable advice from a digital veteran who’s been in your shoes and has the success stories to prove it. Want to double down on your online strategy? Visit lightburn.co to get in touch with Scott, or check out the free assessment on BPIC.com to pinpoint your website’s gaps. Remember, small changes today can unlock big opportunities tomorrow. Don’t miss this chance to get your digital house in order. More from Be-Picked: Free chapter of Left of Trust: https://www.leftoftrust.com Take the free Credibility Assessment: https://www.credibilitygenerator.com Get the book: https://www.leftoftrust.com Work with Andrew, or book him to speak: https://www.andrewcolsky.com #lawyers #attorneys #lawfirm #legalmarketing #lawpractice #AIsearch

  3. Jul 27

    Attorney Marketing: Get More Clients with a Better Website

    Free for attorneys: the first chapter of Left of Trust, on why excellent lawyers get overlooked and what to do about it. Get it here: https://www.leftoftrust.com Attorneys and law firms often lose potential clients because their websites are outdated, overloaded, or unclear. In this episode, Scott Wintheiser, CEO of Lightburn, explains how lawyers can build a better website that attracts the right clients without overspending on unnecessary features. Scott shares practical lessons from nearly three decades in digital strategy, including how to simplify your message, improve local relevance, use analytics more effectively, and make small website improvements that lead to better results over time. What You’ll Learn: • The one question to ask before redesigning your law firm website • How to make your website speak directly to your ideal clients • Why local messaging and imagery can improve relevance • How to avoid paying for website features you do not need • Why ongoing small improvements often work better than major redesigns • How analytics and AI tools can support smarter decisions • Why fast follow-up matters when website visitors become leads Scott also explains why many professional service firms try to do too much at once, from complicated chatbots to unfocused content and unnecessary technology. His approach focuses on building the right size digital strategy for your firm and improving it consistently. If your law firm website is not generating enough inquiries, or you are considering a redesign, this episode offers practical guidance for turning your website into a stronger client acquisition and credibility tool. More from Be-Picked: Free chapter of Left of Trust: https://www.leftoftrust.com Take the free Credibility Assessment: https://www.credibilitygenerator.com Get the book: https://www.leftoftrust.com Work with Andrew, or book him to speak: https://www.andrewcolsky.com #lawyers #attorneys #lawfirm #legalmarketing #lawpractice #AIsearch

  4. Jul 20

    Lawyer Marketing: Stop Wasting Money on Ads That Don't Work

    Free for attorneys: the first chapter of Left of Trust, on why excellent lawyers get overlooked and what to do about it. Get it here: https://www.leftoftrust.com Learn how attorneys can grow a professional service business through paid advertising, focused advertising niches, Meta ads, and local service marketing strategies designed to attract qualified clients. In this episode of Be Picked, host Andrew Colsky speaks with Dominick DeJoy, founder of Osric Digital, about practical ways law firms can strengthen their online visibility, reach the right prospective clients, and build credibility in competitive local markets. Dominick explains why effective legal marketing begins with a clearly defined audience. Rather than trying to appeal to everyone, attorneys can focus their campaigns around specific practice areas, client needs, cities, and neighborhoods. This approach can help firms reduce wasted advertising spending and create messages that are more relevant to the people they want to serve. What You’ll Learn: • How to identify advertising niches that are more likely to produce qualified legal leads • Why geographic and practice-area targeting can improve paid advertising performance • How law firms can use Meta ads to reach prospective clients in specific local markets • Why Google Business Profile optimization, reviews, and local content are important parts of local service marketing • How community involvement and trusted online mentions can strengthen a law firm’s credibility • How to combine short-term client acquisition strategies with long-term brand building 0:00 Defining Your Market Position 4:32 Local SEO and Discovery Strategies 9:01 Navigating Local vs National Algorithms 12:32 Differentiating in Competitive Niches 16:03 Short-Term Wins vs Long-Term Growth 26:52 AI Search and Local Visibility This episode provides attorneys and law firms with a practical framework for making smarter marketing decisions. By combining targeted advertising with strong local credibility signals, lawyers can improve visibility, attract better-fit clients, and build a more sustainable law practice. Visit be-picked.com for more resources on scaling your firm. Subscribe for weekly business growth breakdowns and comment below with the biggest advertising challenge you are currently facing in your industry. More from Be-Picked: Free chapter of Left of Trust: https://www.leftoftrust.com Take the free Credibility Assessment: https://www.credibilitygenerator.com Get the book: https://www.leftoftrust.com Work with Andrew, or book him to speak: https://www.andrewcolsky.com #lawyers #attorneys #lawfirm #legalmarketing #lawpractice #AIsearch

  5. Jul 13

    How to Build a Personal Brand That Attracts Clients and Opportunities

    The conversation covers the journey of starting a freelancing career, lessons learned from freelancing, building a personal branding agency, effective strategies for personal branding, AI search and content creation, YouTube channel strategy, and the importance of open-mindedness in business. Takeaways Experimentation is keyGenuine connections lead to opportunities Chapters 00:00 Starting a Freelancing Career05:47 Building a Personal Branding Agency19:08 AI Search and Content Creation31:00 The Importance of Open-Mindedness

  6. Jul 6

    Why Understanding Consumer Psychology Improves Marketing Results

    The conversation delves into the science behind decision-making and the application of behavioral design in marketing and sales. It emphasizes the importance of understanding customer goals, motivations, approaches, and biases to effectively connect with the non-conscious mind of consumers. The discussion also highlights the significance of building authority and expertise through content creation and the use of unique vocabulary to attract and engage potential clients. Takeaways Behavioral design in marketing and sales involves understanding customer goals, motivations, approaches, and biases to connect with the non-conscious mind of consumers.Building authority and expertise through content creation and the use of unique vocabulary can attract and engage potential clients.Understanding the psychological filter and leveraging behavioral economics can make marketing and sales efforts more effective. Chapters 00:00 Introduction to Behavioral Design in Marketing and Sales12:48 Practical Application of Behavioral Design21:00 Reading Customer Tells and Building Authority30:50 Final Thoughts and Call to Action

  7. Jun 29

    How Small Professional Service Providers Can Attract More Clients

    The conversation covers the importance of outsourcing marketing for professional service providers, the significance of website quality and SEO, and the transition from being the doer of work to becoming the leader of the company. The conversation covers the importance of AI and SEO, the impact of Google Ads, the role of video content in building trust, the psychology of trust, content creation, overcoming marketing paralysis, and the constant principles of marketing. Key takeaways include the similarity between AI and SEO, the power of video content, and the importance of persistence in marketing efforts for small professional service providers. Takeaways Outsourcing marketing for professional service providersImportance of website quality and SEOTransitioning from doer of work to leader of the company AI and SEO are similar in that they both prioritize content on websites.Video content is a powerful tool for building credibility and trust with potential clients.Persistence and consistency in marketing efforts are key to success for small professional service providers. Chapters 00:00 Outsourcing Marketing for Professional Service Providers08:04 Transitioning from Doer of Work to Leader of the Company17:59 AI and SEO23:58 Building Trust and Credibility30:20 Overcoming Paralysis and Taking Action

  8. Jun 22

    How AI Search Is Changing SEO for Professional Service Providers

    The conversation delves into the impact of AI on professional service providers, focusing on SEO, content creation, and the use of AI tools. It explores the differences between SEO and AI search, the shift in SEO strategy, the importance of multi-platform content creation, the comparison between Google Ads and content building, and the emergence of AI tools for professional service providers. Takeaways SEO vs AI searchContent creation and AIImpact of AI on professional service providers Chapters 00:00 Introduction to AI and SEO06:13 Content Creation for AI Search17:42 Google Ads vs Content Building27:05 AI Tools for Professional Service Providers

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About

Be-Picked How Lawyers Get Clients Getting found isn’t the problem anymore. Getting chosen is. Be-Picked: How Lawyers Get Hired is the podcast for attorneys who want more than visibility—they want to become the lawyer clients actually choose. Every day, potential clients search Google, ask AI assistants, read reviews, visit law firm websites, watch videos, and compare attorneys. But being found doesn't guarantee you'll be hired. The decision to hire an attorney happens long before someone fills out a contact form. It happens while they're evaluating who seems the most credible, trustworthy, and capable of handling their legal problem. Each episode explores topics such as: Why experience and credentials alone no longer differentiate attorneysHow prospective clients decide which lawyer to call firstThe psychology behind trust and legal hiring decisionsHow podcasts, videos, reviews, and thought leadership influence client choiceWhy AI search is changing legal marketing—and how to stay aheadPractical strategies for becoming the attorney clients confidently hire Hosted by Andrew Colsky, founder of Be-Picked, the show features conversations with leading experts in legal marketing, AI search, branding, business development, psychology, and client decision-making. This isn't another podcast about getting more clicks or buying more ads. It's about building the kind of credibility that earns trust before the first consultation, attracts higher-value clients, strengthens referral relationships, and positions your firm as the obvious choice. Because getting found is only the beginning. Getting hired is what matters.

Information

  • Creator
    Andrew Colsky
  • Years Active
    2025 - 2026
  • Episodes
    29
  • Rating
    Clean
  • Copyright
    © 2025 Andrew Colsky