Podcast Permission Slip | Powered by PodAssist

Matt Mawhinney | PodAssist
  • 5.0 (3)
  • Marketing
  • Updated Biweekly

It's Matt Mawhinney with PodAssist here, and this is Podcast Permission Slip, the podcast that reminds you that it's YOUR SHOW and there are NO RULES. Since 2015, we've worked behind the scenes with hundreds of podcasters from solo creators to global companies. I've seen what works, what doesn't, and I'm here to dispel the myths that make podcasting feel harder than it needs to be. I'm stepping out of my own comfort zone to grant myself permission to host a podcast for the very first time, and I'd love for you to follow along. This show is for two groups: The Dreamers - waiting for the "perfect time" to start The Faded - those who hit pause and haven't found their way back to the mic (yet) We're moving past the imposter syndrome, the tech hurdles, and the perfectionism so you can actually have fun with your message again. You can follow or subscribe now to get new new episodes as soon as they drop (most episodes will be 15 minutes or under and end with an actionable 'permission slip' you can use immediately). I can't wait for you to join me on this journey, and remember - it's YOUR SHOW and there are NO RULES!

  1. Jun 4

    Break Glass in Case of Emergency: My Go-To Strategy for Solo Hosts That Are Stuck

    If you want to record solo episodes but you're not sure what to talk about, today I'm sharing a quick strategy that's going to help you get unstuck. I call it my "break glass in case of emergency" strategy for solo hosts. In this episode, I'm sharing a method I would use if I was stuck on what to record (as you'll hear, it's super simple and easy to do)!   I walk you through real examples to show you how this works, and trust me, you'll be shocked at how many episode ideas are sitting right in front of you at this very moment. The best part? This method works for any solo podcast, not just shows like mine about podcasting. Remember - it's YOUR show and there are NO RULES! Ready to launch your podcast in as little as TWO Weeks, in a stress-free way? Or need help with your current show? You can book a no-obligation call with me now at https://calendly.com/mattpodassist. LINKS:  03: Flying Solo: Busting One of the Biggest Podcast Myths

    6 min

  2. May 21

    How to Make Summer Work for You, Your Podcast AND Your Listeners

    Have you heard that no one listens to podcasts in the summer? This narrative has been around in the podcasting world since I can remember, and I want to talk about this before you decide to put away your equipment and take the whole summer off. In this episode, I'm sharing what the data actually shows about summer podcast listening, what I've seen when looking at the download numbers of our clients' shows, plus strategies to make summer work for you, your podcast, and your listeners. The key? Be intentional. Let's not wait until June to figure it out!  Remember - it's YOUR show and there are NO RULES! Ready to launch your podcast in as little as TWO Weeks, in a stress-free way? Or need help with your current show? You can book a no-obligation call with me now at https://calendly.com/mattpodassist. LINKS:  Podcasts: The Sounds of Summer (SiriusXM Media Research Study)

    11 min

  3. May 7

    Your Podcasting Anchor: The One Thing That Keeps You From Drifting

    The world of podcasting is noisier than ever (to say the least!), but there's one thing I've seen in successful podcasts that keeps them going for the long haul. I call it your podcasting anchor. In this episode, I'm sharing what it is and why it matters, what I've seen first-hand when a podcaster doesn't have one, and how my own anchor kept me recording recently. As you'll hear, your anchor doesn't have to be huge or world-changing -  It just has to be real!  Ready to launch your podcast or need help with your current show? Book a no-obligation call now at www.podassist.com. Remember - it's YOUR show and there are NO RULES! Ready to launch your podcast in as little as TWO Weeks, in a stress-free way? Or need help with your current show? You can book a no-obligation call with me now at https://calendly.com/mattpodassist.

    12 min

  4. Apr 23

    Client Feature: How Jenn Went From Complete Beginner to "I Got This!"

    For the first 8 episodes of this podcast, it's just been me, but I've always wanted to feature clients of ours who are doing big things in the podcasting space and who I know could share the valuable lessons they've learned with you. Today's special guest is someone who went from "I can't do this" to launching a top 10% global podcast in just a few months, and as you'll hear, is so passionate about her mission and the work she is doing!  Meet Jenn Morgan of the We're In One podcast. Jenn reveals how she went from being overwhelmed by all the podcasting advice online to launching her behind-the-scenes show about the fascinating professional hockey world, a niche she's lived in for nearly three decades. In this episode, Jenn opens up about what surprised her most about podcasting, why integrity continues to be her biggest priority as a host, and the advice she'd give to anyone sitting on the fence about starting their own show. We also talk about the noise in the podcasting space, why you don't need 8 episodes (or more) to launch, and how she got over the biggest hurdle: her own voice. If you've been thinking about starting a podcast but feel overwhelmed or unsure, this conversation is for you and I'm honoured to bring Jenn on to share her story and podcasting journey with you. Remember - it's YOUR show and there are NO RULES! Ready to launch your podcast in as little as TWO Weeks, in a stress-free way? Or need help with your current show? You can book a no-obligation call with me now at https://calendly.com/mattpodassist. LINKS:  We're In One Podcast's Instagram  Listen in on Apple Podcasts & Spotify

    24 min

  5. Apr 9

    The Podcast Milestone I Focused on When I Started (It's Not What You May Think)

    This is episode 8. And honestly? 8 is the only number I've been focused on and had circled on my calendar since I started this podcast. Not downloads. Not rankings. Not reviews. Just getting to episode 8. In this episode, I'm sharing why I specifically set episode 8 as my first milestone, the gym analogy that explains progressive overload in podcasting, and why focusing on vanity metrics is never a recipe for long-term success from my experience. I also get real about what actually feels better than hitting a global ranking, plus I reveal my next milestone and why it's based on MY schedule, not someone else's. No matter what your goal is as you start on your own podcasting journey, most importantly, make sure it's your goal, not someone else's. It's my intention that this episode can be a reminder not to fall into the comparison trap!  Small wins build the habit. Celebrate when you hit them, then set the next one. Remember - it's YOUR show and there are NO RULES! Ready to launch your podcast in as little as TWO Weeks, in a stress-free way? Or need help with your current show? You can book a no-obligation call with me now at https://calendly.com/mattpodassist.   LINKS:  05: Pace Yourself: Slow, Steady (and Sustainable) Podcasting Podcasting Industry Report Specifically for Independent Podcasters Listen Notes - Global Ranking

    12 min

  6. Mar 26

    The 'Too Many Podcasts' Myth: Why Now Is Still a Great Time to Start Your Show

    Have you heard the saying that the best time to plant a tree was 20 years ago, and the second best time is now? I've been hearing "there are too many podcasts" since we started working with podcasters back in 2015, when there were only a fraction of the shows that exist now. Today, I'm flipping the narrative that the podcast market is oversaturated - and backing it up with the numbers. I break down what the real competition actually looks like (don't worry, it's not millions of podcasts like you may think!), share an analogy that makes this all crystal clear, and I reveal the massive advantages podcasters have today that simply didn't exist a decade ago. Plus, I ran a live test with Google Gemini to see what it says about this show  (because we can't forget the growing importance of our robot search friends) 🤖 This episode is your permission slip to stop waiting for the perfect time and just start, because it's not too late - it's wide open for those who are ready to step up, and show up regularly. Remember - it's YOUR show and there are NO RULES! Ready to launch your podcast in as little as TWO Weeks, in a stress-free way? Or need help with your current show? You can book a no-obligation call with me now at https://calendly.com/mattpodassist. LINKS:  Podcast Index PodMatch's Industry Report for Independent Podcasters Buzzsprout Platform Stats U.S. Podcast Consumption Reaches Record High  Podcast Statistics & Industry Trends 2026 04: Video Optional: Getting the Benefits Without the Burnout

    12 min

  7. Mar 12

    The Name Game: How to Name Your Podcast (Without Overthinking It)

    Picking the right name is often one of the toughest parts of getting started for new podcasters. If you've been stuck trying to find the "perfect" podcast name, this episode will help you stop overthinking and just get started. In this episode, I'm sharing 5 quick strategies to help you land on a name that works for your show. I walk through real examples from podcast clients we work with to show you how different naming approaches can work. I also reveal the exact thought process I used when naming this podcast, including the (yes, cringey!) alternate names I considered before landing on Podcast Permission Slip | Powered by Podassist. Plus, I'm answering the common question: "Can I use my own name for my podcast?" (Spoiler: Yes, and here's why it might actually be the smartest move.) This episode is your permission slip to stop overthinking the name game. Grab a piece of paper, brainstorm using these 5 strategies, say them out loud, and pick one. You can always change it later. It's a name, not a life sentence… Remember - it's YOUR show and there are NO RULES! Ready to launch your podcast in as little as TWO Weeks, in a stress-free way? Or need help with your current show? You can book a no-obligation call with me now at https://calendly.com/mattpodassist. LINKS:  PodAssist's Client Page Demystifying College Admissions (Julie Kim)  Literacy Untangled  Building Great Leaders (APi Group) Welcome Home to the Suburbs (Jill Kalman)  How To Be a Terrible Daughter (Megan & Elizabeth)  We're In One (Jenn Morgan)   The Kate Taylor Show Natural Born Coaches (Marc Mawhinney)

    17 min

  8. Feb 26

    Pace Yourself: Sustainable Podcasting Tips for Long-Term Success

    If you've been told you need to launch with 8 episodes, publish weekly no matter what, and power through even when you're exhausted, this episode might just save your podcast - and your sanity. In this episode, I'm talking all about pacing yourself and sustainable podcasting for the long term. If you've missed the first four episodes, I encourage you to go back and listen as they provide a framework that leads directly into this one. I share a real post from a podcaster who's hit 50 weekly episodes and is wondering if she should decrease the frequency of her episodes or try to "power through", plus I reveal what the data has shown when our clients change their frequency. I also get vulnerable about how I even used to recommend the hustle approach and why I evolved my entire thinking around podcasting years ago, plus the launch myth that's still being passed around to this day. This episode is your permission slip to pace yourself: go bi-weekly, produce shorter episodes, launch with just a trailer, or switch to a seasonal schedule.  It's a marathon, not a sprint… Remember - it's YOUR show and there are NO RULES! Ready to launch your podcast in as little as TWO Weeks, in a stress-free way? Or need help with your current show? You can book a no-obligation call with me now at https://calendly.com/mattpodassist.

    14 min
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5
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About

It's Matt Mawhinney with PodAssist here, and this is Podcast Permission Slip, the podcast that reminds you that it's YOUR SHOW and there are NO RULES. Since 2015, we've worked behind the scenes with hundreds of podcasters from solo creators to global companies. I've seen what works, what doesn't, and I'm here to dispel the myths that make podcasting feel harder than it needs to be. I'm stepping out of my own comfort zone to grant myself permission to host a podcast for the very first time, and I'd love for you to follow along. This show is for two groups: The Dreamers - waiting for the "perfect time" to start The Faded - those who hit pause and haven't found their way back to the mic (yet) We're moving past the imposter syndrome, the tech hurdles, and the perfectionism so you can actually have fun with your message again. You can follow or subscribe now to get new new episodes as soon as they drop (most episodes will be 15 minutes or under and end with an actionable 'permission slip' you can use immediately). I can't wait for you to join me on this journey, and remember - it's YOUR SHOW and there are NO RULES!

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