Transatlantic Titans

Manny Schoenhuber

Ready to scale your European business in the United States? 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦 is the essential resource for European business leaders, entrepreneurs, and professionals entering the U.S. market for the first time or growing their existing U.S. business operations – but aren’t quite sure where to start or how to navigate the complexities of the American market. Join host Manny Schoenhuber and his guests as they break down the legal, financial, and cultural strategies you need to thrive in the United States. In each episode, we’ll bring you expert insights and real-world strategies to help you make informed decisions about your U.S. market strategy. We’ll cover: ✅ Overcoming U.S. legal & regulatory hurdles ✅ Navigating taxation, banking, and finance ✅ Mastering American business etiquette ✅ Real success stories from Europeans making it BIG in America ✅ Challenges and pitfalls to avoid along the way We’ll feature top-tier guests who will share their first-hand experiences and advice to help you thrive in the U.S. market. Thank you for joining us on this journey – we can’t wait to see how you make it BIG in America! 👍 Like - if you enjoy this content 🔔 Subscribe - for more strategies on how Europeans make it BIG in America 🎥 https://www.youtube.com/channel/UCBaxlXNsXqu395c3vftkbWQ

  1. 6H AGO

    How to Expand Your Business to the US: Challenges, Access, and Opportunities | Erin McKelvey | EP 7

    Is the American Dream still the ultimate goal for European businesses, or is it a "Wild West" of hidden risks? In Episode 7 of Transatlantic Titans, we sit down with Erin McKelvey to discuss the brutal reality of cracking the US market. From navigating massive cultural shifts to leveraging economic incentives in Texas, Erin shares the blueprint for European companies looking to scale across the pond. ____________________ 00:00 Introduction to Erin McKelvey 01:58 Erin's Journey from the Pacific Northwest to Texas 03:19 The Influence of European Culture on Aaron's Life 07:25 Transitioning to the European American Chamber of Commerce 10:19 The Role of the European American Chamber of Commerce 15:15 Cultural and Language Barriers in Business 18:57 Services Offered by the EACC to European Companies 22:33 Understanding the U.S. Market for European Companies 26:04 The Appeal of the U.S. Market for European Entrepreneurs 27:23 Strategies for Cracking the U.S. Market 34:59 Misconceptions About Doing Business in the U.S. 39:27 Cultural Differences in Communication 40:21 Evolution of the Business Landscape 42:40 The Impact of COVID-19 on Expat Life 44:41 Navigating Opportunities and Risks in Texas 46:53 Understanding Economic Development Incentives 49:29 Challenges for European Companies in the US 53:13 Advice for Entering the US Market 55:24 Future Trends for European Businesses 59:37 Success Factors for European Companies 01:04:14 Cultural Insights and Personal Reflections ____________________ 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗘𝗥𝗜𝗡 🔗 LinkedIn: https://www.linkedin.com/in/erinkmckelvey/ 📧 Email: emckelvey@eacctx.com 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/ 📸 Instagram: https://www.instagram.com/mannyschoenhuber/ 📧 Email: manny@masteringmarketentry.com 📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America #transatlantictitans #mannyschoenhuber ⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

    1h 10m
  2. MAY 14

    Mastering Market Entry: USA - The European's Guide to Making It BIG in America | Chapter 4

    Is there a "perfect" moment to take your business across the Atlantic? In this deep dive about chapter 4 of Mastering Market Entry: USA, we debunk the myth of the "seamless entry" and look at the cold, hard mechanics of timing. Arriving in the U.S. too early can burn your capital; arriving too late can cost you your intellectual property. We break down how to read environmental signals and build a financial runway that survives the reality of the American market. Don't leave your U.S. expansion to chance. Learn how to time your entry with precision and protect your investment. ____________________ 00:00 The Illusion of Timing08:02 The Arrogance of Arriving Too Late15:21 The Terrifying Too Late Trap: Patents22:27 Environmental Signals for Market Entry33:00 The Tension Between Cultural Expectation and Financial Reality____________________ 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/ 📸 Instagram: https://www.instagram.com/mannyschoenhuber/ 📧 Email: manny@masteringmarketentry.com 📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America ⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

    35 min
  3. APR 28

    Mastering Market Entry: USA - The European's Guide to Making It BIG in America | Chapter 3

    Are you paralyzed by the fear of U.S. litigation or confused by the American approach to bankruptcy? This conversation about Chapter 3 of Mastering Market Entry: USA delves into the psychological, cultural, and financial roadblocks that European businesses face when entering the U.S. market. We explore the fear of litigation and why the U.S. legal system isn't just a hurdle—it’s an arena where you can build leverage. ____________________ 00:00 The Psychological Roadblocks of International Business09:40 The Perception of Bankruptcy18:17 The U.S. Legal System as an Arena for Leverage24:11 Understanding American Consumer Psychology and Pricing Strategy30:31 Civil Code vs. Common Law: Legal Philosophies and Systems36:16 Pillar 2: Contracts - Building Custom Armor ____________________ 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/ 📸 Instagram: https://www.instagram.com/mannyschoenhuber/ 📧 Email: manny@masteringmarketentry.com 📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America ⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

    45 min
  4. APR 23

    Mastering Market Entry: USA - The European's Guide to Making It BIG in America | Chapter 2

    Why is European capital fleeing to the U.S. at record speeds? It isn't just about the money—it's about where that money feels "welcome." In this conversation about Chapter 2 of Mastering Market Entry: USA, we explore the massive migration of wealth from Europe to the United States. While Europe grapples with energy crises and bureaucratic hurdles, the U.S. is rolling out the red carpet for foreign investment—but only if you know how to navigate the system. The conversation delves into the cultural, corporate, and economic differences between Europe and America, highlighting the impact on business strategy and economic vulnerability. It explores the mechanics of nearshoring and the significance of FDI inward stock as a measure of trust in the US economy. ____________________ 00:00 The Migration of Wealth09:55 The US System of Checks and Balances15:59 Local Environments in the US23:04 Cultural Divide: European vs American Philosophy28:15 Corporate Strategy: European Bureaucracy vs American Entrepreneurship36:16 Economic Vulnerability: European Energy Crisis43:17 Mechanics of Nearshoring and FDI Inward Stock____________________ 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/ 📸 Instagram: https://www.instagram.com/mannyschoenhuber/ 📧 Email: manny@masteringmarketentry.com 📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America ⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

    48 min
  5. APR 21

    Mastering Market Entry: USA - The European's Guide to Making It BIG in America | Chapter 1

    Is your monumental success in Europe actually holding you back from winning in the United States? In this conversation about Chapter 1 of Manny Schoenhuber's book, we explore the "The Trap of Monumental Success." Many European firms fall in love with their own status quo, only to realize too late that the American market moves at a different speed and rewards a different set of values. From the "Auto Industry Wake-Up Call" to the shift in the global technological edge, we explore why simply being "the best" isn't enough anymore. ____________________ 00:00 The Trap of Monumental Success05:01 The Auto Industry Wake Up Call17:09 The Dilemma of Quality22:24 The Shift of Technological Edge28:30 American Consumer Affinity for European Brands34:45 Language and Business Culture40:16 Geopolitical Risk Mitigation46:19 Implications of Brand Psychology____________________ 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/ 📸 Instagram: https://www.instagram.com/mannyschoenhuber/ 📧 Email: manny@masteringmarketentry.com 📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America ⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

    48 min
  6. APR 16

    Mastering Market Entry: USA - The European's Guide to Making It BIG in America | Introduction

    The "American Dream" isn't just for individuals anymore—it has become a survival guide for international corporations. Manny Schoenhuber's book, Mastering Market Entry: USA - The European's Guide to Making It BIG in America, provides a unique perspective on the economic realities of Europe and the US, highlighting the push and pull factors that drive transatlantic migration. We move beyond the clichés and dive into the cold, economic realities of the "Push and Pull" factors driving today's transatlantic migration. If you’ve ever wondered why some European giants stumble while others thrive, this introduction sets the stage for the legal, financial, and cultural strategies required to make it BIG in America. ____________________ 00:00 Transatlantic Expansion Strategy21:04 Cultural and Psychological Barriers28:18 Strategic Approach and Execution33:42 The American Dream 2.0 and Global Economic Interconnectedness____________________ 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/ 📸 Instagram: https://www.instagram.com/mannyschoenhuber/ 📧 Email: manny@masteringmarketentry.com 📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America ⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

    40 min
  7. APR 9

    Mastering Market Entry: USA - The European's Guide to Making It BIG in America by Manny Schoenhuber

    Is your European business ready to scale in the United States, or are you held back by the complexities of the American market? This conversation breaks down the essential strategies from Manny Schoenhuber's book, Mastering Market Entry: USA - The European's Guide to Making It BIG in America. Moving beyond the surface-level advice, the book provides a deep dive into the legal, financial, and cultural "must-knows" that determine whether a transatlantic expansion thrives or fails. Manny's book is your blueprint for avoiding common pitfalls and winning BIG in the U.S. market. Don't leave your expansion to chance. Master the playbook and scale with confidence! ____________________ 00:00 Frivolous Lawsuits Misconception14:47 US Legal System Insights21:32 Establishing a Blocker Entity27:21 At-Will Employment and Institutional Loyalty32:50 Literalist Legal Culture and Disclaimers37:57 Transfer Pricing and Tax Strategies44:32 Exit Strategy and Cultural Divergence____________________ 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/ 📸 Instagram: https://www.instagram.com/mannyschoenhuber/ 📧 Email: manny@masteringmarketentry.com 📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533/ref=sr_1_1?crid=3GIXYWU947MTN&dib=eyJ2IjoiMSJ9.B_5ML82MOcIRp5gxnrw144iDrwPs2FczKUs_1mHkYdA.XBFdJkCkm3J5d_VCT5FnFlTGDwmtVwtl9xLoJ7QRNAc&dib_tag=se&keywords=manny+schoenhuber&qid=1775770721&sprefix=manny+schoenhuber%2Caps%2C179&sr=8-1 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America ⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

    48 min
  8. FEB 19

    Scaling a Global Brand in the US Market | Onur Pekpazar | EP 6

    How do you go from a single-parent household in Istanbul to building a global brand in the United States? Onur Pekpazar, President of OMAC USA, reveals the raw truth about cultural adaptation, the American market, and the resilience required to win. In Episode 6 of 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦, host Manny Schoenhuber sits down with Onur Pekpazar to deconstruct his journey of building OMAC USA. Onur doesn't sugarcoat it—he discusses the early challenges of working in the US, the importance of networking when you have no connections, and why R&D and leadership are the two pillars of a lasting business. If you are looking to break into the US market or want to understand the mindset of a "Titan," this episode is for you. ____________________ 00:00 Introduction to Onur Pekpazar's Journey 01:02 Early Life and Challenges in Istanbul 05:07 Education and First Steps in the U.S. 10:07 Building a Career in the U.S. and Germany 20:01 Establishing OMAC and Expanding into the U.S. Market 31:51 Navigating OEM Projects and Market Opportunities 35:28 Understanding Global Revenue and Market Dynamics 39:05 Strategic Location: Why Houston? 42:55 Cultural Adaptation in Global Business 46:53 Differentiating in a Competitive Market 49:28 Branding Strategies Across Different Markets 52:50 Common Pitfalls for European Companies in the US 58:04 Challenges Faced and Leadership in Crisis 01:02:17 The Importance of R&D in Business 01:03:35 Vision for the Future: Building a Global Brand 01:07:45 Key Success Factors for Entering the US Market 01:10:53 Building Partnerships and Networks for Success 01:14:43 Cultural Insights: Navigating American Business 01:17:34 Mentorship and Learning from Successful Leaders 01:19:31 Embracing a Win-Win Mentality in Business 01:20:06 Connecting with Onur: Open to Collaboration 01:25:38 Final Thoughts: Taking Action and Seizing Opportunities ____________________ 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗢𝗡𝗨𝗥 🔗 LinkedIn: https://www.linkedin.com/in/onur-pekpazar/ 📧 Email: o.pekpazar@omacshop.com 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/ 📸 Instagram: https://www.instagram.com/mannyschoenhuber/ 📧 Email: manny@masteringmarketentry.com 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America ⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

    1h 19m

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About

Ready to scale your European business in the United States? 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦 is the essential resource for European business leaders, entrepreneurs, and professionals entering the U.S. market for the first time or growing their existing U.S. business operations – but aren’t quite sure where to start or how to navigate the complexities of the American market. Join host Manny Schoenhuber and his guests as they break down the legal, financial, and cultural strategies you need to thrive in the United States. In each episode, we’ll bring you expert insights and real-world strategies to help you make informed decisions about your U.S. market strategy. We’ll cover: ✅ Overcoming U.S. legal & regulatory hurdles ✅ Navigating taxation, banking, and finance ✅ Mastering American business etiquette ✅ Real success stories from Europeans making it BIG in America ✅ Challenges and pitfalls to avoid along the way We’ll feature top-tier guests who will share their first-hand experiences and advice to help you thrive in the U.S. market. Thank you for joining us on this journey – we can’t wait to see how you make it BIG in America! 👍 Like - if you enjoy this content 🔔 Subscribe - for more strategies on how Europeans make it BIG in America 🎥 https://www.youtube.com/channel/UCBaxlXNsXqu395c3vftkbWQ