Transatlantic Titans

Manny Schoenhuber

Ready to scale your European business in the United States? 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦 is the essential resource for European business leaders, entrepreneurs, and professionals entering the U.S. market for the first time or growing their existing U.S. business operations – but aren’t quite sure where to start or how to navigate the complexities of the American market. Join host Manny Schoenhuber and his guests as they break down the legal, financial, and cultural strategies you need to thrive in the United States. In each episode, we’ll bring you expert insights and real-world strategies to help you make informed decisions about your U.S. market strategy. We’ll cover: ✅ Overcoming U.S. legal & regulatory hurdles ✅ Navigating taxation, banking, and finance ✅ Mastering American business etiquette ✅ Real success stories from Europeans making it BIG in America ✅ Challenges and pitfalls to avoid along the way We’ll feature top-tier guests who will share their first-hand experiences and advice to help you thrive in the U.S. market. Thank you for joining us on this journey – we can’t wait to see how you make it BIG in America! 👍 Like - if you enjoy this content 🔔 Subscribe - for more strategies on how Europeans make it BIG in America 🎥 https://www.youtube.com/channel/UCBaxlXNsXqu395c3vftkbWQ

  1. 6d ago

    Expanding a European Business in the US Market | Marvin Hirdler | EP 17

    Starting as an apprentice in Germany ten years ago, Marvin made the big leap overseas to establish Bergolin’s first US subsidiary. Bergolin, a high-performance coatings manufacturer with over 120 years of history, specializes in protecting industrial assets in wind energy, pipeline structures, and composites. In this interview, Marvin breaks down: The transition from living in Texas to Charleston, South Carolina. How the US wind energy market (especially in Texas) compares to Europe. Leveraging quick decision-making and operator-driven markets in the US. The importance of bridging German corporate culture with local American sales talent. Strategies for navigating state-by-state chemical regulations. Differences in B2B marketing, visualization, and pricing confidence between the US and Europe. 00:00 – Intro & Welcome Marvin Hirdler 01:11 – Marvin’s Journey: From Apprentice to US Managing Director 02:24 – Living in the US: Austin, TX vs. Charleston, SC 04:46 – About Bergolin: 120 Years of High-Performance Coatings 06:00 – The Scale of US Renewable Energy & Wind Power in Texas 08:35 – US Expansion: Rapid Growth & Future US Manufacturing Plans 10:03 – Speed of Business: US Operator Independence vs. European OEM Model 13:52 – Combining German Roots with US Boots-on-the-Ground Talent 18:36 – Building Local Teams & Creating Global Team Alignment 22:40 – Competing on Quality Over Price in High-Performance Niche Markets 27:12 – Navigating State-by-State Chemical Regulations 28:45 – US vs. European B2B Marketing & Brand Visualization 32:15 – Common Mistakes European Companies Make Entering the US 32:53 – The Core Four: Challenges, Lessons Learned, Outlook & Success Factors 38:22 – Rapid Fire Round: This or That! 41:02 – Cultural Adjustments & American Business Culture in 3 Words 44:43 – Industry Trends: AI, Regulations, and Rapid Political Changes 47:39 – How to Connect & Closing Remarks 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗠𝗔𝗥𝗩𝗜𝗡 Website: https://www.bergolin.com LinkedIn: http://linkedin.com/in/marvin-hirdler-7a1a991b4 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: / @mannyschoenhuber 🌐 Website: https://mannyschoenhuber.com/ 🔗 LinkedIn: / mannyschoenhuber 📸 Instagram: / mannyschoenhuber 📧 Email: manny@masteringmarketentry.com 📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America #transatlantictitans #mannyschoenhuber ⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

  2. Sep 22

    Navigating US Business Insurance & Market Entry | Daniel Reck | EP 16

    In this episode of Transatlantic Titans, host Manny Schönhuber speaks with Daniel Reck, Partner at Johnson Kendall & Johnson (JKJ) Commercial Insurance Brokerage. With nearly two decades of experience bridging transatlantic business gaps, Daniel shares critical insights on how European businesses can navigate the complex US commercial insurance landscape, avoid costly mistakes, and achieve long-term success. ____________________ 00:00 - Misconceptions Europeans have about expanding to the US market. 01:05 - Introduction: Manny Schoenhuber welcomes guest Daniel Reck. 01:50 - Daniel’s Background: Moving from South Germany to Newtown, Pennsylvania, and entering commercial insurance. 06:40 - Why commercial insurance? Moving beyond personal lines to assist foreign companies state-side. 12:56 - The profile of European clients entering the US market (from startups to Fortune 500s). 16:00 - Addressing "sticker shock" and the cost of quality professional advice in the US. 22:00 - Coordinating US insurance policies with European parent/group policies to avoid coverage gaps. 30:35 - Common cultural and operational mistakes European companies make during US expansion. 39:26 - Essential insurance types: D&O liability, general liability, product liability, property, and employee benefits. 47:24 - Handling insurance requirements in US commercial contracts (additional insured, loss payee). 53:28 - Strategies for managing and reducing insurance premiums while maintaining adequate coverage. 01:01:00 - The Core Four: Key challenges, lessons learned, future trends (reshoring manufacturing), and success factors. 01:08:00 - Rapid Fire This or That: Coffee vs. Email, Porsche vs. Pickup Truck, and more! 01:09:50 - First impressions, culture shocks, and adapting to American business culture. ____________________ 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗗𝗔𝗡𝗜𝗘𝗟 📧 Email: reck@jkj.com 🔗 LinkedIn: https://www.linkedin.com/in/dareck/ 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: / @mannyschoenhuber 🌐 Website: https://mannyschoenhuber.com/ 🔗 LinkedIn: / mannyschoenhuber 📸 Instagram: / mannyschoenhuber 📧 Email: manny@masteringmarketentry.com 📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Mark... 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America #transatlantictitans #mannyschoenhuber ⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

  3. Sep 9

    Why European Companies Struggle to Hire (and Keep) US Sales Leaders | Lisa Brantley | EP 15

    In this episode of Transatlantic Titans, host Manny Schoenhuber sits down with Lisa Brantley, a seasoned executive search professional with 20 years of experience. As a consultant for the global European-headquartered firm Mercuri Urval, Lisa works at the intersection of European strategy and the realities of the United States executive labor market. She discusses the nuances of mapping nationwide competitor talent, overcoming the cultural "gulp" of American compensation models, and the exact leadership dynamics required to successfully scale a European company across the Atlantic. ____________________ 00:00 Welcome to Transatlantic Titans 00:54 From Houston IT to global executive search 03:33 Demystifying the search process: Market mapping and benchmarking 05:54 Regional independence and geographic flexibility in US leadership 09:39 Letting Americans do the selling: Translatable skills vs. context 13:03 Bridging the transatlantic salary gap and handling headquarter gulps 15:33 Data-driven recruitment strategies for technical sales leaders 17:49 Capping bonuses: Navigating a uniquely European challenge in the US 20:04 The psychology of a "hunter" sales executive 23:08 Managing title inflation and designing long-term succession plans 26:26 Skin in the game: Equity stakes and retention 28:06 Mercuri Urval: From 1960s Swedish assessment roots to a global boutique 33:05 The 2026 hiring landscape: Factory relocations and new entry points 35:40 The Danish cautionary tale: Why copying European strategy directly fails 37:34 Consolidated markets and supporting executives in leaner middle management 40:50 How AI is altering recruitment ethics, resumes, and candidate evaluations 44:45 THE CORE FOUR 50:43 RAPID FIRE: This or That 51:45 Relations vs. Structures: Culture shocks on both sides of the ocean 53:57 Connecting with Lisa on LinkedIn and her "Scaling European Businesses" series 54:54 Staying "All In" from executive clients to marathons ____________________ 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗟𝗜𝗦𝗔 📧 Email: lisa.brantley@mercuriurval.com 🌐 Website: https://www.mercuriurval.com/en-be/contact/experts/lisa-brantley/ 🔗 LinkedIn: https://www.linkedin.com/in/lisabrantley/ 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: / @mannyschoenhuber 🌐 Website: https://mannyschoenhuber.com/ 🔗 LinkedIn: / mannyschoenhuber 📸 Instagram: / mannyschoenhuber 📧 Email: manny@masteringmarketentry.com 📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Mark... 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America #transatlantictitans #mannyschoenhuber ⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

  4. Sep 2

    "That's Not My Job" Does Not Exist in America | Petra Weiser | EP 14

    In this episode of Transatlantic Titans, Petra Weiser tells Manny Schoenhuber what actually happens after the market entry decision is made. Why chaos in the first year is normal, and why the amount of chaos is decided long before anyone lands. Why the first hire should go through a recruiter who knows the DACH market. And why "we want the candidate under X" is the fastest way to lose the talent that would have made the difference. ____________________ 00:00 Welcome to Transatlantic Titans 00:45 From Hanau to the Carolinas 02:10 Why the Carolinas became a hotbed for German companies 03:40 German precision, American agility, and the best of both worlds 04:30 Growing organically from administration into operations 06:00 The sweet spot: privately held companies of 10 to 20 people 07:45 Building a leadership career without a degree 09:20 The school of hard knocks versus the textbook 10:15 What starting up a US subsidiary really looks like 11:40 Leases, growth plans, forecasting and exit strategy 13:10 Who to hire first and why to use a recruiter 15:20 Handling salary sticker shock with headquarters 16:30 Site selection is really state and county selection 18:00 Zoning, neighbors, fire codes and finding the right realtor 19:20 Why detail focused Germans still end up in the wrong building 21:00 When a customer contract drives the timeline 21:45 Sales office to production and the leadership trap 22:40 The leadership trio that keeps a US entity balanced 23:20 How much oversight from the mothership is too much 25:10 Cultural missteps in the meeting room 27:20 Why Europeans study every culture except America’s 30:10 Bad translations and the solutions country 31:15 The most common mistake, unrealistic expectations 34:40 The regulatory surprise that doubled a timeline 37:00 THE CORE FOUR 42:30 RAPID FIRE 43:40 Partnerships, networks and the value of good advisors 45:25 Why "that’s not my job" does not survive here 46:20 American business culture in three words 46:45 Favorite cities and the one skill worth mastering 48:15 Dinner with Coco Chanel 48:55 Life is what you make of it 49:20 How to connect with Petra 50:00 Sabbatical reading, soccer and staying curious ____________________ 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗣𝗘𝗧𝗥𝗔 📧 Email: petra@petraweiser.com 🔗 LinkedIn: https://www.linkedin.com/in/petra-weiser-68b8291a6/ 🌐 Website: factoryfloorforward.com 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: / @mannyschoenhuber 🌐 Website: https://mannyschoenhuber.com/ 🔗 LinkedIn: / mannyschoenhuber 📸 Instagram: / mannyschoenhuber 📧 Email: manny@masteringmarketentry.com 📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America ⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

  5. Aug 26

    Why European Companies Really Fail in America | Arnold Servo | EP 13

    Most European companies do not fail in America because of tariffs, taxes or pricing. They fail because they sent or hired the wrong people. In this episode of Transatlantic Titans, Manny Schoenhuber sits down with Arnold Servo, Managing Partner at Rödl USA, overseeing the firm's Birmingham, Houston and Denver offices. Arnold arrived from Augsburg on a one-year scholarship, was one thousand percent certain he would go home, and is still here more than two decades later with an American wife, American kids, and an American life. ____________________ 00:00 Welcome to Transatlantic Titans 00:50 One year in Ohio that turned into a lifetime 02:30 Landing at a German firm in Atlanta by accident 03:20 From knowing nothing to managing three offices 05:30 One country, a continent's worth of cultures 07:10 Why advising European companies still feels like home 09:15 Inside Rödl & Partner and the transatlantic bridge model 11:20 When European companies should make the first call 12:40 Mailbox companies to billion-dollar plants 14:50 Competing on expertise instead of size 16:50 Why tax and legal must stay separate in the US 18:20 Engineering specs versus value, the selling gap 20:20 The deceiving market and the China analogy 22:00 Easy to open a company, easy to get it wrong 23:30 The single biggest reason European companies fail 25:20 "You are more expensive than my lawyer in Munich" 28:40 How the landscape shifted, capital, tariffs, uncertainty 31:10 How to prepare before you enter the market 32:30 The Delaware myth and how state tax really works 35:00 Negotiated incentives and what counties will offer 37:15 Sales tax is not VAT 38:40 No income tax states and the tax haven myth 40:30 Corporation, LLC or LP, and the double tax treaty question 43:40 A Turkish solar manufacturer's greenfield success story 45:20 Why 95 percent of his clients ultimately succeed 46:50 THE CORE FOUR 51:30 RAPID FIRE 52:10 Culture shock and the can do attitude 54:30 Why there is no single American culture 55:40 The Wayne Gretzky line Arnold lives by 56:20 Final advice, accept that you will need help ____________________ 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗔𝗥𝗡𝗢𝗟𝗗 🔗 LinkedIn: linkedin.com/in/arnoldservo 📧 Email: arnold.servo@roedlusa.com 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: / @mannyschoenhuber 🌐 Website: https://mannyschoenhuber.com/ 🔗 LinkedIn: / mannyschoenhuber 📸 Instagram: / mannyschoenhuber 📧 Email: manny@masteringmarketentry.com 📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America #transatlantictitans #mannyschoenhuber ⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

  6. Aug 19

    Why Pushing German Rules Into the US Market Fails | Stefan Nitbaur | EP 12

    What happens when a German manufacturer sends one of its own to Houston to turn around a struggling US subsidiary? Stefan Nitbaur, Head of Finance at the GEDA Group, spent nearly a year on the ground in Texas doing exactly that. What he learned changed how the entire company approaches the American market. ____________________ 0:00 Why the German playbook would have failed in America 0:45 Welcome to Transatlantic Titans 1:20 Meet Stefan Nitbaur and the GEDA Group 2:00 From ladder lifts to 1,200 foot elevators 2:30 Sent to Houston to turn the subsidiary around 3:30 A completely different animal: US business up close 5:30 Why you cannot import your philosophy 7:15 How the US subsidiary performs today 8:30 Building trust with distributors and dealers 9:30 Why Americans will not wait for service 11:40 Four years from restructuring to results 13:00 Hiring, retention, and surviving unprofitable years 14:00 Inside the Houston operation 15:40 In the US market, bigger is better 18:30 Tariffs, revenue share, and 55 percent growth 21:20 Why distributors instead of selling direct 23:30 One pricing strategy for the entire world 25:00 Handing the keys to American management 30:20 100 percent UL certified and why it matters 32:20 The mistakes European companies keep making 34:30 Core Four: Biggest challenges in the US 35:50 Core Four: Lessons learned 37:15 Core Four: Future outlook 38:15 Core Four: Success factors 39:10 Rapid Fire: This or That 41:15 Partnerships that set the foundation 42:30 Culture shock and first impressions 43:40 Trust, relationship, quality 46:50 AI, digitalization, and GEDA Central 49:40 What he loves about doing business in America 50:40 How to connect with Stefan 51:00 His motto and what excites him now 52:20 Closing thoughts ____________________ 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗦𝗧𝗘𝗙𝗔𝗡 🌐 🔗 LinkedIn: https://www.linkedin.com/in/stefan-nitbaur-9a9048219/ 📧 Email: s.nitbaur@geda.de 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: https://www.youtube.com/channel/UCBaxlXNsXqu395c3vftkbWQ 🌐 Website: https://mannyschoenhuber.com/ 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/ 📸 Instagram: https://www.instagram.com/mannyschoenhuber/ 📧 Email: manny@masteringmarketentry.com 📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America #transatlantictitans #mannyschoenhuber ⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

  7. Aug 12

    Why Structure Beats Sales When Europeans Enter the US Market | Thomas Rechtien | EP 11

    In this episode of Transatlantic Titans, Thomas Rechtien and Manny Schoenhuber get into what actually separates the European companies that scale in America from the ones that quietly go home after three years. Thomas argues that most owners fix the wrong thing first. They arrive, they hire salespeople, they push for revenue, and they never build the structure underneath it. ____________________ 00:00 Meet Thomas Rechtien 01:00 From banking apprenticeship to twenty years in steel 02:00 Why the US: the push and the pull 04:00 Chicago to Houston and the scale of America 05:00 Turning around a struggling US operation 06:00 Running the show as president and CEO 09:00 Why a local presence changes everything for US customers 11:00 The Salzgitter brand as a door opener 12:00 Selling on quality when you cannot win on price 13:00 Lead times, buffer stock, and closing the service gap 15:00 How local should you be? The spectrum explained 18:00 Leaving Salzgitter and building his own practice 19:00 His grandfather's carpentry shop: an expensive job, not a system 20:00 The operating system: decision rights and the functional seat chart 23:00 Who he works with: Mittelstand companies from five to fifty million 24:00 Buying a US company instead of building from scratch 27:00 Coaching judgment instead of checklists 28:00 The mistakes: service culture and product-market mismatch 31:00 Consolidation, private equity, and the compressed speed of business 34:00 Legal pitfalls: employee handbooks, contracts, company setup 36:00 The take it or leave it myth with big OEMs 39:00 Success story: a Chicago steel service center doubles revenue 41:00 What still holds European companies back 42:00 The Core Four 48:00 Rapid Fire: This or That 49:00 Culture shock, distance, and doing business in person 52:00 Dale Carnegie and favorite US cities 53:00 How to connect with Thomas 55:00 Final takeaway ____________________ 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗧𝗛𝗢𝗠𝗔𝗦 🌐 Website: https://www.rechtienconsult.com/ 🔗 LinkedIn: https://www.linkedin.com/in/thomas-rechtien/ 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: https://www.youtube.com/@MannySchoenhuber 🌐 Website: https://mannyschoenhuber.com/ 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/ 📸 Instagram: https://www.instagram.com/mannyschoenhuber/ 📧 Email: manny@masteringmarketentry.com 📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America ⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

  8. Aug 5

    The Key Cultural Differences European Businesses Must Know in the US | Annette van der Feltz | EP 10

    In this episode of TRANSATLANTIC TITANS, host Manny Schoenhuber sits down with Annette van der Feltz, intercultural communication coach and consultant, founder of Dutch American Connection and The American Culture Code. ____________________ 00:00 Welcome to TRANSATLANTIC TITANS 00:45 From the Netherlands to New York: Annette’s story 02:30 The two kinds of expats and why only one group thrives 04:20 Dutch American Connection and The American Culture Code 05:00 Why US culture is the most underestimated market entry risk 07:30 Are Americans fake? Enthusiasm as a business signal 09:20 Time is money: why the American clock runs faster 10:50 Sell me this pen: how pitching works in the US 13:30 Where intercultural support fits into a market entry plan 15:20 How American history shaped American law and personal freedom 20:30 When companies finally call, and what it has already cost them 22:20 The CEO dinner that ended a VP of Sales relationship 25:20 The title change that unlocked a US acquisition 26:50 Status symbols, cars and hierarchy in American business 28:30 How the transatlantic zeitgeist has shifted since 2007 32:00 Making the business case for intercultural investment 34:30 Local hires versus sending someone from European headquarters 38:00 Oktoberfest, King’s Day and cultural exchange in both directions 41:30 Do not rush the tulip fields: relationship time is business time 44:00 A success story: building the best of both cultures 49:50 The Core Four: challenges, lessons, outlook and success factors 58:20 Rapid Fire 01:02:00 Culture shocks and Americanized habits 01:06:30 What American companies can learn from Europe 01:09:40 How to connect with Annette 01:10:40 Fail forward: first attempt in learning ____________________ 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗔𝗡𝗡𝗘𝗧𝗧𝗘 🔗 LinkedIn: https://www.linkedin.com/in/annette-van-der-feltz/ 🌐 Website: https://www.dutchamericanconnection.com/ 🌐 Website: https://www.theamericanculturecode.com/ 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: https://www.youtube.com/channel/UCBaxlXNsXqu395c3vftkbWQ 🌐 Website: https://mannyschoenhuber.com/ 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/ 📸 Instagram: https://www.instagram.com/mannyschoenhuber/ 📧 Email: manny@masteringmarketentry.com 📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America ⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

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Ready to scale your European business in the United States? 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦 is the essential resource for European business leaders, entrepreneurs, and professionals entering the U.S. market for the first time or growing their existing U.S. business operations – but aren’t quite sure where to start or how to navigate the complexities of the American market. Join host Manny Schoenhuber and his guests as they break down the legal, financial, and cultural strategies you need to thrive in the United States. In each episode, we’ll bring you expert insights and real-world strategies to help you make informed decisions about your U.S. market strategy. We’ll cover: ✅ Overcoming U.S. legal & regulatory hurdles ✅ Navigating taxation, banking, and finance ✅ Mastering American business etiquette ✅ Real success stories from Europeans making it BIG in America ✅ Challenges and pitfalls to avoid along the way We’ll feature top-tier guests who will share their first-hand experiences and advice to help you thrive in the U.S. market. Thank you for joining us on this journey – we can’t wait to see how you make it BIG in America! 👍 Like - if you enjoy this content 🔔 Subscribe - for more strategies on how Europeans make it BIG in America 🎥 https://www.youtube.com/channel/UCBaxlXNsXqu395c3vftkbWQ