Everyday Excellence

Todd Baldwin
  • 5.0 (1)
  • Marketing

Everyday Excellence dives into the minds of operators, marketers, founders, and behind-the-scenes leaders who show up, solve problems, and drive results — not for the spotlight, but because excellence is how they operate. From hard-earned lessons to smart growth strategies, this show pulls back the curtain on what it really takes to lead with integrity and level up without burning out. Whether you're scaling a team, building a brand, or just trying to get a little better every day, this podcast brings you honest insight from people who’ve been there. No fluff. Just the real stuff.

  1. 2d ago

    Roofing Business Growth: Scaling Through Culture, Technology, and Community with Tanner Tennyson

    In this episode of Everyday Excellence, host Todd Baldwin interviews Tanner Tennyson, Owner of Integrity Roofing & Construction. Tanner shares the journey behind building a purpose-driven roofing and construction company, from overcoming major personal and professional setbacks to growing Integrity into a multi-location business built around quality, accountability, and community impact. He explains why investing in great people and paying them well is central to the company’s growth, how a high-performance culture can balance competition with humility and transparency, and why “getting it right” matters more than simply “being right.” Tanner also discusses Integrity’s approach to giving back, its use of EOS and technology to scale operations, the challenges of preserving company culture through private equity growth, and how the business is adapting its marketing strategy through organic content, AI, and community partnerships. Integrity Roofing & Construction website: https://integrityrc.com

    Roofing Business Growth: Scaling Through Culture, Technology, and Community with Tanner Tennyson

  2. 3d ago

    High-Performance Leadership: Building Better Businesses and Lives with Matt Balducci

    In this episode of Everyday Excellence, host Todd Baldwin interviews Matt Balducci, owner of HomeHero Roofing. They explore Matt’s entrepreneurial journey from building and selling his first home service company to scaling HomeHero Roofing, growing a restoration coaching business, and launching The Lighthouse Brotherhood. Matt shares lessons from major business failures, including losing the financial proceeds from a company sale, and explains how those experiences shaped his approach to leadership, partnerships, and business exits. He also discusses the importance of partnering with people who complement your skill set, building systems and processes as a company grows, recruiting continuously, and creating incentive structures such as phantom equity to retain strong team members. Matt breaks down the key metrics he uses to manage growth, including lead generation, customer acquisition, profitability, and reviews, and shares how he uses AI and QuickBooks to audit financials and identify costly discrepancies. HomeHero Roofing website: ⁠https://homeheroroofing.com/ Evolve restoration coaching website: https://therestorationmastermind.com/ The Lighthouse Brotherhood website: https://www.lighthousebh.co/

    High-Performance Leadership: Building Better Businesses and Lives with Matt Balducci

  3. Sep 16

    Women in HVAC: Growing a Woman-Owned Trade Business with Jackie Sorensen

    In this episode of Everyday Excellence, host Todd Baldwin interviews Jackie Sorensen, third-generation owner of Thorson Heating & AC. They explore what it takes to take over and grow a multi-generational HVAC business while building a leadership style of your own. Jackie shares the challenges of family business succession, transitioning from hands-on technician to business owner, and learning to lead through financial, operational, and people-management decisions. She also discusses competing on value rather than price, building a strong company culture, using social media and AI to improve marketing and customer experience, and creating more opportunities for women in the skilled trades. With more than 80 years of family history behind the business, Jackie offers practical insights on succession, leadership, hiring, technology, and building a service company that prioritizes both customers and employees. Thorson Heating & AC website: https://www.thorsonheatinginc.com

    Women in HVAC: Growing a Woman-Owned Trade Business with Jackie Sorensen

  4. Sep 4

    Home Services Entrepreneurship: Building a Premium Garage Door Brand with Mike Venidis

    In this episode of Everyday Excellence, host Todd Baldwin interviews Mike Venidis, owner of Good Golly Garage Doors in Phoenix, Arizona. Mike shares his journey from spending 13 years in digital marketing and helping scale a home services agency to building and operating a garage door business firsthand. They explore the realities of moving from advising entrepreneurs to becoming an operator, including the importance of execution, customer experience, premium positioning, and understanding the full weight of running a business. Mike also explains Good Golly Garage Doors’ unique family-owned, independently operated network model, its approach to building a strong company culture, and why employee growth and tenure are key measures of success. Mike also shares lessons from watching a company grow from roughly $1 million to $25 million in revenue, along with insights on leadership, transparency, resilience, and why giving away the playbook is less important than actually executing it. Good Golly Garage Doors website: https://goodgollygarage.com/

    Home Services Entrepreneurship: Building a Premium Garage Door Brand with Mike Venidis

  5. Aug 27

    Local Service Marketing: Building a Plumbing Brand Around Customers with Michael Marvon and Lucas Jones

    In this episode of Everyday Excellence, host Todd Baldwin interviews Michael Marvon, owner and Lucas Jones, Marketing Director of Smiley Drain. Michael shares the entrepreneurial journey behind building a marketing-focused plumbing and drain cleaning business, from becoming a licensed plumber at 22 to developing a brand designed around customer psychology, efficiency, and local market presence. The conversation explores why Michael believes entrepreneurs should “bet on themselves,” how focusing on efficiency can be more valuable than simply pursuing growth, and why building the right team is essential to long-term success. Michael and Lucas also break down the evolving landscape of digital marketing, including Google Business Profiles, SEO, PPC, social media, customer reviews, and the growing influence of AI on search and lead generation. They discuss why businesses should combine specialized marketing expertise with strong human oversight, how consistent content builds social proof, and why customer service remains at the center of sustainable growth. Smiley Drain website: https://smileydrain.com/ Instagram: @smileydrain

    Local Service Marketing: Building a Plumbing Brand Around Customers with Michael Marvon and Lucas Jones

  6. Aug 24

    Cleaning Business Growth: Scaling Without Sacrificing Quality with Jim Caragianes

    In this episode of Everyday Excellence, host Todd Baldwin interviews Jim Caragianes, CEO of Rose’s Cleaning Inc. They explore how Jim and his wife Rose grew a grassroots cleaning business into a 30+ employee company while maintaining a strong focus on quality, trust, training, and customer relationships. Jim shares insights on building a high-trust team for a business that operates inside customers’ homes, why evaluating each home personally leads to better service and pricing, and how Rose’s Cleaning approaches sustainable growth without expanding faster than its team and systems can support. Jim also discusses the realities of running a business with a spouse, expanding into commercial cleaning, tracking return on ad spend, and the importance of developing a “basic plus” understanding of the work before delegating it. Rose’s Cleaning Inc. website: ⁠https://rosescleaninginc.com

    Cleaning Business Growth: Scaling Without Sacrificing Quality with Jim Caragianes

  7. Aug 17

    Small Business Systems: Driving Profitability Through Process and Accountability with Chris Edwards

    In this episode of Everyday Excellence, host Todd Baldwin interviews Chris Edwards, Co-Founder and Head of Installs of Right This Way Flooring. Chris shares his journey from corporate finance and consulting into entrepreneurship, including acquiring a flooring business with no prior industry experience, growing EBITDA by 2x, successfully exiting, and then returning to the industry to build Right This Way Flooring from the ground up. The conversation explores the realities of entrepreneurship through acquisition, the importance of systems and accountability in small business, and how improving processes and customer experience can drive profitability and growth. Chris also discusses his strategy for building a repeatable flooring business model, his approach to tracking lead sources and marketing performance, and the growing role of SEO and AI-driven search in generating customers. He shares an honest perspective on the pressure of business ownership, including managing payroll, employees, customers, debt, and the uncertainty that can come with betting on yourself, while emphasizing the importance of building a strong network of fellow entrepreneurs who understand the journey. With plans to prove the model at Right This Way Flooring’s first location before expanding into additional stores and potentially pursuing both organic and acquisition-driven growth, Chris offers practical insights into building a scalable small business from the ground up. Right This Way Flooring website: https://rtwflooring.com

    Small Business Systems: Driving Profitability Through Process and Accountability with Chris Edwards

  8. Aug 16

    Contractor Leadership: Building Systems, Culture, and Sustainable Growth with Stephanie Allen

    In this episode of Everyday Excellence, host Todd Baldwin interviews Stephanie Allen, Co-Founder & Operations leader of AirWorks Solutions, Inc. Stephanie shares how she and her husband, Kevin, built a family-owned HVAC and plumbing company around relationships, operational discipline, and a “better together” culture. She discusses the realities of scaling a trades business, including why operational excellence in HVAC needs to come before aggressively expanding into plumbing, how AirWorks uses profit sharing to create a stronger sense of ownership across the team, and what she learned after an ambitious EOS implementation nearly pushed the business into financial trouble. Stephanie also explains how AirWorks adapted its marketing strategy by reducing paid advertising, leaning into community relationships and organic lead generation, and becoming “five-mile famous” in its local market. AirWorks Solutions, Inc. website: ⁠https://airworkssolutions.com/

    Contractor Leadership: Building Systems, Culture, and Sustainable Growth with Stephanie Allen
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Everyday Excellence dives into the minds of operators, marketers, founders, and behind-the-scenes leaders who show up, solve problems, and drive results — not for the spotlight, but because excellence is how they operate. From hard-earned lessons to smart growth strategies, this show pulls back the curtain on what it really takes to lead with integrity and level up without burning out. Whether you're scaling a team, building a brand, or just trying to get a little better every day, this podcast brings you honest insight from people who’ve been there. No fluff. Just the real stuff.

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