She Says It: Find Your Voice

Madeline Sargent | Brand Strategist

She Says It is a podcast about voice, communication, and how women express themselves in modern life. This show explores identity, storytelling, confidence, creativity, relationships, work, culture, and the experiences that shape how we show up in the world. Through thoughtful conversations and honest perspectives, it helps listeners articulate who they are, what they think, and how they want to be understood. It offers conversations around communication, self-expression, modern culture, personal growth, storytelling, and what it actually takes to trust your voice and communicate clearly.

  1. 1d ago

    When Motherhood Doesn't Look How You Expected

    When Casey Keen became a mother, she expected childbirth to be difficult. What she didn’t expect was birth trauma, postpartum preeclampsia, postpartum anxiety and depression, and a healthcare system that left her searching for answers during one of her most vulnerable seasons. In this episode of She Says It, Casey shares the story that inspired her book, The Alchemy of Motherhood, and the advocacy work she now does to support mother's navigating postpartum recovery. We also discuss identity shifts in motherhood, the loss of community support, the pressure to “do it all,” and the importance of creating spaces where women in society can speak honestly about their experiences. Whether you’re a mother, planning to become one, supporting someone who is, or simply interested in women’s health, this conversation offers an important perspective on the realities of modern motherhood and the changes many women hope to see in maternal care. Connect with Casey Keen Learn more about Casey’s work, book, and community resources through The Alchemy of Motherhood. Work with Madeline Madeline Sargent is the founder of MadlyCreative⁠, a strategic communication studio helping women founders and small businesses build brands, clarify their messaging, and communicate with confidence. Learn more about brand strategy, messaging, content development, and consulting at madlycreative.co⁠ This episode is supported by Joy Scout Studio, offering 10% on Merch design using code SHESAYSIT.

    28 min
  2. From SamzSweetz to Kvell Bakery: A Journey of Rebranding and Growth

    Jun 3

    From SamzSweetz to Kvell Bakery: A Journey of Rebranding and Growth

    Madeline Sargent welcomes longtime friend and client Samantha Simpson to She Says It for a conversation about rebranding, identity, and what it means when your work evolves beyond the name you started with. This episode is for women in society navigating creative growth, entrepreneurship, identity shifts, or the pressure to fit themselves into a clear category. It’s also for founders, creatives, and small business owners who feel their work has outgrown the version of themselves they first built when starting their brand. Samantha shares the story behind her Phoenix-based Jewish bakery, originally known as SamzSweetz, and the intentional rebrand process she worked through alongside Madeline that ultimately led to Kvell Bakery. Together, Madeline and Samantha discuss the emotional and strategic side of rebranding: clarifying a niche, aligning visuals and messaging, embracing cultural identity, and finding the confidence to build a brand that feels more honest and recognizable. Listeners will learn: how rebranding can become identity work, not just marketing workwhy clarity often comes after action, not before itthe importance of community when building a businesshow niching down can actually create more connectionwhat it means to evolve publicly as a creative entrepreneurwhy discomfort is often part of growthThey also explore discipline, asking for help, and the realities of building something slowly and intentionally.  This episode is about more than a bakery rebrand. It’s about the moment your work starts asking you to become more yourself. Visit the Kvell Bakery Instagram.

    42 min

Ratings & Reviews

5
out of 5
2 Ratings

About

She Says It is a podcast about voice, communication, and how women express themselves in modern life. This show explores identity, storytelling, confidence, creativity, relationships, work, culture, and the experiences that shape how we show up in the world. Through thoughtful conversations and honest perspectives, it helps listeners articulate who they are, what they think, and how they want to be understood. It offers conversations around communication, self-expression, modern culture, personal growth, storytelling, and what it actually takes to trust your voice and communicate clearly.

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