Book-A-Go-Go | How to Write, Publish & Market Your Book

Book-A-Go-Go
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The Book-A-Go-Go podcast was started out of a desire for its co-hosts to share their industry knowledge with their clients. As a writer/editor and a publisher, Jenna Rose Robbins and Sara Stratton found themselves repeating much of the same information to their clients. Rather than continue to do so, the duo—who have worked on more than a dozen books together—decided to record their knowledge for easy dissemination. The first 18 episodes comprise the “Reference Episodes”—the steps and info needed to take an author from finished manuscript to printed book. While these first episodes are scripted, future episodes will have more of a casual, talk-show-style format.

  1. 5d ago

    Episode 20: Kate Zentall on Editing Timelines, Track Changes, and Publishing Expectations

    Why do even the best writers need editors? In this episode, Jenna and Sara talk with veteran writer and book shaper Kate Zentall about the transformative role of editors in the publishing process. From developmental feedback to line-level polish, Kate shares how the right editorial guidance can elevate a manuscript—and help authors grow in the process.

    53 min

  2. May 22

    Episode 19: Inside Traditional Publishing (with Bree Barton)

    What’s it really like to get traditionally published? In this episode, Jenna and Sara sit down with Bree Barton—author of the Heart of Thorns trilogy from KT/HarperCollins—to share what it’s really like to be traditionally published. From submissions to post-pub realities, Bree draws on two decades of experience as a working writer in this candid conversation.

    49 min

  3. May 7

    Episode 18: You’re Published! What Next?

    Publishing your book is a huge milestone—but it’s not the end of your author journey. In this final reference episode, we help you plan what comes next. Learn how to keep your book relevant post-launch, build long-term momentum, and avoid the post-pub slump. From ongoing marketing to repurposing content and planning your next project, we’ll show you how to turn your finished book into a lasting asset for your platform, career, and readership.

    10 min

  4. Apr 27

    Episode 17: Author Service Accounts

    To successfully publish and maintain your book’s visibility, you’ll need to create and manage several essential service accounts. In this episode, we walk you through the most important ones—Amazon KDP, Goodreads, OverDrive, and more—and explain what each one does, why it matters, and how to optimize your presence. You’ll learn how these platforms help you control your book’s metadata, connect with readers, track sales, and keep your title relevant long after launch.

    16 min

  5. Apr 20

    Episode 16: Marketing & PR for Your Book

    Your book is done—now how do you get readers to actually find it? In this episode, we guide you through building a strategic marketing and PR plan tailored to your goals. We’ll revisit your BAGG (Book and Author Gameplan and Goals), help you define success post-launch, and explain how to time your release date, use pre-orders, and leverage ARCs effectively. We also unpack your promotional toolkit: media kits, press releases, podcast tours, blog outreach, social media, newsletter swaps, paid ads, publicists (do you need one?), and more.

    27 min

  6. Apr 13

    Episode 15: Printing & Distributing Your Self-Published Book

    Confused by all the printing and distribution options for your book? In this episode, Jenna and Sara break down the pros and cons of print-on-demand vs. offset printing, how services like Amazon KDP and IngramSpark compare, and when traditional distribution might still make sense. You’ll also learn about working with wholesalers, setting discounts and royalties, and pricing your book so it’s competitive and profitable.

    32 min

  7. Apr 6

    Episode 14: Producing Your Indie Audiobook

    Audiobooks are one of the fastest-growing formats in publishing—and a powerful way to reach new readers. In this episode, we provide an overview of audiobook production: how to decide if you need one, whether to narrate it yourself or hire a pro, what equipment or services to use, and how to distribute it effectively. If you’ve ever considered bringing your book to life through audio, this episode is your starting point.

    19 min

  8. Mar 30

    Episode 13: Designing Your Book Interior

    A well-designed interior can elevate your book from amateur to professional. In this episode, we explain what goes into interior book design—print and digital. You’ll learn how to prep your manuscript for a designer, what formatting choices matter (margins, fonts, images, tables), and how interior layout differs between print and e-books.

    21 min
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About

The Book-A-Go-Go podcast was started out of a desire for its co-hosts to share their industry knowledge with their clients. As a writer/editor and a publisher, Jenna Rose Robbins and Sara Stratton found themselves repeating much of the same information to their clients. Rather than continue to do so, the duo—who have worked on more than a dozen books together—decided to record their knowledge for easy dissemination. The first 18 episodes comprise the “Reference Episodes”—the steps and info needed to take an author from finished manuscript to printed book. While these first episodes are scripted, future episodes will have more of a casual, talk-show-style format.

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