Built by People Leaders

Daria Rudnik

Built by People Leaders is a podcast for HR, People, and L&D leaders at scale-ups and fast-growing companies. Host Daria Rudnik — Team Architect, Executive Leadership Coach, and former Chief People Officer — talks with the in-house HR and People leaders building the people side of scale. Each episode goes inside the real work: designing leadership development that keeps up with growth, earning trust at the executive table, and turning people strategy into measurable business impact. These are practical conversations for anyone leading a People function inside a company that's moving fast. Daria brings a global perspective from her work with clients across six continents and her years at Deloitte, leading through financial crises, war, and the pandemic. She is the author of CLICKING: A Team Building Strategy for Overloaded Leaders and co-author of The AI Revolution: Thriving Within Civilization's Next Big Disruption. If you're an HR or People leader scaling a fast-moving company, Built by People Leaders is where the people side of growth gets figured out. Want to be a guest? Applications go through the podcast page on my website — apply via the guest form or through PodMatch (both links are there). We don't take applications by email or LinkedIn message, so please use one of those two routes. https://dariarudnik.com/podcast  

  1. 2d ago

    #45 How to Have Mental Health Conversations That Don't Break Trust with Ralph Kellogg, CHRO

    Ralph Kellogg is Chief Human Resources Officer at Lutheran Family Services, TEDx speaker, and author of Leading While Human: Notes I Wish Someone Had Given Me. He brings 20+ years of executive leadership experience and publicly disclosed his anxiety disorder and panic disorder diagnosis in his 2022 TED talk. In this episode, Ralph Kellogg introduces the ACT model — Acknowledged, Compassionate Accountability and Transparency — a framework he created during the pandemic to equip managers with a structured approach to mental health conversations. For people leaders at 100–1,500 employee companies, this episode addresses a critical scaleup challenge: informal manager-employee relationships that worked at 50 people break down as headcount grows. Ralph Kellogg explains how to train managers to build trust before crisis moments, how to avoid the stigma trap of pulling assignments away, and why curiosity — not fixing — is the leadership discipline that scales. He also shares the operational case for relationship-building: Gallup data shows 70% of people leave organizations because of their relationship with their manager, and replacing a high performer costs more than investing in the manager's relational capacity. Challenges Addressed Managers don't know how to start mental health conversations without triggering defensiveness or stigma: Ralph Kellogg explains that the relationship must be built before the crisis moment — if the only interactions are corrective feedback, the employee will assume judgment. He outlines the ACT model (Acknowledged, Compassionate Accountability and Transparency) as a repeatable framework managers can use to check in, offer support, and follow up without making it transactional. Scaleup leaders claim they don't have time for relationship-building with their teams: Ralph Kellogg's response: "Do you have time to replace that person?" He recommends bringing in someone — an internal hire or external consultant — who is skilled at connecting with the team, so the founder or technical leader can focus on what they do best while the team still gets relational support. HR doesn't know how to train managers on mental health at scale without turning it into compliance theater: Ralph Kellogg argues that HR's job is to build trust with managers first, then equip managers to build trust with their teams. Relationships start on day one of onboarding, not in the moment of crisis. Training should focus on small, consistent behaviors — checking in, following up on commitments, staying curious — not one-time workshops. Actionable Takeaways Use the ACT model for mental health check-ins: Ralph Kellogg's framework is Acknowledged, Compassionate Accountability and Transparency. When a manager observes a change in an employee's behavior, they should frame the conversation with concern ("I see this — are you okay?"), ask how they can support rather than immediately pulling assignments away, and follow up in one to two weeks to show the conversation wasn't transactional. Build the relationship before the crisis: Ralph Kellogg emphasizes that managers must have consistent, low-stakes interactions with employees starting on day one. If the first real conversation happens during a performance issue or mental health crisis, the employee will become defensive. Trust is built through small moments — not grand gestures. Stay curious when a star employee suddenly struggles: Ralph Kellogg advises managers to resist the urge to fix or assume they know the problem. Instead, ask questions, stay open to the messiness, and recognize that high performers are multidimensional people — the traits that made them great are still there, even when something is temporarily off. Questions This Episode Answers How do I train managers to have mental health conversations without making employees feel judged? Ralph Kellogg explains that the relationship must exist before the conversation. Managers should use the ACT model (Acknowledged, Compassionate Accountability and Transparency), frame the conversation with concern rather than correction, and avoid pulling assignments away — which signals loss of confidence. Follow up in one to two weeks to show it's not a one-and-done transaction. What do I do if my startup founders say they don't have time for relationship-building with their team? Ralph Kellogg's answer: "Do you have time to replace that person?" He recommends bringing in someone — internally or as a consultant — who has the relational capacity to connect with the team. That way, founders can focus on their strengths while the team still receives support. Gallup research shows 70% of people leave because of their relationship with their manager, so investing in relational capacity is cheaper than constant turnover. How can HR scale mental health support as we grow from 100 to 500 employees? Ralph Kellogg says HR's role is to build trust with managers first, then train managers to build trust with their teams. Relationships don't start in crisis moments — they start on day one of onboarding. HR should teach managers small, repeatable behaviors: check-ins, follow-ups, staying curious in conflict, and recognizing that not every high performer wants to climb the ladder. Links & Resources Mentioned: Connect with Ralph Kellogg on LinkedIn https://www.linkedin.com/in/ralphkellogg Website: https://ralphkellogg.com/

    #45 How to Have Mental Health Conversations That Don't Break Trust with Ralph Kellogg, CHRO
  2. Oct 6

    #44 The HRBP-as-Coach Model with Jen Paxton, SVP People & Talent at Roofr

    Jen Paxton is SVP of People & Talent at Roofr, a high-growth SaaS company, where she reports directly to the CEO and owns both talent acquisition and HR — the full employee lifecycle. A three-time startup-to-acquisition People leader with more than a decade in startups, Jen has scaled companies to $50M ARR and built an HRBP coaching program at Roofr where every manager gets a dedicated HRBP as a personal coach. Her single biggest argument: HR should lead the AI transformation inside the company, not wait for it to land on their desk. For People teams at 100–1,500 person scaleups, informal communication breaks down and no one has full visibility into what every department is building. Jen explains how HR's cross-cutting position — touching every department — makes it the right function to own AI change management, communication, and cross-team visibility. Challenges Addressed Siloed HR vs. cross-cutting HR: Jen Paxton argues traditional HR stays siloed while a strategic people partner understands how each department's work affects every other, making HR the only function that cross-cuts the entire business. Duplicative AI builds: At Roofr, where every employee has Claude access, Jen identifies the core risk of two departments independently building identical tools (her example: two pricing calculators) because there is no cross-departmental visibility. AI as change management, not just tech: Jen frames AI as a "hot potato" — it upends how people do their jobs, creating change management work and potential attrition that HR is positioned to own. Actionable Takeaways Assign every manager an HRBP coach: Jen Paxton's HRBP program pairs each manager with a dedicated coach who teaches effective one-on-ones and runs live role-play for delivering difficult feedback. Build the foundation before expecting managers to grow. Replace flat "no" with options: When a manager brings a request, Jen recommends answering "this won't work, but what about X or Y." This frames HR and the manager as solving the problem together and builds trust. Monitor AI usage to surface and share high-impact builds: Jen tracks company-wide Claude token usage to find valuable AI builds, then makes them publicly visible. This drives social learning and cuts duplicative work across teams. Questions This Episode Answers What's the difference between a strategic people partner and traditional HR? Jen Paxton explains that traditional HR is siloed and admin-focused, while a strategic people partner understands the inner workings of every department and how their work flows into each other. HR is the only function that genuinely cross-cuts the whole business. Should HR own AI enablement in my company? Jen argues yes. She compares "AI enablement" roles to the "head of remote" roles that proliferated during COVID and were later absorbed back into HR, predicting AI enablement will follow the same path under L&D, manager coaching, or HR ops. HR does not need to be technical — it needs the right partnerships and cross-departmental visibility. How do I build trust as an internal coach to managers? Jen builds trust through vulnerability, genuine follow-up questions, and framing herself as tackling problems alongside the manager rather than blocking them. She treats each coaching conversation as a two-way partnership, not a question-and-answer transaction. Links & Resources Mentioned: Connect with Jen Paxton on LinkedIn

    #44 The HRBP-as-Coach Model with Jen Paxton, SVP People & Talent at Roofr
  3. Sep 28

    #43 Building HR Influence Without Asking for Permission with Johanna Flórez Restrepo, CPO at CryoHoldco Biotech

    Johanna Flórez Restrepo is LATAM Chief People Officer at CryoHoldco Biotech, one of the world's top five stem cell banks, with over 15 years leading HR and organizational transformation across 8 countries, 2 continents, and organizations of 120,000+ employees. Her single biggest argument for People leaders: stop asking for a seat at the table and build real influence, so business leaders say "I need you here with me." Johanna Flórez Restrepo teaches a three-part Influence-over-Imposition framework — listen to understand, anchor to the final objective, and match empathy to each person's level. In this episode, Johanna Flórez Restrepo unpacks the friction that hits companies scaling through rapid growth, M&A, and digital transformation: policy and compliance stop working as the primary lever with CEOs and directors, cultural change starts feeling like invisible work, and a single crisis — like a full cyber attack — can put payroll for thousands of employees at risk overnight. For People teams at high-growth companies where the leadership team can no longer oversee everything directly, her operating principles turn HR from rule enforcer into trusted business partner. Challenges Addressed Policy-first HR loses credibility: Johanna Flórez Restrepo explains that leading with rules, compliance, and normative alignment signals "rule enforcer" to CEOs and directors, not strategic partner — and loses the influence battle immediately. Invisible work during transformation: During cultural change, progress feels like nothing is happening; Johanna Flórez Restrepo reframes this marathon-like effort as preventive work that precedes visible results. Speed mismatch in digital transformation: Moving from pharma's multi-year product cycles to a digital business measured in seconds (page load, CTR, conversion) forced Johanna Flórez Restrepo to recalibrate what "urgency" means in People operations. Actionable Takeaways Listen to understand, not to respond: Stay calm, focused, and fully present in executive conversations. Senior leaders in lonely positions share their real fears only when they trust their HR partner is genuinely listening, and that trust earns proximity no title can. Prioritize door one before door ten: In a crisis with fires everywhere, discipline means opening the door that moves you closest to the result first. Enforce rest, nutrition, and boundaries for your team so people stay functional under pressure. Build a support network inside and outside the company: Inside contacts understand your context without a full briefing; outside contacts provide external perspective and prevent tunnel vision. Both protect your judgment when everything feels like a Titanic. Questions This Episode Answers How do I get taken seriously as a strategic business partner instead of a rule enforcer? Johanna Flórez Restrepo argues you build influence, not authority: know the business deeply, listen to leaders' real concerns, and stop leading with policy. When you do this, executives ask for you by name rather than granting you a seat. How should HR lead a company through a cyber attack or major operational crisis? Johanna Flórez Restrepo used three principles when a cyber attack put payroll for 5,000 people across 2 million kilometers at risk: self-awareness of your own triggers, a support network inside and outside the company, and discipline to prioritize what moves you closest to the result. Why does my culture and change management work feel invisible? Johanna Flórez Restrepo reframes this as preventive work that comes before visible work. Cultural change is a marathon — you are still moving toward the result even when progress isn't yet visible, because culture is behavior lived day by day, not policy written on paper. Links & Resources Mentioned: Connect with Johanna Flórez Restrepo on LinkedIn

    #43 Building HR Influence Without Asking for Permission with Johanna Flórez Restrepo, CPO at CryoHoldco Biotech
  4. Sep 21

    #42 Reducing Decision Errors by 30% Kylee Ingram, CEO of Wizer

    Kylee Ingram is the co-founder and CEO of Wizer, a decision intelligence platform that maps how decisions get made inside organizations. Before decision science, Kylee Ingram spent years in documentary filmmaking, television production, and six years as head of production at a startup accelerator, giving her both a human and a systems view of organizational problems. Her core concept is cognitive drift: as companies scale, decision-making narrows toward sameness because the top leadership's thinking style — 75% of Western CEOs are outcomes- or options-focused — gets replicated down through middle management, eroding the cognitive diversity that existed at founding. For a company between 100 and 1,500 employees, this drift is the quiet friction point. The informal alignment of the founding team disappears, teams clump into two or three decision archetypes each, and leaders can no longer oversee every call directly. Kylee Ingram argues the fix is not restructuring — it is designing who is in the room for each decision. Challenges Addressed Cognitive drift in scaling orgs: Kylee Ingram explains that as a scaleup grows, teams homogenize into two or three decision styles out of seven, replicating leadership's dominant style and shrinking the range of thinking applied to each decision. Three structural biases: Wizer's approach targets social bias (which voices dominate, causing groupthink), information bias (which data is overweighted or ignored), and capacity bias (teams oversimplify when cognitive load is too high). Overlooked internal talent: Wizer's data shows 40–60% of the people its recommendation engine surfaces have never previously been asked into a decision room, meaning existing talent goes unused. Actionable Takeaways Map your decision archetypes before restructuring: Identify where teams over-index — Wizer's framework covers Achiever (outcomes), Collaborator (perspectives), Analyzer (evidence), Deliverer (process), Explorer (options), Guardian (risk), and Visionary. You can pull missing styles in from other teams without changing the org chart. Design the decision room, not just the org: Shift from a permanent advisory board to pop-up decision teams matched to the decision type. One board Kylee Ingram cites found it was skewed to Analyzers and Achievers, then went one layer down for the styles it lacked. Match communication to the recipient's decision style: Kylee Ingram notes a process-driven person needs a different message than an outcomes-driven one. Rewriting messages to fit the recipient's decision profile helps them land and reduces friction. Questions This Episode Answers Why do decisions get worse as my company scales? Kylee Ingram calls it cognitive drift: leadership's dominant style spreads down through middle management, so the cognitive diversity present at founding erodes. Teams settle into two or three archetypes, narrowing the perspectives applied to each decision. How do I add cognitive diversity without a reorg? According to Kylee Ingram, you map decision profiles, find where you are over- and under-indexed, and pull people with missing styles in from other teams for specific decisions. No restructuring is required — you just need to know where the talent sits. Should I use AI to make decisions? Kylee Ingram's position is that AI supports analysis but cannot replicate deep human interrogation over time, and it homogenizes language. Use AI only where the problem it solves is clear, and keep the right humans in the room.  Links & Resources Mentioned: Connect with Kylee Ingram on LinkedIn Wizer (free decision profiles): wizer.business

    #42 Reducing Decision Errors by 30% Kylee Ingram, CEO of Wizer
  5. Sep 14

    #41 How Smartcat's VP of People Rebuilt HR Around AI Coworkers with Stacey Richey

    Stacey Richey is Global Vice President of People at Smartcat, an AI-native technology company. With over 20 years leading people operations in high-growth technology companies and an early career in private equity consulting spanning firms from $5M to $5B, Stacey built the "intelligence fabric layer" — a system that records and extracts signals from every meeting, call, Slack message, and email to identify high-leverage workflows for AI and to create one single source of truth across the organization. Most companies treat AI as a productivity tool, which produces marginal efficiency but misses the structural redesign that compounds. Stacey argues that for a 100–1,500 person scaleup, institutional knowledge trapped in individual heads gets lost every time someone leaves. Her fix is to redesign work around "jobs to be done and missions to be handled" and to make the People team the owner of that transformation. Challenges Addressed HR excluded from AI strategy: Daria cites research that roughly 95% of CEOs do not see HR as a strategic partner in AI transformation. Stacey counters that AI transformation is a business transformation that becomes a people transformation, placing the head of People at the center. Institutional knowledge loss at scale: At Smartcat, expertise was scattered across Slack, meetings, documents, and emails, and lost whenever an employee left. Stacey's intelligence fabric layer captures this knowledge so it stays inside the organization. Measuring human-plus-AI performance: Stacey warns against measuring AI only by hours saved. Smartcat instead tracks ARR per full-time employee to confirm AI raises output per person while freeing time for higher-value work. Actionable Takeaways Ask the 10–100x question with your executive team: Smartcat's leadership asked how to get 10 to 100 times results using the same resources, then mapped every gain to three levers — people, processes, and systems. Run this exercise cross-functionally to find where AI actually compounds. Record and mine your communications for high-leverage workflows: Build an intelligence fabric layer by capturing meetings, calls, Slack, and email, then extract signals to identify which workflows deliver the biggest ROI when automated. Start with one bottleneck workflow, such as sales research and deck creation. Reframe AI as coworkers, not tools: Smartcat never pairs "AI" with "tooling," using "AI coworkers" and "AI teammates" instead. Adopt this language to reduce adoption resistance and shift leaders from having all the answers to asking better questions. Questions This Episode Answers Why should HR lead AI transformation instead of IT? Stacey Richey argues AI changes how work gets done, how decisions are made, and what skills people need — all areas where the People team already has deep expertise. Since every business transformation becomes a people transformation, the head of People is positioned to lead it. How do you measure ROI on AI adoption in a scaleup? Smartcat uses ARR per full-time employee, a capital efficiency metric CFOs already track, as its North Star. Stacey pairs this quantitative measure with a qualitative check on how much higher-value work employees now do instead of busy work. How should the People function evolve over the next few years? Stacey describes four shifts: process owner to operating model architect, knowledge manager to intelligence designer, workforce planning to capability planning (mixing people, agents, and automation), and change management to continuous adaptation. Links & Resources Mentioned: Connect with Stacey Richey on LinkedIn Smartcat website: smartcat.com

    #41 How Smartcat's VP of People Rebuilt HR Around AI Coworkers with Stacey Richey
  6. Sep 7

    #40 Cut Turnover 40% in Year One with Clark Ingram, Founder & President of People Profits, ex-CHRO

    Clark Ingram served as Chief Human Resources Officer for four companies across four different industries — publicly traded and privately held — over a 30-year career that began in finance, not HR. That finance lens is the foundation of his core operating philosophy: people and profits are co-equals, held together rather than ranked against each other, and every workforce decision carries a number. Clark Ingram is the Founder and President of People Profits LLC, a financially focused human capital management consulting firm built around three chronic problems: employee turnover, chronically open positions, and skills gaps. His standard engagement target is to cut a client's turnover by 40 to 50 percent in the first year. The operational problem Clark Ingram unpacks in this episode quietly breaks mid-sized companies: the assumption that more recruiting solves a retention problem. At the 100–1,500 headcount stage, people teams often run hard on the recruiting treadmill — hiring fast, watching attrition eat the gains, and never diagnosing why the exits keep happening. Clark Ingram's argument is that the root cause is almost always organizationally specific, that compensation programs built on tenure rather than value accelerate the problem, and that most HR teams have handed leadership a scapegoat — "turnover is a leadership issue" — instead of owning the fixes within their control. Challenges Addressed The recruiting treadmill: Clark Ingram describes the pattern he encounters in nearly every engagement — teams hiring as fast as possible, believing the next cohort will fix retention. His position: putting new people into the same environment everyone before them left produces the same result, every time. Compensation built on time served, not value: Most compensation programs reward tenure with incremental raises unrelated to the value an employee adds. Clark Ingram calls the fix "value pathing." At his first company, senior technicians left because their compensation lagged the value they generated as they completed training modules — a gap competitors exploited by poaching them. Not knowing who you are as an employer: Clark Ingram argues employer brand is not a list of values but an accurate picture of who genuinely fits. In a consulting engagement with a community hospital, every employee he interviewed used the word "community" unprompted. That identity signal drives both retention and candidate self-selection. Actionable Takeaways Set a 40–50% turnover reduction target for year one, then find the single organizationally specific cause driving most of it. Clark Ingram's experience across four industries is that most exits trace back to one dominant issue. Identify it and fix it rather than waiting for a comprehensive program before acting. Replace time-served compensation with value pathing. Map the value an employee produces as they gain skills, then align pay to that curve rather than tenure. Clark Ingram's first company reached zero turnover among senior technicians by matching pay increases to the training modules that triggered higher client billing — closing the gap competitors used to poach talent. Ask employees the five reasons they work there, then use their answers to write your hiring criteria. Clark Ingram uses this question to surface the real employer identity — the lived experience, not the stated values. That identity then becomes the filter that keeps poor-fit hires out of the pipeline. Questions This Episode Answers Why does increasing our recruiting budget never fix our turnover rate? Clark Ingram's answer is direct: recruiting puts new people into the same conditions that caused previous employees to leave, so the outcome repeats. The only fix is identifying the organizationally specific reason people exit — different for every company — and removing it before adding headcount. How do I build compensation that retains high performers instead of losing them when they're most valuable? Clark Ingram's value pathing framework ties compensation increases to the skill milestones that raise an employee's output and market value, not to tenure intervals. At his first company, a portion of the incremental client billing triggered by each completed training module went to the employee — shutting down competitor poaching at exactly the point it previously succeeded. Is my turnover a leadership issue or something HR can actually fix? Clark Ingram rejects the framing that turnover is primarily a leadership problem outside HR's scope. In his experience, the majority of turnover he has eliminated had no leadership involvement as a root cause — it came from selection, compensation design, and employer identity gaps within the people team's control. His test: fix what HR can change this quarter first, then measure the result. Links & Resources Mentioned: Clark Ingram's websites: ClarkIngram.com

    #40 Cut Turnover 40% in Year One with Clark Ingram, Founder & President of People Profits, ex-CHRO
  7. Aug 31

    #39 The Post-Crisis Leadership Gap with Savio P. Clemente

    Savio P. Clemente is a keynote and TEDx speaker, healthcare leadership strategist, journalist, and board-certified coach who has conducted more than 2,000 interviews with executives, clinicians, and high performers. A two-time cancer survivor and stem cell transplant recipient, Savio treated his 29-day hospital stay in 2024 as a field study in high-stakes decision-making, and built his Adaptive Resilience Framework around what he observed. His central thesis is that the first thing that fails is clarity and after that performance. The episode targets the Post-Crisis Leadership Gap — the period after a restructure, leadership change, or failed initiative when things look stable but decision quality, alignment, and confidence quietly erode. For People teams at scaleups of 100–1,500 employees, this is the exact moment informal oversight breaks down and no one owns the recalibration. Savio explains why this drift widens into a chasm when leaders skip the recovery phase. Challenges Addressed Drift after the crisis ends: Savio P. Clemente names the Post-Crisis Leadership Gap as the phase where cognitive load quietly undermines decisions long after the emergency is declared over. Left unaddressed, the gap widens into a chasm that is far harder to close. Leaders performing instead of leading: Savio observes that executives, like the celebrities he covered at the Oscars red carpet, keep "acting" a role and mask real needs — which corrodes trust across scaling People and talent orgs. Poor decision quality under pressure: Savio cites an estimated $935 billion in US healthcare waste, attributing much of it to poor decision-making after high-stakes disruption rather than to equipment or admin costs. Actionable Takeaways Run the ALOHA Reboot in 7 minutes: Savio P. Clemente's practice — Acknowledge, Listen, Open, Harness, Act — helps a leader regain clarity fast. Do one letter per minute a day over five days if seven minutes feels impossible. Survey how the team feels, not just where they align: Before a big initiative, ask people to name a past moment with a similar feeling (not situation) and how they resourced it. This opens a concrete pathway to action. Name the crisis to create psychological distance: Explicitly labelling what is happening lets a team categorise the disruption and step back from it. Frame the conversation through psychological safety — trust and vulnerability — not clinical terms like metacognition. Questions This Episode Answers What is the post-crisis leadership gap and why does it matter? Savio P. Clemente defines it as the period after disruption when performance is still expected but decision-making, confidence, and alignment quietly drift. It matters because organisations win or lose in the recovery phase, not during the emergency itself. How do I rebuild team decision-making after a restructure or major change? Savio recommends first identifying where the decision drift began, then using the ALOHA Reboot and framing discussions around psychological safety. Ask people to recall a past feeling they navigated successfully to unblock action. Who is accountable when a company delegates decisions to AI? Savio argues AI carries no consequence for a bad output, while human leaders do — so AI adoption must stay responsible.  Links & Resources Mentioned: Connect with Savio P. Clemente on LinkedIn TEDx Talk: "Seven Minutes to Wellness, How to Love Your Inner Stranger"

    #39 The Post-Crisis Leadership Gap with Savio P. Clemente
  8. Aug 28

    #38 Automating the Human Out of HR — On Purpose, with David González, Head of People Performance & Growth at Snowflake

    David González is Head of People Performance & Growth who joined Snowflake to build its performance architecture after the company came out of hypergrowth. David holds a PhD in Performance Improvement and started his career in advertising, working on Coca-Cola, Bud Light, and Procter brands before shifting into People work through his "Brand ME" project and the Center for Creative Leadership. His central argument in this episode: use AI to automate the administrative core of HR and redeploy People professionals as "performance architects" — executive coaches and strategic truth-tellers who handle judgment, politics, and behavioral change. For People leaders at 100–1,500 person scaleups, González targets the exact friction of this stage: data scattered across the company, multiple inconsistent performance scales, and siloed, subjective decisions. He describes arriving at Snowflake to find "an untended garden" and walks through the Performance Excellence Architecture he built to replace it.   Challenges Addressed Fragmented performance data: At Snowflake, David González found data scattered across the company with multiple performance scales and inconsistent processes, forcing a move from decentralized, subjective decisions to enterprise-wide, data-driven insights. Administrative burden on people leaders: David explains how a quarterly performance cadence created too much administrative load, and how removing it accidentally opened a coverage gap in manager-employee touchpoints. Scaling without killing startup culture: David addresses leadership fear that adding process slows a high-growth company, arguing for methodical, minimal infrastructure introduced in tight partnership with the executive team. Actionable Takeaways Start from the vision, not the tool: Build top-down — define your ethos, then design principles, then measurement tools. David structured it at Snowflake around four North Stars: clarity, accountability, advancement, and rewards. Let employees tell you where to start: David used annual engagement and pulse survey data to identify that employees wanted clearer performance measurement and career guidance, which then became a company OKR. Measure both the "what" and the "how": David introduced a unified five-point look-back scale that embeds two "how" questions into a weighted rating, reducing bias and evaluating every employee consistently across functions. Questions This Episode Answers How do I make data-driven People decisions when my company is too small to have much data? David González advises running a focused engagement survey with questions relevant to your company, then using AI interview tools that now deliver fast, low-cost qualitative data — even a 50-person startup can interview its leadership team and managers to build a usable data set. How do I add HR structure without slowing down our startup culture? David recommends being surgical and methodical, introducing only infrastructure whose value you can prove with data, and partnering closely with the executive team while iterating over time rather than overlaying heavy process at once. What will HR professionals do once AI handles the admin? According to David González, People professionals become performance architects — extreme executive coaches skilled in conflict resolution, systemic influence, and systems thinking who provide the human judgment, context, and body-language reading that AI cannot replicate. Links & Resources Mentioned: Connect with David González on LinkedIn

    #38 Automating the Human Out of HR — On Purpose, with David González, Head of People Performance & Growth at Snowflake
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About

Built by People Leaders is a podcast for HR, People, and L&D leaders at scale-ups and fast-growing companies. Host Daria Rudnik — Team Architect, Executive Leadership Coach, and former Chief People Officer — talks with the in-house HR and People leaders building the people side of scale. Each episode goes inside the real work: designing leadership development that keeps up with growth, earning trust at the executive table, and turning people strategy into measurable business impact. These are practical conversations for anyone leading a People function inside a company that's moving fast. Daria brings a global perspective from her work with clients across six continents and her years at Deloitte, leading through financial crises, war, and the pandemic. She is the author of CLICKING: A Team Building Strategy for Overloaded Leaders and co-author of The AI Revolution: Thriving Within Civilization's Next Big Disruption. If you're an HR or People leader scaling a fast-moving company, Built by People Leaders is where the people side of growth gets figured out. Want to be a guest? Applications go through the podcast page on my website — apply via the guest form or through PodMatch (both links are there). We don't take applications by email or LinkedIn message, so please use one of those two routes. https://dariarudnik.com/podcast