The Digital Storm Weekly Podcast

Dr. Joerg Storm
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Digital Storm Weekly is your front row seat to the technologies reshaping the world of business, leadership, and innovation. Each episode explores the most important global trends in artificial intelligence and emerging technologies, not as abstract concepts, but as real strategies being applied inside today’s most forward thinking companies. We sit down with company founders, CEOs, operators, and senior decision makers who are actively building the future. These are leaders who do not just talk about innovation, they institutionalize it. From AI adoption and automation to data driven decision making, platform thinking, and new operating models, we uncover how modern organizations turn technology into a competitive advantage. Digital Storm Weekly goes beyond headlines. We decode why certain technologies matter, how companies are integrating them into daily operations, and what separates organizations that adapt early from those that fall behind. You will hear firsthand insights into how innovation becomes a habit, how culture evolves alongside technology, and how traditional industries are being quietly reinvented from the inside. Whether you are an entrepreneur, executive, investor, technologist, or strategist, this podcast is designed to sharpen your perspective and expand how you think about the future of work, leadership, and scale. The storm is already here. Digital Storm Weekly helps you understand it, and lead through it.

  1. 2d ago

    Ep 22: AI Doesn’t Understand Customers. Could Cost You Millions. | Professor Dr. Dr. Hermann Simon

    Professor Dr. Dr. Hermann Simon has spent decades studying what makes companies successful, long before artificial intelligence became the center of every business conversation. As the founder of Simon-Kucher, one of the world’s leading strategy and pricing consultancies, the author of more than 40 books, and the mind behind the concept of Hidden Champions, Simon has shaped how executives think about pricing, customer value, strategy, and competitive advantage. His work has reached some of the world’s most influential business schools and companies. Now, as a heavy user of AI himself, he brings a perspective that cuts through much of the current excitement: AI can improve analysis, but it cannot replace judgment, leadership, or the ability to understand people. In this episode, Hermann Simon discusses: ● Why AI’s reliability and credibility are often overestimated ● How AI is changing business faster than previous technological waves ● Why better data does not automatically lead to better decisions ● What leaders must still decide themselves, even in an AI-driven organization ● Why leadership, trust, and understanding human behavior cannot be delegated to algorithms ● How AI can reveal patterns while still failing to explain causality ● Why customer-perceived value matters more than simply optimizing price and volume ● What Hidden Champions teach us about focus, specialization, and deep customer knowledge ● Why creativity beyond AI and speed of implementation may define future competitive advantage ● What management principles will remain relevant even after AI matures The conversation brings the discussion back to a fundamental business truth: AI can improve the information available to leaders. It cannot take responsibility for the decisions they make. —----------------------- 🎧 𝗟𝗶𝘀𝘁𝗲𝗻 𝘁𝗼 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗵𝗲𝗿𝗲 🔗 YouTube: https://www.youtube.com/watch?v=VfnAHf6MIls&list=PLIUBbSI0VTk1JbL_8U7AciTe-6nCLKaKT 🔗 Amazon Music: https://music.amazon.com/podcasts/a8ccad06-05d4-45e9-9f69-a4b6eacd77c7/the-digital-storm-weekly-podcast 🔗 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-digital-storm-weekly-podcast/id1867227116 🔗 Spotify: https://open.spotify.com/show/779CC9Nn8coXth0tNjlt2d 🔗 RSS: https://rss.com/podcasts/the-digital-storm-weekly-podcast/

    Ep 22: AI Doesn’t Understand Customers. Could Cost You Millions. | Professor Dr. Dr. Hermann Simon

  2. Sep 11

    Ep 21:The Next AI Revolution Is Bigger Than ChatGPT | Jonas Anker | Anker Capital

    Jonas Anker doesn't approach investing like someone who only studies companies from the outside. He approaches it like a builder who has spent the last decade creating them. From starting with very little to building three profitable companies, achieving successful exits, and now investing across AI, deep tech, and hard assets, Jonas has developed a perspective shaped by execution rather than theory. His experience in full-contact martial arts, including winning an amateur world championship, also shaped something central to how he operates: discipline, resilience, and the refusal to walk away when things get difficult. In this episode, Jonas discusses: ● How he went from studying law to becoming a self-made entrepreneur ● Why he considers himself a builder first and an investor second ● What martial arts taught him about fear, persistence, and pushing beyond limits ● Why Anker Capital takes a hands-on approach instead of simply deploying capital ● How he evaluates founders, their ambition, integrity, and ability to execute ● Why he spends more time understanding the downside than chasing a potential 100x return ● What separates genuinely defensible AI companies from businesses simply using AI as a label ● Why specialized AI solutions may have a stronger future than generalist products ● How his experience building companies influences the way he invests in them Jonas’ story offers a perspective that goes beyond venture capital: Capital can fund a company. Experience, judgment, and persistence help build one. —----------------------- 🎧 𝗟𝗶𝘀𝘁𝗲𝗻 𝘁𝗼 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗵𝗲𝗿𝗲 🔗 YouTube: https://www.youtube.com/watch?v=Smu8hV9AUuk&list=PLIUBbSI0VTk1JbL_8U7AciTe-6nCLKaKT 🔗 Amazon Music: https://music.amazon.com/podcasts/a8ccad06-05d4-45e9-9f69-a4b6eacd77c7/the-digital-storm-weekly-podcast 🔗 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-digital-storm-weekly-podcast/id1867227116 🔗 Spotify: https://open.spotify.com/show/779CC9Nn8coXth0tNjlt2d 🔗 RSS: https://rss.com/podcasts/the-digital-storm-weekly-podcast/ ---- 👉 Love my content? Dr Joerg Storm: https://www.linkedin.com/in/joergstorm/ Lucas Storm: https://www.linkedin.com/in/lucas-storm/ Paul Storm: https://www.linkedin.com/in/paul-storm/ Follow Jonas Anker : https://www.linkedin.com/in/jonas-anker-37aa29213/

    Ep 21:The Next AI Revolution Is Bigger Than ChatGPT | Jonas Anker | Anker Capital

  3. Sep 3

    Ep 20: 60K Fans. One Match Day. Zero Room for AI Failure | Christian Ruf | VfB Stuttgart

    AI in football is not about adding another layer of technology. It is about making a complex, high-pressure organization work better. VfB Stuttgart’s Chief Digital Officer, Christian Ruf, shares what it actually takes to turn data, AI, and innovation into operational impact inside a Bundesliga club. From his experience at VfB Stuttgart, Christian explains why innovation has to move beyond impressive demos and become part of the systems and workflows people rely on every day. His perspective is shaped by a unique environment: 60,000 people on match day, constant performance pressure, fragmented information, and virtually no tolerance for errors. In this episode, Christian discusses: Why AI is most valuable when there is high volume and repetitionHow AI helped VfB Stuttgart handle around 250,000 incoming requests around the cup finalWhy AI should improve the speed and quality of decisions, rather than replace human judgmentWhy broken workflows and fragmented data can undermine even the most promising AI projectsHow live testing with tens of thousands of fans reveals things simulations cannotWhy cultural change takes longer than technological implementationHow innovation at VfB Stuttgart is being connected to new revenue streams, partnerships, audience engagement, and sports operationsWhy football's emotional connection with fans creates a different kind of digital challengeWhat leaders can learn from football about operating with incomplete information and constant pressureChristian's experience leads to a simple principle: Don't build for technology. Build for impact. Because the real test of innovation isn't whether it looks impressive. It's whether it improves performance, changes decisions, or creates tangible value. —----------------------- 🎧 𝗟𝗶𝘀𝘁𝗲𝗻 𝘁𝗼 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗵𝗲𝗿𝗲 🔗 YouTube: https://www.youtube.com/watch?v=sEtmmDeY4IE&list=PLIUBbSI0VTk1JbL_8U7AciTe-6nCLKaKT 🔗 Amazon Music: https://music.amazon.com/podcasts/a8ccad06-05d4-45e9-9f69-a4b6eacd77c7/the-digital-storm-weekly-podcast 🔗 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-digital-storm-weekly-podcast/id1867227116 🔗 Spotify: https://open.spotify.com/show/779CC9Nn8coXth0tNjlt2d 🔗 RSS: https://rss.com/podcasts/the-digital-storm-weekly-podcast/

    Ep 20: 60K Fans. One Match Day. Zero Room for AI Failure | Christian Ruf | VfB Stuttgart

  4. Aug 31

    Ep 19: AI Agents Are Powerful, But They're Not Autonomous | Sven Denecken | SAP

    AI is moving beyond chatbots and copilots. The bigger opportunity is embedding intelligence directly into the processes, systems, and physical operations that run an enterprise. Sven Denecken, Senior Vice President for SAP Industries, sees this shift from the perspective of someone working across enterprise architecture, industry value chains, and AI execution at global scale. In this episode of Digital Storm Weekly, Sven explains why the next phase of enterprise AI will depend less on chasing the newest model and more on connecting AI with trusted data, business processes, security, and real-world context. His central message is clear: Good architecture beats technology when AI reaches the real world. Sven shares practical perspectives on: • Why structured enterprise data can become a competitive advantage for AI • Why preserving data semantics and business context is critical for reliable automation • What changes when AI moves from screens into machines, networks, and industrial environments • Why security, governance, and cost need to be considered before scaling AI • How SAP approaches AI using customer data within its business context • Why small language models and local reasoning could become increasingly important in industrial environments • What separates AI experiments from systems that can actually operate at enterprise scale • Why combining different AI approaches may be more valuable than betting on a single methodology • How companies can use AI to transform entire workflows rather than simply accelerate individual tasks From manufacturing and supply chains to predictive maintenance, robotics, healthcare, and automotive, Sven highlights where AI is already beginning to change how industries operate. For executives thinking about the next stage of AI adoption, this conversation offers a practical perspective on moving from impressive demonstrations to AI that can safely operate inside the business. Don't just ask what AI can do. Ask where it can create measurable value, and whether your architecture is ready to support it. —----------------------- 🎧 𝗟𝗶𝘀𝘁𝗲𝗻 𝘁𝗼 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗵𝗲𝗿𝗲 🔗 YouTube: https://www.youtube.com/watch?v=L_vZcEupdb4&list=PLIUBbSI0VTk1JbL_8U7AciTe-6nCLKaKT 🔗 Amazon Music: https://music.amazon.com/podcasts/a8ccad06-05d4-45e9-9f69-a4b6eacd77c7/the-digital-storm-weekly-podcast 🔗 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-digital-storm-weekly-podcast/id1867227116 🔗 Spotify: https://open.spotify.com/show/779CC9Nn8coXth0tNjlt2d 🔗 RSS: https://rss.com/podcasts/the-digital-storm-weekly-podcast/

    Ep 19: AI Agents Are Powerful, But They're Not Autonomous | Sven Denecken | SAP

  5. Aug 11

    Ep 18: 95% of GenAI projects die in the pilot stage. Why? | Dr. Ralph Ostertag | HEINEKEN

    AI adoption is moving fast. But turning AI experiments into real business impact is where most organizations struggle. Ralph Ostertag believes the biggest challenge isn't finding the right AI technology. It's creating the conditions that allow AI to scale. In this episode of Digital Storm Weekly, we spoke with Dr. Ralph Ostertag, CIO at HEINEKEN Asia Pacific and leader of HEINEKEN's global Gen AI Lab, about what it really takes to move AI from experimentation into business value. One of his strongest messages: Think big. Start small. Scale fast. Ralph shares practical lessons from deploying AI across a global organization, including why business ownership matters more than having the perfect technology, how HEINEKEN evaluates AI use cases, and what separates projects that scale from those that stall. From successful deployments to projects that stalled because of unclear ownership and insufficient business capacity, Ralph offers an honest look at what enterprise AI adoption actually looks like. If you're responsible for AI strategy, digital transformation, technology, or business operations, this conversation provides a grounded perspective on what it takes to turn AI from a promising experiment into measurable impact. —----------------------- 🎧 𝗟𝗶𝘀𝘁𝗲𝗻 𝘁𝗼 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗵𝗲𝗿𝗲 🔗 YouTube: https://www.youtube.com/watch?v=a8IaPM6pPdg&list=PLIUBbSI0VTk1JbL_8U7AciTe-6nCLKaKT 🔗 Amazon Music: https://music.amazon.com/podcasts/a8ccad06-05d4-45e9-9f69-a4b6eacd77c7/the-digital-storm-weekly-podcast 🔗 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-digital-storm-weekly-podcast/id1867227116 🔗 Spotify: https://open.spotify.com/show/779CC9Nn8coXth0tNjlt2d 🔗 RSS: https://rss.com/podcasts/the-digital-storm-weekly-podcast/ ---- 👉 Love my content? Dr Joerg Storm: https://www.linkedin.com/in/joergstorm/ Lucas Storm: https://www.linkedin.com/in/lucas-storm/ Paul Storm: https://www.linkedin.com/in/paul-storm/ 👉 Found this helpful? Share it! ♻️ 🔗 Subscribe now: https://drstorm.substack.com/subscribe

    Ep 18: 95% of GenAI projects die in the pilot stage. Why? | Dr. Ralph Ostertag | HEINEKEN

  6. Jul 30

    Ep 17: Waiting for Better AI Could Be Your Biggest Mistake | Dirk Ramhorst | ServiceNow

    Many organizations believe deploying AI is the hard part. Dirk Ramhorst believes making AI work inside an organization is the real challenge. In this episode of Digital Storm Weekly, we sat down with Dirk Ramhorst, Chief Transformation Officer at ServiceNow, to discuss why enterprise AI success depends less on models and more on execution, governance, and organizational change. One of his strongest messages: Technology is ready. Most organizations aren't. Drawing on decades of transformation leadership across global industrial companies, Dirk explains why AI projects fail, how AI agents differ from copilots, and why companies need fewer experiments and more operational focus. Some key insights from Dirk: • AI agents execute work instead of simply assisting people • Data quality and governance determine AI success • Most AI pilots fail because they never create measurable business value • Organizations need platform strategies, not isolated AI experiments • Transformation is about preparing people, not just deploying technology • Companies that embed AI into real workflows will outperform those still experimenting If you're leading enterprise AI, digital transformation, or business operations, this conversation offers practical lessons on turning AI into measurable business outcomes. —----------------------- 🎧 𝗟𝗶𝘀𝘁𝗲𝗻 𝘁𝗼 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗵𝗲𝗿𝗲 🔗 YouTube: https://www.youtube.com/watch?v=0Erf0JR1eJQ&list=PLIUBbSI0VTk1JbL_8U7AciTe-6nCLKaKT 🔗 Amazon Music: https://music.amazon.com/podcasts/a8ccad06-05d4-45e9-9f69-a4b6eacd77c7/the-digital-storm-weekly-podcast 🔗 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-digital-storm-weekly-podcast/id1867227116 🔗 Spotify: https://open.spotify.com/show/779CC9Nn8coXth0tNjlt2d 🔗 RSS: https://rss.com/podcasts/the-digital-storm-weekly-podcast/ ---- 👉 Love my content? Dr Joerg Storm: https://www.linkedin.com/in/joergstorm/ Lucas Storm: https://www.linkedin.com/in/lucas-storm/ Paul Storm: https://www.linkedin.com/in/paul-storm/ 🔗 Subscribe now: https://drstorm.substack.com/subscribe

    Ep 17: Waiting for Better AI Could Be Your Biggest Mistake | Dirk Ramhorst | ServiceNow

  7. Jul 20

    Ep 16: Companies Waiting for AI Are Already Behind | Jeetu Patel | Cisco

    Many organizations are still treating AI as another productivity tool. Jeetu Patel believes we're entering an entirely different operating model for business. In this episode of Digital Storm Weekly, we sat down with Jeetu Patel, President and Chief Product Officer at Cisco, to discuss why AI is no longer about chatbots or automation, but about managing digital coworkers that fundamentally change how organizations operate. One of his strongest messages: You won't lose your job to AI. You'll lose it to someone who uses AI better than you. Drawing on Cisco's experience deploying AI across a 90,000-person organization, Jeetu explains why enterprises need to rethink workflows, leadership, infrastructure, and trust if they want to compete in the AI era. Some key insights from Jeetu: • AI agents should be treated as digital coworkers, not software tools • Every employee will increasingly become a manager of AI agents • Guardrails and trust matter more than intelligence alone • Organizations must redesign workflows instead of simply adding AI to existing processes • AI should expand ambition, not just improve efficiency • The companies moving fastest are the ones willing to experiment early If you're leading AI strategy, digital transformation, or enterprise technology, this conversation offers practical insights into what AI adoption actually looks like inside one of the world's largest technology companies. —----------------------- 🎧 𝗟𝗶𝘀𝘁𝗲𝗻 𝘁𝗼 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗵𝗲𝗿𝗲 🔗 YouTube: https://www.youtube.com/watch?v=Yy7xP5gu2WI&list=PLIUBbSI0VTk1JbL_8U7AciTe-6nCLKaKT 🔗 Amazon Music: https://music.amazon.com/podcasts/a8ccad06-05d4-45e9-9f69-a4b6eacd77c7/the-digital-storm-weekly-podcast 🔗 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-digital-storm-weekly-podcast/id1867227116 🔗 Spotify: https://open.spotify.com/show/779CC9Nn8coXth0tNjlt2d 🔗 RSS: https://rss.com/podcasts/the-digital-storm-weekly-podcast/ ---- 👉 Love my content? Dr Joerg Storm: https://www.linkedin.com/in/joergstorm/ Lucas Storm: https://www.linkedin.com/in/lucas-storm/ Paul Storm: https://www.linkedin.com/in/paul-storm/ 👉 Found this helpful? Share it! ♻️ 🔗 Subscribe now: https://drstorm.substack.com/subscribe

    Ep 16: Companies Waiting for AI Are Already Behind | Jeetu Patel | Cisco

  8. Jul 14

    Ep 15: Think your company is AI-ready? Your data might prove otherwise | Dr. Ulrich Faisst | All for One Group

    Many companies believe scaling AI is all about choosing the right technology. Dr. Ulrich Faisst believes the bigger challenge is changing how organizations operate. In this episode of Digital Storm Weekly, we sat down with Dr. Ulrich Faisst, CTO of All for One Group, to discuss why successful AI adoption depends on business strategy, operating models, and leadership rather than technology alone. One of his strongest messages: AI is a business transformation, not an IT project. Drawing on experience leading technology and AI initiatives across All for One Group, and previously at ZEISS, TRUMPF, Cognizant, and Bain, Ulrich shares practical lessons from helping thousands of SAP-centric and industrial businesses navigate AI transformation. Some key insights from Ulrich: • AI initiatives should focus on business impact, not endless proof of concepts • Organizations need a clear AI strategy before investing in technology • Data readiness and governance remain essential for long-term success • AI adoption requires leadership, change management, and employee buy-in • Companies should think in scalable operating models instead of isolated projects • The biggest AI opportunities come from transforming end-to-end business processes If you're leading AI initiatives in an enterprise or industrial organization, this conversation offers practical insights from someone helping businesses move AI from experimentation to real operational value. —---- 🎧 𝗟𝗶𝘀𝘁𝗲𝗻 𝘁𝗼 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗵𝗲𝗿𝗲 🔗 YouTube: https://www.youtube.com/watch?v=Jk-UkG7wmiA&list=PLIUBbSI0VTk1JbL_8U7AciTe-6nCLKaKT 🔗 Amazon Music: https://music.amazon.com/podcasts/a8ccad06-05d4-45e9-9f69-a4b6eacd77c7/the-digital-storm-weekly-podcast 🔗 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-digital-storm-weekly-podcast/id1867227116 🔗 Spotify: https://open.spotify.com/show/779CC9Nn8coXth0tNjlt2d 🔗 RSS: https://rss.com/podcasts/the-digital-storm-weekly-podcast/ ---- 👉 Love my content? Dr Joerg Storm: https://www.linkedin.com/in/joergstorm/ Lucas Storm: https://www.linkedin.com/in/lucas-storm/ Paul Storm: https://www.linkedin.com/in/paul-storm/ 🔗 Subscribe now: https://drstorm.substack.com/subscribe

    Ep 15: Think your company is AI-ready? Your data might prove otherwise | Dr. Ulrich Faisst | All for One Group
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About

Digital Storm Weekly is your front row seat to the technologies reshaping the world of business, leadership, and innovation. Each episode explores the most important global trends in artificial intelligence and emerging technologies, not as abstract concepts, but as real strategies being applied inside today’s most forward thinking companies. We sit down with company founders, CEOs, operators, and senior decision makers who are actively building the future. These are leaders who do not just talk about innovation, they institutionalize it. From AI adoption and automation to data driven decision making, platform thinking, and new operating models, we uncover how modern organizations turn technology into a competitive advantage. Digital Storm Weekly goes beyond headlines. We decode why certain technologies matter, how companies are integrating them into daily operations, and what separates organizations that adapt early from those that fall behind. You will hear firsthand insights into how innovation becomes a habit, how culture evolves alongside technology, and how traditional industries are being quietly reinvented from the inside. Whether you are an entrepreneur, executive, investor, technologist, or strategist, this podcast is designed to sharpen your perspective and expand how you think about the future of work, leadership, and scale. The storm is already here. Digital Storm Weekly helps you understand it, and lead through it.

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