Mixed Signal Podcast

MXD

Architecture, cultural hype, politics, technology and everything nice

  1. Ep.10 - Why Architecture Sucks in the Digital Age

    12/03/2025

    Ep.10 - Why Architecture Sucks in the Digital Age

    In this episode we unpack how architecture is struggling in the digital age — and video games are showing us exactly why. In this episode, we explore why virtual museums, Zaha Hadid’s PUBG buildings, and other digital architecture often feel sterile, abstract, or completely disconnected from what digital spaces can be. Meanwhile, games like Fortnite, Elder Scrolls, PUBG, and Cyberpunk create immersive worlds that people actually want to inhabit. We discuss UNESCO’s new digital museum, why it misses the mark, and how digital architecture often treats virtual space like physical space — resulting in sterile, uninspiring environments. We dive into Balenciaga’s collaboration with PUBG, the challenges of competing with wild Fortnite skins, and how luxury brands sometimes understand digital audiences better than architects. We also review an article on the state of the architecture profession, exploring the growing disconnect between academia and practice and what that means for the future of design. On the art side, we talk about KAWS’s new floating installation in the UAE, the public criticism it has faced, and our take on why it sparks such mixed reactions. We compare architectural interpretations of pop culture too, looking at the Lucas Museum vs Disney World’s Star Wars experience, discussing why one resonates with fans more than the other and what architects can learn from immersive theme parks.

    55 min

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Architecture, cultural hype, politics, technology and everything nice