Own Your Space - Your brand deserves to get noticed for all the right reasons

Clare Sheffield
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Own Your Space brings you inspiring conversations with founders, actionable advice from industry experts, and practical insights to help you claim your place in a competitive market.As the founder of Strong & Together, I’ve helped ambitious, purpose-led businesses build brands that stand out, connect, and thrive. This podcast offers the insight and inspiration you need to do the same—whether you’re scaling up, refining your niche, or taking the first steps toward owning your space.Each episode is here to support you as you grow your brand with clarity, confidence, and purpose.

  1. Oct 21

    Does Your Brand Sound As Good As It Looks? with Sam Brown

    Does your brand look the part, but struggle to communicate what makes it different? In this episode of Own Your Space, Clare Sheffield is joined by Sam Brown, founder of Made Simple by Sam, to explore why finding your brand's voice is about more than choosing the right words. Together, they discuss how clear messaging, thoughtful design and consistency build customer trust and create stronger commercial foundations. They explore why founders can feel pressure to sound more professional, how to communicate benefits rather than simply listing features, and why visual identity and copy need to work together. For purpose-led product founders, there's also an important conversation about packaging, customer experience and building loyalty beyond the first sale. Because a strong brand doesn't just look good. It connects with the right people and gives them a reason to come back. About Sam Brown Sam Brown is a copywriter and founder of Made Simple by Sam. She works with solo business owners, growing SMEs, marketing consultants and brand designers to create clear, consistent messaging that connects and converts. From brand copy frameworks and website copy to newsletters and copy audits, Sam helps turn scattered ideas into focused, customer-led messaging. Her approach starts with understanding your voice and audience, creating copy that saves time, builds confidence and attracts more of the right clients. Connect with Sam Website: https://www.madesimplebysam.com/ Email: sam@madesimplebysam.com Instagram: https://www.instagram.com/made_simple_by_sam/ LinkedIn: https://www.linkedin.com/in/sambrownmadesimplebysam/ Explore Sam's Copywriting Resources If you'd like some support with your own brand messaging, Sam offers copy audits and templates through her Copywriter in Your Corner service. A useful starting point if you want to refine your copy and communicate more confidently. Explore Sam's copy audits and templates: https://madesimplebysam.com/copywriter-in-your-corner-copy-audits-and-templates/

  2. Sep 29

    Beyond the Newsletter: Building Customer Loyalty with Hannah Spicer

    Email marketing isn't just about newsletters. It's about building trust that lasts. So much time, energy and budget goes into attracting new customers. But what happens after someone buys? In this episode of Own Your Space, Clare talks to CRM specialist Hannah Spicer about the role thoughtful, strategic email marketing can play in building stronger customer relationships, increasing loyalty and supporting sustainable growth. They explore the difference between campaigns and automations, why retention deserves more attention, and how email can become a consistent extension of your wider brand experience. You'll hear practical insights on: Why email is about far more than promotional campaignsHow automated customer journeys can support retention and repeat purchasesWhy brand clarity and consistency matter in the inboxCreating emails that feel relevant rather than intrusiveAdding genuine value beyond simply selling productsUsing email to stay top of mind and build long-term customer relationshipsAbout Hannah Spicer Hannah Spicer is a CRM specialist with over 20 years' experience working with premium and luxury brands across fashion, beauty and lifestyle. After senior roles at Harvey Nichols, Monica Vinader and Kurt Geiger, Hannah founded her boutique CRM agency to help retail brands grow through thoughtful, strategic email marketing. She specialises in creating email strategies that feel calm, clear and effective, helping businesses build greater confidence and consistency in their email marketing. Connect with Hannah: Website: https://www.hspicerconsulting.com/ LinkedIn: https://www.linkedin.com/in/hannahspicer/ Instagram: https://www.instagram.com/hannahspicer_consulting/

  3. Jul 1

    More Than Jewellery: Building the Boho Betty Brand with Bex Middleton

    In this episode of Own Your Space, Clare speaks with Bex Middleton, founder of Boho Betty, about building a jewellery brand with heart, purpose and staying power. From starting the business while living in Beijing with 4 young children, to growing a loyal customer tribe in the UK, Bex shares the real story behind Boho Betty’s evolution. She talks openly about creating jewellery that helps women feel seen, confident and uplifted, while also weaving kindness and giving back into the brand’s core. This conversation explores what happens when a founder follows her instincts, leans into what makes the brand different, and invests in packaging and branding that truly reflect the product and the experience. If you’re building a purpose-led product brand and want to create something commercially strong, emotionally resonant and deeply aligned with your values, this episode is full of insight. It’s a warm and honest conversation about instinct, identity, customer experience and why the small details matter more than most people realise. You can explore Boho Betty jewellery at www.boho-betty.co.uk and follow them on Instagram www.instagram.com/bohobettyuk

  4. Jun 10

    Why Your Brand Feels Harder Than It Should And How to Fix It

    If your brand looks established on the surface but feels harder than it should behind the scenes, this episode is for you. Clare explores why brand consistency isn’t about logos, colours or fonts, but about alignment, decision-making and how your brand holds under pressure. As your business grows, more people, more touchpoints and more opportunities can quietly introduce inconsistency, leaving you second guessing and overcompensating with effort. This episode is especially relevant for founders managing packaging, campaigns, collaborations and growth, who feel like they are holding everything together in their head. Clare introduces her Brand Consistency Scorecard, a practical diagnostic designed to highlight blind spots across messaging, packaging, partnerships and brand behaviour so you can move forward with clarity and confidence. If things feel harder than they should, this will help you understand why and what to do next. How consistent is your brand? Take the Brand Consistency Scorecard: https://strongandtogetherconsistencychampionquiz.scoreapp.com

  5. May 14

    Build It Right Then Grow

    There comes a point where you know your brand needs to step up—but knowing where to invest first can feel unclear. In this episode, Clare Sheffield shares one of the most common (and costly) mistakes founders make: investing in packaging, marketing or content before building a strong brand identity. Using real client examples and a simple “building a house” analogy, Clare explains why your brand identity is the foundation—and how skipping it can lead to wasted time, money and momentum. You’ll learn: Why identity should always come before packagingHow to invest in your brand in the right orderWhat to prioritise if you want your brand to scaleIf you’re a founder of a product-based, purpose-led brand and you’re ready to invest more seriously, this episode will help you do it with clarity and confidence.

  6. Apr 29

    Brand Ready to Scale? Chapter 5

    Consistency is not just about looking polished. It’s a strategic growth tool. In Chapter 5 of Brand-ready to scale? Clare Sheffield explores how to build consistency across your brand so every touchpoint works together to strengthen recognition, trust and credibility as you scale. As your business grows, more touchpoints appear — from packaging and website to social media, printed materials, unboxing and customer experience — and each one plays a role in how your brand is experienced. Clare breaks down the practical role of brand guidelines, showing that they do not need to be overcomplicated to be effective, and explains how a brand guardian can protect and evolve your brand as the business expands. She also shares a simple way to review your customer journey and identify where inconsistency may be quietly weakening your brand. You’ll hear why disconnected touchpoints create confusion and dilute brand impact, and how clarity and alignment can make your brand far easier to recognise and trust. If you are a purpose-led product founder who wants more clarity, stronger implementation and a brand that feels joined up as you scale, this episode is full of grounded, useful insight.

  7. Apr 20

    From Product to Experience with Rosie and Jon Winter

    In this episode of Own Your Space, Clare speaks with Rosie and Jon Winter, founders of Eden & Co. about the reality of evolving a brand over time and what it truly takes to move from product to experience. From hitting growth ceilings to redefining their audience, they share how deep customer understanding, bold brand decisions, and a commitment to quality transformed their business commercially and emotionally. This conversation explores: Why being guided by your customer is essential for growthThe shift from selling products to creating experiencesHow packaging, positioning and own-brand products unlocked scaleThe power of knowing your audience in granular detailWhat investing in branding really delivers beyond aestheticsIf you’re building a purpose-led product brand and feeling the tension between where you are and where you want to be, this episode offers grounded, practical insight to help you move forward with clarity and confidence. You can explore Eden & Co.’s hampers at edenandcohampers.com. Rosie and Jon have also generously shared a 10% discount code for listeners: 9VZEZMMY63QH

  8. Apr 1

    Elevating Eyecare on the High Street with Dr Valarie Jerome

    If you’ve ever thought, “I’ve got a logo, so I’ve got a brand”… this chapter is for you. In Chapter 3 of Brand-Ready to Scale? Clare Sheffield breaks down what a brand actually is and why your logo is just the tip of the “brandberg”. Clare explains the full system that sits beneath the surface, from your logo suite, colour palette and typography through to photography style, illustration, tone of voice, brand story and key brand messages. This is especially relevant for product-based founders because as you scale, you create more touchpoints: packaging, tape, stickers, invoices, social posts, trade show materials and more. Without a full brand system, consistency slips, customer trust erodes, and every new asset becomes harder than it needs to be. You’ll come away with practical audit actions to identify what you have, what’s missing, and how to fill the gaps, so your brand becomes a clear, cohesive force that supports growth.

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About

Own Your Space brings you inspiring conversations with founders, actionable advice from industry experts, and practical insights to help you claim your place in a competitive market.As the founder of Strong & Together, I’ve helped ambitious, purpose-led businesses build brands that stand out, connect, and thrive. This podcast offers the insight and inspiration you need to do the same—whether you’re scaling up, refining your niche, or taking the first steps toward owning your space.Each episode is here to support you as you grow your brand with clarity, confidence, and purpose.

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