You Got a Little Sh!t on Your Face

Reginald Daughson

You Got a Little Shit on Your Face is a podcast about what actually happens when you stop thinking about building something and start doing it. This show focuses on the failures, setbacks, bad calls, and blind spots that show up once you begin. It digs into the shit people step in along the way, the problems they did not anticipate, and the moments where a single mistake forces a decision: walk away, or figure it out and keep moving. Most episodes feature honest conversations with people who have built, broken, and rebuilt businesses of all kinds, including side hustles, passion projects, and unconventional ideas that turned into income. These stories reinforce a core belief of the show: anything can be a business if you are willing to work it. Guests talk openly about what failed, what surprised them, what they underestimated, and how they responded when things went wrong. Other episodes break down failed businesses, messy systems, and money mistakes, then focus on the only question that matters next: what do you do after the shit hits the fan? This show exists because too many people never start, not because they lack ideas, but because they are afraid of failing before they ever begin. This podcast does not pretend failure is optional. It shows you how to get through the shit holding you back so you can keep building instead of freezing. The name is literal. When you start a business, a side hustle, or a passion project, stepping in shit is part of the deal. If you are burned out, stuck, or frustrated because you have not started the thing you keep thinking about, this show is for you. If you are already building and realizing that it is messier and harder than you expected, it is for you too.

Episodes

  1. 4d ago

    Shit I Did #3: I Failed to Know What My Client Needs

    I scoped a booking calendar for a stained glass artist, charged her $150, and kept working long after the job was done. Then she told me, “I didn’t hire you for marketing.” Last episode, Jacob Putnam shared how a missing scope had him building $5,000 websites for $600. In this solo episode, I own up to my version of the same mistake on a smaller scale. An artist I met through my wife hired me to add class booking to her website. I built it, but nobody clicked, because her real problem was that nobody knew her classes existed. Instead of closing out the job and offering a new scope, I kept coaching her on social media, content, and marketing she never asked me for and never agreed to pay for. I thought I was helping. She felt pushed. The relationship ended, she paid me a year later, and we are not even connected on social anymore. In this episode I break down where I went wrong: I scoped the task but not her need, and then I stepped outside the scope on my own. If you consult, freelance, or serve clients, this is the episode that helps you stop overstepping, write a second scope, and keep good intentions from turning into bad business. In This Episode You’ll Learn What a scope really is: a definition of the work you deliver for the price you chargeWhy scoping the task is not the same as scoping the client’s real needHow to spot a top-of-funnel problem hiding behind a website requestWhy scope protects you from overstepping, not just from scope creepHow to pitch a second scope and a new contract when the first job is doneWhy makers and artists guard their business so closely, and how to respect thatHow to tame a heart to help so it fits inside a businessChapters 00:00 I made Jacob’s mistake on a smaller scale 02:24 The stained glass client and my artist consulting business 04:30 The booking calendar was scoped. Her real need was not. 06:51 The real problem was top of funnel 08:51 “I didn’t hire you for marketing” 11:18 What I would do differently: scope the next contract 13:10 When you push yourself outside the scope 14:56 Why makers feel attacked by help they didn’t ask for 16:23 Tame your heart to stay within your bounds 17:21 What’s next: Beth Brownstein and two episodes a month in 2027 Join the Conversation Have you ever kept helping a client after the job was done? Tell me about it in the comments. Share this episode with the freelancer who always says “I’ll just throw that in,” and save it for the next time a project starts to drift.

  2. Sep 28

    EP3: How to Sell a $3,000 Website for $600

    You quote $1,000 per website, get talked down to $600, and then fifteen clients show up at once. Jacob Putnam of TechBeat Solutions breaks down how scaling too fast cost him his team. Jacob's first web design business looked like a win. A payment processor offered him a steady stream of clients who all needed websites. Jacob quoted $1,000. The processor pushed back, Jacob agreed to $600, a 40% cut, because some money beat no money. One website turned into ten, then fifteen. His team was a group of friends working for a share of a company with no payroll, and one by one they fell off. In this interview, Jacob walks you through every mistake behind that collapse: no defined scope, no definition of done, a middleman promising $5,000 sites at a $600 price, and a team with none of the buy-in he had. You hear what it felt like to go back to the client and his friends, dissolve the whole thing, and why that one experience is the reason he runs a one-man operation today. Then Jacob flips it. He shares how he rebuilt as a solo-preneur, used his own company as a practice lab before he ever landed a client, came back from a liver transplant, and now uses AI to do work that once took a full team of specialists. If you are sitting on a business idea and fear of failure is holding you back, this conversation gives you the systems-first mindset to launch anyway. In This Episode You'll LearnWhy saying yes to a discounted bulk deal can sink a brand new businessHow to define scope and a clear definition of done before you quote a priceHow to structure an intro rate: first few projects at a discount, full price afterWhy anyone reselling your service must promise only what you actually deliverThe real cost of building a team on equity instead of payrollHow to systematize your business before you scale itWhy practicing on your own business first makes you ready for the big clientHow to stop chasing shiny objects and answer "what do you do?" in one sentenceWhere the line sits between ministry, pro bono work, and work you should charge forHow AI lets one person with the right experience do the work of a whole teamAbout the GuestJacob Putnam is the founder of TechBeat Solutions. He helps growing businesses systematize their operations and builds the technology and software to run them. With 15+ years in software quality assurance and test automation, Jacob now pairs that experience with AI to build tools that used to require a full team. Connect with Jacob: https://techbeatsolutions.com  |  Facebook Join the ConversationWhat's the deal you said yes to way too fast? Tell us in the comments. If this episode hit close to home, share it with the friend who keeps saying yes to everything! Watch and ListenWatch on YouTube: You Got a Little Sh!t on Your Face Listen on Apple Podcasts  |  Spotify  |  iHeart Follow the how on Instagram | Facebook | TikTok

  3. Sep 3 ·  Bonus

    Shit I Did #2: I threw $700 at Strangers and Called it Marketing

    I lost $700 running Facebook ads for a dropshipping business I had no business running. No niche, no testing, no strategy, just one to three dollars a day thrown at strangers who never wanted what I was selling in the first place. In this episode of Shit I Did, I walk through exactly how it went wrong: the free training that talked me into an $80 a month Shopify plan, the "niche" that was really just everybody, the ad spend that couldn't buy me a single sale, and the call to action mistake that followed me across every business I've run since, including a beard company and a granola business. This one ties straight back to episode 2 with Jessica Cazabat, "How to Suck LESS on Social Media." Everything she said about organic reach and authenticity, I learned the hard way, years before I needed to hear it. In This EpisodeWhy I signed up for an $80/month Shopify plan just to get a "free" dropshipping trainingThe niche mistake that guaranteed my ads would never convertHow my estimated ad reach of 100,000+ people turned into an actual reach of 2,000 to 3,000Why nobody taught me A/B testing, analytics, or how to tell if an ad was even workingThe call to action mistake I repeated across three different businessesWhy I trust organic reach over paid ads now, and the one rule I follow if I ever run ads againThe lesson from Jessica Cazabat's episode I wish I'd listened to before I spent a dimeTimestamps0:00 – The $700 social media mistake, and why this episode ties back to episode 23:29 – The free dropshipping training that wasn't really free5:41 – Building the site and loading it up with 130+ products7:27 – The "relax" niche that wasn't a niche at all9:20 – What the ad training never taught: A/B testing and analytics11:20 – Estimated reach vs. actual reach on Facebook ads13:21 – The call to action mistake, from dropshipping to the beard company15:38 – The $20 targeting mistake that blasted an ad to the whole country16:00 – Weak ad copy and the "buy this" problem17:23 – The smallest possible action: what I learned from Jessica about CTAs19:41 – Niche down until you can picture one person20:28 – Why I trust organic traffic over paid ads now21:46 – What I'd change if I could go back22:50 – Wrap up and one favor to askQuotes Worth Screenshotting"If you can't reach people organically, an ad is not going to make it better." "Ads are a separate skill. Pay somebody to do it." "If you think your niche is specific enough, if you have to ask, it's probably not." Mentioned in This EpisodeJessica Cazabat – guest on episode 2, "How to Suck LESS on Social Media"Facebook Ads ManagerShopifyAliExpressListen and WatchAvailable on YouTube, Apple Podcasts, Spotify, and iHeart. Made the same mistake? Drop a comment and tell me about it. If this saved you from doing the same, hit subscribe so you don't miss the next one. Keywords: Facebook ads mistakes, dropshipping, Shopify, social media marketing for small business, niche marketing, organic reach vs. paid ads, entrepreneurship failures, small business lessons

About

You Got a Little Shit on Your Face is a podcast about what actually happens when you stop thinking about building something and start doing it. This show focuses on the failures, setbacks, bad calls, and blind spots that show up once you begin. It digs into the shit people step in along the way, the problems they did not anticipate, and the moments where a single mistake forces a decision: walk away, or figure it out and keep moving. Most episodes feature honest conversations with people who have built, broken, and rebuilt businesses of all kinds, including side hustles, passion projects, and unconventional ideas that turned into income. These stories reinforce a core belief of the show: anything can be a business if you are willing to work it. Guests talk openly about what failed, what surprised them, what they underestimated, and how they responded when things went wrong. Other episodes break down failed businesses, messy systems, and money mistakes, then focus on the only question that matters next: what do you do after the shit hits the fan? This show exists because too many people never start, not because they lack ideas, but because they are afraid of failing before they ever begin. This podcast does not pretend failure is optional. It shows you how to get through the shit holding you back so you can keep building instead of freezing. The name is literal. When you start a business, a side hustle, or a passion project, stepping in shit is part of the deal. If you are burned out, stuck, or frustrated because you have not started the thing you keep thinking about, this show is for you. If you are already building and realizing that it is messier and harder than you expected, it is for you too.