Press Playbook

BAM

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Press Playbook is BAM's behind-the-scenes look at how great press actually gets made. Hosted by Kendall Aldridge, each episode features a BAM team member breaking down a recent client placement. Every episode walks through what worked, why it resonated, and the lessons founders and comms teams can apply to their own media strategy.

3d ago

How to Land a Placement in Tom's Hardware

On this episode of The Press Playbook, Kendall Aldridge talks with Brittany Harran of BAM about how Carbice landed Tom's Hardware and dozens of gaming publications through a strategic Computex announcement campaign.

8 min
Jun 4

How to Land a Placement in MobiHealthNews

On this episode of The Press Playbook, Kendall Aldridge talks with Briana Trulear of BAM about how XCaliber landed coverage in MobiHealthNews following its $6.5 million seed round. They discuss healthcare AI, funding announcements, customer validation, and why outcomes matter more than buzzwords.

9 min
May 7

How to Land a Placement in Vogue

Kendall Aldridge sits down with Chris Pham of BAM to break down how Metricool landed Vogue by analyzing brand performance during Coachella. They talk timing, data, and how finding gaps in coverage can turn a cultural moment into a real story.

11 min
Apr 30

How to Land a Funding Exclusive in Axios

On this episode of The Press Playbook, Kendall Aldridge talks with Erica Guevara of BAM about how Haast landed an Axios exclusive for its $12M Series A. They break down the pitch structure, the role of data, and what makes an exclusive land.

10 min
Apr 9

How to Land Fast Company's Most Innovative Companies List

On this episode of The Press Playbook, Kendall Aldridge talks with Julian Paolino of BAM about how Inspiren landed on Fast Company's Most Innovative Healthcare Companies list. They break down what actually goes into these applications and why recent data matters.

9 min
Mar 26

How to Land a Funding Announcement in The Wall Street Journal

On this episode of The Press Playbook, Kendall Aldridge talks with Briana Trulear of BAM about how Doctronic landed Wall Street Journal coverage. What started as a simple intro turned into a full exclusive, and they break down exactly how that happened.

8 min
Mar 19

How to Land Coverage in The Wall Street Journal

On this episode of The Press Playbook, Kendall Aldridge talks with Torri Jackson of BAM about how PgEdge landed Wall Street Journal coverage through a connection made at a BAM media dinner. They break down why relationships matter and how opportunities come after the event. Interested in joining us for an upcoming dinner? See our event lineup here: https://bambybig.agency/events

6 min
Mar 12

How to Land a Placement in Bloomberg

On this episode of The Press Playbook, Kendall Aldridge sat down with Briana Trulear, Senior Account Director at BAM, to talk about how she helped her client Epicore Biosystems land coverage in Bloomberg. The story centered around Epicore's $26 million Series B funding round, but what made it land wasn't just the raise, it was the timing. We break down how the team connected the company's technology to the bigger climate and heat conversations happening globally and why aligning the story with what the reporter was already covering made the difference.

8 min

Press Playbook is BAM's behind-the-scenes look at how great press actually gets made. Hosted by Kendall Aldridge, each episode features a BAM team member breaking down a recent client placement. Every episode walks through what worked, why it resonated, and the lessons founders and comms teams can apply to their own media strategy.

Creator

BAM
Years Active

2K
Episodes

17
Rating

Explicit
Copyright

© 2026
Show Website

Press Playbook