Leadership With a Twist

Heather McGonigal and Barbara Schindler

Where mindful leadership meets practical action... Empowering Leadership Teams' Podcast, Leadership With a Twist, features mother-daughter executive coaching team Heather McGonigal and Barbara Schindler sharing actionable leadership strategies, team empowerment tools, and mindful practices for today's leaders. Join them and guest experts to elevate your leadership skills and discover your authentic leadership potential.

  1. 2d ago

    Navigating Entrepreneurship: Mieko Ozeki on Leadership and Personal Branding

    Setting the Table: Authentic Branding, Community, and the Story Behind Your Business with Mieko Ozeki Barbara Schindler sits down with fellow Vermonter Mieko Ozeki, founder of Radiance Studios LLC and co-founder of Vermont Womenpreneurs. They talk about what it takes to build a business, and a community, that people trust. Mieko's business began while she was still at UVM's Office of Sustainability. She was helping student interns build portfolios, and her boss told her plainly: "We do not pay you for that part." That push turned into Radiance Studios in 2013. Today she helps entrepreneurs "get the chaos out of their head," shape it into a clear website, and then trains them to maintain it themselves so they never need her on retainer. The conversation covers her years as the "Mary Poppins of organizations," cleaning up budgets and systems for other people's ideas. It covers the six-day retreat she walked into two days after quitting a toxic job, and the decision not to "take my burnout to whatever is next." It covers the first Vermont Womenpreneurs meetup at Fletcher Free Library in January 2018, where 19 women showed up after she put out a few posters. Mieko explains why she thinks elevator pitches are "total garbage," why group introductions work as an amuse-bouche for the real connection that follows, and how teaching her daughter about credit cards taught her more about economics than her econ classes did. In this episode: Your website as a base camp, with social media as the amplifier that brings people back to it Why transactional networking feels icky, and how relational networking fixes it Setting the table so people feel safe telling their real story Progress over perfection: business is a series of pivots Why the authenticity of the founder matters more in the age of AI Raising the next generation with entrepreneurial skills, whether or not they ever start a business Key Takeaways Treat your website as home base. Social media is only a call to action that brings people back to it. Name the themes in your body of work before you try to market it. Networking gets easier when you show up to listen, not to prove you deserve to be there. Leaders set the table, even as solopreneurs. The environment you create shapes the work that happens in it. Reputation builds when people see how you operate, often without you ever pitching. Action Steps List your last five years of work and circle the themes that repeat. Audit your website: which pages exist because you never figured out the system? At your next networking event, ask one person about their story before you share yours. Plan one deliberate pause before your next big decision. Questions to Reflect On Where are you taking old burnout into new work? What does your team say about you when you leave the room? Are you rewarding progress, or only outcomes? Connect with Mieko: Radiance Studios LLC | Vermont Womenpreneurs Mieko A. Ozeki is a Vermont-based small business and agriculture advocate, and owner of Radiance Studios LLC, where she provides website strategy, content, and branding support for entrepreneurs and small businesses. She is the co-founder of Vermont Womenpreneurs, a community and event platform spotlighting women business owners across the state. Mieko serves as a Steering Member of Senator Welch's annual Women's Economic Opportunity Conference and the Vermont Farm to Plate Network, sits on Congressman Peter Welch's Business Advisory Council, and is a board member of the Northeast Organic Farming Association of Vermont (NOFA-VT). A mompreneur based in Vermont with her husband and daughter, she brings a storyteller's eye and a deep commitment to community-building to everything she creates. info@vtwomenpreneurs.com Let's TalkIf this conversation stirred up questions about how you're leading yourself and your business, bring them to a complimentary call with Barbara. We'll look at where your work is steering you and what it takes to get your hands back on the wheel: https://www.empoweringleadershipteams.com/discovery

    Navigating Entrepreneurship: Mieko Ozeki on Leadership and Personal Branding
  2. 4d ago

    Exploring the 12 Zodiac Signs: Understanding the Language of Astrology

    In this episode Barbara introduces the language of Astrology beginning with the 12 Zodiac Signs. The signs are grouped within the four elements (Fire, Earth, Air and Water) to understand the characteristics of influence and expression of the signs. The modalities of each sign indicates the natural way of expressing their energy, taking action and handling change. The signs in their element groups are further explored through the modalities of cardinal, fixed and mutable expression. Free Download: The 12 Zodiac Signshttps://www.empoweringleadershipteams.com/astrovibes4u Highlights All 12 signs are part of your birth chart, not just your sun sign. The four elements describe each sign's approach to life: fire expressive, earth practical, air intellectual, water intuitive. The modalities describe how a sign moves through change: cardinal starts, fixed sustains, mutable adapts. Combining element and modality gives each sign its distinct expression, like Aries as cardinal fire and Leo as fixed fire. Learning astrology works best as layering, with keywords for the left brain and symbols for the right. Action Steps Download the episode slides and keep the combined element and modality chart somewhere you will see it. Find your sun sign's element and modality, then watch for it in one meeting this week. Think of one person on your team and guess whether they lean cardinal, fixed or mutable. Notice what changes when you work with that instead of against it. Email me for your complimentary birth chart so you can see where the rest of the zodiac lives in you. Barbara@EmpoweringLeadershipTeams.com

    Exploring the 12 Zodiac Signs: Understanding the Language of Astrology
  3. Sep 30

    Harnessing Creativity and Leadership: Andie Asacker’s Entrepreneurial Journey

    Andie Asacker was laid off in December 2020, and by the day she registered her LLC she already had clients. On this episode of Leadership With a Twist, Barbara Schindler talks with Andie, digital strategist and founder of Whirlybird, a one-woman marketing agency in the heart of Vermont, about what happens when a business grows faster than the plan behind it. Andie spent nearly 15 years in sales and marketing managing six-figure advertising portfolios before going out on her own. She is also a musician, dancer, choreographer, fire spinner, potter, quilter, watercolor painter and illustrator, which says a lot about how she approaches work. She and Barbara get candid about the blurry line between work Andie and creative Andie once no employer sets the clock, and why she now chooses no more than three markers each morning that tell her the day is complete. She walks through the practical mistakes of her early years too: an unemployment case she won because she took notes on a single phone call, quarterly taxes she managed to both overpay and underpay, and a fee she paid for five years that she never owed. The deeper lesson took longer to see. If you don't steer your business, even as a solopreneur, it steers you by whatever lands in the inbox. From there the conversation moves into platform instability in digital marketing, why Andie tells clients she learns alongside them every time Meta changes, and something she calls shiny software syndrome. Barbara lays out the stages leaders move through with change, from feeling it happen to them toward co-creation and flow, and both land on a new paradigm of leadership where everyone leads themselves first. Key Takeaways Choose one to three markers at the start of each day that define complete, so an endless to-do list doesn't decide when you stop. Sitting at your desk all day is not the same as being productive. When you're circling the drain, a walk often moves the work further than another hour in the chair. If you don't hold the steering wheel in your business, incoming requests will, and you can drift far from what you intended at the start of the quarter. Foundational skills like communicating clearly, asking good questions and knowing how you'll measure success outlast any platform or algorithm. Getting your lessons faster keeps deliberate pacing from sliding into perfectionism and rumination. The question that makes you nervous to ask is usually the one someone else in the room has been holding too. Action Steps Before you open your inbox tomorrow, write down the markers that will tell you the day is done. Build stop points into big projects so 5:00 has a natural place to land instead of a scramble. Get help with taxes and business setup early, before a letter shows up a year later. Before switching to new software, name the specific problem the current tool is failing to solve. Put one idea in front of other people this week and pay attention to what comes back. Questions to Reflect On Where is your business steering you right now, and is that where you want to go? Which foundational skill have you skipped in favor of the newest tool or tactic? When did you last ask the question in the room that nobody else was asking? Connect with Andie:https://www.whirlybirdonline.com@whirlybirdonline on Instagram Let's TalkIf this conversation stirred up questions about how you're leading yourself and your business, bring them to a complimentary call with Barbara. We'll look at where your work is steering you and what it takes to get your hands back on the wheel: https://www.empoweringleadershipteams.com/discovery More about Andie: Andie Asacker is a digital strategist, creative powerhouse, and the founder of Whirlybird—a one-woman marketing agency based in the heart of Vermont.She's spent nearly 15 years in sales and marketing—managing six-figure advertising portfolios, representing Fortune 500 brands, and playing key roles in small businesses and startups. Whether creating stunning visuals or meticulous spreadsheets, Andie is happiest at the intersection between inspiration and execution.She brings a fresh perspective and keen attention to detail to her work, designing logos, websites, theater sets, trade show booths, and SOPs. She is also a musician, dancer, choreographer, fire spinner, potter, quilter, watercolor painter, and illustrator. Andie loves the ins-and-outs of bringing ideas to life! Creativity isn't just what she does, it's how she's wired.

    Harnessing Creativity and Leadership: Andie Asacker’s Entrepreneurial Journey
  4. Sep 29

    The Symbolic Language of Astrology | Astro Vibes Episode 2

    Your Birth Chart Isn't Good or Bad (It's Just You) Every birth chart is built on the same structure. In this episode, Barbara Schindler breaks down the foundation every astrologer works from, whether they lean into moon cycles, outer planet transits, or classic chart reading: the 12 zodiac signs, the inner planets, the outer planets, and the 12 houses of the wheel. Barbara draws the line between the personal planets close to Earth (Sun, Moon, Venus, Mercury, Mars) and the slower-moving outer planets (Jupiter, Saturn, Uranus, Neptune, Pluto) that shape generational and transformational themes. She uses Mercury in Leo versus Mercury in Virgo as a working example of how the same planet expresses two completely different thinking styles, and why forcing yourself into the wrong container creates friction that has nothing to do with intelligence or effort. The core message: there is no bad placement, no bad sign, no bad chart. Squares and oppositions aren't flaws. They're invitations to bring awareness to tension you're already carrying, so you can respond by choice instead of by habit.Starting next episode I will kickoff with a series on the stars with focusing first on the zodiac signs. We begin with the constellations represented in the language of astrology. In this episode: Why the birth chart is read through symbolic language first, interpretation second The difference between inner (personal) and outer (generational) planetary influence Mercury in Leo vs. Mercury in Virgo: two different operating systems for thought Why aspects like squares and oppositions are growth points, not problems The distinction between lower vibration (fear, contraction) and higher vibration (trust, authenticity) as a choice you make daily Get your complimentary birth chart: Want to follow along with your own chart as this series unfolds? Email Barbara at barbara@empoweringleadershipteams.com for a free copy of your astrology birth chart. Barbara is a professional astrologer and transition & leadership coach with 35+ years’ experience. Through Astro Vibes and Leadership With a Twist, she blends astrology, psychology & mindfulness to help clients navigate change courageously. Leadership With a Twist Podcast #34

    The Symbolic Language of Astrology | Astro Vibes Episode 2
  5. Sep 23

    Lead by Following: Transformative Leadership Strategies

    Heather McGonigal and Barbara Schindler open this conversation with an idea that sounds backwards until you sit with it. Real authority, the kind that actually builds team performance, comes from following your team instead of running ahead of them. When you hold decision-making power on a project, in a department, or across an entire company, the instinct to speak first and set direction fires almost automatically. This episode pulls that instinct apart and hands you something better to do instead. Barbara redefines active listening here, and it is not staying quiet. It is the deliberate work of drawing ideas out of people who have learned to let the leader go first. She walks through the exact trap that catches most leaders: a quiet meeting gets read as "nobody has anything to say," when really the team has learned that speaking up doesn't change what happens next. The fix is not waiting longer. It is sharing an unfinished thought out loud on purpose, so the room sees that half-formed ideas are actually welcome. Heather brings in leadership reputation, the version of you that gets built in ordinary Slack messages and status updates just as much as in a crisis. She and Barbara talk through why the hardest moments, not the easy ones, are what people remember about working with you. Getting curious about your own stress patterns, whether you go quiet, get defensive, or push harder, gives you an actual chance to choose differently the next time pressure hits. They close the conversation with something concrete. Pick one habit, one recurring meeting, and run a two to three week experiment leading by following before checking in on what shifted. Key Takeaways Leading by following means the leader listens first and invites the team to shape the thinking before adding their own. Active listening is not passive. It means asking open questions that pull unfinished ideas into the open. Leadership reputation gets built in daily interactions and cemented in the hardest ones. Naming your own stress pattern gives you the chance to choose a different response before habit takes over. Low-stakes brainstorming, on a topic with nothing riding on it, builds the muscle before you need it for the high-stakes decision. Action Steps In your next team meeting, share a half-formed thought out loud instead of your full recommendation and ask the room to build on it. Set up one brainstorming session this month where nobody is obligated to act on anything that gets said. After your next difficult interaction, write down how you actually responded under pressure and how you want to respond next time. Questions to Reflect On When I walk into a meeting, am I setting my team up to speak first, or am I taking that space by default? What does my team's silence actually mean, and have I ever checked? What is my go-to habit under pressure, and is it the reputation I want to be known for? Want to talk through how this applies to your team? Book a complimentary coffee chat: https://www.empoweringleadershipteams.com/coffeechat About the Hosts: Coach Heather and Coach Barbara are the lead Executive Coaches of Empowering Leadership Teams. They specialize in helping entrepreneurial businesses and their teams meet the moment and become the most empowered they can be to work together and achieve optimal results. With deep expertise in leadership development, team dynamics, and navigating organizational transition, they bring practical, actionable wisdom to leaders facing the challenges of today's rapidly changing business environment. Weekly Leadership With a Twist Newsletter:  https://www.empoweringleadershipteams.com/huddle-subscribe Subscribe & Review: If you found value in this episode, please subscribe to our podcast and leave us a review. Your feedback helps us create content that serves entrepreneurial leaders like you, and it helps other leaders discover these conversations. Questions or topics you'd like us to address in future episodes? Send us a message at or leave a comment on our latest post. Cheering You On!

    Lead by Following: Transformative Leadership Strategies
  6. Sep 16

    This Can't Be Normal: Chanie Wilschanski on the Invisible Weight of Leadership

    Barbara sits down with Chanie Wilschanski, a mom of four, leadership advisor, and founder of Schools of Excellence. Chanie works with school owners and organizational leaders who have built genuinely successful businesses and still find themselves carrying an amount of invisible responsibility that never shows up on a balance sheet. Her book, This Can't Be Normal, gets its title from a question she asks leaders again and again: what have you normalized that was never supposed to be normal in the first place? Chanie names the pattern with a story every overloaded leader will recognize. You can have systems, checklists, and a team running the day to day, and still wake up at 3am worrying about a problem that isn't technically yours to solve. You can be at your own anniversary dinner and send a Slack message. You can be doing a Target run with your grandchild while a loop that hasn't closed keeps spinning in the back of your mind. That is the invisible weight of leadership, the noticing, anticipating, tracking, and forecasting that never clocks out, even when someone else is officially in charge. She traces the pattern back to competence itself. As the oldest of eight children, Chanie built her sense of safety around being the one who could see what needed doing and do it. That same competence built her success, and it became the thing that nearly broke her. She talks openly about getting sick repeatedly and about two miscarriages, and names them as her body's response to holding a level of responsibility no one was ever meant to carry alone. The conversation moves into what Chanie calls infrastructure, and she is direct that it has nothing to do with adding more SOPs. Every client she works with already has systems to death. What's missing is a standard, someone who owns it, a rhythm for returning to it, and a response, decided in advance, for when it breaks. She walks Barbara through a real coaching exchange where a client's fear of not ordering crayons spirals, in ten seconds, all the way to a fear of ending up in jail, and explains why that walk-through, not a pep talk about delegating, is what actually lets a leader hand something off. Barbara and Chanie also get into the identity underneath all of it, the idea that niceness and caretaking have quietly come to mean disappearing while you carry someone else's outcome. Chanie offers a reframe: you can care about a person without carrying the responsibility for what they produce. She closes with a practice from her own marriage, a Tuesday breakfast with her husband that is pre-decided in calm, mood-proof, and tied to their identity as a couple, and with the mission behind her book: building a version of leadership in schools, and everywhere else, that doesn't get passed down as dysfunction to the next generation. Key Takeaways The invisible weight of leadership is the noticing, anticipating, tracking, and forecasting that follows you home, on vacation, and into the shower, whether or not you're technically in the business. Competence built your success, and left unchecked, it becomes the trap that keeps you the answer person for everyone around you. More systems, processes, and checklists will not create the relief leaders are waiting for. Infrastructure means a standard, an owner, a rhythm of return, and a pre-decided response. People rarely change until the pain of staying still outweighs the pain of the alternative. Protecting your team from consequences keeps them from ever getting there. A rhythm only works if it's pre-decided in calm, mood-proof against how you feel that day, and tied to who you want to be, not to what's convenient. Action Steps Pick one thing that has been keeping you up at 2am and walk it downstream, out loud, the way Chanie does with her client and the crayons, until you can see what would actually happen if it went wrong. Build one predictable rhythm of return this month, whether it's a weekly check-in with your spouse or a standing time you close your laptop, and pre-decide it in calm before you need it. Name one part of your life or leadership you have quietly accepted as normal, and ask what it's costing you to keep accepting it. How we can help: Chanie Wilschanski helps leaders build the infrastructure, rhythms, and ownership that allow organizations to thrive without everything routing back to them. Free Download: This Can’t Be Normal - Chapter 1 https://schoolsofexcellence.com/lwatch1 Barbara Schindler is an executive coach with over a decade of experience working with business leaders and entrepreneurial companies, specializing in leadership transitions and whole person development. Want to talk through how this applies to your leadership or your business? Book a complimentary coaching call and let’s talk through what it looks like in your leadership: https://www.empoweringleadershipteams.com/discovery

    This Can't Be Normal: Chanie Wilschanski on the Invisible Weight of Leadership
  7. Sep 9

    Scaling by Subtraction: Pam Langord on Marketing, AI, and the Blueprint That Doesn't Exist

    Barbara sits down with Pam Langord, founder of Simply Magic Marketing and a fractional COO who spent over 30 years in marketing and operations, including years inside one of the fastest-growing online coaching companies in the country. That experience showed her exactly what scaling without heart does to real client relationships, and in 2023 she built Simply Magic Marketing to prove the opposite is possible. Her HEART method rests on one premise: you don't have to choose between scaling and staying human. The two dig into what Pam calls scaling by subtraction. Before she touches a single new tactic with a client, she spends the first 30 days mapping the entire customer journey, line by line, to find out what's truly working and what's quietly draining time, energy, and money. She compares it to feng shui for the back end of a business. Clear what's blocking the flow before you add more furniture. One story lands hard: a client's lead gen looked strong on paper, people opting in and booking calls, but the calls weren't converting. The wrong lead magnet was pulling in the wrong people from the start. Once they swapped it, conversions moved from around 5 percent to over 50. Pam and Barbara also talk through AI without romance or panic. Pam automates research and prospecting on LinkedIn but writes and sends every message herself, because discernment isn't something a tool can fake. She keeps her AI avatar in her own branding and doesn't chase every algorithm shift, because reach that costs you your authenticity isn't reach worth having. The conversation closes on the belief Pam returns to again and again with clients who are stuck comparing themselves to someone else's success: there is no blueprint. There's only your true north star, built from your own goals, your own way of working, and the impact you actually want to have. Key Takeaways Scaling without a clear picture of your client journey just multiplies whatever is already broken. A high volume of leads means nothing if they're the wrong leads. Quality converts. Quantity distracts. AI can research, sort, and save time, but sending, deciding, and connecting stay human jobs. Chasing every algorithm change often costs you the audience that actually fits your business. There is no universal blueprint for growth. Your true north star is built from your own goals, not someone else's. Action Steps Pick one client or customer and map their entire journey from first touch to conversion before adding anything new to your funnel. Audit what's running on autopilot in your business right now. A broken welcome sequence or an outdated lead magnet can bleed money for months unnoticed. Write one sentence defining your own true north star, in your own words, not borrowed from a leader you admire. Questions to Reflect On Where in my business have I been adding instead of subtracting? Am I using AI as a research tool, or letting it make decisions I should be making myself? If I stopped comparing my business to someone else's blueprint, what would I build instead? How we can help: Pam Langord is the founder of Simply Magic Marketing and the person coaches call when their systems are held together with tape and good intentions. Known as the Automation Queen, she helps heart-centered entrepreneurs build AI-enhanced marketing that scales without losing the human part. Book a Pulse Check with Pam: PamLangord.com Connect on LinkedIn: @PamLangord Barbara Schindler is an executive coach with over a decade of experience working with business leaders and entrepreneurial companies, specializing in leadership transitions and whole person development. Book a Discovery Call with Barbara: Let’s Chat!Subscribe to Leadership With a Twist!

    Scaling by Subtraction: Pam Langord on Marketing, AI, and the Blueprint That Doesn't Exist

About

Where mindful leadership meets practical action... Empowering Leadership Teams' Podcast, Leadership With a Twist, features mother-daughter executive coaching team Heather McGonigal and Barbara Schindler sharing actionable leadership strategies, team empowerment tools, and mindful practices for today's leaders. Join them and guest experts to elevate your leadership skills and discover your authentic leadership potential.