Procycle Presents: The Road Ahead | Insider Stories From The World Of Cycling

Josh Foster

The Road Ahead – Behind the scenes the cycling industry - totally unfiltered! 🎙️ We're gearing up to bring you a fresh, lighthearted, and insightful dive into the world of bikes! From behind-the-scenes industry secrets to chats with manufacturers, bike shop owners, and pro riders, we’ve got it all. Expect laughs, expert takes, and the kind of cycling talk you won’t hear anywhere else. Whether you ride for fun, work in the industry, or just love bikes, this is the podcast for you. 🔧 First episode dropping soon! Make sure to subscribe and stay tuned. #CyclingPodcast #BikeIndustry #ComingSo

Episodes

  1. Apr 28

    Engineering the Icon: Running Brooks and Reynolds with Martin Shepherd

    This episode sits at the unique intersection of cycling history and modern industrial strategy. We sit down with Martin Shepherd, a man who has held leadership roles at both Brooks England and Reynolds Technology, offering an unparalleled look at how two of the world’s most respected heritage brands stay relevant in the modern age. We dive deep into the "Engineering Mindset"—the delicate balance of preserving Victorian-era hand-craftsmanship while implementing the precision and efficiency required for a global market. Whether you are a steel-frame purist or a manufacturing geek, this conversation pulls back the curtain on what it takes to keep a legend alive. The Dual Legacy: Insights from running both Brooks England and Reynolds Technology. Artisan vs. Automation: How to scale traditional craft without losing its soul. The Engineering Mindset: Applying modern logic to heritage products. The Future of Steel and Leather: Why these materials still dominate the high-end market. Industry Secrets: What goes into maintaining the "Made in England" gold standard. Martin Shepherd is an industry veteran known for his technical rigor and deep respect for cycling tradition. With a career defined by his stewardship of Brooks and Reynolds, he has become a leading authority on blending traditional manufacturing with modern business excellence. Brooks England: Established in 1866, Brooks is the world leader in leather saddles and cycling luggage, synonymous with timeless comfort and durability. Reynolds Technology: Famous for their iconic "531" and "853" tubing, Reynolds has been the backbone of high-performance steel bicycle frames for over a century. At ProCycle, we bring the specialist workshop directly to you. Based in York, we offer professional mobile bicycle repairs and servicing—saving you the hassle of the traditional bike shop. Whether it's a routine safety check or an "Advanced Service" strip-down, our expert mechanics ensure your ride is flawless. Convenience: We offer both collection/return and on-site mobile servicing. Expertise: Specialist care for everything from vintage steel to high-end racing machines. Transparent: Detailed reports and professional workmanship guaranteed. Ready to get your bike in peak condition?👉 Book Your Service at procyclemobile.com Follow Us:Instagram: @procyclemobileWeb: www.procyclemobile.com #BrooksEngland #ReynoldsTubing #CyclingIndustry #FrameBuilding #MartinShepherd #ProCycleMobile #CyclingHeritage #Engineering #YorkCyclists 🕒 Key Topics Covered:👤 About Martin Shepherd🚲 About Brooks and Reynolds🔧 Service Your Bike with ProCycle Mobile

    1h 40m
  2. What Separates Good Mechanics from the Exceptional

    Feb 16

    What Separates Good Mechanics from the Exceptional

    What truly separates a competent bicycle mechanic from the exceptional?In this episode, we move beyond surface-level advice and into a serious discussion about professional standards, technical education, responsibility, and the long road to mastery in modern bicycle mechanics.This is not a “how-to” guide. It is a reflective industry conversation.We explore:• The difference between competence and true professional excellence• Why judgment matters more than speed• The hidden pressures facing mechanics today• Education pathways available within the industry• The gap between appearing capable and being exceptional• How training, responsibility, and standards shape long-term careers• What often gets missed when chasing progressionToby works within SRAM’s Technical Education department, supporting mechanic development and structured training across the industry. His perspective bridges real-world workshop experience with global education standards.If you are a working mechanic, aspiring professional, shop owner, or simply someone who values high standards behind the scenes; this conversation will give you a clearer understanding of what excellence really demands.For mechanics looking to develop their technical knowledge and formal training, SRAM University offers structured education programmes at different levels.Explore upcoming courses and booking details here:https://www.eventbrite.com/cc/sram-my26-in-person-training-4490563?utm-campaign=social&utm-content=creatorshare&utm-medium=discovery&utm-term=odclsxcollection&utm-source=cp&aff=escbInvesting in education is one of the clearest ways to move from competence toward true professional standards.At Procycle, we believe professional standards matter; not just in conversation, but in the workshop.If you are based in York and want your bike serviced to a genuinely high professional standard, you can book directly here:procyclemobile.comWe use Bikebook for structured workshop management and transparent service booking.Explore Bikebook here:bikebook.co.ukHigh standards require structure; in education, in process, and in service.

    1h 56m
  3. Why Riding Together Beats Riding Fast

    Jan 14

    Why Riding Together Beats Riding Fast

    In this episode, I’m joined by Mark Presley, outgoing Chairman of York Rouleurs, to talk about something that matters far more than average speed or watts: culture. York Rouleurs are known for a simple ethos: Rouleurs ride together. We unpack what that actually means in practice, why it works, and why clubs that put culture first tend to last. This is a conversation about leadership, inclusivity, and building cycling communities that people genuinely want to be part of, whether you ride fast, slow, or somewhere in between. Links and resources • Bike servicing in York with Procycle Mobilehttps://procyclemobile.com • Learn more about York Rouleurshttps://www.yorkrouleurs.co.uk • Further reading on cycling culture and etiquettehttps://procyclemobile.blogspot.com/2025/12/the-necessity-of-etiquette-and-safety.html • Find an independent bike mechanic elsewhere in the UK via Bikebookhttps://bikebook.co.uk

    1h 26m
  4. The Playbook For Youth Development Greatness - Claydon CC's Path to Youth Cycling Excellence

    05/27/2025

    The Playbook For Youth Development Greatness - Claydon CC's Path to Youth Cycling Excellence

    The ultimate guide for any cycling club wanting to branch into youth development, plus topics on active transport, outreach and community engagement, crossrail (though not the one you've heard of), and more! John, chairman of Claydon Cycling Club in Buckinghamshire, shares his experience in Youth coaching, event organisation, and much more! Plug in and hear a pioneer in the cycling sphere deliver you his strategies, ideas, and insights. Claydon CC's website: https://www.claydoncyclingclub.com/Claydon CC's insta: https://www.instagram.com/claydoncyclingclub/ Thankyou again to John for sitting down with me for so long, and offering the use of his garden and feature wall.

    1h 50m

  5. 04/08/2025

    Running a Cycling Club in 2025 | Organising Rides & members | What it takes to run a cyclocross race

    Darren Winfield is the chairman of Leighton Buzzard Road Cycling Club and the organiser behind the legendary Zoocross cyclocross race at Whipsnade Zoo in the UK. In this episode of The Road Ahead, we take a deep dive into what it really takes to run a successful cycling club, how to attract and retain members, and how to pull off a smooth (or muddy) cyclocross race. Darren shares his real-world insights from years of volunteering, racing, and building community around bikes. 🚴‍♂️ What you’ll hear about: • Running a modern cycling club in the UK • Building club culture and growing membership • Organising a cyclocross race from scratch • Advice for first-time race organisers • How bike shops can better support grassroots cycling 📍 Based in the Home Counties? You can book your premium bike service at: https://procyclemobile.com 🛠 Interested in joining the club? Visit http://lbrcc.com/ or find Leighton Buzzard Road Cycling Club via the British Cycling website. 🕊️ Upcoming Memorial Ride The Bob Hamilton Memorial Ride leaves the Propeller Memorial, Leighton Buzzard at 08:30am on Sunday 13th April. Routes include an 84-mile ride and a shorter option. 📍 What3Words: ///larger.hiring.explain 🔔 Subscribe for more conversations with riders, mechanics, organisers, and cycling community legends.

    58 min
  6. Why Bike Shops Need Bike Fitting

    03/21/2025

    Why Bike Shops Need Bike Fitting

    🚴‍♂️ Is your bike fit holding you back? Could bike fitting improve your bike buying (or selling) experience? In this episode, we sit down with Doug from Venture Performance, a former high-level racer turned expert bike fitter, to dive deep into why bike fitting is an essential part of the ecosystem in buying a bike —whether you're a weekend warrior, a serious racer, or a bike shop owner looking to improve customer experience. Doug shares his journey from racing to bike fitting, explains common mistakes cyclists make, and reveals how a proper bike fit can boost performance, prevent injuries, and maximize comfort. We also discuss how bike shops can use fitting services to sell bikes more effectively, reducing returns and keeping customers happy. 🔥 Topics Covered: ✅ Why bike fitting is more than just comfort—it’s about performance & injury prevention ✅ How bike shops can use fitting to increase sales & customer satisfaction ✅ The biggest mistakes riders (and shops) make with bike sizing ✅ Doug’s own approach to fitting himself and working with Lovelo ✅ The latest trends in bike fitting and must-have upgrades 🎧 Tune in for insider bike fit knowledge that will change the way you ride! 📍 Guest: Doug, Venture Performance – 📍 Host: Josh Foster | Procycle Mobile procyclemobile.com https://www.instagram.com/procyclemobile/ 📢 Subscribe for more cycling industry insights! 🚴‍♂️💨

    1h 28m
  7. The Evolution of Performance Wheels with Hunt

    02/17/2025

    The Evolution of Performance Wheels with Hunt

    Ever wondered what goes into designing and testing high-performance bicycle wheels? We did too! That’s why we’re joined by Paddy from Hunt Bike Wheels to dive into the world of wheel engineering—covering everything from design and testing to feedback from World Tour riders and even marginal gains in downhill racing. You’ve probably seen Hunt wheels getting rave reviews for their performance and availability, but now you can hear straight from one of the engineers about what goes into making them. Also joining us is Jake from Bikebook, the founder of the directory platform for local bike shops and the Workshop by Bikebook task manager, making life easier for mechanics everywhere. 🔧 Procycle Mobile is now an official Hunt dealer! If you're in our service region, you can order your next set of Hunt wheels directly through us at info@procyclemobile.com (T&Cs apply). 🎧 Sit back, relax, and enjoy the episode!

    1h 8m
  8. Bikebook's Revolution in Bike Servicing

    02/09/2025

    Bikebook's Revolution in Bike Servicing

    🚴‍♂️ The Road Ahead – Episode 1 🚴‍♂️Welcome to the very first episode of The Road Ahead! In this podcast, we dive into the world of cycling, bike tech, and industry insights with the people shaping its future.In this episode, we’re joined by two fantastic guests:🔹 Jake from Bikebook.co.uk – We talk about how Bikebook is revolutionizing bike servicing, making it easier for riders to find and book mechanics while helping businesses grow. Could this be the future of bike maintenance?🔹 Paddy from Hunt Bike Wheels – As an engineer at one of the leading wheel brands in cycling, Paddy gives us a behind-the-scenes look at wheel innovation, engineering challenges, and what makes Hunt wheels stand out.🔧 Whether you're a passionate cyclist, a bike mechanic, or just love all things two-wheeled, this episode is packed with insights, laughs, and a glimpse at what’s ahead in the bike industry.🔔 Subscribe to stay tuned for more episodes! Don’t forget to like, comment, and let us know what you think of Bikebook and Hunt’s approach to cycling tech.🎧 Listen on Spotify, Apple Podcasts, and more.📢 Follow us on social media:Instagram: @procyclemobileWebsite: www.procyclemobile.com#BikePodcast #CyclingIndustry #Bikebook #HuntWheels #TheRoadAhead

    1h 26m

  9. Trailer

    Procycle Presents: The Road Ahead

    🚴‍♂️ Coming Soon: The Road Ahead – Behind the scenes the cycling industry - totally unfiltered! 🎙️We're gearing up to bring you a fresh, lighthearted, and insightful dive into the world of bikes! From behind-the-scenes industry secrets to chats with manufacturers, bike shop owners, and pro riders, we’ve got it all.Expect laughs, expert takes, and the kind of cycling talk you won’t hear anywhere else. Whether you ride for fun, work in the industry, or just love bikes, this is the podcast for you.🔧 First episode dropping soon! Make sure to subscribe and stay tuned.#CyclingPodcast #BikeIndustry #ComingSoon 🚲

    1 min

Trailer

About

The Road Ahead – Behind the scenes the cycling industry - totally unfiltered! 🎙️ We're gearing up to bring you a fresh, lighthearted, and insightful dive into the world of bikes! From behind-the-scenes industry secrets to chats with manufacturers, bike shop owners, and pro riders, we’ve got it all. Expect laughs, expert takes, and the kind of cycling talk you won’t hear anywhere else. Whether you ride for fun, work in the industry, or just love bikes, this is the podcast for you. 🔧 First episode dropping soon! Make sure to subscribe and stay tuned. #CyclingPodcast #BikeIndustry #ComingSo

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