Heart Before Cart

Talia Wolf
  • 5.0 (1)
  • Marketing

The go-to podcast for marketers who want predictable and scalable growth. Each week Talia Wolf shows you how to replace best practices, guesswork, hacks and ‘tactic-of-the-week’ thinking with a clear customer-first strategy.  Each episode will show you what meaningful optimization is and how to get there:  Learn how to really understand the people behind the screen; their motivations, emotional drivers and decisions, so you can stop guessing and start driving consistent leads and sales through a customer-first optimization strategy.

  1. 4d ago

    Ep 26: How I A/B tested my way to a published book

    A year ago this week, I published my book, Emotional Targeting. The book was based on 10 years of work, hundreds of clients and thousands of A/B tests. What most people don't realize... I A/B tested the book itself before it was even a book. In Part 1 of our 2-part book publishing series, my COO Jessica Noel interviews me on the messy process of writing Emotional Targeting. We get into: → Why I waited until I had a TON of proof to write it → How I tested every chapter on LinkedIn before the book existed → The verbal-thinker hack that finally got the book out of my head → The "is this just a long blog post?" moment of doubt → How I knew it was time to stop revising and hit publish If you've been thinking about writing a non-fiction book, this is the honest behind-the-scenes version. Part 2 drops next week. We're sharing the launch strategy, what worked and what we'd do differently. 📘 Emotional Targeting: Win Hearts, Boost Sales, Own the Market is available here → https://taliawolf.com/book Connect With Me LinkedIn: https://www.linkedin.com/in/taliagw/ Twitter: https://twitter.com/TaliaGw Website: https://getuplift.co/

    29 min

  2. Jun 4

    Ep 25: The Simone Biles strategy for modern marketing

    Marketing teams are splitting into two groups. One group is using AI to produce more: More content. More tests. More channels. More dashboards. More noise. The other group is doing something much harder: They’re slowing down long enough to rebuild the foundation. In this episode, I break down: Why “doing more” feels productive (but usually isn’t)The hidden cost of AI-driven marketingWhy most teams are trapped in tactical loopsThe marketing pyramid nobody talks aboutAnd what Simone Biles and Hetty Green can teach us about strategyBecause the teams that win over the next 18 months won’t be the ones producing the most, they’ll be the ones who understand their customers the best. RESOURCES → Check out my FREE workshop: https://taliawolf.com/workshop → Get my NEW book (Emotional Targeting): https://taliawolf.com/book CONNECT WITH ME LinkedIn: https://www.linkedin.com/in/taliagw/ Twitter: https://twitter.com/TaliaGw Website: https://getuplift.co/

    10 min

  3. May 28

    Ep 24: Inside Bitly’s growth team: What’s actually working in marketing right now

    Everyone keeps saying marketing has changed forever. Traffic is disappearing. AI Overviews are replacing clicks. Attribution is getting messier. And marketers everywhere are trying to figure out what actually matters now. In this episode of Heart Before Cart, I sat down with Sam Oh, VP of Acquisition at Bitly, to talk about what growth, CRO, AI, and customer journeys actually look like inside one of the internet’s most recognizable brands. Honestly, this is one of the most grounded conversations I’ve had about AI and marketing so far. Because Sam isn’t theorizing, he’s actively rebuilding workflows, rethinking attribution, adapting CRO strategy, experimenting with AI tools, and trying to understand how buyer behavior is changing in real-time across millions of users. But throughout the entire conversation, one thing kept coming up:  “Our job as marketers hasn’t changed. The environment has.” In this episode we cover: Why CRO matters MORE in the AI eraHow Bitly is adapting to AI search and changing buyer journeysWhy every page on your website is now a conversion pageHow AI is changing attribution and traffic reportingThe role of experimentation in modern marketingHow Sam actually uses AI internally without outsourcing strategic thinkingWhy the best marketers are still focused on people firstIf you’re trying to figure out how to adapt your marketing without losing the human side of it, this episode is for you. RESOURCES → Check out my FREE workshop: https://taliawolf.com/workshop → Get my NEW book (Emotional Targeting): https://taliawolf.com/book CONNECT WITH ME LinkedIn: https://www.linkedin.com/in/taliagw/ Twitter: https://twitter.com/TaliaGw Website: https://getuplift.co/

    39 min

  4. May 21

    Ep 23: ChatGPT changed what your website is for

    Your website used to have one job: convince your visitor to buy.  But, in the last few years your website has picked up a second job, and you may not have even realized it.  Your website is no longer the first step in the customer journey.  It may be the second, third, or even fourth place your potential buyer visits.  Now your buyer is researching you through:  AI RedditYouTube reviews TikTok reviews ...and many more, before they even land on your homepage.  So now your website has two jobs.  In this video I breakdown the two jobs, why websites need to do both, how to identify trust gaps in your messaging, and what to do to close them. RESOURCES → Check out my FREE workshop: https://taliawolf.com/workshop → Get my NEW book (Emotional Targeting): https://taliawolf.com/book CONNECT WITH ME LinkedIn: https://www.linkedin.com/in/taliagw/ Twitter: https://twitter.com/TaliaGw Website: https://getuplift.co/

    9 min

  5. May 14

    Ep 22: Tracking is broken. Here’s what every marketer needs to measure

    Analytics and attribution have changed. Buyers are making decisions on Reddit, through AI summaries, YouTube videos, LinkedIn posts, reviews, private communities, and conversations with peers long before they ever land on your website. And marketers are still obsessing over traffic, bounce rates, and attribution reports like it’s 2019. In this episode, Dana DiTomaso (Kickpoint) and I unpack what this fragmented, zero-click world means for marketers and what we should actually be measuring now. We talk about: Why the traditional funnel no longer reflects realityWhy attribution is getting harderWhat entrances and exits can actually tell you about buyer intentHow to measure trust and decision-making behaviorWhat marketers should stop tracking immediatelyAnd how to think about analytics in a world where buying decisions happen off your websiteIf you’re still relying on traffic and last-click attribution to understand buyer behavior… this episode will challenge the way you think about analytics. Subscribe for more episodes on conversion optimization, emotional targeting, buyer psychology, and what modern marketing actually looks like now that the customer journey is anything but linear. RESOURCES Dana’s free guide to UTM tracking: https://kpplaybook.com/how-to-track-campaigns-in-ga4-using-utm-parameters/  Dana’s course: analyticsplaybook.com  My book (Emotional Targeting): https://taliawolf.com/book CONNECT WITH ME LinkedIn: https://www.linkedin.com/in/taliagw/ IG: https://www.instagram.com/taliagw/ Website: https://getuplift.co/

    48 min

  6. May 7

    Ep 21: Your CRO won't work until you optimize everywhere

    CRO has (definitely) changed.  I’ve been working in optimization for well over a decade, and this is the biggest shift I’ve seen.  CRO used to be about optimizing what you owned and what you controlled – from your landing pages to your emails.  But now, people are making a decision about you without ever visiting your website, receiving one of your emails, or going through your ad funnel… (They’ll likely still check out your website at some point but now it’s through a different lens) … and that changes EVERYTHING about what conversion optimization looks like, where it happens and how you need to think about it. Subscribe for more episodes on conversion optimization, emotional targeting and how to optimize everywhere because (let’s face it) things have changed. RESOURCES → Check out my FREE workshop: https://taliawolf.com/workshop → Get my NEW book (Emotional Targeting): https://taliawolf.com/book CONNECT WITH ME LinkedIn: https://www.linkedin.com/in/taliagw/ Twitter: https://twitter.com/TaliaGw Website: https://getuplift.co/

    10 min

  7. Apr 30

    Ep 20: 5 landing page mistakes that are past their era

    2021 feels like a lifetime ago. And in a lot of ways, it is. But when it comes to landing pages… some things haven’t changed as much as you’d expect. I’m still seeing the same patterns. The same decisions. The same mistakes showing up across pages that should be converting, but aren’t. And it’s not because people aren’t trying. It’s because these issues are easy to overlook when you’re focused on building, launching and getting something out there. In this episode of Heart Before Cart, I break down the 5 landing page mistakes I see again and again and why they have such a big impact on your results. We talk about: → What happens when you ask people to do too many things at once → Why your page needs to match what got people there in the first place → The role messaging actually plays in whether people keep reading → How making the page about you hurts your ability to convert → And what most people forget to do after someone signs up If your landing page feels like it should be working but isn’t, there’s a good chance one of these is getting in the way. And once you see it, you won’t be able to unsee it. Subscribe for more episodes on emotional targeting, conversion optimization and how people actually make buying decisions. RESOURCES → Check out my FREE workshop: https://taliawolf.com/workshop → Get my NEW book (Emotional Targeting): https://taliawolf.com/book CONNECT WITH ME LinkedIn: https://www.linkedin.com/in/taliagw/ Twitter: https://twitter.com/TaliaGw Website: https://getuplift.co/

    19 min

  8. Apr 23

    Ep 19: 5 years later… mobile pages are (still) getting this wrong

    We recorded this episode years ago (2021). But I’m still seeing mobile pages making these mistakes, even though: Mobile traffic has only increased Attention spans are shorter than ever Yet landing pages are still designed with mobile as an afterthought. That’s a problem. A BIG problem. In this episode, we revisit one of our most-watched breakdowns, because so many are forgetting about how humans actually behave on mobile. They’re still missing that: → People move faster on mobile → Decisions are more emotional and less deliberate → ANY friction kills conversions almost instantly If your page isn’t built for that reality, it won’t convert. In this episode of Heart Before Cart, we break down: → Why mobile-first thinking still isn’t being applied correctly → The biggest mistakes hurting mobile conversions → The 3 key elements every mobile landing page needs (and how to optimize them) The advice isn’t new. It’s just (still) being ignored. Subscribe for more episodes on emotional targeting, conversion optimization and how people actually make buying decisions. RESOURCES → Check out my FREE workshop: https://taliawolf.com/workshop → Get my NEW book (Emotional Targeting): https://taliawolf.com/book CONNECT WITH ME LinkedIn: https://www.linkedin.com/in/taliagw/ Twitter: https://twitter.com/TaliaGw Website: https://getuplift.co/

    11 min
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About

The go-to podcast for marketers who want predictable and scalable growth. Each week Talia Wolf shows you how to replace best practices, guesswork, hacks and ‘tactic-of-the-week’ thinking with a clear customer-first strategy.  Each episode will show you what meaningful optimization is and how to get there:  Learn how to really understand the people behind the screen; their motivations, emotional drivers and decisions, so you can stop guessing and start driving consistent leads and sales through a customer-first optimization strategy.

Information

  • Creator
    Talia Wolf
  • Years Active
    2K
  • Episodes
    26
  • Rating
    Explicit
  • Copyright
    © 2026 Heart Before Cart
  • Show Website
    Heart Before Cart