The Galaxy of Marketing

Olga Kovorotnaya
  • 0.0 (0)
  • Marketing

Marketing knowledge express test: what do marketers do? A) Waste your money B) Marketing research C) Optimisation of operations If C surprised you, then we have a lot to discuss. In the Galaxy of Marketing a marketing major and your personal guide, Olga K will take you through all the steps you need to take to understand and implement marketing in a real business. Navigating between tight budgets and huge ambitions, you will discover how marketing saves business and generates real revenues. Theory and strategical frameworks all graciously served with funny examples and life-like presentation. Helmets on, marketing Explorers!

Episodes

  1. Defining morals: how corporate ethics works?

    5d ago

    Defining morals: how corporate ethics works?

    Business ethics is often a sarcastic saying to describe something that never existed. Is it truly so? In this episode we are going to hear about the development and implementation of corporate social responsibility and social value that businesses create for society and environment. You are going to learn about how companies assess the morality of their decisions and what frameworks they use to do so.

    13 min
  2. AI ads: new horizons or a doom?

    May 6

    AI ads: new horizons or a doom?

    Why 2 people who follow the same brand might never see identical ad of that brand? What are the core differences between AI content and human-made one? Why AI ads don’t come naturally to Gen-Z and aren’t we crossing the line? AI ads are making a lot of buzz, so in this research based episode we discuss how public percepts AI ads, are they comparable with human made ones and how to make them work. Also, we will tap into the ethics of AI and perceptional differences across different countries and gen-z representatives. Helmets on, we engage the AI engines! the new cover of the podcast was created by real human artist

    8 min
  3. Coordinates: Marketing research

    Apr 1

    Coordinates: Marketing research

    Have you ever questioned how companies know exactly what we want, sometimes even before we do? it sometimes looks like like they have a magic wand that tells them want are our desires. And they do, the name of that want is marketing research. In this episode we will cover how and why marketing research is done, how it benefits businesses and how to design a good one, Helmets on and be ready to engage!

    11 min
  4. An Image in our heads

    Feb 24

    An Image in our heads

    Welcome aboard, Marketing Explorers, to another mission inside the Galaxy of Marketing! I’m Olga K., your captain and marketing major, and today we’re diving into one of the most powerful forces in the marketing universe — branding and branding strategies. Because let’s be honest — branding is not just a logo, a color palette, or a trendy Instagram feed. It’s architecture. It’s psychology. It’s positioning. Every iconic campaign you admire, every viral launch you save, every big-name sponsorship that makes you say “wow” — none of it happens by accident. Behind the hype, there’s structure. Behind the creativity, there’s calculation. Behind the spotlight, there’s strategy. In this episode, we’re unpacking how strong brands are intentionally built — how they communicate, differentiate, and create emotional connection in markets that are louder and more competitive than ever. If you’re a Gen Z entrepreneur, an aspiring marketer, or someone building a personal brand in the digital age, understanding branding strategy isn’t optional — it’s your competitive advantage. So whether you’re building your first startup, shaping your portfolio, or simply trying to understand why some brands dominate while others disappear, this episode will shift the way you see marketing. Helmets on. Systems ready. Let’s explore the strategy behind the shine — and step deeper into the Galaxy of Marketing.

    12 min
  5. What’s in the head?

    Feb 5

    What’s in the head?

    Hello there, capitan K is back online! Some stores are so perfect and convenient, you want to go there every time salary is at your bank account. And in the others checkout feels like an impossible quest. Why so? Because the first ones understood consumer behavior theories. In this episode we will delve into theories and techniques marketers use to attract and restore consumers, wile also building brand loyalty. And it is our time to learn because companies already know what is going on inside your head.

    10 min
  6. Welcome aboard!

    Season 1 Trailer

    Welcome aboard!

    Lets ask a simple question - what is marketing? A viral advertisement? Catchy slogans or 1+1 offers? Or maybe manipulations? As a marketing major I keep discovering new answers to that question every day and the more I learn, the more complex it becomes because marketing is an entire galaxy of everything, from simple questions to the world turmoils. And who am I? I am Olga, your personal capitan guide to the galaxy of Marketing, where you will learn what stands behind big terms, like big data or ROI to what actually makes campaigns viral. Because overnight success requires thorough preparation and smart marketing. In the first season we will explore the analytics behind companies decisions, marketing strategies and how to build loyal customer base. And for the next seasons…We will decide later on that. Ready to explore new horizons? Then welcome aboard!

    1 min
  7. The rules of where, what and how

    Jan 15

    The rules of where, what and how

    Have you ever wondered how successful companies know what to launch, where to launch it and how make you obsessed with it? How do they survive on saturated markets and manage to stay on top? That is exactly what we are going to discuss today, in the second episode of the galaxy of Marketing. I am your capitan, Olga K, a marketing major, and I will guide through the rules of where, what and how.

    8 min
  8. The power of understanding

    12/23/2025

    The power of understanding

    Welcome to the first episode where we begin our journey to the Galaxy of Marketing! Today, we cover the basics of marketing analytics, product launch and targeting.

    4 min

Trailer

About

Marketing knowledge express test: what do marketers do? A) Waste your money B) Marketing research C) Optimisation of operations If C surprised you, then we have a lot to discuss. In the Galaxy of Marketing a marketing major and your personal guide, Olga K will take you through all the steps you need to take to understand and implement marketing in a real business. Navigating between tight budgets and huge ambitions, you will discover how marketing saves business and generates real revenues. Theory and strategical frameworks all graciously served with funny examples and life-like presentation. Helmets on, marketing Explorers!

Information

  • Creator
    Olga Kovorotnaya
  • Years Active
    2K
  • Episodes
    8
  • Rating
    Explicit
  • Copyright
    © Olga Kovorotnaya
  • Show Website
    The Galaxy of Marketing