Podcast Playbook: Helping Coaches & Advisors Convert Podcast Content into Clients

Justin & Kyle Peters - Podcast Strategy & Growth
  • 4.8 (17)
  • Marketing

You launched your podcast, stayed consistent, and did everything “right”…yet it still isn’t clearly helping your business. If your show feels harder than it should, and you’re not sure it’s worth the time anymore, you’re not alone. Podcast Playbook is the show for established, service-based business owners who want their podcast to support real growth (leads, authority, and long-term ROI) without becoming another exhausting obligation. Hosted by Justin & Kyle Peters, each episode breaks down podcast strategy for business owners who already launched, published 20+ episodes, and now want their podcast to function as a true business asset, not just a content project. This is business podcasting for coaches, consultants, advisors, and professionals who care less about viral clips and more about trust, positioning, and inbound opportunities. You’ll learn: - How to use a podcast for lead generation and client acquisition without sounding salesy - Why podcasts stall after launch and how to restart podcast growth strategically - How to structure episodes that build authority and attract the right listeners - What actually matters for podcast ROI (and what to stop obsessing over) - Simple, sustainable podcast systems that fit into a busy business owner’s week If your podcast feels like too much work for too little return, Podcast Playbook will help you simplify, refocus, and build a show that compounds trust and opportunity over time. Podcasting shouldn’t drain your energy. It should help your business grow.

  1. Sep 29

    This Is Why Your Podcast Isn’t Attracting More Clients

    #28 Hillary Gale talks with Justin about the common mistakes that can quietly stunt a podcast’s growth. Justin explains why clever podcast names can make it harder for the right listeners to find you, how niching your content can help you stand out, and why having a content strategy is essential for creating episodes your ideal clients actually want to hear. They also discuss why business-focused podcasts should include more solo content to demonstrate the host’s expertise, how inconsistent publishing can cause listener habits to break, and why you shouldn’t publish a weak guest interview just because you feel obligated to the guest. The episode closes with an important reminder for podcasters who aren't seeing immediate results: podcast growth takes time, and consistency can eventually turn a slow-growing show into a significant source of leads and revenue. Key Takeaways: • A clever podcast name can make it harder for potential clients to discover your show. • Niching your podcast helps you stand out and attract the right audience. • A content calendar helps you create timely episodes around what your ideal clients need. • Business podcasts should balance guest interviews with solo episodes that demonstrate your expertise. • Consistency matters because listeners can quickly replace your show with another. • Don't publish a weak episode just because you feel obligated to a guest. • Podcast growth can take years, but consistent improvement can eventually generate significant business results. Key Timestamps: (00:00) - The Podcast Mistakes Stunting Your Growth (03:00) - Why Your Podcast Name Matters (07:00) - Using Title Extensions to Improve Discoverability (10:30) - Can Your Podcast Be Top-of-Funnel? (13:30) - Why Niching Helps Podcasts Stand Out (17:00) - The Importance of a Podcast Content Strategy (19:30) - Why Your Podcast Needs Solo Episodes (23:00) - Should You Publish Two Episodes a Week? (26:00) - When You Shouldn't Publish a Guest Episode (28:00) - Why Inconsistent Publishing Hurts Growth (30:00) - How to Stay Consistent When Life Gets Busy (32:30) - Why You Shouldn't Give Up on Your Podcast (33:00) - How One Podcast Generated $150K in Revenue Key Topics Discussed: Podcast Playbook, Hillary Gale, Justin Peters, Podcast Growth, Podcast Marketing, Podcast Naming, Podcast SEO, Podcast Discoverability, Podcast Niching, Content Strategy, Podcast Content Calendar, Solo Podcast Episodes, Guest Interviews, Podcast Consistency, Listener Retention, Podcast Lead Generation, Podcast Audience Growth, Podcast Marketing Strategy, Podcast Positioning, Podcast Rebranding, Podcast Growth Mistakes, Podcast Strategy, Podcasting for Business, Podcasting for Advisors, SimplePod Studios Transform Your Podcast from Time-Suck to Lead Generator at https://simplepodstudios.com Reach Out at justin@simplepodstudios.com or kyle@simplepodstudios.com Get Podcasting Tips Straight to Your Inbox at https://www.simplepodstudios.com/newsletter

  2. Sep 22

    Your Podcast Isn’t Growing Because You’re Fixing the Wrong Problem

    #27 Jeremy Enns explains why more podcast promotion isn’t always the answer to a growth problem. After years of working with podcasters, Jeremy has shifted his focus from growth tactics to the fundamentals that make those tactics effective: positioning, concept, packaging, and differentiation. He breaks down why podcast listeners have limited room for new shows, how titles and cover art influence the decision to press play, and why exposure only matters if your show is attractive to the right audience. Jeremy also explains how to give your podcast a specific role within your broader marketing system, using the show to build beliefs and trust rather than forcing it to handle every stage of the sales process. Key Takeaways: • Growth tactics amplify a strong podcast—they don't fix a weak concept. • Podcast listeners have limited “shelf space” for new shows. • Exposure only matters if your show is relevant and compelling. • Your title, cover art, and premise drive the decision to press play. • Test your podcast packaging with real people in your target audience. • Give your podcast a specific job within your broader marketing system. Key Timestamps: (00:00) - Why More Promotion Isn't Always the Answer (02:00) - Why Podcast Growth Tactics Stop Working (04:33) - Podcasting's Biggest Growth Obstacle (10:34) - Why Exposure Doesn't Equal Listeners (16:35) - The Podcast “Decision Point” (20:03) - How to Create a Better Podcast Name (25:30) - Why Cover Art Matters So Much (29:16) - Optimizing Your Podcast for Your Marketing System (32:30) - The Beliefs Your Podcast Needs to Build (33:30) - How One Episode Generated $50K+ in Sales (36:39) - Giving Every Content Platform a Specific Job (38:14) - Breaking Through a Podcast Growth Plateau Key Topics Discussed: Podcast Playbook, Jeremy Enns, Podcast Marketing Academy, Podcast Growth, Podcast Marketing, Podcast Positioning, Podcast Concepts, Podcast Packaging, Podcast Titles, Podcast Cover Art, Listener Retention, Podcast Audience Growth, Podcast Differentiation, Content Marketing, Lead Generation, Podcast Sales, Marketing Funnels, Belief Building, Content Strategy, Killer Concept, Podcast Growth Plateaus, Justin Peters, SimplePod Studios Transform Your Podcast from Time-Suck to Lead Generator at https://simplepodstudios.com Reach Out at justin@simplepodstudios.com or kyle@simplepodstudios.com Get Podcasting Tips Straight to Your Inbox at https://www.simplepodstudios.com/newsletter

  3. Sep 8

    The Best Podcasts Make One Idea Impossible to Forget

    #26 Kyle breaks down the five frameworks great podcasters use to make their episodes clearer, more memorable, and easier to share. Instead of trying to say more, he explains how to organize everything you say around one clear destination so every story, question, and insight reinforces the same takeaway. From starting with the destination and building memorable frameworks to using examples instead of explanations and leading with the headline, Kyle shows how to turn complex ideas into content listeners can actually remember. He also shares a simple episode structure for creating momentum, along with two bonus strategies: putting your strongest point first and making the listener the main character. Key Takeaways: • Start every episode with one clear destination—the single idea you want listeners to remember 30 days later • Build memorable frameworks and labels that give listeners shorthand for larger ideas • Show more and explain less by using stories, examples, and illustrations to make abstract ideas easier to understand • Lead with the headline instead of making listeners wait through an explanation to discover the point • Create momentum by structuring each section to naturally lead into the next • Use a simple episode structure: define the idea, explain why it matters, identify the obstacle, show the outcome, teach the process, and give one action • The goal isn't to say more—it's to make what you say easier to understand, remember, and share Key Timestamps: (00:00:00) - Why Podcast Conversations Go Off the Rails (00:01:00) - Framework #1: Start With the Destination (00:03:00) - Framework #2: Build Frameworks, Not Just Explanations (00:04:30) - Framework #3: Show More and Explain Less (00:05:30) - Framework #4: Lead With the Headline (00:07:00) - Framework #5: Create Momentum (00:08:00) - The Simple Structure for Outlining an Episode (00:09:30) - Bonus Tips: Strongest Point First and Make the Listener the Main Character (00:10:00) - Listeners Remember Clarity, Not Complexity Key Topics Discussed: Podcast Structure, Podcast Frameworks, Episode Structure, Podcast Content, Podcast Strategy, Podcast Communication, Memorable Content, Podcast Storytelling, Listener Retention, Podcast Clarity, Podcast Messaging, Episode Planning, Podcast Outlines, Central Ideas, Core Takeaways, Content Marketing, Content Strategy, Podcast Marketing, Audience Engagement, Listener Psychology, Podcast Hooks, Headlines, Frameworks, Examples and Illustrations, Storytelling, Episode Momentum, Content Organization, Podcast Pacing, Audience Attention, Listener Experience, Business Podcasts, Professional Service Providers, Podcast Growth, Lead Generation, Content That Converts, Podcast Coaching, Podcast Playbook, SimplePod Studios, Kyle Peters Transform Your Podcast from Time-Suck to Lead Generator at https://simplepodstudios.com Reach Out at justin@simplepodstudios.com or kyle@simplepodstudios.com Get Podcasting Tips Straight to Your Inbox at https://www.simplepodstudios.com/newsletter Download the Free Episode Outline at https://www.simplepodstudios.com/episodeoutline

  4. Aug 25

    Part 2: Which Podcast Growth Strategies Are Actually Just a Waste of Time?

    #26 There are countless podcast growth tactics recommended online, but not all of them deserve the same amount of attention. Justin and Kyle continue ranking popular podcast growth strategies, grading five more tactics from A to F based on how effectively they actually grow an audience. They break down email newsletter promotion, podcast SEO, promoting your podcast from the stage, getting featured on podcast apps, and the advice to simply “be consistent.” Along the way, they explain why email newsletters are better for nurturing an existing audience than attracting new listeners, how podcast SEO can create scalable growth by helping people actively searching for your topics discover your show, and why speaking engagements can be a surprisingly effective way to turn an engaged audience into podcast listeners. They also explore the potential upside of getting featured by Apple Podcasts, Spotify, and podcast curators, while discussing why consistency is better viewed as table stakes than a growth strategy. The episode ultimately offers a practical way to evaluate podcast growth tactics based on their ability to attract new listeners, their scalability, and the amount of effort and control required to make them work. Key Takeaways: • Email newsletters are excellent for nurturing an existing audience but are less effective as a top-of-funnel podcast growth strategy. • A focused show, searchable topics, and intentional keyword optimization are critical for podcast SEO to work effectively. • Promoting your podcast during speaking engagements can turn an already-engaged audience into highly qualified new listeners. • Getting featured on Apple Podcasts, Spotify, and podcast newsletters can expose your show to audiences you didn't have to build yourself, but you can't fully control the outcome. • Consistency is table stakes for podcasting—not a growth strategy by itself. The real growth comes from the reps that help you improve your content, topics, and ability to create episodes that resonate. Key Timestamps: (00:00) – Ranking Five More Podcast Growth Tactics (01:00) – Why Email Newsletter Promotion Gets a D (05:35) – Why Podcast SEO Gets an A (07:00) – The Three Things You Need for Podcast SEO (10:00) – How to Track Podcast Search Growth (12:58) – How Speaking Engagements Can Drive Podcast Downloads (15:36) – How to Promote Specific Podcast Episodes From Stage (18:00) – Getting Featured on Apple Podcasts and Spotify (21:21) – Finding Podcast Curators and Newsletter Features (22:33) – Why Consistency Is Table Stakes, Not a Growth Strategy Key Topics Discussed: Podcast Playbook, Justin Peters, Kyle Peters, SimplePod Studios, Podcast Growth, Podcast Marketing, Podcast SEO, Podcast Search, Podcast Growth Strategies, Podcast Promotion, Email Newsletter Marketing, Email List Building, Podcast Audience Growth, Podcast Discovery, Podcast Marketing Strategy, Podcast Guest Growth, Podcast Speaking Strategy, Speaking Engagements, Podcast Promotion Strategy, Podcast App Features, Apple Podcasts, Spotify for Podcasters, Podcast Curation, Podcast Newsletters, Podcast Recommendations, Podcast Audience Building, Podcast Downloads, Podcast Listener Acquisition, Podcast Search Strategy, Podcast Keywords, Podcast Metadata, Podcast Episode Titles, Podcast Descriptions, Podcast Content Strategy, Podcast Consistency, Podcast Growth Tactics, Podcast Marketing Mistakes, Podcast ROI, Podcast Analytics, Podcast SEO Strategy, Podcast Audience Development, Podcast Content Repurposing, Coaches and Consultants, Advisor Marketing, Educational Podcasts, Business Podcasting, Podcast Marketing for Coaches, Podcast Marketing for Advisors Transform Your Podcast from Time-Suck to Lead Generator at https://simplepodstudios.com Reach Out at justin@simplepodstudios.com or kyle@simplepodstudios.com Get Podcasting Tips Straight to Your Inbox at https://www.simplepodstudios.com/newsletter

  5. Aug 11

    Part 1: Which Podcast Growth Strategies Are Actually Just a Waste of Time?

    #25 There are countless podcast growth tactics recommended online, but not all of them deserve the same amount of attention. In this episode, Justin and Kyle rank five of the most commonly recommended podcast growth strategies—from social media posting and podcast guesting to paid ads, ratings and reviews, and asking guests to share episodes—and explain which ones actually move the needle. Rather than relying on conventional wisdom, Justin draws on years of experience producing podcasts to break down each tactic based on its real-world return on investment. Along the way, they discuss why podcast guesting consistently outperforms social media for audience growth, why ratings and reviews don't influence podcast algorithms nearly as much as creators believe, how paid advertising can become predictable when the numbers work, and why long-term content collaborations outperform one-time promotional efforts. The episode ultimately offers a practical framework for deciding where to invest your limited time so you can focus on the growth strategies that generate lasting listeners instead of temporary spikes. Key Takeaways: • Podcast guesting remains one of the most reliable ways to attract highly qualified new listeners. • Social media is valuable for growing a personal brand but often performs poorly as a direct podcast growth strategy. • Ratings and reviews provide social proof but have little impact on podcast discoverability today. • Paid advertising can produce predictable podcast growth when acquisition costs align with business goals. • Asking guests to share episodes creates temporary visibility, but ongoing collaborations generate far greater long-term value. • The best podcast growth strategies balance effort, scalability, and long-term listener retention—not just download spikes. Key Timestamps: (00:00) – Ranking Podcast Growth Tactics (01:00) – Why Social Media Earns a Low Grade (06:30) – Why Podcast Guesting Is an A-Level Growth Strategy (11:36) – Do Ratings and Reviews Actually Matter? (17:08) – When Paid Ads Make Sense for Podcast Growth (21:00) – Should You Ask Every Guest to Share Their Episode? (24:33) – Turning Guests Into Long-Term Collaborators (25:40) – Previewing Part Two Key Topics Discussed: Podcast Playbook, Justin Peters, Kyle Peters, SimplePod Studios, Podcast Growth, Podcast Marketing, Podcast Guesting, Podcast Promotion, Social Media Strategy, Podcast Reviews, Podcast Ratings, Paid Podcast Advertising, Podcast Banner Ads, Podcast Discovery, Podcast Audience Growth, Podcast Downloads, Podcast Listener Acquisition, Podcast Collaboration, Podcast Networking, Podcast Guest Strategy, Podcast Monetization, Podcast ROI, Podcast Distribution, Podcast Retention, Podcast Analytics, Podcast SEO, Podcast Growth Strategies, Podcast Marketing Mistakes, Evergreen Podcast Growth, Business Podcasting, Coaches and Consultants, Advisor Marketing, Educational Podcasts, Podcast Content Strategy, Podcast Audience Building, Podcast Advertising, Podcast Partnerships, Podcast Follow Strategy, Podcast Growth Framework Transform Your Podcast from Time-Suck to Lead Generator at https://simplepodstudios.com Reach Out at justin@simplepodstudios.com or kyle@simplepodstudios.com Get Podcasting Tips Straight to Your Inbox at https://www.simplepodstudios.com/newsletter

  6. Jul 28

    We Audited This Podcast—Here's Why It Isn't Growing

    #23 In this first-ever listener audit, Justin sits down with Emily and Cassidy from The Finance Girlies to tackle one of the biggest questions growing podcasters eventually face: have we niched down enough? While the show has built a strong foundation through consistent publishing, polished branding, and authentic chemistry, Justin argues that the next stage of growth won't come from creating better individual episodes—it will come from creating a more cohesive podcast. Throughout the conversation, they unpack why defining a specific listener transformation matters more than trying to appeal to everyone, how subtle changes in framing can make existing episode ideas resonate far more deeply, and why audience stickiness often matters more than raw download numbers. Justin also shares practical strategies for refining podcast positioning over time, choosing guests more intentionally, and building long-term collaborations instead of treating interviews as one-off promotional opportunities. The episode ultimately reframes niching as a process of increasing clarity—not shrinking creativity—so every episode gives listeners another reason to come back. Key Takeaways: • Podcast growth accelerates when every episode consistently serves the same listener. • Niching down is about increasing clarity, not limiting creativity or topic selection. • Small framing changes can make the same episode idea far more relevant to an ideal audience. • Defining a listener's specific transformation creates stronger content cohesion and retention. • Guest selection should be driven by audience needs, not just inbound pitches. • Long-term podcast success depends on increasing listener stickiness, not simply attracting new downloads. Key Timestamps: (00:00) – Listener Audit: Have We Niched Down Enough? (03:52) – Three Quick Wins to Improve Discoverability (06:30) – Defining the Ideal Listener (10:42) – Who Your Podcast Is Not For (14:30) – Building a More Specific Listener Avatar (21:34) – Why Content Cohesion Matters More Than Variety (24:51) – Framing Episodes Around One Core Audience (27:50) – Measuring Listener Stickiness (29:32) – Creating a Better Guest Strategy (34:50) – Intentionality Is the Next Stage of Growth (38:10) – Why Niching Down Creates More Growth, Not Less Key Topics Discussed: Podcast Playbook, Justin Peters, Finance Girlies, Podcast Niching, Podcast Positioning, Podcast Audience Growth, Ideal Listener Avatar, Podcast Branding, Podcast Strategy, Podcast Discoverability, Podcast SEO, Podcast Titles, Listener Retention, Podcast Framing, Content Cohesion, Podcast Coaching, Podcast Audits, Podcast Growth Strategies, Podcast Marketing, Podcast Guest Strategy, Podcast Audience Building, Podcast Content Planning, Podcast Identity, Podcast Messaging, Podcast Consistency, Podcast Analytics, Listener Stickiness, Audience Transformation, Personal Finance Podcasts, Women In Finance, Beginner Investing, Creator Strategy, Podcast Collaboration, Podcast Content Strategy, Podcast Audience Loyalty, SimplePod Studios Transform Your Podcast from Time-Suck to Lead Generator at https://simplepodstudios.com Reach Out at justin@simplepodstudios.com or kyle@simplepodstudios.com Get Podcasting Tips Straight to Your Inbox at https://www.simplepodstudios.com/newsletter

  7. Jul 14

    Can You Take Time Off Without Killing Your Podcast Growth?

    #22 Justin explores the strengths and weaknesses of both seasonal and year-round podcasting, explaining why each approach solves a different problem. Every podcaster eventually reaches the same crossroads: keep publishing consistently or take a break before burnout sets in. While seasonal podcasts create space for recovery, ongoing publishing builds audience habits, improves discoverability, and accelerates growth. Justin introduces his practical 48/4 Framework, a publishing strategy that allows creators to build intentional recovery periods into their year without disappearing from their audience's feed. He also shares examples of effective "recharge episodes," explains why consistency matters more than perfection, and offers a five-question reflection process to continually improve your podcast and keep it aligned with your business goals. If you're looking for a sustainable way to grow your show without burning out, this episode provides a practical roadmap. Key Takeaways: • Seasonal podcasts provide planned recovery periods that help prevent creator burnout • Consistent publishing builds listener habits and supports long-term podcast growth • Apple Podcasts may stop automatically downloading episodes for inactive listeners, making long publishing gaps risky • The more episodes you publish, the faster you improve your interviewing, storytelling, and content strategy • Separating your production schedule from your publishing schedule creates greater flexibility • Recharge episodes should be lower effort—not lower value—for your audience • The 48/4 Framework combines consistent publishing with built-in recovery periods throughout the year • Reflection periods help improve your workflow, content strategy, and business alignment • Sustainability is more important than maximizing short-term download numbers Key Timestamps: (00:00:00) - The Challenge Every Podcaster Eventually Faces (00:01:20) - The Benefits of Running Your Podcast in Seasons (00:03:35) - Why Consistent Publishing Drives Podcast Growth (00:04:35) - Apple's Auto-Download Feature and Listener Habits (00:05:40) - Introducing the 48/4 Framework (00:06:45) - Core Episodes vs. Recharge Episodes (00:07:40) - Best Ideas for Recharge Episodes (00:08:20) - How the 48/4 Framework Works Throughout the Year (00:09:30) - How Many Recharge Episodes Should You Publish? (00:10:30) - How to Actually Use Your Breaks to Recharge (00:11:20) - Five Reflection Questions for Better Podcast Growth (00:13:20) - Building a Sustainable Podcast That Lasts Key Topics Discussed: Podcast Seasons, Seasonal Podcasting, Podcast Publishing Schedule, Podcast Consistency, Podcast Growth, Podcast Burnout, Sustainable Podcasting, Podcast Workflow, Content Planning, Podcast Strategy, Podcast Production, Podcast Habits, Listener Retention, Audience Growth, Apple Podcasts, Auto Downloads, Podcast Discoverability, Podcast Momentum, Content Repurposing, Recharge Episodes, Evergreen Content, Podcast Planning, Publishing Cadence, Business Podcast, Podcast Marketing, Podcast Reflection, Podcast Analytics, Podcast Improvement, Productivity, Creator Burnout, Business Owners, Content Creation, Content Repurposing, Podcast Systems, Podcast Framework, 48/4 Framework, Podcast Playbook, Justin Peters, SimplePod Studios Transform Your Podcast from Time-Suck to Lead Generator at https://simplepodstudios.com Reach Out at justin@simplepodstudios.com or kyle@simplepodstudios.com Get Podcasting Tips Straight to Your Inbox at https://www.simplepodstudios.com/newsletter

  8. Jun 30

    5 Mistakes That Are Stunting Your Podcast Growth

    #21 Justin breaks down five of the most common mistakes that quietly sabotage podcast growth and make creators work far harder than necessary. From taking long publishing breaks and burying your episode's promise behind lengthy intros, to choosing vague podcast names and trying to serve too many audiences at once, he explains why these habits hurt listener retention, discoverability, and long-term momentum. Justin also shares practical strategies to fix each issue, including how to maintain consistency without burnout, improve episode openings, clarify your positioning, define your ideal listener, and build a simple analytics feedback loop that helps your podcast improve month after month. If your show feels stuck despite your best efforts, this episode offers a roadmap for removing friction and making growth easier. Key Takeaways: • Long publishing breaks can significantly hurt listener habits and podcast momentum • Apple's auto-download and notification settings stop after listeners miss episodes • The first one to three minutes of an episode are critical for retaining new listeners • Podcast titles should prioritize clarity over cleverness to improve searchability and discoverability • A clear niche and ideal listener make it easier to attract loyal subscribers and referrals • Trying to cover too many unrelated topics often confuses both listeners and podcast platforms • Reviewing analytics regularly helps identify winning topics, titles, and content formats Key Timestamps: (00:00:00) - Why Your Podcast Growth Might Be Stuck (00:00:30) - Growth Mistake #1: Taking Long Breaks (00:02:00) - Apple’s Auto-Subscribe Feature (00:04:34) - Growth Mistake #2: Delaying the Episode Promise (00:06:30) - How to Improve Early Episode Retention (00:07:20) - Growth Mistake #3: Choosing a Clever Podcast Name (00:08:30) - Why Discoverability Depends on Clarity (00:09:28) - Growth Mistake #4: Talking to Everyone (00:11:00) - Defining Your Podcast's Niche and Audience (00:13:04) - Growth Mistake #5: Ignoring Your Analytics (00:14:00) - Building a Simple Podcast Feedback Loop (00:16:02) - The Podcast Metrics Every Creator Should Track (00:16:30) - Simple Fixes That Can Accelerate Growth Key Topics Discussed: Podcast Growth, Podcast Strategy, Podcast Marketing, Audience Growth, Listener Retention, Podcast Consistency, Publishing Schedule, Podcast Momentum, Apple Podcasts, Auto Downloads, Podcast Notifications, Podcast Habits, Episode Hooks, Podcast Intros, Content Retention, Opening Retention, Listener Drop-Off, Podcast Discoverability, Podcast SEO, Podcast Naming, Podcast Branding, Podcast Titles, Podcast Search, Podcast Positioning, Ideal Listener, Podcast Niche, Audience Targeting, Content Strategy, Content Planning, Topic Selection, Podcast Analytics, Podcast Metrics, Listener Feedback, Episode Performance, Podcast Downloads, Episode Completion Rate, Retention Data, Spotify for Podcasters, Apple Podcast Connect, Podcast Feedback Loops, Analytics Review, Content Optimization, Podcast Growth Mistakes, Podcast Improvement, Content Creators, Coaches, Advisors, Business Podcasting, Podcast Playbook, Justin Peters, SimplePod Studios Transform Your Podcast from Time-Suck to Lead Generator at https://simplepodstudios.com Reach Out at justin@simplepodstudios.com or kyle@simplepodstudios.com Get Podcasting Tips Straight to Your Inbox at https://www.simplepodstudios.com/newsletter

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4.8
out of 5
17 Ratings

About

You launched your podcast, stayed consistent, and did everything “right”…yet it still isn’t clearly helping your business. If your show feels harder than it should, and you’re not sure it’s worth the time anymore, you’re not alone. Podcast Playbook is the show for established, service-based business owners who want their podcast to support real growth (leads, authority, and long-term ROI) without becoming another exhausting obligation. Hosted by Justin & Kyle Peters, each episode breaks down podcast strategy for business owners who already launched, published 20+ episodes, and now want their podcast to function as a true business asset, not just a content project. This is business podcasting for coaches, consultants, advisors, and professionals who care less about viral clips and more about trust, positioning, and inbound opportunities. You’ll learn: - How to use a podcast for lead generation and client acquisition without sounding salesy - Why podcasts stall after launch and how to restart podcast growth strategically - How to structure episodes that build authority and attract the right listeners - What actually matters for podcast ROI (and what to stop obsessing over) - Simple, sustainable podcast systems that fit into a busy business owner’s week If your podcast feels like too much work for too little return, Podcast Playbook will help you simplify, refocus, and build a show that compounds trust and opportunity over time. Podcasting shouldn’t drain your energy. It should help your business grow.

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